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All You Need to Know to Start or Grow Your Small Business! Through a combination of interviews and topics presented by your host, Connie Whitesell, you will learn how to: Determine the ideal small business for you and create a comprehensive business plan providing the roadmap for your business success. You will learn how to grow your existing small business through strategic planning, utilizing short-term and long-term marketing strategies tailored specifically to you and your industry, and ...
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Video Marketing Mastery: Creating Impactful Content with Jaya Rose - SB030
40:26
40:26
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In this episode, we’re joined by Jaya Rose, a renowned Speaker and Video Marketing Coach. Jaya's mission is to help individuals make a big impact with their work through the power of video marketing and authentic storytelling. Together, we explored various topics, including how to attract raving fans and paying clients using the power of authentici…
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Burnout Be Gone Tips for the Exhausted Solopreneur! - SB029
30:38
30:38
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In this episode, we were joined by the incredible Daniela Wolfe, an expert in helping stressed and burnt-out professionals. Together, we uncovered the ways you might be setting yourself up for burnout and explored practical strategies to create more work/life balance. Daniela shared her invaluable insights on prioritizing self-care, managing stress…
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Automation Advantage with Michael Roach - SB028
43:55
43:55
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43:55
In this episode, we're joined by Michael Roach, the founder of Michael Roach Creative and a seasoned expert in marketing and communications. During our discussion, Michael shares his insights on the transformative power of marketing automation for small businesses. Whether you're a solo entrepreneur or managing a small team, this episode is packed …
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From Surviving to Thriving: Insights from Health Coach Julie Takac - SB027
46:24
46:24
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In this episode, we’re joined by Julie Takac, a Certified Health Coach and owner of TakAction. Julie’s mission is to empower busy professionals to transform their lives from barely surviving to thriving in their health, home, and work lives. Together we discussed a variety of topics including how your health can impact your productivity, and some e…
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Landing & Leading Impactful Speaking Gigs - SB026
33:11
33:11
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Joining me is international speaker, author, and consultant Alex Theis. In this episode, Alex shares his personal journey from introvert to sought-after speaker, offering valuable advice on honing your speaking skills, establishing credibility, and seizing speaking opportunities. From navigating the virtual vs. in-person speaking landscape to lever…
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Strategic Steps to Marketing Success - SB025
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31:23
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In this episode, we had the opportunity to speak with Kristi Mitchell, Marketing Strategist and Consultant. During our discussion, we explored the difficulties business owners face in marketing and how Kristi helps them create a strategy that not only gets results but gets them excited. We'll also dive into a variety of marketing topics including h…
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Money Moves: Unlocking Business Growth and Financial Freedom - SB024
40:11
40:11
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As a small business owner, do you ever find yourself thinking or feeling: You don't have what it takes to make this business work Guilty asking for money or a certain level of payment. You just want to provide your service and not worry about charging. Resistant to raising your rates to match the value you provide You hate selling When you do surpa…
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Sales Spark: Igniting Success In Your Small Business - SB023
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In this episode, we’re joined by the founder and principal of Integrated Management & Sales Consulting Denise Horan. Denise also launched a national sales platform, Sales Club USA where sales and other professionals can go for resources, events, clubs, guest speakers and more. During our conversation Denise shares with us the importance of sales an…
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How to Keep Clients Coming Back: Insights from Alex Theis - SB022
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36:37
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36:37
In this special episode of the Small Biz 101 Podcast, we're thrilled to have Alex Theis, a renowned expert in client relationships and business growth, join us to delve into the critical subject of client retention. Discover how focusing on client retention can be your secret weapon for breaking through revenue plateaus and achieving long-term busi…
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Digital Edge: Meeting New Website Standards For Business Success - SB021
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In this episode we were joined by Brandon Hills, web designer and founder of Good Steward Designs. Together we discussed the importance of having a professional custom website, along with new accessibility requirements that can both help and protect your business. About Brandon Hills: Brandon has been involved in web design since he first picked up…
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Focus on Purpose: How Headshot Photography Reflects and Amplifies Business Success - SB020
29:20
29:20
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In this episode we were joined by Women's Portraiture Artist and Photography, Elizabeth Snyder. Together we discussed her photography experience, along with why headshot photography is so important for professionals. We also dived into her Passion, Purpose, Power! Masterclass that is designed to help women find their purpose by recognizing their pa…
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Discovering Your Niche, Embracing Your Values: A Path to Meaningful Success - SB019
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In this episode, we had the pleasure of sitting down with start-up clarity coach and founder of Humanity Inc., Melissa Davis. Together we delved into the importance of discovering your ideal niche and how understanding and embracing your core values can be the catalyst for creating a thriving and impactful business. We also discussed identifying an…
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Hidden Treasures: Unveiling Small Business Resources at Your Public Library - SB018
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45:43
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In this episode, we're oined by professional librarian of the Buffalo and Erie County Public Library, Carol Ellen Kowalik-Happy, who reveals the unexpected wealth of tools, materials, and expertise available to small business owners through the public library. We also discussed her one-on-one Book a Librarian sessions that provides entrepreneurs wi…
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The Power of an Online Business Manager - SB017
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35:39
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In this episode, we had the pleasure of speaking with Tiffany Pavelka, founder of Red Cape Consulting. Red Cape is my OBM and has done a wonderful job helping me with my own business. Having a business manager can have a huge impact on a business and during our conversation we discuss what she’s done for myself, and her other clients. In addition t…
