show episodes
 
Artwork

1
Walton Biz Talk

Walton College Business Communication Lab

Unsubscribe
Unsubscribe
Monthly
 
Join the Walton Business Communication Lab as we bring together diverse perspectives to explore the intersections between business, communication, and broader social topics. This student-run podcast at the University of Arkansas brings you stories from students and professionals about the many paths that lead us to our passions. Regardless of the topic, you can count on listening to casual conversations about professional things.
  continue reading
 
The Next Level Podcast is a new type of business podcast. In this series, Nextiva conducts in-depth interviews with the people behind the companies, products, technologies, and processes you know and love. Learn their stories and discover how they achieved their goals personally and professionally, so you too can reach your highest potential.
  continue reading
 
Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practi ...
  continue reading
 
Loading …
show series
 
Interviews and future career goals are always a source of anxiety. Listen to an authentic conversation about the interview process between our hosts, Cole and Emily, and guest Tad Davis, Director of Talent Acquisition at Shine Solar, a commercial and residential solar company based in Rogers, AR. Davis offers tips on showing your true self during i…
  continue reading
 
In this episode, Cole interviews Carrie Phillips, Chief Communications and Marketing Officer for the University of Arkansas at Little Rock. She's a fantastic storyteller and writer. They chat about Chat GPT and other AI tools and how they might affect writing in the future. Emily and Cole also share their thoughts on the potential benefits of AI wr…
  continue reading
 
Learn all about Pitch Perfect from Dr. Ryan Sheets, Director of the Business Communication Lab at the University of Arkansas. This event is specifically designed for Walton College students who want to improve their storytelling skills. Pitch Perfect is a great opportunity to meet recruiters from various companies before the Career Fair and receive…
  continue reading
 
On our welcome back episode, Cole and Emily got you covered with their semester starter kit! They share essential tips on organization, time management, and effective communication, along with valuable resources to help you easily navigate the semester. How to get ready for the semester? Organization, time management & communication. Our hosts disc…
  continue reading
 
Welcome to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and Chartered Manager, with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose. As the world become…
  continue reading
 
Welcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business ow…
  continue reading
 
Are you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently …
  continue reading
 
Welcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking…
  continue reading
 
As a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there’s no need to fear; with some careful planning and marketing know-how, any small business can have success in launching …
  continue reading
 
As a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer s…
  continue reading
 
Hi, I'm Tracy Heatley, your small business marketing and networking specialist, and welcome you to this episode of my Be Better With Tracy Heatley podcast. In this episode, I will be exploring the importance of networking with people you know and the benefits it can bring to your business. Networking is an essential part of building a successful bu…
  continue reading
 
This episode focuses on personal branding. In a highly competitive market, small businesses need a brand that communicates values, mission, and goals, allowing for customer engagement and long-term relationships. Your brand can help create marketing consistency and a strong presence in the minds of your target audience. Tracy Heatley will guide you…
  continue reading
 
Looking to market your small business, but getting overwhelmed by the ever-increasing presence of digital platforms? Fear not, as traditional forms of marketing can still prove to be highly effective in reaching potential customers, generating new business, and increasing sales. With my expertise in both running networking groups, marketing mentori…
  continue reading
 
In part 2 of our Women in the Workplace episode, Gracie has a conversation with Morgan Thomason, a digital sales manager for Hearst atlocal news station 40/29 TV. They discuss how to gain confidence as a woman in a male-dominated field, the importance of communication skills, and why employee resource groups (ERGs) are a game changer for company cu…
  continue reading
 
Small businesses often face a tough time in the competitive marketplace. However, there are several strategies that can help them succeed. One such strategy is internal marketing. When businesses focus on internal marketing, they involve and engage their employees to meet marketing goals that ultimately drive customer satisfaction and revenue growt…
  continue reading
 
Unlock growth potential for your small business through sustainable marketing. How small business owners can stay relevant and competitive. Learn the importance of sustainability from a small business marketing expert. Enhance your marketing and improve your sustainable marketing strategy today. Get tips to power your small business ahead. Hear Cha…
  continue reading
 
In this episode, Gracie and Savannah interview two prominent women on campus: Lindsey Steiger-Muck of Women of Walton and Sydney Carter of Future Women Business Leaders (FWBL). Tune in to hear about how to find support as a young business professional, the importance of mentorship, and tips to building and sustaining your network in a new role.…
  continue reading
 
As a small business owner, there is never enough time in the day to get everything done. That’s why outsourcing can be a game changer. By delegating tasks that you don’t have time for, you’re not only freeing up your schedule, but you’re also tapping into specialised expertise that can benefit your business. From accounting to graphic design, outso…
  continue reading
 
As a small business, success means making the most of limited resources - and that includes your marketing budget. This podcast episode identifies seven essential tactics to consider when creating an effective plan without breaking the bank. From optimising existing materials to identifying areas for improvement, you can gain more leads and higher …
  continue reading
 
