Best Conversio Podcasts (2024)

1
Grow your ecommerce store by doubling down on what works 8:42

5y ago8:42

8:42

1. Finish the process. It’s like planting a tree: it’s better to plant a coconut tree first and take care of it until it grows fully, rather than to plant a coconut seed first, then change your mind and replace it with a mango seed, then with an avocado seed, then with an orange seed – if you do it this way, you’ll never see your tree grow because …

1
4 Ways To Improve Your Customer Service 9:27

5y ago9:27

9:27

Consolidate your customer communications in a central inbox. Simply put, use a help desk software so you have a central platform that focuses solely on customer service needs. I know what you’re thinking -- you need to spend money! But before you close this tab on your browser, hear me out first: a) there are lots of help desk solutions out there s…

1
Scaling a business of one 9:38

5y ago9:38

9:38

Figure out your skills and focus on the business-related activities you enjoy. The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the luxury to do only the things you love because you had to do a lot of things, even things you don’t necessar…

1
What to do about bad reviews? 9:59

5y ago9:59

9:59

Monitor your bad reviews so you can respond on a timely manner. Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less) and you customize the rating level. So you might pick 3 stars or less, or 1 star ratings only. Strike while…

1
The Last 5% is probably not worth it 7:50

5y ago7:50

7:50

As an entrepreneur for nearly 13 years, I’ve had two life-changing realizations: One, wow, has it been more than a decade already? And two, there’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, energy and resources to achieve perfection might not be viable anymore, considering that your to-do list as …

1
How to build a remote team 9:52

5y ago9:52

9:52

Note: Before we go to the main course, here’s a tasty treat for your appetizer: I’m giving away ONE ticket to the “Running Remote Conference” where I’ll be speaking in this June in Bali, Indonesia. If you’re interested in remote working, this is one conference you can’t miss. Make sure to join here as this giveaway ends in a couple of days! Everyon…

1
How Anyone Can Design and Send Beautiful Emails 7:14

5y ago7:14

7:14

Should content be king, and strategy be the king’s advisors, then visual identity is definitely the queen. Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do, right? Whether it’s buying, re…

1
The Hidden Benefits Of Indirect Revenue 7:09

5y ago7:09

7:09

Revenue -- such music to an entrepreneur’s ears! After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right? But did you know that revenue can be achieved directly and indirectly? You ran an ad campaign and your target customers purchased from you so you got $13,000 in sales? That’s direct rev…

1
The Heatmap Method for Better Discounting 5:17

5y ago5:17

5:17

Sure, knowing that customers rated discounts in email as the biggest influence on their purchase decisions counts. But this doesn’t mean you should just hand out discount coupons to everyone in your mailing list, of course. Consider your prospects who recently gave you their email addresses to sign up to your mailing list. At this stage, they’re st…

1
Create a better customer experience on your website 10:49

5y ago10:49

10:49

How do you eat an elephant? Do you open your mouth as wide as possible and hope you can eat it all at once? No, of course not. That’s crazy! You eat it one bite at a time. The same principle applies to improving customer experience on your website so you can increase your conversion rate. You don’t do a major makeover and hope your conversion rate …

1
The best way to increase your abandoned cart recovery rate 10:05

5y ago10:05

10:05

If you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results. As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and exp…

1
Grow Your Ecommerce Revenue With Loss Leaders 7:18

5y ago7:18

7:18

First, identify your top 10% customers in terms of Customer Lifetime Value. Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you. Then, rank these products according to how many top customers bought it. The more it was purchased by the top …

1
One Action Rule 7:35

5y ago7:35

7:35

Don’t get me wrong here: I get it. Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think? After all, more than 59% of marketers say email is their biggest sou…

1
Our Ecommerce wishlist for 2019 9:55

5+ y ago9:55

9:55

1. Asking website visitors to “spin a wheel” You get to spin a wheel. I get to spin a wheel. We all get a chance to spin a wheel! Come on, we all know how these things work, right? After all, when you get to see this “spin a wheel!” offer pop up every other day when you’re visiting different websites, it becomes a bit meh. Personally, too, I just d…

1
How to increase average order value 8:21

5+ y ago8:21

8:21

1. Provide product recommendations Product recommendations generate 33% higher average order value. You can include product recommendations in both your product pages and cart pages. In your product pages, you can include the phrase “Other customers who view this product are also interested in these products…” And for your cart pages, you can inclu…

1
The best way to grow in 2019: Increase Your Prices 11:02

5+ y ago11:02

11:02

1. Double your prices. As long as you don’t lose more than 50% of sales, you’re coming out ahead, mathematically. Imagine, you get higher gross margin since you’re selling for a higher price. Also, you’re selling enough products that doubling their prices increases your revenue without necessarily increasing the volume, too. Not yet convinced why y…

