Any Insights Yet? reveals the secrets, stories, and surprising discoveries that have led to fresh insights, resulting in the world’s most memorable campaigns and breakthrough business ideas.
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Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy
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There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t. That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action. And that’s what Alex wants to change in th…
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Putting “What If” At the Center of the Creative Brief with Shobha Sairam, Chief Strategy Officer at 22 Squared Inc
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For over two decades, Shobha Sairam has worked on a wide variety of brands at a number of agencies around the world, including Leo Burnett, Mother, Deutsch, and The Community among others. Most recently, Shobha has led strategy at 22 Squared Inc, based out of New York, where she and her team have breathed new life into brands like Baskin Robbins, P…
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How Honor and Vengeance Can Grow Your Brand with Brent Vartan at Bullish Inc.
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Most ad agencies have clients. That’s not exactly the case with Bullish Inc. Started in 2015 by Michael Duda and Brent Vartan, the co-founders of Bullish asked a provocative “what if” question that re-envisioned what an agency could be to help maximize a new brand’s success. Their question: “What if we invested in early stage brands by providing ac…
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Transforming Clients and Customers Into True Believers with Seth Gaffney & Marika Wiggan at Preacher
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Curiosity, conviction, and a desire to get out of one’s comfort zone - these are just a few of the characteristics that Seth Gaffney and Marika Wiggan look for in strategic candidates at Preacher, and it’s this non-traditional approach to finding talent and building campaigns that has led to Preacher’s continued success, winning them Small Agency o…
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Introducing Any Insights Yet? with Chris Kocek.By Chris Kocek
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