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Podcasting isn't just for internet entrepreneurs anymore! There are so many ways that local businesses and small businesses in every community can benefit from having a podcast. Your host, Christy Haussler, has been podcasting for more than 10 years and had worked with over 250 podcasts. She specializes in helping businesses get a huge ROI on their podcast!
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Hey Podcaster! It's time to get serious about monetizing your show. There are so many ways to make money with your podcast and if you aren't making a dime, it's time to change that once and for all! We don't want you stuck in "free content creation mode" forever - we want you to learn how to build sustainable revenue every single time you publish an episode. Your host, Christy Haussler, has launched dozens of podcasts and works full time as a podcast strategist and producer. She geeks out on ...
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Is it possible to make money from your podcast? Yes, absolutely. Right now tens of thousands of people all across the world are doing it. This show reveals how you can do it too! Your host, Christy Haussler, has launched dozens of podcasts and works full time as a podcast strategist and producer. She geeks out on the marketing aspect of podcasting and will show you the exact framework to follow to get your podcast bringing in money rather than sucking it out of your bank account!
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Ever wondered why so many people who start a podcast never really get any ROI on it? Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time. So what is this secret framework I'm re…
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Many of my podcast clients, and maybe many of you started podcasting years ago - long before video (in long or short form) was popular. Quite often my clients ask me if they should be "doing video for their podcast." This is actually a topic that came up this past week in a podcast group I am in, and my views contradicted what the original poster b…
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What do you automatically think of when I mention “monetizing a podcast”? If you’re like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I’m going to give you some much more attainable ways to monetize…
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Ideally, you're creating multiple streams of income with your podcast, and affiliate marketing is a legitimate way to earn money from your podcast. You can't just expect to post an Amazon link or an Audible discount code and expect to get sales right away. Like everything else, you have to be strategic about affiliate marketing. Today, I cover the …
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The continuous rise of technology and many innovative programs and websites have greatly contributed in providing faster and more efficient labor. In fact, what once was an hour’s job can now be accomplished in a shorter span of time through the help of the internet and other AI tools. In the world of podcasts, there have been a lot of improvements…
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Are you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don’t value the community? If you’re one of the podcasters who have been putting in so much effort in their wor…
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Why does every podcast beg you for ratings and reviews on Apple? Have you heard this before? ❌ "it can help more people find us!" ❌ "it will bump up our rankings" ❌ "it will make our show more visible" None of this is true! Today, I'm explaining what Apple ratings and reviews really do for your show and why there is a much better call to action for…
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Every podcaster I have ever talked to always has the same complaint. They are not happy with the amount of downloads their show gets each month, and they want more. In this episode, I’ll tell you the only 2 ways to grow your show and how you can take advantage of them. When it comes to podcast growth, it’s a conversation that every podcaster wants …
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I work full-time helping podcasters monetize their podcasts. As I have strategy calls week after week, I find that I am saying the same things over and over again. If you are stuck and don't know what will help you attract your ideal clients, today I'm giving you the cheat code to get you unstuck. If you need help figuring out how to monetize your …
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So you're a podcaster looking to monetize, and all of a sudden out of nowhere you get an email offering a sponsorship for your podcast. It seems too good to be true. Is it? We'll talk about it right after this. Hi there. Welcome to Podcast Monetization Secrets. My name is Christy Haussler and thank you so much for joining me today. I am so glad you…
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I recently heard someone make a really bold controversial statement. They said, "If you don't have a continuity program (subscription) in your business, then you don't really have a business." This is a quote from David Frey that was shared with me and it really caused me to stop in my tracks. In this episode, I'm sharing my opinion about this stat…
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Today, I'm talking about why your podcast growth may be stagnant and what you can do about it. If you're like most people, 90% of us are stuck in phase 1 and real growth doesn't happen until you get past phase 1. I'm explaining it all in today's episode and I'll tell you what you can do to fix it. If you need a podcast tune up, simply click here to…
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How to write good copy for your podcast If you're thinking of monetizing your podcast, here are some tips from a copywriter. • Know your audience.Your first step is to understand who your audience is and what they want. This will help you create content that is relevant and engaging. • Create compelling copy.Your content needs to be interesting and…
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If you're thinking of hosting a conference, here are some tips on making it revenue positive: • Set a price for admission. This is key - set a price for admission that is fair and reasonable, and make sure to communicate it clearly to attendees. You don't want people to feel like they're being taken advantage of, so make sure the price is fair and …