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Business Success Interview with Janna Willoughy-Lehr - SB016
1:02:45
1:02:45
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In this episode we chat with Janna Willoughy-Lehr, the owner of Papercraft Miracles, a company specializing in handmade stationery and paper goods. Janna shares some of the strategies she uses to stay on track and productive and the unique approach Janna takes to differentiate herself from other companies in the crowded handmade stationery market. …
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How Body Self-Image Impacts Business Success - SB015
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In this episode we talk with Tabitha Sweeney on the impact of body self-image on business success. Tabitha delves into the profound impact that body image has on other areas of our lives, such as our sense of worthiness, boundaries, and our ability to attract abundance. She shares her insights on how we can align our lives with our authentic selves…
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Legal Considerations for Small Business Owners - SB014
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47:59
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In this episode we’re talking to attorneys Alyssa Gross and Ruth George. We discuss the significance of having an attorney in ALL stages of a business, from start to end, as well as the importance of estate planning for your enterprise. So many nuggets of wisdom shared! About Alyssa: Alyssa Gross is an associate attorney at William C. Moran & Assoc…
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SCORE - Interview with Letasha Montgomery, Buffalo/Niagara Chapter Administrator - SB013
29:01
29:01
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___________________________________________________________________________________________________________ In this episode we welcome Buffalo/Niagara SCORE Chapter Administrator, Letasha Montgomery! If you are starting a business and have not heard of SCORE or have not explored your local chapter, you MUST head there today at www.score.org! SCORE …
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Free & Low-cost Resources for Starting Your Small Business - SB012
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28:41
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Free and Low-cost Small Biz Resources Online: Small Business Administration USA.gov Entrepreneur.com Local: Small Business Development Centers Co-sharing work spaces Service Corp of Retired Executives (SCORE) 1 Million Cups Local library Business specific: Associations Mentors Task specific: Market research: Small Biz 101 Podcast Episode 9: Researc…
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Financing Sources for Your Small Business - SB011
33:51
33:51
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Find the Right Biz for You Series (Part 10) Welcome to Episode 11 of the Small Biz 101 Podcast – The 10th and final episode of the Find the Right Biz for You Series. We’ve covered quite a bit in past series episodes: Self-assessment Generating business ideas Business styles Business cautions Research - Is your idea a viable one? What will your busi…
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How Much Will It Cost to Start My Business? - SB010
26:24
26:24
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Find the Right Biz for You Series (Part 9) Welcome to Episode 10 of the Small Biz 101 Podcast – The 9th episode of the Find the Right Biz for You Series! We’ve covered quite a bit in previous episodes: Self-assessment Generating Biz ideas Business Styles Business Cautions Research - Is you idea a viable one? Today, we’ll get into the numbers. The f…
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Find the Right Biz for You Series (Part 8) Now that you know what business you would like to start, Should you make the leap into small business ownership? Make sure you've done all of your research before making this decision. Whether you are in the process of deciding on your business idea or have already made the decision and are working on the …
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From College Basketball Coaching to Financial Advising - SB008
26:39
26:39
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Right Biz for You Series (Part 7) Can you imagine how scary it might be to transition from a long career in athletics to one in a completely different industry about which you knew very little? Well, today's guest, Jeff Olinger, did it and did it well! Within a short period of time Jeff reached the top 10% level of his new organization, opened his …
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Three Critical Small Business Cautions - SB007
34:47
34:47
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Find the Right Biz for You Series (Part 6) When determining the ideal small business for you, make sure you give consideration to potential pitfalls and address them before they become significant issues. Caution #1 – Current Employer Considerations Many people start their businesses as a side business, building up their new venture during off hour…
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Book Talk: The Slight Edge and More! - SB006
42:39
42:39
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Join my guest, Howard Holliday, and me as we discuss our recent professional development book club selection, The Slight Edge. While I hadn't intended to do book reviews on this podcast, I found the principles contained in this book to be too good not to share. Hope you enjoy our lively discussion of this and other books that have impacted our live…
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Top 10 Online Businesses for On-the-Move People - SB005
20:51
20:51
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[shortcode-variables slug="subscribe"] Find the Right Biz for You Series (Part 5) One statement I hear often is: “I want to start a business but I’m not sure what I want that business to be”. If you have that same feeling, you are in the right place. With these first several episodes of this podcast, I am walking you through this process of discove…
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From Basketball Coach to Leadership Coach - SB004
33:50
33:50
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[shortcode-variables slug="subscribe"] Right Biz for You Series (Part 4) In today's interview with Executive Coach and Leadership Development Trainer, Ed Molitor, we hear practical applications of the fundamentals included in Part 1 (Self Assessment) and Part 3 (Generating Business Ideas) of the Right Biz for You Series. We will learn how this form…
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[shortcode-variables slug="subscribe"] Right Biz for You Series (Part 3) This series is for people who are thinking about starting their own small business but may not be sure of the type of business or, who may know the type of business, but not be sure if it’s a viable one. Even if you already have a small business, this series may help you valid…
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Enneagram Expert, Lisa Alessi Interview - SB002
38:53
38:53
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[shortcode-variables slug="subscribe"] Right Biz for You Series (Part 2) (Note: Due to my being a newbie at podcasting, the sound quality on this recording is not as high as I would like it to be. Please stay for the content. Lisa is amazing!) Interested in hearing about one of the most effective self-assessment tools out there? As you follow the j…
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Self Assessment: Your Business and You - SB001
33:24
33:24
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Right Biz for You Series (Part 1)
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