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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, I sit down with Kristin Dorsett, Chief Product Officer at Viator. Kristin is a dynamic leader passionate about building businesses and …
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In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …
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In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, Nicole Kyle candidly discusses the challenges faced by women in male-dominated industries, the pressure of being one of the few female …
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In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Stephanie Valenti, a dynamic leader who has shattered glass ceilings in multiple C-level positions, joins me, Kristi Faltorusso, to delve into the candi…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristin Savilia, CEO at JOOR, joins me on She's So Suite to share her profound insights into leading a SaaS startup as a female CEO, nurturing a support…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Mari Cross, the Chief Customer Officer at Infor join me in this episode of the She's So Suite Podcast. In this conversation we navigate through Mari's f…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ The story of Emily Steele, the CEO & Co-founder of Hummingbirds, is one of courage and tenacity, illuminating the path for future female entrepreneurs w…
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In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs.…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Michelle Engle, Chief Product Officer at User Testing, has established herself in the male-dominated tech industry and serves as a role model for women …
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In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold …
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your prod…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jessica Gilmartin, CRO at Calendly) hasn't just climbed the ladder; she's built her own. From her days in Cornell to running a successful yogurt busines…
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Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands and their customers. Drawing on psychological research…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professiona…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Megan Bowen, CEO of Refine Labs, joins me, Kristi Faltorusso, to share her wisdom from her professional journey. We discuss her journey, from her aspirati…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠⁠https://www.clientsuccess.com/⁠ Kristi Faltorusso, sits down with Gianna Scorsone, COO and co-founder of ChampionHQ. Gianna's career is a testament to resilience, innovation, and dedi…
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristi Faltorusso, sits down with Maranda Dziekonski, SVP, CS Datasembly. Maranda’s story will inspire you to dare to dream big. Maranda's story is an i…
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Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journe…
  continue reading
 
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learn…
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What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence …
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Learn how to avoid analysis bias in global market research studies. Conducting global studies requires careful planning and data collection, but analyzing the results can be even more challenging. Human beings have inherent biases that can impact data analysis, compromising the quality and accuracy of research reports. In this video, we share three…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. Bec…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product in…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conver…
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Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing t…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and champi…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. Prateek is a three-time entrepreneur and marketing leader, guiding sta…
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most…
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In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can contr…
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