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Biweekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with ...
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Welcome back to Her CEO Journey, the podcast empowering women entrepreneurs to build thriving businesses that make a difference! Throughout this season's Finance for Change series,our host Christina Sjahli has been breaking down complex financial concepts and translating them into actionable strategies for mission-driven founders like yourself. As …
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Forecasting is naturally imperfect. It is imperfect because businesses are always changing, and economic conditions are always shifting. So, as a founder, you have to be ready to adapt and deal with uncertainty. Today, our host Christina Sjahli will take you into the world of forecasting. In this episode, Christina will guide you through the art of…
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If you're building a mission-driven business, there's one particular number you definitely need to check. Understanding this number will quickly pinpoint any issues in your business and determine if you're building a sustainable, profitable venture. In this episode of Her CEO Journey, we demystify the significance of this essential metric for busin…
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Do you ever find yourself feeling anxious, even though your business is profitable? Perhaps this unease stems from uncertainties about your cash flow – a crucial financial aspect that often confuses many mission-driven CEOs. Fear not! This episode of Her CEO Journey serves as your comprehensive cash flow masterclass, equipping you with the knowledg…
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Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable. But then, reality hits. Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? It's what many founders experience—the profit versus cash flow paradox. While profit might s…
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Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business. In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicate…
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Dionne Laslo-Baker, the founder and CEO of Deebee’s Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families. In this episode, Dionne delves into the highs and lows of growing a busines…
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Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company. In this e…
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Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law. Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive info…
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Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country. In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international suc…
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Ever wondered where your money really goes? As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees. A virtual CFO can help track every cent of your business's finances. You might be surprised to find a signif…
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In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships fo…
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In a world filled with plastic and single-use packaging, how can we reduce our impact on the environment? We often purchase, use, and discard products daily, but the zero-waste movement encourages both consumers and business owners to be more environmentally responsible.This reflects the values that Allisha Heidts aimed to promote when she founded …
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Every founder has a team behind them, working together to make the whole business successful. If you're a business owner, you care not only about growing your company but also about your employees' well-being. This includes making sure they earn a living wage and have the support they need. But to make such a big change, you must first ensure your …
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Creating positive change sounds like a good idea — and one effective way to achieve it within your company is by implementing a living wage. However, like any worthwhile endeavor, it requires careful planning. Good intentions are a starting point, but thoughtless action can lead to unintended consequences. In the fourth episode of our Living Wage s…
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At the heart of ethical employment lies our commitment to providing fair compensation to our workers. By fair, we mean more than just meeting the minimum wage. We're dedicated to offering living wages, enabling our employees to lead financially stable lives, free from undue financial stress. This extends beyond wages; it encompasses essential aspec…
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Success in business is a complex recipe, unique to each company and influenced by various factors. Similarly, the path to fair compensation isn't a one-size-fits-all equation. While numerous websites provide data on what constitutes a fair living wage, they often fail to consider an individual's specific needs and circumstances. The question of wha…
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Creating meaningful impact as a business is more than just ensuring your customers receive the best services and products. It's also about creating a positive impact on the lives of your employees and the communities you serve. One powerful way you can achieve this is by embracing the concept of a living wage. This transformative approach ensures t…
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As a woman entrepreneur, you have the power to lead a profitable business that makes an impact. You'll hone your skills, take action and make authentic decisions that will put you on your own path to success. It may be a difficult journey ahead, but fortunately, the stories of successful women in business can guide your way. Take inspiration from t…
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Many businesses strive to create lasting social impact. To pursue this mission, you can invest in multiple endeavors and work with as many groups as you prefer. However, there’s one step you need to take for your efforts to truly matter. Listen to the people you want to serve; understand their needs. Alicia Wallace is the co-founder and COO of All …
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How do you know if your company is creating the difference it wants to be in the world? There’s a powerful quote by Peter Drucker, “If you can’t measure it, you can’t improve it.” For a social impact business for whom the mission is paramount, knowing your impact is critical. Enter impact reporting: an impact report measures and tells your company’…
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What does it mean to be a climate-positive company? Is it easy to become one? Aiming for a goal that seems unclear — or even detrimental — is hard. Many business owners tend to focus on profit. They keep their company running, create a great product, and have excellent sales. Why focus on the environment when it eats into profits? But as companies,…
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Your spending can change the world. How you spend your money makes a difference. Conscious consumerism, if done by enough people, can make huge leaps toward solving our current climate crisis. Businesses have the biggest impact on the climate, but consumers are the reasons behind their choices. We speak and vote with our wallets. Business-as-usual …
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All business owners and humans living on the planet make an environmental impact. When the planet faces problems like climate change, we are also affected. It's up to us to be aware of the planet's struggles we face today and be part of an environmental solution. In this episode of Her CEO Journey, we invited Jenny Morgan, Market Development Manage…
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Do you know what's in your beauty products? You may think of the active ingredients and their effectiveness in your beauty routine. Do you ever think about whether they have microplastics in them and how your packaging is most likely single-use? Most people think plastics are limited to things we can see — from plastic bags to plastic bottles. The …
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Almost every product-based industry uses plastic — including the food industry. However, it also significantly contributes to pollution, harming the environment and humanity. As business owners, our decisions about how we run our business can help reduce our plastic footprint. Switching to plastic-free might be challenging, but it makes the world a…
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How can a business be both profitable and a force of positive change in the world? Most entrepreneurs think they need to choose one or the other. But this isn’t true! More and more businesses are seeing the possibility of doing both at the same time, without sacrificing profit for impact. One vital area of environmental impact is plastic waste. We …
