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The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
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The Unique Hospitality Podcast is a must-listen for anyone in the glamping, short-term rental or unique stay space. Whether you're a seasoned operator or thinking of embarking on your first project, we guarantee you'll discover some golden nuggets if you tune in. Each week, we invite a guest expert to dive deep into specific ideas, issues and talking points in the industry. Our aim for every episode is to distil the wisdom of our collective experience and help you apply it to your own projec ...
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Lean in with Lisa each week to laugh, cry, and learn with Lisa Conrad, as she interviews some of her closest friends. From Hollywood icons to sports legends, Lisa welcomes some of the most spectacular souls to the podcast for a friendly heart to heart, good laughs, and the occasional inappropriate question!
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A "bring me my champagne" button; zorb balling through Chinatown, and serving Gatorade at dinner. That's just a small sample of the ideas discussed in this podcast. Get your creative hat on, as our aim this week is to give you your next great idea for your unique hospitality business. Nick and Connor are joined by friend of the podcast, Jacob Halve…
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In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mar…
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Welcome to the first episode of The Unique Hospitality Podcast, formerly known as The Start A Glamping Business Podcast! We've revamped the format, with fewer interviews and more deep discussion on the important issues, ideas and challenges in glamping and unique hospitality. You'll hear more from previous guests that have provided the most value, …
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In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacatio…
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Welcome to Part 2 of the most important episode we've ever recorded. To celebrate recording 75 episodes of The Start A Glamping Business Podcast, Nick was grilled by regular co-host, Connor Schwab, on the most important lessons he's learned from interviewing dozens of successful glamping operators. It's a must-listen for any prospective glamping op…
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In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…
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Welcome to Part 1 of the most important episode we've ever recorded. To celebrate recording 75 episodes of The Start A Glamping Business Podcast, Nick was grilled by regular co-host, Connor Schwab, on the most important lessons he's learned from interviewing dozens of successful glamping operators. It's a must-listen for any prospective glamping op…
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In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Gemini ChatGPT Custom GPT For Ads AI Overviews: About last week AdCreative…
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Tyson Leavitt made his name in a Netflix show where he built a playhouse for Steph Curry's kids, but his best creative work has come at Charmed Resorts, a magical glamping escape in Crowsnest Pass, Alberta. Charmed Resorts is truly a one-of-a-kind site that has to be seen to believed. Tune in to hear the story of how it happened. Wanted to invest i…
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In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Booki…
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Bolt Farm Treehouse is one of the best-loved and most successful glamping businesses in North America. This Tennessee glampground offers a spectacular guest experience and is reaping the rewards in high daily rates and occupancy. You may also know them from their appearance on Netflix's "The World's Most Amazing Vacation Rentals". This week, we're …
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In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 LilyRay on X 🔗 Connect With BuildUp …
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Kampgrounds of America is the biggest name in camping, and one of the best-known companies in North America. After decades of experience in traditional outdoor hospitality, they decided to enter the world of glamping with the launch of Terramor in Acadia, Maine. We spoke to Whitney Scott, the mastermind behind that development, to dive into how the…
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In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With …
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Huge apologies - we uploaded the wrong audio file when we published this episode last week! Today's episode is a marketing masterclass from Conrad O'Connell of BuildUp Bookings. He takes us through the 5 key facets for successfully marketing a glamping business. Wanted to invest in Posh Outdoors, our brand new glamping startup? Email nick@posh-outd…
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In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Vacasa PM landing page 🔗 …
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In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…
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In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mark…
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Today's guest is Jacob Halverson, current Experiences Manager at Bishop's Lodge (an Auberge Resort) and former General Manager of Mendocino Grove, a large glamping resort in California. Jacob is a true hospitality expert with an incredible amount of hotel and glamping operational experience, and he joins us to discuss everything from how to create …
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In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Expedia Group Report 🔗 Connect With BuildUp Bookings Websi…
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Today's guest is Chris Hipple from Leavitt Recreation & Hospitality Insurance. Chris is a true expert in the field of outdoor hospitality insurance, and he explains what insurance glamping operators need, why it's important, and the consequences of overlooking this vital ingredient. Wanted to invest in Posh Outdoors, our brand new glamping startup?…