Struggling to stay motivated and inspired? If you want to get ahead in your marketing and networking, then be sure to tune into this Be Better With Tracy Heatley podcast episode. This amazing show is full of inspiring stories, insights into positive intelligence, emotional intelligence, and mindset, plus advice on how to beat illness and the dream …
  continue reading
 
If you want to get ahead of the competition and make your mark on the world with Instagram, then tuning into this episode of Be Better With Tracy Heatley is a must. In this episode, Corey Walker, author of the best-selling Instagram for Business and Instagram for Dummies books, shares her expertise on all things Instagram, and how to create an effe…
  continue reading
 
Without a doubt, social media is an essential part of our lives. Whilst social media can be a powerful tool, it can also be a huge time suck if you don't have a plan. That's why it's the topic of this episode. By taking the time to develop a plan, small business owners and CEO's can make sure that social media efforts are focused and effective, and…
  continue reading
 
In the first episode of Walton BizTalk Season 12, Gracie and Savannah interview fellow BCL tutors Macy and Angela to explore their personal experiences with international company culture through studying abroad in Italy and working in Colombia. Tune in to hear about how to order your coffee in Rome, how business communication norms differ in Colomb…
  continue reading
 
Sporadic Marketing Syndrome™ can be a real problem for small businesses, resulting in sporadic profits and limited success. That is why it is important to learn effective marketing strategies that can ensure consistent progress. This podcast episode offers actionable tips on how to battle Sporadic Marketing, with powerful time hacks that will optim…
  continue reading
 
Here's an insight into what season three of the Be Better With Tracy Heatley podcast will bring you. There will be some amazing guests delivering vauable insights and actionable tips on their areas of expertise, including a best selling business author. Find out what, why, and when this new season starts! Subscribe now, if you haven't done so alrea…
  continue reading
 
This episode is full of top tips on what to do if you're appearing on TV, or video, for the first time. After appearing of GB News for the first time and recording her How To Be A Networking Ninja on demand training course, Tracy has got some nuggets to share with you that will save you time, boost your confidence, deal with the practicalities, mar…
  continue reading
 
Must know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing. This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. For more information about…
  continue reading
 
In part 1 of our international company culture episode, Gracie and Savannah interview Rogelio Garcia Contreras, the Director of Social Innovation from the University of Arkansas to discuss parallels and differences in how business is done across the world. Tune in to hear his experiences in the private and public sectors of the United States and Me…
  continue reading
 
Culture and values are at the heart of businesses. Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values. As always, there's easy to action advice too. This includes a few key ways to communicate your cul…
  continue reading
 
In a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing. Who's really watching and what does it matter? A new persepctive is right here for small buisness owners interested in soci…
  continue reading
 
Sporadic marketing is a common problem for many small business owners. Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome. This can cause havoc with marketing success and result in marketing mayhem. Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards…
  continue reading
 
Many small business owners have a distinct lack of clarity and focus when it comes to marketing. Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives. As always, there are ways that small business owners can implement thes…
  continue reading
 
To close out spooky season, Sungmin and Savannah interview Jack Moyer, Executive Vice President and General Manager of America's most haunted hotel, the Crescent Hotel. Tune in to hear the grim history of the hotel, how Jack and his staff commit to preserving the irreplaceable, and what ghostly characters might accompany you upon your visit.…
  continue reading
 
In this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people. There are practical strategies about how to develop your vibe tride to progress in life and business. As always, there are tips on how to get started and continue to grow by attracting and having the right people linked…
  continue reading
 
In Part I of Walton BizTalk's Halloween special, Gracie and Savannah chat with Kara Cullins, a former mortician. They ask her all the questions you've been dying to know about working in mortuary services, including what you learn in mortuary school and what a day in the life looks like. Tune in to hear what drew Kara to the funeral industry, which…
  continue reading
 
As she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win. Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering busines…
  continue reading
 
In this episode, Gracie and Savannah interview Katie Pope, one of the Walton Honors advisors at the University of Arkansas, about her experiences as a participant in the Disney College Program. Listen to hear some park secrets, what Disney Speak is, and an internal debate about whether Kim Kardashian, Jesus, or Mickey Mouse comes out on top as the …
  continue reading
 
In this episode, Gracie and Savannah speak to Christy Davis, a former professor that recently entered a tech role. Listen to hear how her expectations for the workplace have changed as she moved from an academic setting to one centered around change, how she uses Twitter as a support channel, and how to leverage your communication skills as a young…
  continue reading
 
Welcome to Season 11 of Walton BizTalk! This season, we're tackling company culture and the many hats it wears across different industries. In this episode, our host Savannah and co-host Gracie introduce the season together by discussing company culture trends, the numbers behind them, and how TikTok has been a catalyst for change in the corporate …
  continue reading
 
Three game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. Knowing why and how to monitor your marketing activities is crucial. It could be the difference between marketing success and spending precious time wondering what's working, and what's not. Here ar…
  continue reading
 
Business owners often long to have the perfect business, magnificent marketing and properous profits. No one likes to make mistakes. Plus, we often link them to failure. This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing. Actionable tips that you can implement now, wi…
  continue reading
 
Loading …

Quick Reference Guide