The official monthly podcast of the Grand Lodge of Maryland AF & AM, focusing on news and happenings in the Maryland Masonic family.
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Welcome to Rethink Real Estate, a podcast for real estate agents looking to take their business to a new level. On this show, you'll get the latest sales strategies, business insights, and marketing tips to help grow your real estate business. Our expert guests share their insights on everything from negotiations to building a strong personal brand. Whether you're new to the industry or a seasoned pro, there's something for everyone on Rethink Real Estate. Tune in for actionable advice and i ...
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Break Free from Zillow Leads: Owning Your Lead Generation System with Eric Preston
33:39
33:39
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33:39
In this episode of Rethink Real Estate, host Ben Brady welcomes Eric Preston, a former real estate agent who has transitioned into a skilled digital marketer. Today, they delve into an essential topic for any real estate professional: lead generation. Moving away from the common practice of purchasing leads from platforms like Zillow, Eric advocate…
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How to Capture 200 Leads with One Brilliant Listing Marketing Campaign with Rachael Ashley
36:04
36:04
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36:04
This exciting episode of Rethink Real Estate Ben Brady sits down with Rachael Ashley, a fast-rising star in the Orange County real estate scene from Harcourts Prime Properties - Monarch Beach. Rachael has quickly built a formidable repeat and referral business, and today's discussion focuses on her highly successful marketing campaign for a recent …
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Breaking into a New Market: Insights of a Coast-to-Coast Relocation Journey with Tara Morawski
35:36
35:36
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35:36
Ben Brady sits down with Tara Morawski, the Broker and Owner of Harcourts Carolinas, to explore her incredible journey of relocating her real estate business from Orange County, California, to the East Coast of the United States in Columbia, South Carolina. Tara's story is a testament to the power of prioritizing family and personal needs, even if …
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Unlocking Repeat and Referral Business Opportunities After NAR Settlement with Ben Brady
10:29
10:29
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10:29
In this episode of Rethink Real Estate, host Ben Brady dives into a topic that's more relevant than ever: building a robust repeat and referral business in light of the recent National Association of Realtors (NAR) buyer side commission lawsuit settlement. With many agents seeking to avoid the daily grind of cold prospecting, Ben explores the oppor…
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How to Protect Your Real Estate Investments from Common Damages with Lyle Donan
40:50
40:50
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40:50
In this informative episode of Rethink Real Estate as he sits down with Lyle Donan, a prominent figure in the InsurTech and PropTech industries. Lyle has been instrumental in founding and co-founding several businesses that focus on investigating damage, understanding risk, and innovating property insurance workflows across North America.In this di…
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NAR Lawsuit Settlement Impact: How to Discuss Commissions Post-NAR Changes
15:25
15:25
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15:25
In this pivotal episode of Rethink Real Estate, host Ben Brady addresses the recent settlement of the National Association of Realtors (NAR) lawsuit, focusing on the critical subject of commission structures in listing presentations. With the landscape of real estate rapidly evolving in light of legal developments, Ben provides valuable insights in…
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Playground of the Wealthy: 42 Years of Industrial Real Estate Wisdom with Joel Friedland
42:10
42:10
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42:10
In this fascinating episode of Rethink Real Estate, host Ben Brady welcomes Joel Friedland, a veteran with over four decades of experience in the industrial real estate sector. Joel, who co-founded Epic/Savage Realty Partners and later started Brit Properties, shares his comprehensive insights into what he calls "The Playground for the Wealthy" - t…
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NAR Lawsuit Settlement: Public Perception vs. Real Estate Reality with Buyer Side Commissions
14:04
14:04
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14:04
In this timely episode of Rethink Real Estate, host Ben Brady delves into the contentious NAR lawsuit that's stirring the real estate industry, examining its potential effects and public perception. Despite the industry's buzz, independent studies suggest that the impact on the general public's mindset might be less significant than anticipated. Be…
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Dirt Rich with Land Flipping: Turning Vacant Land into Valuable Income Streams with Mark Podolsky
31:21
31:21
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31:21
