Home Care U is brought to you by Careswitch. Co-Founder and CEO of Careswitch, Ilya Vakhutinsky is here to share his founder story, why we went all in on AI, and his vision for the future of home care. Connect with Ilya on LinkedIn: https://www.linkedin.com/in/ilyvak/ Enjoying the show? Send me a text and let me know! Learn more about Careswitch at…

Establishing the proper payment terms and invoicing frequency impacts all downstream revenue and cashflow. However, many agencies are doing it wrong. Dana Charumbira, Managing Director of The Home Care CPAs, is here to set the record straight and detail out small billing improvements that will help you scale revenue faster. Connect with Dana Charum…

Home care competition is heating up nationwide because we all know… the demand is skyrocketing. Aaron Marcum returns to talk about four proven strategies to separate yourself from the rest. We’ll dive into attracting and retaining talent, optimizing internal systems and processes, integrating technology, and gaining business control while also dele…

He operated an agency for 7 years, it sold and became publicly traded. He founded Home Care Pulse, it resulted in a 10x exit. He recently guided an independent home care business to 4x their revenue in less than 24 months. You could say he knows what he’s doing—Aaron Marcum joins Home Care U to talk about how your home care business will never grow…

Is your home care brand getting lost amongst your competition? Is your branding material attracting new clients and caregivers? These are the types of questions you should be asking yourself—but also, Adam Corcoran, branding expert is here to help you answer. Listen to learn things like what branding material actually matters to when to consider re…

Many home care businesses only have a small portion of revenue from Long Term Care Insurance. Adam Corcoran, former Director of Business Development at Golden Care and CEO of Elevation Marketing is here to talk about how he became an expert in LTC and how it resulted in over $1M in LTC claims per year for the business. Enjoying the show? Send me a …

The successes and failures of all home care operations tie back to leadership. Emily Isbell returns to break down her approach to roles, responsibilities, meetings, accountability, and development of the office team. The path to success wasn’t all sunshine and rainbows, so she’ll include hard lessons learned and honest mistakes made along the way. …

She started as a caregiver in college. Then quickly realized you could make a living in home care. So, she changed her degree and asked the owner how she could get to his position someday. 14 years later, she’s got one of the most impressive success stories in home care. Emily Isbell, former VP of Operations at Home Instead and current CEO of EI & …

KPIs are more than numbers on a spreadsheet; they're accountability metrics embedded in your company culture. In this episode with returning guest, Stephen Tweed, we'll focus on the communication, implementation, and sustainability of the right KPIs for a home care business. Enjoying the show? Send me a text and let me know! Learn more about Caresw…

He's been called the "godfather of home care" but you may know him as Stephen Tweed, Founder and CEO of Leading Home Care. Join us as we unpack key trends that are shaping the future of home care—we'll discuss topics including: workforce, technology, consolidation, payers, and private caregivers. Enjoying the show? Send me a text and let me know! L…

Cypress Home Care has received the Arizona Healthcare Cost Containment System (AHCCCS) American Rescue Plan (ARP) program award, in partnership with Nevvon and PocketRN. Bob Roth and James Cohen, CEO of Nevvon, are here to share how they plan to expand care and drive innovation for Medicaid clients. Enjoying the show? Send me a text and let me know…

The world is changing at an accelerated pace, technology is playing a significant role in this change, but it is the demographic shift that is going to have the biggest impact on our country and on humanity. Bob Roth, Co-Founder and Managing Partner of Cypress Home Care is here to discuss how we prepare to care for this growing aging demographic to…

The needs of our aging population are complex, personal, and often go beyond the standard ADLs. Norwood Seniors Network runs several specialty programs in parallel with their home care services. Laura’s here to explain how to create a specialty program and the value it drives for the clients and the business. Enjoying the show? Send me a text and l…

Not too many senior care companies can say they’ve been around for 120 years. Laura Shaw-deBruin, Executive Director of Norwood Seniors Network will share the inspiration, hurdles, and strategic decisions behind the brand that’s been serving greater Chicago for over a century. Enjoying the show? Send me a text and let me know! Learn more about Care…

How do you know if you're using the right KPIs? Jensen Jones, CEO of the Home Care CEO Forum, regularly gathers with home care owners in the top 10% of the industry—he's here to share his deep research on metrics and how to pick the right KPIs for your business. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: care…

Kunu Kaushal returns to break down a handful of seemingly small decisions that he’s made, that have actually had a huge impact on his business—be prepared for some surprises. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by…

Ever wanted to hear a few vulnerable mistakes made by a wildly successful leader in home care? Well, here’s your chance. Kunu Kaushal, Founder and CEO of Senior Solutions in Tennessee, will share some distinct mistakes he’s made along the way and what he’d do differently if he could go back. Enjoying the show? Send me a text and let me know! Learn …

The healthcare sector just got hit with a cyberattack that could be the most significant in its history. Joseph Dworcan, VP of Product Strategy at Paradigm Senior Services joins us to discuss what happened, who's impacted, and how providers can better safeguard their data. Enjoying the show? Send me a text and let me know! Learn more about Careswit…

Top performers are intentional about how they think about and run their business. Matt Ericksen is back to share a specific list of tactics that he’s observed while visiting top franchisees around the country. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam …

Sometimes it’s better to learn from the mistakes and failures of others. Another owners’ misstep could be an avoided pitfall for you. Matt Ericksen, Director of Sales & Operations at Griswold Home Care, is here to share uncomfortable truths and stories about franchisees that are falling behind. Enjoying the show? Send me a text and let me know! Lea…

