Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.
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Meet intrepid entrepreneurs from Africa and South Asia, hear their stories of trial & triumph, and gain insights and guidance from Stanford University faculty and global business experts on how to transform today’s challenges into tomorrow’s opportunities. From securing investment and planning family succession, to mindful leadership and managing in adversity, you’ll learn firsthand from entrepreneurs and experts on how to develop the grit you need to grow your business — in times of crisis ...
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Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX
39:09
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In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts wit…
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1
From Instinct to Insight: Crafting an Intentional Sales Strategy
30:57
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Every entrepreneur understands the critical importance of sales to business success. But often, in the early stages of growth, teams tend to focus on marketing without having a strategic plan or process for how to turn leads into sales. Yann Le Beux, co-founder of a research and design firm in Senegal, and Zia Yusuf, a senior advisor at Boston Cons…
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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands
43:05
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and …
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The Pediatric Cardiologist turned CRO at Japhy AI ft. Steph Reck
56:45
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Steph Reck, CRO at Japhy AI, joins me on the She's So Suite Podcast and sheds light on the emotional challenges of layoffs, and the importance of supp…
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The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant
42:05
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In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporat…
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[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research
43:37
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customer…
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1
Masterclass: Rule Makers and Rule Breakers in Business Culture
29:49
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Welcome to Grit & Growth’s masterclass on cross-cultural dynamics with Michele Gelfand, Stanford Graduate School of Business professor in organizational behavior. Gain new insights and strategies for understanding your company’s culture – from tight to loose – and how you can use that knowledge to build cultural intelligence in your organization, n…
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The Customer turned Global Head of Customer Support Operations ft. Natalie Beckerman
44:45
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Natalie Beckerman, Global Head of Customer Support Operations at IHG Hotel and Resorts joins me to share her dynamic career path filled with wild chal…
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The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods
34:46
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In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kuli Kuli Food…
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[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse
39:19
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have …
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The Physician turned CGO ft. Summer Brown
48:37
48:37
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Join me, Kristi Faltorusso for an inspiring episode as I delve into the extraordinary career of Summer Brown, CGO at CipherHealth. Summer is a trailblaz…
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Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker
37:33
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In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New …
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A Leader from the Start ft. Catherine Blackmore (GVP, Oracle Applications Service Excellence)
44:06
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Catherine Blackmore (GVP Oracle Applications Service Excellence) joins me on the She's So Suite Podcast to share her invaluable advice on intentional …
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1
Navigating the AI Revolution: Practical Insights for Entrepreneurs
26:14
26:14
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Is AI part of your business strategy? Well, if it’s not, it probably should be. Ethan Mollick, Wharton School professor of innovation and entrepreneurship, and Arun Jagannathan, two-time entrepreneur, enthusiastically agree on that. In this episode you’ll gain strategic insights and practical tools from an AI visionary and hear how one intrepid ent…
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[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
39:55
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning…
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The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters
33:14
33:14
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In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sa…
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[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
42:29
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surfac…
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Expanding Globally: A Masterclass with Steve Ciesinski
31:56
31:56
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Welcome to Grit & Growth’s masterclass on going global – a guide for expanding your business beyond borders. Steve Ciesinski, Stanford Graduate School of Business lecturer in entrepreneurship, walks you through the pitfalls and possibilities of making the move from local venture to global enterprise. It goes without saying that having an outstandin…
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Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound
33:35
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In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also s…
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[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
47:56
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…
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The Writer turned CPO of Viator ft. Kristin Dorsett
48:51
48:51
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ In this episode, I sit down with Kristin Dorsett, Chief Product Officer at Viator. Kristin is a dynamic leader passionate about building businesses and …
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Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited
39:57
39:57
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In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…
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Co-Intelligence: An AI Masterclass with Ethan Mollick
32:53
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Welcome to Grit & Growth’s masterclass on AI — a practical guide for experimenting and engaging with artificial intelligence. Ethan Mollick, Wharton School associate professor of innovation and entrepreneurship, AI visionary, and best-selling author walks us through the hype, fears, and potential of this transformative and complex technology. AI is…
