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The #aniccast Marketing Podcast is from the team at Anicca Digital, and provides an educational and authentic look at the latest techniques and channels in digital marketing. #aniccast is hosted by Ann Stanley, the founder & CEO of Anicca Digital. She has a no-ego, no-bulls**t interviewing style and after 20 years working in digital marketing, always gets her guests to provide a lot of useful tips and advice on the techniques they implement every day. With a library of over 200 webinars (rec ...
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aniccast #9 - How to setup Performance Max (pMax) campaigns to squeeze the most information out of them with Jordan Munton
1:09:37
1:09:37
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In the Aniccast podcast #9, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Jordan Munton, Senior Account Manager (Paid Media), to discuss how to set up a performance max campaign and how to harness old techniques to gain actionable insights from performance max campaigns. The full version of the webinar on this topic can be viewed at: https…
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aniccast #8 - Evaluating and optimising your social media campaigns with Emil Ougendal
1:02:30
1:02:30
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1:02:30
In the Aniccast podcast #8, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Emil Ougendal, Paid Social Strategist, speaking about topics such as critically evaluating the performance of your campaigns, what metrics to use and how to analyse them in depth, the influence of conversion windows, and making better-educated decisions when optimisi…
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aniccast #7 - PPC Automation and AI: Harnessing it’s powers with Holly Kelly
1:15:36
1:15:36
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1:15:36
In the Aniccast podcast #7, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Holly Kelly, Head of Paid Media Operations, who deep-dived into embracing and harnessing the powers of automation and AI for PPC to improve your efficiency. Speaking about how you can work alongside automation and AI to get better results and why it doesn't mean the …
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aniccast #6 - How to plan your B2B creative strategy for 2023 with Thom Shardlow
56:18
56:18
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56:18
In the aniccast podcast #6, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the B2B trends and expectations for creativity in 2023. This is the second podcast from Thom Shardlow, on creative strategy. The previous episode (#2), looked at B2C examples, where as …
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aniccast #3 - How to use location targeting in Google Ads (PPC) to grow your business with Matt Cocking
54:29
54:29
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In Anicca Digital's third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how they…
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aniccast #4 - How to use ChatGPT for your marketing with Ann Stanley
35:47
35:47
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35:47
In this episode, Ann Stanley, founder & CEO of Anicca Digital and #aniccast regular host, has swapped seats and is the guest for the day. Taking Anns seat and our host for this episode is Matt Cocking, one of the strategist at Anicca Digital, who will be asking the questions about Ann's 25 top tips for using ChatGPT. This is the second podcast on C…
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aniccast #5 - GA4 - Getting started with Google Analytics 4 with Ed Truman
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54:29
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54:29
In this episode of Anicca Digital's #aniccast, Ann Stanley (Founder & CEO of Anicca Digital), talks with Ed Truman (Head of Analytics and CRO) about getting started with Google Analytics 4, or more commonly called GA4. Ed will be bringing you up to date with current status of GA4, highlighting the key GA4 reports you need for your day job, as well …
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aniccast #2 - How to plan your B2C creative strategy for 2023 with Thom Shardlow
56:18
56:18
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56:18
In the aniccast podcast #3, Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the trends and expectations for creativity in 2023. Explore what the big B2C brands are doing and how you can follow their lead for your approach. The full webinar on this topic can be …
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aniccast #1 - Understanding ChatGPT & Generative AI (aka Talking to Robots) with Martin Broadhurst
50:33
50:33
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aniccast #1 is Anicca Digital's first podcast. In this episode, our host Ann Stanley, founder and CEO of Anicca, welcomes her friend and colleague Martin Broadhurst; to talk about the explosive launch and growth of ChatGPT and a bit about the evolution of Generative AI and Large Language Models. Martin and Ann have known each other for over 10 year…
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