You're almost certainly not taking full advantage of the local opportunities for referral marketing and recruitment within a few miles of your office. Julio Briones, CEO of Briones Home Care Consulting, is here to talk about why—and how to fix that. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Co…

A pitfall of the entrepreneurial mindset is the tendency to just do stuff and see if your business grows as a result. What could possibly go wrong? We're bringing back one of our most popular guests, Julio Briones, to talk about creating a strategic plan for consistent, predictable growth. Enjoying the show? Send me a text and let me know! Learn mo…

Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What can other owners learn from his journey? Let's find out. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred Thi…

Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What can other owners learn from his journey? Let's find out. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred Thi…

Whether it's on the horizon or a vague future hope in the moments when you have time to step back and take a breath, you probably intend to sell your agency at some point. In this class, we're teaming up with a private equity advisor specializing in home care transactions to go through all the questions that will help you make educated decisions to…

Over the last several years, private equity firms have started buying up home care agencies across the country. How does this impact the people in an agency, how do you maintain a good working relationship with the new owners, and how can agencies ensure that clients and caregivers remain the priority? Enjoying the show? Send me a text and let me k…

More and more agencies are focusing on care management as a referral source or adding care management as one of their service lines. How does it work, how does it fit into your overall strategy, and how can you decide whether or not to pursue it? Catherine Vergara, president of Texas-based CareFor, is here to tell all. Enjoying the show? Send me a …

Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband and living a full life outside of her work. In part 1 we learned her story; in part 2, we dig into the processes and strategy she used…

Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband and dealing with a slew of health challenges. How'd she do it? We're going to find out. Enjoying the show? Send me a text and let me k…

Why are some of Cheer Home Care's caregivers required to have bachelors degrees? Where is Cheer finding these caregivers? And how does the system they've invented impact the idea of caregiving as a true career? These are all questions we're excited to dig into in this episode. Enjoying the show? Send me a text and let me know! Learn more about Care…

Referral sources are the foundation of most large agencies' revenue. But as any experienced marketer will tell you, establishing these relationships has gotten more and more competitive. Here's how 3x home care marketer Gabrielle Pumpian is handling the challenge. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: ca…

Having run a successful agency for ten years and serving as the president of Arizona's chapter of the Home Care Association of America, Krystal Wilkinson's passion is developing leadership talent. Join us as she sounds off on this very challenging aspect of home care agency management. Enjoying the show? Send me a text and let me know! Learn more a…

Miriam Allred has spent five years interviewing hundreds of home care's top leaders. In 60 minutes, here's what she's learned from them—and what she says they're all doing similarly. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was pro…

Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them. How did they do it? We're here to find out. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode …

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie…

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it rapidly, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, S…

In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and the very specific way this information can help you upgrade your recruitment strategy. Download the report free: https://www.missioncare.com/workforce-report-jan23 Enjoying the show? Send me a text and…

New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist requests by clients to caregivers being 3x more likely to experience anxiety and depression than the overall US population. Maggie Keen, VP of MissionCare Collective, is here to explain these findings a…

Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to build up processes and leaders who can keep your agency going without you. Andrea Cohen, founder of Houseworks and HCAOA board member, is here to talk about how she successfully did it. Enjoying the show? Send me…

How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, it can be tough to decide where to put your marketing dollars. In part 2 of our series with the marketing experts from corecubed, we'll discuss how to go about making these decisions. Enjoying the sho…

"Marketing" is a broad term in home care that includes everything from community networking to web design to Google Ads. Every agency owner faces the decision of what to do themselves, what to hire an employee to do, and what to outsource completely to a contractor. The marketing experts from corecubed are here to talk about how to make these decis…

Social media can be a core element of your marketing and recruitment success, or it can be a discouraging time suck that yields little or nothing to show. In this episode we go platform-by-platform and channel-by-channel to talk about which ones you should be on and which ones aren't worth your time. Spoiler: some of the big ones aren't worth it. E…

The episode for people who have repeatedly been told they need to be using video to market their home care agency, but don't know where to start. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co…

Jesse Walters sees scaling home care agencies as a repeatable, predictable process if you understand the science behind it. Join us as we mine his knowledge from his time in executive leadership at TheKey and now as CEO of Hillendale Home Care. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect…

Culture is like a garden—something is going to grow whether you like it or not. It's your choice whether what grows is weeds or flowers. Listen in as Aaron Stapleton, longtime home care leader and CEO, breaks down his experiences and strategies for intentionally creating a great organizational culture. Enjoying the show? Send me a text and let me k…

Online lead sites can be expensive, and it's no use getting leads if you aren't converting them. Since these leads are typically sold to multiple agencies at once, it's a race to contact them first and it's all too easy for them to fall between the cracks. We're bringing on the experts from A Place For Mom to talk about the best ways you can conver…

Very few home care agencies succeed without at least some amount of online marketing in their mix. We're bringing on the experts from A Place For Mom to talk about the strategies you should know if you want to make the most of the dollars you're putting into online lead sites and other digital marketing. Enjoying the show? Send me a text and let me…

Third-party billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how the various types of third-party billing work and he's giving a masterclass on moving into Medicaid billing, long-term care insurance, Medicare A…

Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.coBy Careswitch

The HCP Benchmark Report, formerly the Home Care Benchmarking Study, is a 200-page report on operational benchmarks and trends for home care agencies. Did we mention members of our team used to run the study? We're here to give you the most important insights from this year's edition in 60 minutes. Enjoying the show? Send me a text and let me know!…