In this innovative episode of Rethink Real Estate, host Ben Brady is joined by Mark Podolsky, author of "Dirt Rich," to explore the often-overlooked realm of buying and reselling land as a lucrative income stream. Mark shares his expert insights into his journey of locating, researching, and reselling parcels of land across the country, providing l…
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Behind the Gavel: Inside the World of Other Luxury Real Estate Auctions
34:27
34:27
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34:27
Join us on this intriguing episode of Rethink Real Estate, where host Ben Brady welcomes Chase Boruff, a seasoned Auction Associate recently joined Harcourts Auctions from another premier North American luxury auction company. Chase brings a wealth of knowledge and experience to the table, offering a unique perspective on the auction process within…
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How to Deal with Market Greed: Navigating Buyer & Seller Conflicts in the San Francisco Market
54:11
54:11
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54:11
In this compelling episode of Rethink Real Estate, host Ben Brady is joined by returning guest Cynthia Cummins, the visionary Founder, CEO, and Realtor at Kindred SF Homes. With an in-depth understanding of the nuances of the San Francisco real estate market, Cynthia brings her unique perspective on navigating the complex interplay of greed among b…
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Online Reviews into Real Estate Referrals: 2024's Secret Weapon to Help Realtors Climb the Ranks
29:57
29:57
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29:57
Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the signific…
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Social Media Stress to Success: Finding the Fun in Real Estate Social Media Marketing
34:24
34:24
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34:24
In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents pe…
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The Secret to Finding & Capturing Missed Real Estate Leads
47:30
47:30
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47:30
In this episode of Rethink Real Estate, host Ben Brady is joined by Brittany May, Business Operations Manager of Harcourts Queensland, and Troy Hillier, Business Performance Manager of Harcourts Queensland. Together, they delve into a groundbreaking initiative in Australia focused on harnessing office and agent data to reveal untapped business oppo…
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Elevate Your Real Estate Game: Using Cost Segregation to Win Over Investors with Tom Murphy
33:29
33:29
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33:29
In this invaluable episode of Rethink Real Estate, host Ben Brady welcomes Tom Murphy, Vice President of National Sales at CSSI- Cost Segregation Services, LLC, for a deep dive into the pivotal role of cost segregation in real estate investments. Specializing in both investment and commercial properties, cost segregation is a strategic tax savings …
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Why Your Sales Pitch Fails: The Importance of Intentional Client Relationships
8:56
8:56
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8:56
Time to delve into the crucial aspect of sales that often goes overlooked: the relationship between the salesperson and the prospective client. Ben emphasizes the importance of being intentional in building rapport and a genuine connection before diving into the sales pitch. He argues that the art of selling is much more than just closing a deal; i…
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Prioritizing Data Over Drama: Coach Pipes on Creating Lasting Success in Real Estate
46:18
46:18
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46:18
In this must-listen episode of Rethink Real Estate, host Ben Brady engages in a dynamic conversation with Bill Pipes, the renowned coach behind CoachPipes Coaching. With a coaching lineage that includes work with industry giants like Mike Ferry, Tom Ferry, and Keller Williams, Bill brings an unparalleled depth of knowledge to the table. Since 1995,…
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Behind the Gavel: Distinguishing Our Auction Process from Competitors in Real Estate
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Today, we take an in-depth look at the auction landscape within the real estate market, specifically addressing the challenges and misconceptions surrounding the auction process. As a leader in non-distressed real estate auctions, Ben discusses the differences that set their method apart from competitors, many of whom may contribute to a misunderst…
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Defusing the Sales Conversation: Riding in on the Elephant in the Room
10:39
10:39
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Today's sales strategy distinguishes successful agents from the rest: addressing the elephant in the room to defuse and dominate sales conversations. In a market saturated with agents eager to tout their achievements, Ben posits that the true differentiator lies not in a resume of accolades but in demonstrating the tangible skills that benefit sell…
