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We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that ...
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Build a Profitable and Loveable Offerings Ecosystem
24:42
24:42
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In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line. I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such …
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Online Launch Trends: Bold Strategies for Successful Launches
29:20
29:20
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In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now). I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up…
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Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection? In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his …
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Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant. I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not…
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Emerging from Crises – to Starting My Business in a Week
23:00
23:00
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In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly. I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, …
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In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable? In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity. You'll learn: The two key lies that we've been told about profits and mone…
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Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay. So let's do le…
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5 invaluable strategies to get paid to grow your leads & email list
25:23
25:23
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25:23
Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business. In this episode, we discuss five invaluable strateg…
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Co-creating your group program with your audience
27:32
27:32
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Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leve…
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Bulletproof: how to cultivate an unshakeable launch mindset
21:26
21:26
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Mindset can make or break our business, especially in the wild, wild world of online launches. Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a …
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Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop …
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Creating a sustainable business for the long-term
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19:52
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Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode. We discuss: The many and varied disasters of other businesses that we don't see – and why you can't reverse engi…
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As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all b…
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Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right? There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to…
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Redefining your relationship with your business
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13:33
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13:33
Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return. If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you. We discuss: Creating heal…
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The stories of adolescence & the boyfriends we keep
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53:16
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Like Gerry Seinfeld and Elaine, Brook and Jacko were always destined to be friends, not lovers. In this episode, Brook interviews her first boyfriend Jacko, who's way too smart and compassionate for his own good, to uncover all the stories we tell ourselves as teenagers, how they shape our identities, and what endures. From geeking out to Shakespea…
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In this podcast we’ll be exploring the importance of finding a balance between personal goals and contributing to the larger society. What you’ll Learn: How to balance personal and societal goals: The podcast explores the perspective of "bleeding hearts," who prioritise societal goals over personal sustainability, sparking a discussion on finding a…
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In this episode we discuss the most popular stories and common self-limiting beliefs that weigh people down when it comes to self-growth and scaling their businesses. I’m going to be deconstructing the most common narratives that are holding people back from pursuing their goals, particularly, women in business. Some of the narratives we’ll deconst…
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For the 98.76% of us – who aren't over-achieving, Type-A Robotrons – accountability enables us to do what we say we're going to do. In this episode, Brook introduces her accountability coach, Kate Cowley, who works with Hustle & Heart clients to help them do what they say they're going to do. If you're keen on amping up your productivity, staying f…
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Does talking to strangers make you nervous? Does the thought of networking make you itchy? Getting over yourself and getting "out there" is not just awesome for growing your business, it's also an invaluable life skill. After all, life is long and potentially dull. Friends get old and boring. We need to introduce ourselves to strangers if we're to …
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The stories we tell other people are only one piece – the stories we tell ourselves has a massive influence. We examine how thoughts become beliefs, which become our opinions, bias and agendas, and the lens through which we experience life. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportun…
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How to use restorying to reframe your experiences
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22:45
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Restorying is a powerful technique, to rewrite or reframe your stories, in order to thrive. This technique can be used in your personal life, as well as your business. It's not about deluding yourself or lying. It is about taking a more constructive, or helpful angle to the things in our life that have left scars. Join our free 'Life's a Pitch!' ch…
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What makes you fascinating? How can you be memorable? Storytelling skills aren't just great for parties, they're also fantastic for building and deepening relationships, for leadership, for bonding people, and for developing a more healthy relationship with yourself. Learn how to tell better stories. Join our free 'Life's a Pitch!' challenge, runni…
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Are we asking too much from our work and businesses? What makes a remarkable life, exactly? Is work/life balance still a relevant aspiration? How do we define success on our own terms? Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandhear…
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In our inaugural episode, we explore the meanings that we bring to work, the meanings we derive from work, and how that impacts how we feel, what we think, what we do, and the results we get. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustle…
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