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How paid traffic can help a podcaster grow their business If you're a podcaster looking to increase your downloads and revenue, paid traffic can be a valuable tool. Paid traffic can come from a variety of sources, such as advertising, sponsorships, or paid subscriptions. Here are some tips on how to get started: • Identify your target audience.Befo…
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Today, I'm going to share with you the advice that I give to my clients - and myself - when it comes to our free stuff. The first mistake we often make is taking a product-oriented view of our free content. So we're like "here's my free thing. Here's what it does. Here's how many times a week you can come in here. Here's what type of content you'll…
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There's a better way to sell your products and services than just having them listed on your website. Today, I'm sharing how you can get yourself an automated sales person that works for you 24 hours a day for a very low cost. If you are missing this piece of your sales strategy, it's no wonder your sales may be suffering. If you need a sales funne…
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Today I'm sharing a strategy that will help you increase your open rates and therefore make more revenue. In order to increase your open rates, I recommend focusing on creating engaging content and using effective copywriting to attract listeners. By doing this, you can increase the likelihood that your listeners will convert into paying customers.…
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If your podcast has ever hit a growth plateau, you need to listen to today's episode. Growth plateaus can happen at any level, so I wanted to give you 3 ways that you can push past these plateaus and achieve a new level of growth. This is a problem every podcaster will have to deal with at some point as long as you don't quit before you break throu…
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Recently, I was speaking to a group of podcasters who were interested in monetizing their podcasts. The main reason they haven't monetized is because they haven't connected their podcast to their pipeline. I explained that they need to start with a purpose and be confident in their ability to sell their programs and courses. I encouraged them to ma…
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I was working with a client who was hoping to launch a course in the near future. In our conversations, I discovered that she had a lot going for her. She had been consistent in her publishing, she had been attracting the audience of her ideal customers, and she had been building her email list. Despite all of this, she was still struggling to mone…
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Learn how to get more leads for your business by implementing a simple change to your website. In this episode, Christy Haussler shares how she was able to increase her conversion rate and get more leads by making a small change to her website. "If you don't have a reliable way to generate leads each month, then I would question whether you might h…
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Most people won't tell you about the three secrets to podcast success. But I'm going to give you a behind-the-scenes look at what it takes to be successful in this rapidly growing industry. So, what are the three secrets to podcast success? 1) Keeping a consistent release schedule is one of the keys to success. continue to produce your podcast on a…
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Here's a news flash - you've already learned enough to monetize your podcast. You're already qualified. You haven't monetized yet, not because you don't have the right ideas or information. You haven't monetized yet because you have not forced yourself to execute. Today, I'm sharing 4 steps you can take to move yourself closer to monetization. Ther…
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Not every podcast is created for the purpose of solving problems for listeners, so how are those shows supposed to monetize? It's a question I get asked all the time. Today, I'm showing you the method I would use to monetize this type of show. My recommendation is to focus on building a community...a paid community around the topics and themes that…
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Today I'm talking about Which Links Should You Use to Promote Your Podcast and I really want you to understand why it is important for your podcast. Sharing the wrong link can lead your followers to a dead end and that doesn't do either of you any good. There's one place where you should drive our podcast traffic that is most valuable to you. I'll …
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When you monetize a podcast, you basically have 3 options: You can monetize yourself and your content You can monetize your guest You can monetize your listeners If you are playing the numbers game, you have better odds of monetizing your listeners, because there are probably thousands of them. If you try to monetize your guests, you probably have …
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Hitting barriers is just a normal part of achieving success, but some barriers are harder to break through than others. Getting your podcast monetized is one huge barrier to break through, and once you break through it, you'll continually have more barriers to break through. We can't will the barriers away and we can't just power through them with …
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Did you know that within every personality type, you can find your ideal client? The problem is that many times, we only sell to our own personality type and in doing so, only capture a small fraction of our total ideal customers? Why? Because we aren’t communicating with others the way they need to hear your offer in order to buy. I’m about to tel…
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The number one reason that podcasters are not making the money they want is because they aren't making enough pitches. In fact, I have podcasters tell me all the time that they want to make money from their podcasts, and yet, they have not created anything for a listener to buy. Is it any wonder then that they are failing? We have to be willing to …
