Best BriteCore Podcasts (2024)

1
An Interview with the Managing Director at BNY Mellon, Aaron Todd 37:40

2y ago37:40

37:40

"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank in the world ranked 180 on the Fortune 500 list–BNY Mellon– Aaron Todd. Aaron shares the challenges in leading a storied organization as well as the pr…

1
An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita 35:14

2y ago35:14

35:14

"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enough or have never been provided with the right tools or processes to be able to deliver on this." Howard is joined by the Previous CDO of Avis, CIO of …

1
An Interview with the Chief Research Officer at PA Consulting, Charlene Li 39:57

2y ago39:57

39:57

"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howard is joined by the New York Times bestselling author, world-renowned speaker, and Chief Research Officer at PA Consulting, Charlene Li. Charlene gives…

1
An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow 34:25

2y ago34:25

34:25

"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at Highlights Magazine, David Gitow. David talks about how digital has affected the publishing industry and shares his observations about consumers' on-deman…

1
An Interview with the SVP of Services at BriteCore, Helen Yu 30:45

2y ago30:45

30:45

"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products…

1
Why Marketing Doesn't Work Anymore | Winning Digital Customers 27:28

2y ago27:28

27:28

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digital age. Studies have shown we see thousands of ads a day without realizing it. Listen to this episode of Winning Digital Customers: The Podcast to lear…

1
An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn 38:00

2y ago38:00

38:00

Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson--the $25B global telecommunications firm where many digital transformation-related work is happening--Tabitha Dunn. Tabitha shares how building an exc…

1
An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann 34:19

2y ago34:19

34:19

"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what caused Circuit City to go out of business and how it was able to rise from the ashes. Digital experiences can make different products look and feel th…

1
The 7 Biggest Ideation Mistakes | Winning Digital Customers 24:26

2y ago24:26

24:26

"The best ideas don't come from a blank sheet of paper." Howard sits with us to talk about the common mistakes we often make when we ideate. We need to generate a fertile field of ideas, but implement only a few of them. More often than not, ideas that don't look good in the moment could potentially solve a problem that may surface somewhere down t…

1
An interview with Chief Amazement Officer, Customer Service & Experience Expert at Shepard Presentations, LLC, Shep Hyken 38:00

2y ago38:00

38:00

"The satisfied customer is not a loyal customer. They're just satisfied for the moment." Howard is joined by the Wall Street Journal bestselling author, Experience Expert who has spoken in all over the world and the Chief Amazement Officer at Shepard Presentations, Shep Hyken. Shep walks us through the ins and outs of how to amaze customers. He arg…

1
An interview with the Vice President of Quality and Operational Excellence at Molex, John Petta 35:01

2y ago35:01

35:01

"In God we trust, all others bring data." Howard is joined by the Vice President of Quality and Operational Excellence at Molex–an 80 year old, $9 billion electronic connector manufacturer–and one of the thirteen pioneer Six Sigma blackbelts, John Petta. John shares his experiences for how powerful data is when it's accurate and when you're asking …

1
Are personal connections still important in the digital age? | Winning Digital Customers 31:52

2+ y ago31:52

31:52

"Digital provides a less personal experience." Howard sits down to argue that digital is able to provide a person experience to your customers in this week's episode of Winning Digital Customers The Podcast. If personal connections were still so important in the digital age, then companies like Amazon, Facebook, and Google wouldn't be the success t…

1
An Interview with the Chief Digital and Information Officer at Tupperware Brands, Rekha Ramesh 37:19

2+ y ago37:19

37:19

Welcome back to another season of Winning Digital Customers The Podcast! In this week's episode, we are joined by the Chief Digital and Information Officer at Tupperware, Rekha Ramesh. Rekha shares how Tupperware was able to use the global pandemic to accelerate their digital plans including what opportunities and challenges "traditional" companies…

1
An Interview with the CEO of Ruh Global IMPACT, Debra Ruh 32:41

2+ y ago32:41

32:41

In this week's episode of Winning Digital Customers The Podcast, Howard is joined by the CEO of Ruh Global Impact, Debra Ruh. Debra is an expert in creating digital innovations geared to help people with accessibility issues. She has received a humanitarian award for her work in making digital experiences accessible for people with disabilities, wr…