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[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo
44:39
44:39
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…
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The Actress turned CMO of WorkRamp ft. Jack Foster
48:59
48:59
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…
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Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe
43:00
43:00
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In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …
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[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu
52:06
52:06
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In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…
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The Rockstar Turned Co-Founder of CMP Research ft. Nicole Kyle
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ In this episode, Nicole Kyle candidly discusses the challenges faced by women in male-dominated industries, the pressure of being one of the few female …
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1
Africa's Economic Horizon: A Conversation with Acha Leke, Chairman, McKinsey Africa
30:33
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Meet Acha Leke, senior partner and chairman of McKinsey Africa and co-founder of the African Leadership Academy. Leke has been analyzing the economic prospects of the continent for decades, so he’s the perfect person to share insights on its future, from productivity and digital transformation to the impact of Africa’s youth boom and how to plan pr…
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1
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
30:36
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In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…
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[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online
43:33
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…
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1
The Pediatrician turned CRO ft. Stephanie Valenti
47:11
47:11
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Stephanie Valenti, a dynamic leader who has shattered glass ceilings in multiple C-level positions, joins me, Kristi Faltorusso, to delve into the candi…
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1
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos
38:06
38:06
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38:06
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…
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1
From Local Startup to Pan-African Success: The Beem Story
32:16
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Starting a business and growing it are challenging enough. But expanding globally, across the entire African continent with 54 very different countries, increases the difficulty exponentially. That’s what Taha Jiwaji, CEO and founder of Beem, is experiencing first hand. Hear what it takes to create a Pan-African business and gain strategic insights…
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[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.
30:02
30:02
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…
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1
The Athlete turned CEO ft. Kristin Savilia
45:31
45:31
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Kristin Savilia, CEO at JOOR, joins me on She's So Suite to share her profound insights into leading a SaaS startup as a female CEO, nurturing a support…
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Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
33:04
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In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…
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Welcome back to Grit & Growth from Stanford Graduate School of Business. In Season 4, you’ll hear tales of entrepreneurial trials and triumphs, obstacles and opportunities, and, of course, plenty of grit and growth. Plus, we share insights from Stanford faculty and global experts on how to avoid the pitfalls of growth and achieve success. We’ll tal…
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[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
33:13
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …
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1
The Dancer Turned Chief Customer Officer at Infor ft. Mari Cross
43:10
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Mari Cross, the Chief Customer Officer at Infor join me in this episode of the She's So Suite Podcast. In this conversation we navigate through Mari's f…
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Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer
43:10
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In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…
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1
Short Takes: Trailblazing the Internet of Things in Bangladesh
7:16
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Meet Mir Shahrukh Islam, cofounder and CEO of Bondstein Technologies Ltd. in Bangladesh. He created his IoT, or internet of things, company at a time when very few in Bangladesh even knew the term. Today, that future-focused, risk-taking spirit still defines and inspires his entrepreneurial journey. Taking bold risks is part of almost every entrepr…
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[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
33:36
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…
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1
The Drummer turned Co-Founder and CEO of Hummingbirds ft. Emily Steele
40:12
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ The story of Emily Steele, the CEO & Co-founder of Hummingbirds, is one of courage and tenacity, illuminating the path for future female entrepreneurs w…
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Jobs to be Done as a Framework for Customer Insights
11:06
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In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move beyond a superficial understanding of customer needs.…
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The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
54:46
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In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…
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[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen
30:29
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In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…
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The Veterinarian turned CPO of UserTesting ft. Michelle Engle
49:09
49:09
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She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/ Michelle Engle, Chief Product Officer at User Testing, has established herself in the male-dominated tech industry and serves as a role model for women …
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Meet Raj Prakash, cofounder of Zifo, a science informatics company in India. While growing revenues is on almost every entrepreneur’s mind, Prakash believes building a thriving culture should be too. Hear how creating a great place to work is helping his company achieve great results. Zifo is one of the largest global pure play science informatics …
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