Best Creative Agency Account Manager Podcasts (2024)

1
Why agencies need to re-think project management, with Jack Skeels 46:32

10d ago46:32

46:32

Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very comp…

1
How to Become a Digital Marketer 4:39

2d ago4:39

4:39

Digital marketing is an exciting field to work in, but it may seem difficult to get your food in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing. …

1
Founding a Digital Marketing Agency 11:11

16d ago11:11

11:11

Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to over…

1
Why selling to prospects and clients is different, with Tim Riesterer 48:41

25d ago48:41

48:41

Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in…

1
Understanding the Podcasting Landscape 6:31

1M ago6:31

6:31

Podcasts have exploded in recent years. They’re a new medium that’s uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the…

1
How agencies stand out or die, with Gareth Healey 48:16

1M ago48:16

48:16

Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and hi…

1
Scoring a Digital Marketing Internship 5:53

2M ago5:53

5:53

Digital marketing is an exciting field to work in, but it may seem hard to get your foot in the door. One way: through a digital marketing internship! Companies are always looking for interns to help support their digital marketing efforts. What are they looking for? What skills will help you land the job? Our own digital marketing intern Bianca Bu…

1
From laptop business to multi million dollar agency, with Jarrod Lopiccolo 43:03

2M ago43:03

43:03

Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his a…

1
How to Better Understand Your Audience 21:25

2M ago21:25

21:25

Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins t…

1
How to win without pitching, with Shannyn Lee 39:41

2M ago39:41

39:41

Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…

1
The Role of Creative in Digital Marketing 12:05

2M ago12:05

12:05

Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for …

1
How a workshop culture builds high performing agency teams, with Alison Coward 36:40

3M ago36:40

36:40

Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…

1
Raising the Account Management Game 15:44

3M ago15:44

15:44

When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. …

1
Selling your agency in 2024, with Jonathan Baker 37:53

3M ago37:53

37:53

Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…

1
The State of eCommerce Today 16:33

3M ago16:33

16:33

eCommerce impacts our day-to-day life because it’s how we find new products and get them delivered to our front door. But it’s not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins …

1
Budget Landmines in Google and Facebook 17:07

4M ago17:07

17:07

Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics wit…

1
Why the agency business model isn't working, with Michael Farmer 1:04:56

4M ago1:04:56

1:04:56

Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…

1
How to A/B Test on Facebook Ads 12:21

4M ago12:21

12:21

While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experien…

1
How to manage a remote agency team, with Gustavo Razzetti 42:38

4M ago42:38

42:38

Welcome to episode 108. Are you struggling to manage a remote agency team? If so, you're going to get a lot of value from my conversation with Gustavo Razzetti, CEO of Fearless Culture and author of ‘Remote, Not Distant’. He shared some very thought-provoking insights for agency leaders and agency teams, including · how remote working is only ampli…

1
Is Content Still King? 12:27

5M ago12:27

12:27

It’s a long-held belief that, in SEO, content is king. In other words, your SEO program is only successful if you generate new, unique, engaging content on a regular basis. But is that still true? What changes have there been in recent years to the type of content that you should produce to maximize your SEO efforts. Samantha Pape joins us to talk …

1
How to price to maximise profit, with Alfie Wenegieme 47:59

5M ago47:59

47:59

Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares: 1. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. And so…

1
2024 Digital Marketing Trends 16:32

5M ago16:32

16:32

2024 is going to bring some big changes to the digital marketing landscape, and we want you to be prepared. Preston sits down with Josh Dirks, the Founder and CEO of Project Bionic, to discuss what the year has in store. They talk about whether the AI and ChatGPT craze is over-hyped, plus cover first-party data, short-form video, the rise of the mi…

1
SEO for Website Launches & Redesigns 8:47

5M ago8:47

8:47

Launching (or re-launching) a website is a major undertaking, and there’s plenty of work to be done to ensure that it’s successful. One of the most important things that can guarantee success or failure is the effort you put into your SEO. From redirects and tracking to SERPs and EEAT, Susanna Chaudhry shares what makes for a smooth website launch …

1
Most Common Questions We Get From Clients 11:48

5M ago11:48

11:48

Our clients are some of the smartest people we know, and they ask great questions. There are, of course, some questions that tend to crop up again and again, so we want to share our wisdom on those topics. To answer some of the most common questions we get, Victor Madaris discusses Google’s Recommendations, Microsoft Bing, Performance Max (Pmax), C…

1
Agency strategy and predicting the future with AI, with Nikolas Pearmine 41:23

5M ago41:23

41:23

Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands. ‌Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a ran…

1
How to Sell, with Marcus Cauchi and Benjamin Dennehy 1:06:31

6M ago1:06:31

1:06:31

Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey. ‌Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services. ‌I had to th…

1
Trailer 3:05

6M ago3:05

3:05

Welcome to the Digital Marketer's Guide Podcast. We'll cover topics from paid search to SEO, paid social to content. Subscribe to stay updated when we release new episodes. Happy marketing!By Fujisan Marketing

