show episodes
 
This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
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show series
 
Let’s talk tips for using Google Analytics 4 effectively with clients. Here we cover how to understand your client’s goals and relate them back to GA4, as well as one simple report you can start sharing with client’s today that is easy for both of you to wrap your head around. Can’t wait for you to listen! Website Links: Full episode shownotes for …
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Let’s talk about visibility and SEO! In this conversation with my friend Calvina, we talk about the concept of visibility and its significance for brands and businesses online. We cover both SEO and visual branding in achieving visibility, as well as the practical means of enhancing visibility through different online platforms. We also review the …
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Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords. This is something my clients and audience have asked me about and I want to give you some pointers when it comes to picking the right length keywords for your blog and website. Full episode shownotes: https://digitalbloomiq.com/seo/long-tail-vs-short…
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Let’s talk SEO strategies specifically for Lawyers. In this episode I talk about optimizing your local SEO directories and ratings and reviews to attract more leads. I also highlights the significance of using relevant keywords and creating optimized websites to convert leads into clients. Full episode shownotes: https://digitalbloomiq.com/seo-for-…
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This is such a special conversation with Hubert Johnson, a tax attorney and our client at DBIQ. We discussed our successful partnership in improving the SEO and online presence of Guardian Tax Law. Initially, Hubert had reservations about SEO due to past experiences with other companies, but working with our team has brought significant growth and …
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In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your busine…
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In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https…
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In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this informat…
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In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right …
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In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confiden…
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In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples o…
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In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloa…
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In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being…
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In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill Get email …
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In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. Th…
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In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance. Full…
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In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here:…
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This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams co. Together explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and followi…
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In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketi…
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In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring em…
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This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, b…
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Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures. Full episode shownotes +…
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Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-f…
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In this episode, we're going to dive into the world of online courses and interview Gina Onativia about how to renew energy into the marketing and selling of your online course. Full episode shownotes here: https://digitalbloomiq.com/pod/gina-onativia Get email updates on all podcast episodes (+ SEO tips, behind-the-scenes, and early bird offers) h…
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I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/does-multiple-keywords-improve-ranking Get email updates on all podcast episodes…
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I’m bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We’ve had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you! Full episode shownotes here: www.digitalbloomiq.com/seo/ranking-with-…
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In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's ex…
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It was so much fun talking with Dan Staub about Influencer Marketing. Working with Influencers can feel confusing and mystical at times but in this episode we break it out, covering pitching strategies, how to choose the right influencer for your online campaigns and also some example influencer/brand partnerships to draw inspiration from. Full epi…
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I love my podcast (we know this!) and it’s been awhile since I talked to someone else about how having a podcast revolutionized my business. In this episode, I get to talk to Nikita Williams about podcasting as a powerful marketing tool for not just attracting the right clients, but finding your voice and having fun! Full episode shownotes here: ht…
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I love talking about my mom journey! In this episode, I walk through how I’ve been learning to work less and live more while continuing to grow and expand my business. Full episode shownotes here: https://digitalbloomiq.com/how-to-work-less-and-live-more Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers…
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Balancing strategy and intuition in your business decisions can feel like a tug of war at times. This is why I’m bringing on my coach and friend Shaheen to talk about making more aligned decisions in business and life. Listen and get inspired! Full episode shownotes here: https://digitalbloomiq.com/pod/shaheen-plunier Get email updates on all podca…