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Common Sales Pitfalls: Learning from 100,000 Cold Calls with Eric Lofholm
32:22
32:22
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32:22
In this highly informative episode of Rethink Real Estate, host Ben Brady is joined by Eric Lofholm, the seasoned Owner, President, and Lead Sales Coach at Eric Lofholm International. Drawing on nearly 30 years of sales experience, including collaboration with renowned motivational speaker Tony Robbins, Eric brings a treasure trove of sales wisdom …
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Real Estate Team Building: Recruiting, Onboarding & Retaining Top Real Estate Talent
45:58
45:58
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45:58
Today we are joined with Stephen Rhyne, CEO and Founder of ConveYour, to tackle the crucial aspects of 1099-based recruiting, onboarding, and retention within the real estate industry. Stephen brings his extensive expertise to the table, providing valuable strategies for real estate professionals aiming to build a cohesive, efficient, and enduring …
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Transform Your Real Estate Business with AI: Using Text to Image, Video, and Voice
31:49
31:49
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31:49
Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to…
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Trading High Volume for High Value: Redefining Success in Real Estate with a Profit-First Approach
44:39
44:39
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44:39
In an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritiz…
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Take Control of the Process: How Defining Next Actions Can Seal Your Real Estate Deals
9:48
9:48
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9:48
In this critical episode, we delve into a crucial, yet often overlooked, aspect of the sales process - outlining clear next steps in the closing section. This discussion highlights a common pitfall where sales presentations end with vague outcomes, leaving the decision-making power solely in the hands of the prospective client. By establishing spec…
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Scaling From Solo Agent to Power Team: The Strategy Behind Transforming The Bowers Team
42:03
42:03
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42:03
Today, Ben Brady welcomes Brittini Bowers, Realtor and Team Leader of The Bowers Team powered by eXp Realty. Brittini shares her transformative journey in the real estate industry, detailing her transition from owning an education business to supporting someone else's business and then ultimately leveraging her skills alongside her husband, Chris B…
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Detecting and Overcoming Silent Objections: How Unspoken Objections Are Hurting Sales
19:40
19:40
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19:40
Ben Brady delves into a less commonly addressed aspect of sales - the challenge of 'silent objections.' Unlike the typical objections that real estate professionals encounter and navigate through direct communication, silent objections are those unspoken hesitations that clients or buyers may have but choose not to voice.Ben discusses the critical …
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From Stigma to Solution: Franco Perez's Mission to Change Mobile Home Perceptions
35:05
35:05
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35:05
Today we are joined by Franco Perez, a visionary in the manufactured home industry and the force behind Franco Mobile Homes and Franco.TV. Franco is on a mission to transform the perception of mobile homes, focusing on high-quality construction, materials, and strategic locations all while maintaining affordability to be a viable option for familie…
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From Vision to Real Estate Reality: The Making of Bel Air's Exclusive Luxury Somma Estate
38:24
38:24
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38:24
This exclusive episode of Rethink Real Estate, features Ty Cueva, the Principal and CEO of Harcourts Westside Property Group. With nearly two decades of experience in luxury real estate, Ty has made a name for himself by negotiating, developing, and selling premier properties around the globe. Today, Ben and Ty delve into Ty's latest awe-inspiring …
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Unlock Persuasive Power: Transforming Realtor Sales Language with Paul Ross
36:37
36:37
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36:37
In this captivating episode of Rethink Real Estate, host Ben Brady is joined by Paul Ross, an acclaimed sales trainer and public speaker, and author of 'Subtle Words That Sell.' This insightful conversation delves into the powerful impact of language and its psychological underpinnings in the sales process, especially within the real estate industr…
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Leveraging Real Estate Buyer Psychology to Your Sales Advantage
11:35
11:35
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Today's vital discussion is about a common objection faced by real estate professionals when presenting the auction selling method: the fear of a property appearing "distressed." Ben delves into the concerns some sellers have about their property seeming to be in financial hardship or coming off as less valuable, which is often a matter of ego or m…