1
Can You Be TOO Strategic? | Winning Digital Customers 17:31

2+ y ago17:31

17:31

In this week's episode of Winning Digital Customers The Podcast, Howard sits down to talk to you about why focusing entirely on a single goal or plan is a bad thing. Howard argues that sometimes, it might be worth pursuing moonshot ideas even if they might seem risky. No one wants to focus their entire strategy under the wrong goal and put all thei…

1
An Interview with the author of The New Rules of Marketing & PR, David Meerman Scott 42:30

2+ y ago42:30

42:30

In this week's episode of Winning Digital Customers The Podcast, we sit down with the infamous David Meerman Scott, author of 12 books, but most notably The New Rules of Marketing and PR which is about to be released in the 8th edition translated in over 30 languages, and coining the term "news jacking" which is now present in the Oxford dictionary…

1
An Interview with DisrupTV Co-Host and Constellation Research Principal Analyst, Ray Wang 32:36

2+ y ago32:36

32:36

In this week's episode of Winning Digital Customers The Podcast, we sit down with the Founder, Chairman, and Principal Analyst of Constellation Research–a Silicon Valley-based company focused on looking at the future–Ray Wang. Ray talks about the metaverse, decentralized autonomous organizations, Web 3.0 infrastructure, cryptocurrency, and how it w…

1
Episode 1: Royal Canin's Global Chief Digital Officer, Pierre-Charles Parsy | Winning Digital Customers 32:38

2+ y ago32:38

32:38

Welcome back to another season of Winning Digital Customers The Podcast! In this week's premier episode, we are joined by the Global Chief Digital Officer of Royal Canin, one of the largest global brands for pet food, Peirre-Charles Parsy. Pierre-Charles shares the techniques and preparations that allowed Royal Canin to rapidly deploy their direct-…

1
Winning Digital Customers: Season 4 Trailer 1:26

2+ y ago1:26

1:26

We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influenc…

1
Why All Employees Are Valuable to Digital Transformation | Winning Digital Customers 23:36

2+ y ago23:36

23:36

Join Howard for a discussion about the four different categories of employees, including Gatekeepers, Insight Owners, Builders and Operators. He'll walk through who fits into each category why all of them are vital to a successful digital transformation — the key is to know how and when to bring them in! Winning Digital Customers | The Podcast focu…

1
New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer | Winning Digital Customers 31:05

2+ y ago31:05

31:05

In this episode, Howard is joined by New York Times Bestselling Author and Certified Tequila Sommelier, Jay Baer. Jay sits down to talk about what brands like Chewy are doing right, the crucial alignment that's needed between marketing and customer experience teams, and why convenience is the new location. Tune in to hear why marketers need to focu…

1
Chief Customer Officer at Mailchimp, Carine Roman | Winning Digital Customers 37:47

2+ y ago37:47

37:47

In this week's episode, Chief Customer Officer at Mailchimp, Carine Roman, joins Howard to talk about what being "customer-centric" means to her, how large companies can create customer intimacy at scale and the differences between product versus service-led growth. Tune in to hear the secrets behind how Mailchimp keeps its finger on the pulse of i…

1
The Downsides of Improving Customer Experience | Winning Digital Customers 23:28

2+ y ago23:28

23:28

In today's episode, Howard sits down to talk about ways to combat some of the perceived downsides of creating a great customer experience. Howard refutes common worries digital transformation cynics may be pointing out. He addresses concerns regarding higher chances for fraud, making returns too easy for customers, and why digital channels having l…

1
One of the Top 25 Global Thought Leaders of 2021, Stacy Sherman | Winning Digital Customers 33:27

2+ y ago33:27

33:27

In this week's episode, one of the top 25 global thought leaders of 2021 and award-winning certified customer experience keynote speaker, Stacy Sherman, joins Howard to discuss what companies may be getting wrong about customer experience, closing the feedback loop, and building trust through testing, analyzing, adjusting and repeating pilot progra…

1
Chief Digital Officer at Customers Bank, Dan Armstrong | Winning Digital Customers 32:30

2+ y ago32:30

32:30

In today's episode, Chief Digital Officer at Customers Bank, Dan Armstrong, sits down to talk about his experience launching digital products and channels in 43 countries throughout Africa, Asia, Europe, North America, and South America. Tune in to hear Dan discuss commonalities he's discovered between some of the banking challenges customers are f…

