Chris Byrne & Richard Gottlieb public
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Join Chris Byrne, The Toy Guy® as he presents a series of interviews with industry experts will tackle the topics of the toys, culture, toy history and talk with some of the leading people in the business of toys and children’s entertainment. Designed for anyone interested in toys, play and great stories, each weekly episode will feature engaging, entertaining conversation, useful information, insights, tales of the toys that we’ll never forget and so much more. As they say, if it concerns t ...
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In this episode, we talk to Greg Ahearn, the new president and CEO of The Toy Association. Greg takes the reins in a dynamic time for the 108-year-old organization, and talks about its vital role in the industry today and where it's going in the future. Listen in and get a new appreciation for all the association does, and much more. --- Support th…
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With Pickleball a huge trend in the U.S. in 2024, leave it to savvy industry veterans Jeffrey Breslow and Frank Adler to adapt that into a clever, fun, and opportunistic game. Listen in as Chris talks to them about how they did it, how a popular sport became a card game, and how they Jeffrey and Frank are riding the trend to create a new game compa…
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Chris talks to Denis Crushell, chief commercial officer of London-Based Precise TV about his company, the power of contextual advertising for the current toy industry, and how to set your digital strategy to reach kids successfully. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support…
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Chris talks to veteran inventor Dan Klitsner about his new toy Sling-It. Dan was the genius behind Bop-It, but with this new venture, he's decided to manufacture and market under his own company. It's a wild toy, with an even wilder story. (We love wild stories.) Listen in, as he talks about development, manufacturing, and strategy for launch in th…
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There is a lot happening at the Toy Foundation! Near and dear to our heart is the new entrepreneurship program honoring Richard Gottlieb, but that's just part of it. Listen in as Chris talks to Pam Mastroka, executive director of the foundation about all the excitement...and your opportunities to get involved. --- Support this podcast: https://podc…
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Build-A-Bear CEO Sharon John has driven the evolution of Build-A-Bear from a vertical retailer to a global toy company with legions of followers. And as she says, it was built, "One heart ceremony at a time." But it's the savvy combination of data and heart that have make this company the iconic success it is today. In our conversation, Sharon talk…
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For 22 years, Cloud B has been an innovator in bedtime products--adding fun, health and peace of mind to the nursery and the bedroom for both kids and parents. In this episode, we talk to Thomas Deumier, CEO of PJ Distribution, parent company of Cloud B about innovation, building on what works, and staying the leader in a niche market. --- Support …
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There are big changes ahead for the Toy Association. After months of work and listening, there's news about LA in the Fall (and Spring), New York, ongoing advocacy and much more. Andy Keimach, interim president and CEO of the Toy Association gives us the scoop on what's happening...and it's good news. --- Support this podcast: https://podcasters.sp…
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In this episode, Chris talks to author and historian Rob Goldberg about his fascinating book Radical Play. It's a look at the social movements of the 1960s and 1970s and how those challenged and changed the toy industry–and the ways in which the industry responded. We cover the major issues of the era–war toys and guns, race and gender–and look at …
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In this episode, Chris talks with Sophia Chong on site at the Hong Kong Toys & Games Fair about the 50th Edition of the show, the value of toy fairs, and a vision for the show as an essential gateway to the Asian markets. This episode brings back The Endcap, and Chris talks about the impact of the Barbie movie, why it could only happen now, and why…
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In our fifth annual year-end conversation, Chris is joined by James Zahn of The Toy Book, The Toy Insider and The Pop Insider and John Baulch managing director and publisher of Toy World UK. Zahn and Baulch are two of the leading industry observers, analysts, and thinkers about the business of play. Their insights are entertaining, thoughtful, and …
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In this conversation, Chris talks with Joost Poulus, chief product officer for Moose toys. They talk about Joost's 20-plus year career with Moose, building a culture that supports innovation and the company's BHAG (Big Hairy Audacious Goal) for the future. In a time when "innovation" can merely be a buzzword, Moose is one of the first companies to …
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Listen in on this great conversation as Chris talks to Matt Abrahams, author of Think Faster, Talk Smarter. Abrahams discusses the book and how people can be more effective communicators, whether as managers, colleagues...or pitching a product. Matt Abrahams is a leading expert in communication with decades of experience as an educator, author, pod…
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Richard Gottlieb's death on October 26 from ALS was a blow for the people who knew and loved him, the toy industry, and, of course, this podcast. In this short segment, Chris remembers and honors Richard and all his contributions, his amazing spirit and kindness, and much more. We also talk a bit about continuing this show both to serve the industr…
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Chris talks to John Tong, chairman of the Hong Kong Trade Development Council Toys Advisory committee. (Just one element of his diverse career.) They talk about Toy Fairs, opportunities in Hong Kong and how Hong Kong is coming back as a business center and gateway to Asia coming out of the pandemic. The conversation was recorded at New York Toy Fai…
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Richard and Chris talk with Michele Litzky and Josslynne Welch about the history of Litzky Public Relations, the evolution of PR over the past quarter century, and the transition as Josslynne takes over the reins of the company. It's a great conversation about toy industry history, succession planning, and much more. Listen in as we talk to two maj…