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Realtor's Strategy to Commission Lawsuit Questions: How to Tackle Tough Commission Lawsuit Queries
39:27
39:27
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39:27
In a crucial episode of Rethink Real Estate, host Ben Brady is joined by esteemed Real Estate Agent and Business Owner, Jesse Salas of Harcourts Prime Properties. Amidst the ongoing commission lawsuit news captivating the nation, Ben and Jesse tackle the delicate subject of how real estate agents can effectively communicate with their clients regar…
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Smart Finance for Real Estate Agents: Essential Finance Fundamentals for Real Estate Entrepreneurs
43:54
43:54
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43:54
In a highly informative episode of Rethink Real Estate, host Ben Brady sits down with Michael Scicluna, the Chief Financial Officer of High Country Finance. Bringing his extensive CPA background and financial acumen to the discussion, Michael provides valuable insights into managing the financial aspects of a real estate business effectively.Ben an…
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Art of Auction Pricing: Psychology Behind Auction Starting Prices
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15:49
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In this latest episode of Rethink Real Estate, host Ben Brady tackles one of the most frequently asked questions about our non-distressed real estate auction process: understanding the 'bidding to start from' price. This pricing strategy, meticulously refined over the last decade in North America by Harcourts Auctions, plays a pivotal role in enhan…
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Identifying Missed Real Estate Business: Using Data to Maximize Real Estate Opportunities
52:46
52:46
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52:46
Ben Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas fo…
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When More Isn't Better: Diminishing Returns in Real Estate Marketing Explained with Chris Cochran
22:43
22:43
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22:43
In the latest insightful episode of Rethink Real Estate, host Ben Brady engages in a crucial conversation with Chris Cochran, the Director of Marketing for Harcourts Auctions. This episode centers on a fundamental business concept that profoundly impacts the real estate industry: the principle of diminishing returns, particularly in the realm of ma…
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Beyond Complication: The Power of Simplified Planning with Julia Gentry
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36:51
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36:51
In this enlightening episode of Rethink Real Estate, host Ben Brady welcomes Julia Gentry, a renowned author, speaker, and growth coach, for a deep dive into the often-overlooked art of planning. As many business professionals grapple with the concept of planning each year, Ben and Julia unravel the intricacies and importance of this crucial proces…
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Unlocking Top Dollar: Maximizing Seller Returns in Multiple Offer Scenarios with Ben Brady
14:38
14:38
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14:38
In this compelling episode of Rethink Real Estate, host Ben Brady delves into a critical topic for sellers and agents alike: how to truly achieve the highest and best price in multiple offer scenarios. As the real estate market in various regions of the country begins to witness a resurgence in multiple offer situations, Ben addresses the misconcep…
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Mastering the 2024 Market: Real Estate Forecasting & Business Planning with Aaron Hodson
53:00
53:00
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53:00
In a timely and insightful episode of Rethink Real Estate, host Ben Brady is joined by Aaron Hodson, Founder, CEO, and Coach at SellWell Inc. As we bid farewell to 2023, Ben and Aaron come together to provide a comprehensive outlook on the real estate and mortgage markets for 2024. With Ben's deep expertise in real estate and Aaron's profound knowl…
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New Year, New Agent: Daring to be Different in Your 2024 Real Estate Market
11:21
11:21
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Welcome to the exciting launch of Season 3 of Rethink Real Estate, where host Ben Brady rings in the new year with a thought-provoking question for realtors: "Are you ready to be different in 2024?" This episode is all about finding that edge, that unique factor that sets you apart in the competitive real estate market but more than that, fully emb…
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The Power of Content Marketing: Building the Harcourts Auctions Brand This Past Year
27:33
27:33
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27:33
In this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harco…
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The Future of Buyer's Agents: Evolving Role of Buyer's Agents Amidst Legal Challenges
31:29
31:29