1
How to be local and build a global business 9:29

5+ y ago9:29

9:29

“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gladwell’s “The Tipping Point” book to learn more about it. Basically, the tipping point is when you or your …

1
Learn about your customers before you automate 8:45

5+ y ago8:45

8:45

So I can teach you all about automation in email marketing… But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd. And this is also exactly why you need to learn about your customers first before you automate. You can use the best software, you can…

1
The one thing every ecommerce business needs 9:06

5+ y ago9:06

9:06

Assuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head. After all, it costs 5x as much to attract a new customer than to keep an existing one, remember? Additionally, selling…

1
Best way to launch a new product in 2019 7:20

5+ y ago7:20

7:20

Identify your most engaged customers. Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer. Additionally, your most engaged customers spend more. For example, in the consumer electronics industry, engaged customers spend $373 per shopping trip, while actively disen…

1
Know why you are in business 7:27

5+ y ago7:27

7:27

The start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature. Because let’s face it, building your own business is like riding a roller coaster. One moment you’ve done reall…

1
Small gestures to delight your customers 6:30

5+ y ago6:30

6:30

After all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you pull this off successfully and guarantees the delights of your customers. To help you do this, start with…

1
Ecommerce in 2019 and beyond 12:01

5+ y ago12:01

12:01

The landscape of Ecommerce is changing. The competition is more in almost every market, because it’s so easy to get started. Paid ad acquisition is up significantly. Data privacy concerns - the likes that have continued to hit FB - is becoming more prevalent. Consumers are both overwhelmed and have so many options. Why should they pick you? We beli…

1
Profit is not a dirty word 12:58

5+ y ago12:58

12:58

Revenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though? Now, don’t get me wrong. Money isn’t the end-game here. When it comes to building businesses, I also love discussin…

1
4 Simple Ways To Improve Your Customer Support Experiences 12:00

5+ y ago12:00

12:00

What do the brands like Zappos, Harley Davidson and Trader Joe’s have in common? It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other. It’s their amazing, efficient and feel-good customer service that allows them to stand out from the crowd and be noticed in a positive light in today’s near…

1
6 Simple Email Automation Tricks To Grow Customer Loyalty 14:19

5+ y ago14:19

14:19

I’m talking about using segmented emails to kill two birds: growing customer loyalty and increasing your company’s profit. Sending emails to a segmented audience will increase click rates by 100.95%. This means that over time, click rates will increase on your emails as long as you’re sending them to a segmented audience. The more targeted and rele…

1
The Fallacy of Building A Brand Online 8:56

5+ y ago8:56

8:56

Here’s a little secret for you: All the podcasts you’ve listened to so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years. Most brands love to show off their best features: perfect copy, ou…

1
The Future of Marketing is Inclusion; not Influence 12:24

5+ y ago12:24

12:24

If I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales? You wouldn’t, right? And yet, you and I know brands who use “influencer marketing” even though fake followe…

1
Alternative Ideas to make Black Friday and Cyber Monday Great 12:31

5+ y ago12:31

12:31

Purists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” - it starts from Friday, and runs the full week. And for us entrepreneurs? We’re calling it a “Revenue-Rich Period”. Whatever name you’d like to call it by, there’s no doubt that this shopping holiday, which signifies the start of the Christmas sh…

1
4 Reasons You Should Get A Business Partner 13:26

5+ y ago13:26

13:26

In today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online! No need to sign a massive amount of paperwork, no need for a brick-and-m…

1
The 6 Principles For Fantastic Product Reviews 13:09

5+ y ago13:09

13:09

Imagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house. There’s only one difference, though. Restaurant A has four 5-star reviews, three 4-star reviews and one 3-star …

1
4 Must-Have Email Marketing Segments 14:42

5+ y ago14:42

14:42

Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achi…

1
3 Hacks To Improve Your Email Profitability 9:12

5+ y ago9:12

9:12

Can you tell me what your main reason for doing email marketing is? Is it to send funny anecdotes and relatable memes to your customers? Is it to ask for feedback from your customers about your products and services? Is it because your competitors are using it so you need to jump on the bandwagon and use it, too? The answer: none of the above. You …

1
Non-Email Things That Could Break Your Email Marketing 6:05

5+ y ago6:05

6:05

Email is 40x more effective at acquiring new customers than Facebook or Twitter. It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right? But if your business is a donkey, your email marketing can't do much more than putting lipst…

1
How do I know if my marketing tools are making money? 8:47

6y ago8:47

8:47

In this episode, we’re going to zero in on marketing-related softwares and apps. Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth? Or will it end up with you singing “Love The Way You Lie” while drowning your sorrows with Mountain Dew? Here are three ways to calc…