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Very excited to be sharing another Homegrown Traffic SEO course testimonial with another alumni - Jen Vazquez! In this interview we talk about how her business has been transformed by integrating a more consistent and easy SEO strategy. We also review her traffic results with SEO and how she is going to be using the course going forward. Full episo…
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I believe we all have powerful stories to share and we are meant to be heard! That’s why I love this episode with John Hill since we share his own journey with Self Publishing and the different things he’s learned. I hope this episode inspires you not to delay your own book-writing journey. Full episode shownotes here: https://digitalbloomiq.com/po…
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Relationship marketing can be a great complement to other digital marketing options out there and can feel really meaningful and powerful. You may also be doing it naturally and not even realize it! This is what we talk about in this conversation with Cara Steinmann. Full episode shownotes here: https://digitalbloomiq.com/pod/cara-steinmann Get ema…
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Making sales needs to be something that is happening every day in our businesses. But so many times, we don’t know how to approach these conversations and how not to sound “salesy”. We just want to help more people and many health and wellness businesses directly avoid this (which is detrimental to your business). You’ll enjoy this conversation wit…
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Visibility and having the confidence to show yourself in your business are something that may be stopping you from taking action. This is what I talk about with Carrie Anderson in this episode. Full episode shownotes here: https://digitalbloomiq.com/pod/carrie-anderson Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and ea…
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Curious to see where we’ve focused on our own SEO this year? In this episode, I take you behind the scenes of our own SEO efforts and a few additional experiments we have for the rest of the year. Full episode shownotes here: digitalbloomiq.com/seo/dbiq-seo-2022 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bir…
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Not sure if SEO is the right marketing strategy for your business? This episode is for you! Inspired by an unexpected conversation, I felt called to talk about my own alignment with doing Search Marketing. Information about the SEO course here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course Get email updates on all podcast episodes…
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Let’s talk copywriting for Health and Wellness websites! This week I’m interviewing Lauren Jefferson of Focus Copy all about some copywriting tips and resources. Full episode shownotes here: https://digitalbloomiq.com/pod/lauren-jefferson Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://…
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I’m so passionate about you learning the basics of SEO and start seeing those traffic growth results. In this episode, I feature two SEO course alumni who’ve seen incredible growth in the last year since the last live round of the SEO course. Full episode shownotes here: https://digitalbloomiq.com/seo/seo-course-student-results-2022 More informatio…
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Here at DBIQ we are all about making things easefull. That is why the new process we use with our done for you services is called EASE. Can’t wait to share more about this in the episode! Full episode shownotes here: https://digitalbloomiq.com/seo/ease-process Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird …
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I recently did a special training to help you identify your current rankings and prioritize your SEO tasks. It’s called Found on Google! In this episode, I’m taking you behind the scenes of this training and pulling out a few snippets. You can access the full training here: https://courses.digitalbloomiq.com/ Full episode shownotes here: https://di…
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If you have a business website, you need to be aware of how your SEO is working for you. But what are the signs that tell you that you are ready to invest most specifically in your SEO. Listen to this episode to find out! Full episode shownotes here: https://digitalbloomiq.com/seo/time-to-invest-seo Get email updates on all podcast episodes (+ SEO …
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This came up in a conversation with someone from my audience and I wanted to take some time to clarify and demystify the SEO process. Full episode shownotes here: https://digitalbloomiq.com/seo/one-time-seo-setup Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email…
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In this episode I’m sharing my journey with becoming a mom and what it’s taught me in business (and it totally has!) Full episode shownotes here: https://digitalbloomiq.com/pod/becoming-mom-while-running-business Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email…
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Getting ready to launch your Therapist or Counseling website? First of all, congratulations! So exciting for you to be sharing this part of your journey in launching your website. In this episode, I cover some easy tips to help you with your Google rankings once your website goes live. Full episode shownotes here: https://digitalbloomiq.com/seo/seo…
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Another great question that some of you may be asking yourselves as you dive into the world that is SEO. In this episode, I give you some points to consider when it comes to deciding whether to subcontract (hire out) or learn Search Marketing. Full episode shownotes here: https://digitalbloomiq.com/seo/subcontract-vs-learn-seo Get email updates on …
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Ahh! I love this question! And it’s a slightly controversial question among SEO so I’m giving you my own perspective on this. Hopefully, you walk away motivated and excited to take action on your Search Marketing. Full episode shownotes here: https://digitalbloomiq.com/seo/can-anyone-do-seo Get email updates on all podcast episodes (+ SEO tips, beh…
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