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31:29
In this timely and informative episode of Rethink Real Estate, host Ben Brady engages in a crucial discussion with Jim Remley, a seasoned veteran in the real estate industry and Principle Broker at John L. Scott Real Estate. As the President of eRealEstateCoach and an expert in buyer representation, Jim brings a wealth of knowledge, especially rele…
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Untapped Potential of Partition Sales: Exploring Real Estate's Hidden Niche Market
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33:47
Dive into the unique world of partition real estate sales in this informative episode of Rethink Real Estate, hosted by Ben Brady. Joining Ben is Elijah Underwood, a seasoned California Attorney from Underwood Law Firm, P.C., who has dedicated his career to specializing in Partition Law and Real Estate Sales.Partition sales represent a distinct seg…
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Expand Your Client Base: Effective Marketing Techniques with Jess Lenouvel
45:13
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45:13
Join host Ben Brady in an enlightening episode of Rethink Real Estate, featuring Jess Lenouvel, a renowned Real Estate Business & Marketing Coach and the Founder of The Listings Lab. Known for her expertise in helping agents elevate their businesses through strategic marketing, Jess shares her journey into real estate and the common marketing chall…
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Increase Your Average Sale Prices: Amplifying Your Real Estate Revenue in 2024
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16:36
In this forward-looking episode of Rethink Real Estate, host Ben Brady addresses a pivotal goal for most Realtors – increasing the average sale price in their real estate business. As the market faces challenges with scarcer listings and lower inventory, Ben discusses how elevating your average sale price can significantly enhance your revenue, eve…
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Breaking Barriers, Closing Icons: From Manhattan Deals to West Coast Ventures with Danielle Sprouls
49:02
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49:02
Sit down with a trailblazing figure in the world of Commercial Title Insurance, Danielle Sprouls, Esq. As one of the foremost female pioneers in this traditionally male-dominated field, Danielle has an impressive track record, having facilitated the closure of some of Manhattan's most iconic buildings before her transition to the West Coast.In this…
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When Real Estate Listings Don't Sell: Unsold Property Dilemma for Auction & Traditional Sales
18:14
18:14
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18:14
Let's dive into a scenario many real estate professionals and homeowners face: what happens when a listing doesn't sell. Addressing both auction and traditional sales perspectives, this episode is an in-depth exploration of the complexities, reasons, and scenarios behind unsold properties in the real estate market. However, even when a home doesn't…
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Real Estate Commission Controversary: Navigating Public Perception on Social Media
19:34
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19:34
In an episode that taps into the pulse of current real estate discussions, Rethink Real Estate's host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions and a frequent voice on the show. This session delves into the heated online debate surrounding real estate agent commissions, sparked by recent legal developments a…
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Behind the Scenes of a High-Stakes Online Property Auction
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31:28
Step into the dynamic world of live online real estate auctions in this fascinating episode of Rethink Real Estate, hosted by Ben Brady. Today, Ben offers an exclusive behind-the-scenes look at the philosophy, strategy, and energy that drives Harcourts Auctions' successful non-distressed luxury auction platform.In this episode, Ben not only dispels…
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Mastering Brand Brilliance: Understanding Brand Strategies for Realtors with Gary Johnson
56:59
56:59
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56:59
Join us in the latest enlightening episode featuring the strategic insights of Gary Johnson, the CSO and Founder of J2 Marketing Consultants. Gary's expertise in branding and marketing has notably uplifted a multitude of professionals, including several agents within the Harcourts network.In this episode, Gary takes listeners through the comprehens…
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The Realtor's Video Playbook for 2024: Owen Video's Blueprint for Real Estate Marketing
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47:40
Dive into the world of digital marketing and using video to add a new lead funnel to your real estate business in 2024. This episode features a special guest, YouTube maestro Owen Hemsath, popularly known as "Owen Video." Owen is renowned for his expertise in guiding business leaders worldwide to create and enhance their YouTube channels, with a pa…
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