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There's something to be said for simplicity when it comes to podcasting and marketing. There is virtually no benefit to building something that is complicated and that creates a lot more work for you. Today, I'm sharing with you one monetization strategy that I was exposed to recently and I thought it was brilliant! I'll share with you this method …
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Regardless of what you may have heard, there's no set number of downloads you need before you can monetize your podcast. There's no set number of podcasts you have to have published before you monetize either. Today, I'm excited to share this case study of a podcast that we launched for my clients at the end of December, and it was monetized within…
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The more challenges I hold, the more I realize that we are thinking way to small when it comes to how we will transform our audience and clients. Today, we're getting real about what it would take to have a $25K high ticket offer. Even if you think it is completely out of the realm of possibility, you should listen and implement my advice as soon a…
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Monetizing your podcast does not take 3 years. In fact, it doesn't even take 1 year. By the way, did you know that you can monetize any size audience? Today, I'm going to show you how to set your podcast up to earn money in the next 30 days. My 3 step formula for fast monetization is: 1) Figure out what your audience's biggest pain point is and cre…
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Today I'm talking about 5 Signs That Your Podcast Is Not Monetizable and I really want you to understand why it is important for your podcast. When I talk about 5 Signs That Your Podcast Is Not Monetizable here's what you really need to know: 1.You are creating a podcast that “everyone” should listen to. When I’m coaching podcasters, I often ask th…
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It happens every single time! You’re ready to launch something big, roll out a new product or service, or make your first sales pitch–and WHAM! There it is: self-sabotage, and it’s ready to punch you in the face and derail everything. Join me for a closer look at how you can defeat this monster and accomplish everything you want! Show Highlights: W…
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It's so easy to get stuck in free content creation mode, and believe it or not, this can happen even when you have monetized your podcast. How does it happen and what do you do about it? Well, that's the topic of today's episode. The longer you allow yourself to stay stuck in free content creation mode, the harder it will be to monetize your podcas…
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Today I'm talking about The Key to Monetizing Your Podcast in a BIG Way! and I really want you to understand why it is important for your podcast. No matter what stage the podcasters I work with are in, it always seems like we go back to one to get clear on this particular aspect of podcasting. The reality is that you need to niche down as tight as…
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Today I'm talking about How Your Podcast Can Play a Bigger Role In Your Business and I really want you to understand why it is important for your podcast. Because it is important NOT to get stuck in "free content creation mode", you have to understand where your podcast really fits in and how to used it, otherwise you will end up wasting a lot of t…
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It's easy to forget how easy we can become lazy in our businesses. It's happened to me and it's probably happened to you. We think that once we get a funnel live that it's easy to just drive some cold traffic to it from Facebook or other ad sources and we'll have money rolling in quickly. That's not exactly how it works, and today I am sharing a ca…
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It's hard to describe an irresistible offer. I think we all know one when we see one, but it's not easy to quantify or even easy to articulate in a training scenario. Today, I'm sharing with you 3 steps that you can take with your offer to make it virtually irresistible. Once you put this lens over your offer, it becomes pretty easy to spot where i…
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Frameworks are so much more than just a buzzword. They are they system for the success that you can get for your clients. It's very important to have your frameworks documented because it gives you the repeatable pathway that you can then walk each of your clients through and get the predicted outcome. I talk to so many podcasters each and every we…
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I'm on a mission to monetize 100 podcasts in 2022. It's a tall order, but I'm not going to let anyone stop me. Since I work with podcasters on monetizing their podcasts, I'm constantly seeing a deficit in a critical area that needs to be addressed before you even start the process of monetization. I'm talking about getting crystal clear on who you …
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Before you can even begin to think about monetizing your podcast, you need to figure out what you are going to sell to your audience. The secret to being able to build a program you can sell to your audience is having a framework that you teach. A framework is your methodology to teach someone a specific thing that will help them get amazing result…
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When I look at people that succeed online and in the podcasting world and those who don't, there is a stark difference in the tactics and execution of those who succeed and those who don't. This game isn't easy, but it's definitely achievable if you utilize the tried and true tactics for success. If you haven't already grown a thick skin, it will b…
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It seems like it should be so easy to monetize a podcast when you are an expert in a certain niche. But, what do you do when you aren't an expert and when you don't have enough downloads to get sponsorships? There is still a path to monetization with your own products and services. It's not any harder to monetize your podcast if you aren't an exper…
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