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Is life without plastic really possible? With all kinds of plastics integrated into our daily lives, it’s impossible to never use plastic. So many people think living a plastic-free life rests on our individual shoulders, but what we really need is collective change. If we can’t rely on just our individual efforts, where should we start? In this ep…
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Many entrepreneurs believe building a profitable business is not possible without harming the environment. This is simply untrue. There is a way to create profit while also actively reducing your plastic, water, and carbon footprint. You can contribute by educating your consumers about more sustainable ways of living. In this episode, Anie Rouleau …
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Rural communities have a simple way of life. Many people living here focus on creating a better life for their families and community. However, they lack opportunities to gain financial stability and move to big cities to support their families. Fortunately, we can change this narrative. Businesses like Someone Somewhere work to create an economic,…
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Peace is something valuable to have in the community. So many people experience having their peaceful lives taken away from them and struggle to rebuild their lives. From war and crime to family and personal matters, our peaceful lives can crumble at any moment. Fortunately, businesses can play a part in promoting peace in the community! In the sec…
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Do you think a business can be both profitable and a force of positive change in the world? The answer is a resounding yes — you don't have to sacrifice profit or impact. Entrepreneurs worldwide have innovative ideas and products that meet the needs of different communities. However, businesses still need to keep an eye on your finances. Balancing …
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What happens when the economy drastically shifts? Will your business survive? We’ve seen this in the wake of the pandemic where companies were forced to change or close. This is where forecasting comes in. Most people think forecasting is future-proofing and predicting the future in some way, but that’s not the case. Instead, forecasting is a conti…
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Are you a small business owner aiming to increase your positive impact on the community and the world? You likely already have plans for your company's growth. However, as you scale, the tools that served you as a smaller business won't be effective or sustainable. You'll need a better way to bridge your financial data and future business goals. Th…
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So you’ve decided to become a B Corp. Congratulations! You’re taking an important step in advancing corporate responsibility and sustainable practices. But before you dive in, you need to prepare. Becoming a business for good requires significant planning. However, the rewards are more than worth it! In this conversation, we discuss how businesses …
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Maximizing profits doesn’t have to come at the cost of increased and negative environmental impact. In fact, environmentally friendly companies may find that they reduce costs and increase profit margins when they hit their sustainability goals. There are many paths to success, but for Claire Watkin, that means doing business different, and doing b…
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Investing in your workers is one of the smartest things you can do for your business. When you invest in your employees, you're investing in the future of your company. A well-trained, motivated workforce is essential to any businesses' success. By doing so, you're also investing in yourself. It can lead to increased profits, improved morale, and a…
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When you’re running a business, it’s tempting to view your employees as expendable resources. After all, you’re the one taking all the risks, so you should be the one calling all the shots. But if you want to create a sustainable business, it’s important to remember that your people are your most valuable asset. Susana Guerra of Legacy Vacation Res…
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One of the first things a leader will look for when hiring someone is their abilities. What are their skills? What level of education did they reach? Have they worked in a particular field before? These are all excellent questions to ask — after all, realizing your vision requires having the best talents on your team. But what are we really asking …
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Any leader wants their business to become successful. If you’re running a mission driven business, you’ll want to drive social change, too. So you might focus on strategy and profit more than anything else. But what most people tend to forget is that there is a gap between strategy and results—and people are the ones who bridge that gap. In this ep…
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Many business owners worry about loss of profit because of the sustainable changes they may want to make. However, sustainability and profitability aren’t mutually exclusive. When you know your business, focus on the right factors and make the small changes towards creating a positive impact, you can achieve better business outcomes. In this episod…
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So you’ve managed to grow your small business into a thriving enterprise. First of all, congratulations! But with greater success comes more responsibilities, and it's becoming increasingly difficult for you to manage everything on your own. Perhaps you're feeling overwhelmed with all of your duties. Or your business is going through a big project …
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Many business owners wear all the hats, particularly in growing companies. Doing all the duties yourself seems like the best use of your time. After all, you know your company best, right? However, the truth is as your business grows, more and more things can slip through the cracks — especially if some of your duties are outside your field of expe…
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You know what they say: if you want something done right, do it yourself. But what happens when you're so bogged down with the daily operations of your business that you don't have time to focus on long-term strategy? That's where a fractional CFO comes in—and it might be the best decision you ever make for your business. However, hiring a fraction…
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As a business owner, you know there are a lot of important decisions to make, and not enough hours in the day to make them all. That’s why it’s crucial to have someone you can trust to help you make sound financial decisions for your business. Enter the fractional CFO. But don’t let the name fool you: a fractional CFO isn’t just for businesses that…
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As a mission-driven entrepreneur, you want to ensure your finances are in order so your business can continue to serve its purpose. A common concern for founders like yourself is how to overcome and recover from financial adversity. When this happens, your first thought may be to focus on marketing and sales to reach your financial goal. While prof…
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Welcome back to the Growth Podcast Series inside Her CEO Journey. Over the last few weeks, starting from Episode 164 to 172, we share the puzzle pieces you need to grow a sustainable and profitable business. But none of these strategies matters unless you as a founders is ready to understand the financial numbers of your business. We are not talkin…
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Managing a business and going through a major transition are difficult enough on their own. But if your business is going through a huge financial shift, then that’s even more challenging. With the stress that comes with it, you might struggle with making the right calls and coming up with good plans for your business. In this episode, Julie Martin…
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How often do you track your business’ finances? Do you know what your numbers are telling you? As a business owner, it’s essential to understand your numbers and what they imply. In this episode, Christina shares her tips and insights on creating a robust financial statement that will attract investors and lenders. She explores the connections betw…
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You have your business’s finances in place. Now, what’s next? Believe it or not, scale-up and SME founders often forget the legal aspect of the businesses and this can cause a myriad of problems if not immediately resolved. Angie Redecopp discusses the legal aspect of businesses — another commonly forgotten puzzle piece in companies. She shares how…
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