1
What You Miss When You Assume | Winning Digital Customers 19:18

2+ y ago19:18

19:18

We're ringing in the New Year with an episode dedicated to unlocking new perspectives. Have you ever wondered why we refer to ending a phone call as "hanging up" the phone? Or why we say "rolling up" the car windows when we're closing them? Today's most successful companies are giving their customers the best possible experiences by thinking outsid…

1
One of 2021's Top Influential Leaders in Hospitality, Adele Gutman | Winning Digital Customers 41:44

2+ y ago41:44

41:44

We're rounding out the year with one of 2021's Top Influential Leaders in Hospitality and the creator of The Five Star Review System, Adele Gutman. Adele sits down to talk about empowering her teams, inspiring great reviews, and the value behind both positive and negative customer feedback. Tune in to hear the secrets behind delivering great experi…

1
SVP, Marketing and Communications at Navy Federal Credit Union, Pam Piligian | Winning Digital Customers 35:14

2+ y ago35:14

35:14

In this week's episode, Howard is joined by the SVP, Marketing and Communications at Navy Federal Credit Union, Pam Piligian, as she reveals the secrets behind being the six-time recipient of Forrester’s CX Index Best in Class Ranking. As an avid runner who has completed more than 45 marathons, Pam discusses tackling the longest race of her profess…

1
The 4 Keys to Effective Teamwork | Winning Digital Customers 19:41

2+ y ago19:41

19:41

As 2021 comes to a close, Howard examines key strategies that you can use to guide your teams to work more effectively together, and four areas that those strategies fall under: Goals, Vocabulary, Information and Humanity. He'll discuss the things he's learned from his experience and talking with experts, why vocabulary is so important, and why con…

1
Former Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell | Winning Digital Customers 41:22

2+ y ago41:22

41:22

In this week's episode, we're joined by the former Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell. Noah talks about learnings from his extensive career in retail working with top brands like Sephora, Restoration Hardware, and Levi's. He discusses the importance of strategic alignment, investing in you…

1
Former Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story | Winning Digital Customers 35:27

3y ago35:27

35:27

In this week's episode, Howard sits down with the former Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story. Louise discusses how her career in media and how her unique set of roles at The Wall Street Journal helped bring all facets of their brand strategy to life. Tune in to hear the audience segment and KPIs L…

1
The Great Resignation: Why It’s Happening and What To Do 36:48

3y ago36:48

36:48

In September 2021, a record number of Americans —4.4 million, to be exact — quit their jobs. And the trend of employees exiting the workforce doesn't seem to be slowing down anytime soon. Howard sits down to talk to you 1:1 for the first time this season, discussing the phenomenon that has millions of people exiting stage left: The Great Resignatio…

1
LinkedIn Top Voice in Sales and Digital Engagement Leader, Richard Bliss | Winning Digital Customers 26:36

3y ago26:36

26:36

Gone are the days of using LinkedIn solely for job hunting! Tune into today's episode to hear LinkedIn's Top Voices in Sales and Digital Engagement Leader, Richard Bliss, give a masterclass on using LinkedIn to its full potential. Richard not only discusses why every professional needs to care about LinkedIn, but also discusses actionable steps you…

1
President and Chief Research and Analytics Officer at CBS Corporation, Radha Subramanyam | Winning Digital Customers 32:32

3y ago32:32

32:32

We're back! In this week's season premiere episode of Winning Digital Customers | The Podcast, we're joined by the President and Chief Research and Analytics Officer of CBS Corporation, Radha Subramanyam. Radha debunks a major misconception surrounding creatives and talks about the science and soul that goes into becoming the #1 Network in America.…

1
Winning Digital Customers: Season 3 Trailer 1:08

3y ago1:08

1:08

Welcome back to Season 3 of Winning Digital Customers | The Podcast! We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union…

1
How the Digital Age is Destroying the Paperback | Winning Digital Customers 34:47

3y ago34:47

34:47

In this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pai…

1
CTO of Buzzfeed, Peter Wang | Winning Digital Customers 37:51

3y ago37:51

37:51

This week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship …

1
CX Friction Hunter, Author, and Forbes Contributor, Roger Dooley | Winning Digital Customers 32:18

3y ago32:18

32:18

Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. To learn more about Roger, visi…

1
Four Steps to Successful Change Management | Winning Digital Customers 27:15

3y ago27:15

27:15

One of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the res…

1
Travel Trends Expert and former EVP at Kayak.com, Brian Harniman | Winning Digital Customers 31:41

3y ago31:41

31:41

Brian Harniman, travel trends expert and former EVP at Kayak.com, joins us today to discuss digital transformation as the answer to the current labor shortages in the travel industry, how Airbnb is redefining flexible planning and predicts future travel trends we should all keep an eye on. Winning Digital Customers | The Podcast focuses on stories …

