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Cracking the Code

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Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show arrives here in audio form, bringing listeners contracting strategies, industry news, roadmaps to success and more with New York Times bestselling author Weldon Long.
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Top 5 Ways to Maximize Profits and Sales with an HVAC Payment Plan Understand the secrets to boosting profits and skyrocketing sales in our latest episode of Cracking The Code—Top 5 Ways to Maximize Profits and Sales with Payment Plans. Hosted by industry expert Scott Deming, this episode delves into the power of financing options and how they can …
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In the latest episode of Cracking The Code, Scott Deming dives deep into the realm of HVAC business coaching, engaging in a compelling interview with Eric Krzywicki, who shares his transformative journey with the coaching program. The episode unfolds as a valuable resource for business owners seeking insights into navigating the challenges of the H…
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This week on Cracking The Code, we’re back with part two of our exploration into planning for scaling and expansion with Gary Elekes. Building upon the essential insights shared in part one, this episode delves deeper, bringing together the valuable lessons to help you forge an actionable plan for your business growth. Scaling a business isn’t just…
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This week on Cracking The Code, our host, Gary Elekes, takes you through the intricate process of planning for scaling and expansion in part one of a two-part episode. Whether you’re currently considering scaling or planning for future growth, Gary provides essential insights to ensure your business expansion is both successful and sustainable. Sca…
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On this week’s Cracking The Code, host Drew Cameron is joined by Cynthia Adams, CEO of Pearl Certification, to delve into the intricacies of the Inflation Reduction Act. The Act, designed to curb the adverse effects of inflation, holds particular relevance for contractors by giving them special discounts and rebates to offer to their customers. As …
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Creating a distinct identity for your HVAC company is crucial in a competitive market. Setting your business apart from local competitors requires a strategic approach to showcase quality and expertise. The differentiation process is not only about standing out but also about communicating your commitment to excellence to potential customers. Inves…
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Establishing a robust set of “rules of engagement” for your service team is crucial when facing the age-old dilemma of whether to repair an existing utility or opt for a complete system replacement. This decision-making process has endured in the contracting world, posing a challenge that demands a thoughtful approach. By developing a clear and inf…
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Gary Elekes takes the helm once again, steering the course qualifying and setting leads so that your company can run its sales process as smoothly as possible. Making sales that align with the overarching goals of your business isn’t just a strategy; it’s a philosophy that permeates every aspect of your operations. In this insightful presentation, …
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Are the customers you serve serving your business effectively? In this week’s enlightening session, Gary Elekes dives into the qualifying and setting leads, shedding light on why it’s not just about acquiring leads but ensuring that each lead aligns seamlessly with your business goals. The success of a contracting business is intricately linked to …
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The sales process is the backbone of any thriving business. It’s the engine that drives growth, revenue, and overall success. In this week’s installment, Drew Cameron takes you on a journey to unlock the true potential of your business by delving into the intricacies of a finely-tuned and tested sales process. This exploration isn’t just about maki…
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