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In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacati…
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In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs…
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This week, Nick and Connor are joined by Lee Pritchard, the CFO of Posh Outdoors. We discuss why Lee decided to enter the glamping revenue share game; how he ran the numbers for Posh's first project; the importance of a sensitivity analysis, and more. Though the focus of this episode is on Posh Outdoors' first project, the content will be useful fo…
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In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website …
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Today's guest is Angele Miller from Creekside RNR in New Brunswick. She's built a beautiful glamping site on the east coast of Canada, complete with Nordic spas, yoga rooms and mystery boxes! Check out our brand new glamping startup here. Take our online glamping assessment Visit Glampitect North America's website Email Glampitect North America: co…
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In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Google Analytics 4 Cookies Email DNS changes 🔗 Co…
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In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo…
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This week's guest is Glampitect's original founder, Calum MacLeod. He joins us to talk about his journey from his first site on family land in 2018, to founding Glampitect, to the 59-unit megaproject he's building at the National Exhibition Centre in Birmingham, England. Check out our brand new glamping startup here. Take our online glamping assess…
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In this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookin…
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In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 …
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Today's guest is Derry Green from The Secret Garden Glamping in the UK. His site is booked out 18 months in advance, and he recently appeared on Dragons' Den (the UK version of Shark tank), achieving his target of raising 100,000 GBP. He gives us a marketing masterclass, predictions on the future of the industry and much more. Glampitect North Amer…
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In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vin…
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In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook …
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Today's guest is Irene Wood, owner of The Fields in South Haven, Michigan. Irene has created a beautiful glamping site that offers unrivalled guest service. Unlike many of our guests, her hospitality policy is for her and her staff to meet their guests several times throughout their stay. She talks us through the process of implementing this model,…
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In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram …
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This week's guest are Carolyn and Rob Sourek from Columbia Gorge Getaways. They talk us through how they developed their 400+ acre property, how they create a 5-star experience without charging 5-star prices, and the things they'd do differently if they could do it all over again. Glampitect North America is preparing to develop glamping resorts of…
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In this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Tw…
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On this episode, the amazing Jerry O'Connell leans in with Lisa to discuss everything from being a girl dad to his beautiful marriage to the incredible Rebecca Romijn! Hear heartwarming stories from Jerry, get insight into his amazing career as an actor and TV host, plus find out what life is like for him and Lisa as dedicated volleyball parents! T…
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In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bui…
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It is Women's History month and to kick it off, Lisa sits down with actress Jill Schoelen to chat about her amazing career as a Hollywood pioneer and scream queen. Find out about Jill's early days in Hollywood, her iconic roles in Popcorn, D.C. Cab, and The Stepfather, and what is up next for her career. Get ready for a rollercoaster of laughter, h…
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This week's episode is a winter glamping special! Our guests are Josh Turner and Jane Rushbridge, owners of Blackstrap Glamping Resort in Saskatoon, Canada. Temperatures reach minus 50 celsius (minus 58 farenheit) in that part of the world, so we dig deep into what it takes to operate a successful glamping business in the extreme winter. Other topi…
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In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Con…
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Today's guest is Paul Bosley from Business Finance Depot. Paul is an expert in all things glampground financing, and he walks us through the process of SBA loans, USDA loans and equipment financing. Glampitect North America is preparing to develop glamping resorts of our own. If you're interested in investing, just fill out this form - it only take…
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In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Boo…
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This week, Lisa welcomes Dr. Daniela Owen, a licensed psychologist and the assistant director of the San Francisco Bay Area Center for Cognitive Therapy, oh, and also Lisa's cousin! Dr. Owen shares her expertise to discuss everything from raising kids, how to speak to toddlers, and so much more! This episode is jam packed with Dr. Owen's amazing wi…
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Today's guest is Blake Smith, Founder of Walden Retreats in Texas. We speak to him about how he raised the capital for his glamping project, the details of Walden Retreats' backend operations, and the partnership with Matthew McConaughey's bourbon brand that had a huge impact on his business. Glampitect North America is preparing to develop glampin…
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