1
LinkedIn's Top Voice in Technology, Shelly Palmer | Winning Digital Customers 40:29

3y ago40:29

40:29

This week business advisor, commentator, author, and LinkedIn's Top Voice in Technology, Shelly Palmer, joins Howard to talk about why politicians are going after big tech companies, debunk what people often get wrong about blockchain, and discuss the latest technology everyone should have on their radar: Web 3.0. Shelly's headshot and bio can be f…

1
Creating a Case for Digital Transformation | Winning Digital Customers 31:35

3y ago31:35

31:35

This week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind…

1
Former Audible Executive, Global Marketing Strategist at Sesame Workshop and QelviQ Co-Founder, Helena Verellen | Winning Digital Customers 35:16

3y ago35:16

35:16

Join Howard as he talks with former Audible Executive, Global Marketing Strategist at Sesame Workshop and co-founder of QelviQ, Helena Verellen, about her journey through major media organizations like the WWE, Audible and Sesame Workshop. You'll hear about her part in ground-breaking work in streaming content at WWE (in partnership with MLB), Audi…

1
Predictive Brand Tech Expert and Founder of BERA, Ryan Barker | Winning Digital Customers 27:25

3y ago27:25

27:25

This week, Ryan Barker, predictive brand tech expert and founder of BERA, joins me to discuss why customer love is a key performance indicator, the difference between companies with strong purpose and brand presence and those without, and why price-point messaging and discounting isn't as beneficial as marketers believe. Listen now to hear Ryan's e…

1
How to Speed Up Digital Transformation | Winning Digital Customers 22:51

3y ago22:51

22:51

Tune in to this week's episode to hear Howard explain ways to grease the wheels of your digital transformation journey. He covers the 4 types of alignment your teams will need to speed along projects: alignment around urgency, vision, plan, and willingness to take risks. Howard also discusses the risk of digital transformation sabotage. Winning Dig…

1
Vice President, Digital Transformation & Customer Satisfaction at AutoZone, Nick Sarraf | Winning Digital Customers 28:28

3y ago28:28

28:28

Nick Sarraf, the Vice President of Digital Transformation and Customer Satisfaction at AutoZone, sits down to discuss how 1.5 years of COVID has changed the 10-year trajectory of digital transformations, how to manage a "we're not a tech company" mindset from digital transformation naysayers and his approach to hiring the right talent. Nick also gi…

1
Host of CXOTalk and Digital Transformation Influencer, Michael Krigsman | Winning Digital Customers 25:55

3y ago25:55

25:55

Michael Krigsman, the founder and host of CXOTalk and digital transformation influencer, joins us to talk about the stand-out characteristics shared amongst today's top executives, challenges companies are facing with personalization, and his thoughts on the latest social platform people are buzzing about, Clubhouse. To know more about Michael Krig…

1
I Have a Dream! What MLK Jr. Can Teach Us About Inspiring Our Teams | Winning Digital Customers 29:20

3y ago29:20

29:20

This week, Howard dissects the rhetoric Martin Luther King Jr. used in his inspirational "I Have a Dream" speech and pinpoints how to use those techniques to get your team to rally behind your digital transformation proposal. Listen to this week's episode to hear about the template digital leaders can use when speaking about inspiring change and dr…

1
One of 2019's Top Women in Retail and former CMO of Harry & David, Michelle Farabaugh | Winning Digital Customers 32:02

3+ y ago32:02

32:02

Michelle Farabaugh, one of 2019's Top Women in Retail and former CMO of Harry & David, sits down to talk to us about how she dealt with digital transformation naysayers, the differences between marketing through direct mail versus digital advertising, and the opportunities that can arise from researching customer friction points. Know more about Mi…

1
The #1 Global Social Selling Pioneer Influencer, Tim Hughes | Winning Digital Customers 34:15

3+ y ago34:15

34:15

Tim Hughes, the #1 global social selling pioneer influencer and bestselling author, joins us to discuss why conventional sales tactics aren't working, how social media has transformed the way we attract potential buyers and the unlikely story of how a post about Led Zeppelin resulted in massive social selling success. Tune in to hear Tim's 3 key co…

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