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Chris and Richard talk to Mary Couzin about her career, the creation of People of Play, the upcoming 21st edition of the Chicago Toys & Games Fair, and the Young Inventors Challenge. It's an energetic conversation, and you'll see why from her passion for play and the business to all she does why she's joining the Toy Industry Hall of Fame this year…
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Chris talked with Eric Poses of All Things Equal Games about the 25th Anniversary of Leading Questions and his repeat of the cross-country car trip he did to launch the game in 1997. We caught up with him just as he was leaving. for 22 cities, with a stop at New York Toy Fair. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-pl…
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Richard and Chris talk with game inventor Elan Lee about his hugely successful game Exploding Kittens, developing great games, and his new line of Kitten Games, which Elan developed with his 4-year-old daughter. This high-energy conversation will have you thinking about what makes a good game in the current market. Elan is also hugely entertaining …
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Serial inventor, professor, inveterate innovator and advocate of play Brendan Boyle of Fuse London joins us for a lively and wide-ranging conversation. From his early career to his current gig with Fuse, Brendan has been a joyful advocate of play for kids, for organizations and for enhancing life overall. Join us for a super fun episode. --- Suppor…
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Chris and Richard talk to Alex Prieto, who calls himself director of fun for Toy. Zone. Of course, he does much more than that. Listen in as the wide-ranging conversation covers current issues, running a global company, AI, and what may be ahead for this company as we come out of the pandemic. Toy Zone defines itself as a 360° Toy & Entertainment A…
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Chris and Richard, with Richard on the keys, have a conversation with Jessica Kalichman, director of marketing for WowWee about her career, the company's use of Tik Tok both to market and create community. They talk about why it works, what social media reveals, how a company run by Milliennials is different, and how engaging consumers with the rea…
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Join Richard (on the keys) and Chris as they talk with inventor Dan Klitsner, creator of Bop-It about his newest puzzle Free Fall from ThinkFun. They talk about this new innovation, the challenges and rewards of inventing and delve into the topic of AI and what it might mean for creatives and everyone in the toy business. You wont' want to miss thi…
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We kick of season five of The Playground Podcast with Madame Alexander's VP of sales, David Morgenstern. Richard, Chris, and guest host Chris Bensch from The Strong Museum of Play chat about this history, the legend, and what's new for the next chapter in the life of this iconic brand. --- Support this podcast: https://podcasters.spotify.com/pod/sh…
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Chris was back in Hong Kong for the 49th annual Toys & Games Fair… for the first time since 2020. Listen to what’s going on at the Fair—and hear the folks who are making the most of this transitional edition. The Playground is sponsored by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council. --- Support t…
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Richard and Chris talk to Christian Ulrich from Spielwarenmesse about the upcoming Nuremberg Show. What’s new, what to expect, and the general excitement of gathering once again at the world’s largest Toy Fair. The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group, and the Hong Kong Trade Development Council. --…
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Richard and Chris talk with John Baulch from Toy World UK and James Zahn from The Toy Book for our 4th Annual year-end conversation. From inventory levels to new challenges, to the potential for the revitalized Toys "R" Us, to, of course, the issue of Toy Fairs, the panel looks back at 2022 and ahead to 2023 and beyond. The Playground Podcast is su…
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Richard and Chris talk to Josh Loerzel of Sky Castle Toys about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed t…
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Richard and Chris talk with Jim and Donna Pressman about their new book, A Century of American Toys & Games: The Story of Pressman. They talk about the company's colorful history over the past century. It was a labor of love, and it's an important book for anyone who loves toys...the process all started with an elephant. After you listen, you'll wa…
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Richard and Chris talk to Ron Solomon, creator and CEO of MAPPTrap, an online software service that allows manufacturers to monitor compliance with minimum advertised pricing policies across all distribution channels (even ones they may not know about.) They discuss how it works, why it's important, and why the "race to the bottom" on pricing hurts…
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Richard and Chris talk to Isaac Larian, founder and CEO of MGA. From his earliest days to having unprecedented success in the industry, Isaac talks about his vision, how he's built the company, worked with his team, and what the toy industry means to him. In this exclusive conversation, Isaac shares what it takes to make it in the toy industry, how…
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Richard and Chris talk to Sue Warfield, president of ASTRA and board members Tom Rushton and Cassidy Smith about ASTRA's Toy Boat next February. Find out why this actually is a great opportunity to cost-effectively reach the specialty trade. Also, they talk about the state of specialty, particularly coming out of COVID, what specialty means today a…
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Richard and Chris talk to Bill Nichols and Peter Cmiel co-presidents of Blip Toys about their careers, their strategies, the benefits and challenges of just being a "Blip" on the radar of the toy industry (despite major successes) and how they manage to keep the company lean, creative, and successful. Plus, they chat about Chris's favorite active p…