1
4 Smart Ways To Grow Using Brand Partnerships 7:58

6y ago7:58

7:58

What does the relationship between bees and flowers have in common with Brand Partnerships? Stop smirking. You know that’s not what I mean. I’m talking about mutually beneficial partnerships. In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen. In the case of brand partnerships, y…

1
Your About Page is the most underrated brand-building asset 9:20

6y ago9:20

9:20

Do you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out. And yes, for every $1 spent on Google ads, an average of $2 in revenue is made. That’s right, users spend 33% of their time online on their social media platforms, so you can re…

1
The 4 Cornerstone Metrics of a Profitable Ecommerce Business 10:29

6y ago10:29

10:29

Imagine you’re in The Matrix. You’re wearing a black coat. You have a slick hairstyle and set of cool shades to go along with it. And you’re asked to choose the blue pill or the red pill. The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year. The red pill ensures that your business rakes in $100,000 in yearly ne…

1
The Picasso Method for being a better email marketer 8:01

6y ago8:01

8:01

If you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer… How soon would you like to get started with your email marketing lessons? Now, in a world where information is practically everywhere on the Internet, it makes sense for you to turn to email marketing providers…

1
5 Important Metrics You Need To Monitor For Profitable Email Marketing. 9:32

6y ago9:32

9:32

In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign. Keep in mind that these metrics are specifically for gauging profitability. By focusing on these five metrics, you can find out if you need to tweak your email marketing camp…

1
4 Ways To Reignite Your Abandoned Cart Recovery Rate 9:54

6y ago9:54

9:54

“I did my best, but I guess my best wasn’t good enough~” For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships. But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen and wish for your abandoned cart’s recovery rate to …

1
The Simplest Email Marketing Funnel 6:04

6y ago6:04

6:04

When you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.” Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.” Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over a…

1
4-Step Checklist To Effectively Boost Your Engagement in Email Marketing 7:20

6y ago7:20

7:20

You know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce. That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it? And when it comes to email marketing, you just need to send m…

1
Free Advertising Exists: Get More Word of Mouth 29:29

6+ y ago29:29

29:29

Nick Disabato runs the design agency draft.nu, where he helps fix leaky revenue with conversion-focused design. But that’s not the topic we are discussing today. Nick is really good at word of mouth marketing, an ideal way of getting new customers. However, word of mouth marketing is also very difficult to leverage and scale. In this episode, Nick …

1
Use Referrals to Get New Customers 38:54

6+ y ago38:54

38:54

Kai Davis is a referral expert, marketing consultant and founder of KaiDavis.com. He is known for sharing actionable articles on how to get more customers, without spending more on marketing. In this episode, we talk about how you can get referrals to gain new customers. Some of the best quotes from this episode: "Right after a purchase is the time…

1
Customer Lifecycle: Send Smarter, More Profitable Emails 33:19

6+ y ago33:19

33:19

Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails. Some of the best quotes from …

1
Convert Visitor Traffic Into Buyers With Pop-Ups 32:04

7y ago32:04

32:04

Today’s guest is Josh Mendelsohn, the VP of Marketing at Privy. Privy enables you to create exit pop-ups, opt-in forms helping you to grow your Email list. In this episode, Josh shares his favorite strategies to convert traffic into buyers once visitors reach your site. Some of the best quotes from this episode: "Customize the experience, pop-ups s…

1
Beyond the Pop-Up: Email Marketing That Works 32:53

7y ago32:53

32:53

Today’s guest is Michael Steele from Sell Like A Human.com; a learning resource where ecommerce store owners go, to master marketing automation and email marketing. In this episode, we go beyond the basic newsletter sign up button. We dig into best practices, trends, and the best ways to grow your newsletters list. Let's get started! Some of the be…

1
Facebook Ads: 2 Billion People Is Better Than Mall Traffic 35:09

7y ago35:09

35:09

Mojca Marš is the Founder of Super Spicy Media, and a Facebook ads expert. In this episode, we get her to share her best kept secrets to Facebook ads. From how to create an effective ad to boosting your engagement rates. Listen in, learn and increase your ROI with Mojca now! Some of the best quotes from this episode: "When it comes to Facebook adve…

1
Having Cold Feet About Cold Calling? Start Here 26:59

7y ago26:59

26:59

Tyler Accardi is Director of Marketing at ProTrainings, a team that has revolutionized the CPR industry by providing accessible online certification. In this episode, Tyler shares his secrets to achieving incredible outbound marketing results with good, old fashioned cold calling and emailing. Tune in to hear how you can start reaping the rewards o…

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