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Richard and Chris have a lively chat with Kim Carcone, EVP of the Toy Association about the current state of Toy Fair, the upcoming Dallas show, what's ahead for 2023, and new initiatives to make the show more useful and relevant than ever. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support…
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Amanda Gummer and Frances Cain from The Good Play Guide talk with Richard and Chris about their scientifically based accreditation program for evaluating toys for their potential to support STEM and STEAM learning. Beyond marketing buzzwords, this insightful conversation talks about the value of play, its role in learning...and why fun is an essent…
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Chris and Richard talk to Didier Pietri about how he built a toy business from a business-to-business operation, their entry into the market, how they’ve developed unique products, and marketing. From creating their own animation studio, to managing current supply chain issues, to the decision to sell exclusively direct-to-consumer; Pietri talks ab…
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After a successful 10-store pilot, the Canadian trend retailer Showcase is coming to the U.S., and that is big news for the toy industry. Richard and Chris talk to the retailer's CEO Samir Kulkarni about the store, their growth, their U.S. strategy and the unique and powerful combination of high tech systems and a deep understanding of trends to cr…
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Richard and Chris talk with Toy Industry Hall of Fame designer Jeffrey Breslow about his career, his time with Marvin Glass and associates, the inspirations and tragedies that shaped his career. "Brez," as he's known, entered the toy industry when he was hired by Glass on the spot and spent the next 41 years developing games, and ultimately leading…
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Richard and Chris talk with Chad Gharring of Boley about the dramatic rise of the company as a private label, brand building company and as an innovator in sustainability--and increasingly hot and important topic in the toy industry. They also talk about the advantages of being a Chinese/American hybrid company. You'll want to know more about this …
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Richard and Chris talk to Kenny Davis, CEO of the start-up Action Face about the new platform that allows users to create avatars, action figures and much more using advanced scanning technology, right on the phone. They discuss the evolution of the concept, Kenny's background, and how managers can maximize the new virtual world of work. The Playgr…
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Richard and Chris talk with Aaron Muderick, executive chairman of the Toy Association, about Toy Fair in New York in 2023, Dallas in 2022, and related issues. They also talk about the Association's efforts on lobbying and challenges and opportunities for the industry as it moves into a new era. Muderick's thoughtful and insightful comments make thi…
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CEO of Star Stable Entertainment Johan Sjöberg calls his game "World of Warcraft...for girls." The hugely successful game is now making its move into toys under a licensing agreement with Just Play. In this episode, Richard and Chris talk with Sjöberg about the development of the brand, how they engage with kids and the expansion onto iOS and Andro…
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Richard and Chris talk to Barry Schwartz of Schwartz PR about his incredible career. From his start as a kid in vaudeville, Barry moved into PR (another kind of showbiz, he notes) and was the creative and PR force behind many hits of the mid-20th Century. From introducing LEGO and the Othello game to the United States, to launching Hello Kitty in A…
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Richard and Chris talk to Choon Ng, inventor of the Rainbow Loom and new CEO Chris Tidwell about the history of this phenomenon, how the company has grown, strategies for keeping kids engaged and the always-present challenge of fighting infringements and knock-offs. It's a great story, and Choon's management philosophy: "I want to have fun." is an …
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In this important and insightful episode, Richard and Chris talk with Eric Pliner, CEO of YSC Consulting about what today's managers can learn from the current political, employee and public image crisis at Disney. Pliner's insights on the changing nature of ethics and employment are essential for anyone who wants to function effectively in the con…
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Richard and Chris talk to Andrew Yanofsky and Syndey Wiseman of WowWee, both second generation toy people. More than just a legacy, however, these dynamic professionals are at the forefront of product development, research, consumer knowledge and leveraging new media platforms to develop enthusiastic communities of consumers. Their great perspectiv…
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Producer Brian Volk-Weiss joins Richard and Chris for a second time. This time to talk about the launch of his new toy company--Nacelle Toys. Brian is the producer of the successful Netflix series The Toys that Made Us and A Toy Store Near You, now entering its fourth season. In this lively conversation, Brian talks about the decision to roll out t…
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In this special episode, Richard and Chris largely turn over the mic to Jay Foreman, chairman of the Toy Association Trade Show Committee. He lays out the case for the September Toy Fair in New York in light of the changing dynamics of the industry, the needs of manufacturers, buyers, and more, and the historic shift in the show that this move repr…
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Richard and Chris speak with Christian Braun of HobbyDB, the global hobby and collectibles database about collecting, what creates value, and best practices for companies that want to be in the collectible or limited edition business. They talk about what makes this sector different from traditional toy development and marketing, and such issues as…
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This conversation about the recently announced move of New York Toy Fair to September 2023 looks at the challenges, opportunities and the industry-wide implications of this move. Richard and Chris talk about what it might mean for companies of all sizes and how the move reflects the dynamic toy business. The Playground Podcast is supported by Globa…
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