1
Agency project management and service delivery, with Joanne Reid 45:17

7M ago45:17

45:17

Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid, Managing Partner for delivery at Cactus. We cover: - the challenges agencies face with project management - how Joanne assesses how well an agency's project management is working - how project management differs from account management and why she…

1
How to escape the daily grind of agency ownership, with Karl Sakas 42:29

7M ago42:29

42:29

Welcome to episode 103. This episode will be particularly relevant to agency owners who want to become less hands-on in their agency and just step away from the day to day operations. I'm chatting to Karl Sakas, an agency growth consultant in the US and author of several books, the latest of which is called Work Less and Earn More a Practical Guide…

1
Bonus episode 5 of 5: How to get account managers adding value to your agency from Day 1 (and reduce churn) 5:38

7M ago5:38

5:38

Welcome to the final episode in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode, I share the key things you need to do to get your account managers adding value from day one and reduce churn. And this comes back to many of the things we've dis…

1
Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value) 5:23

7M ago5:23

5:23

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of t…

1
Bonus episode 3 of 5: Do your account managers know how to run an effective client meeting? If not it could be hurting your agency 8:29

7M ago8:29

8:29

Welcome to number 3 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with ev…

1
Bonus episode 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers (and why it's vital) 9:30

7M ago9:30

9:30

Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode we're looking at how to raise the value of account managers by taking them from an 'order-taker' to a trusted advisor. You can't just expect clients to treat your account m…

1
Bonus episode 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency) 6:59

7M ago6:59

6:59

Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can: - help increase the lifetime value of clients - generate more referrals - help you maintain a healthy sales pipeline In this first short episo…

1
How creative, strategy and account management work together in an agency, with Free Partners 45:47

7M ago45:47

45:47

Welcome to episode 97. My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business. So for th…

1
How to improve performance and reduce stress, with David Meikle 51:37

8M ago51:37

51:37

Welcome to Episode 96. My guest is David Meikle, the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing. This chat will be particularly interesting for you if you're finding the pressure and stress of working in an agency unmanageable, or you're responsible for creating positive agency environ…

1
What's wrong with agency new business and how to fix it with Benjamin Dennehy 58:40

9M ago58:40

58:40

Welcome to Episode 95. This episode is particularly relevant for you if you’re responsible for agency new business. I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, , particularly…

1
How agency leaders can help account managers to grow existing client business, with Jenny Plant 19:35

9M ago19:35

19:35

This episode is for agency leaders who are supporting their account manager to grow the existing client business. I’m going to share tips for ensuring the agency leadership team are providing the right level of support to their account management team in three key areas; 1. Providing the commercial context 2. Internal processes 3. Relationship risk…

1
A creative director's perspective on account management, with Joey Tackett 45:29

10M ago45:29

45:29

Welcome to episode 93. If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust. I asked Creative Director, Joey Tackett, to join me and discuss what’s most important to him about working with account managers so we can see account management thro…

1
How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand 39:41

10M ago39:41

39:41

Welcome to episode 92. This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. Dale Bertrand, Founder and President of Fire&Spark shares with me: • How AI tools have reduced his t…

1
How agencies are navigating the legalities of AI use, with Sharon Toerek 37:02

11M ago37:02

37:02

Welcome to Episode 91. This episode is for you if you're interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law. The topics that we covered include: - the ownership of the outputs - potential …

1
How does a non-billable CSD spend their time in an agency?, with Luke Bowler 44:42

12M ago44:42

44:42

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Luke Bowler from Therefore Interactive joined me and he shares: · How he went from studying to be a designer to moving to the account management role · Why his CSD role is non-billable and how he decides where best to spend his time · How he int…

1
What a senior account director does in a brand strategy agency, with Andy Kaye 39:38

1y ago39:38

39:38

Welcome to episode 89. This episode is for you if you're curious to understand what a senior account director does in a brand strategy agency. I chat to Andy Kaye, senior account directory at Mr B & Friends and we discuss: - the importance of being proactive with clients and staying informed about industry trends - share tips on staying up to date …

1
Agency processes and client management with Rob Da Costa 49:12

1y ago49:12

49:12

Welcome to Episode 88. My guest is Rob Da Costa, an agency growth consultant from Da Costa Coaching. We discuss a myriad of topics, including: - the process for hiring the right account manager at your agency - examples of how to set client expectations and boundaries - why having a written scope of work is key to successful project delivery - and …

1
How to negotiate with procurement, with Mike Lander 46:42

1y ago46:42

46:42

Welcome to episode 87. In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. Mike and I discuss: - the common mistakes agencies make when negotiating with procurement - what procurement looks for when selecting an agency - and why they are inter…

1
How a copywriting agency is embracing generative AI, with Konrad Sanders 46:04

1y ago46:04

46:04

Welcome to episode 86, where I'm joined by Konrad Sanders, CEO of The Creative Copywriter agency, to discuss the impact of generative AI on copywriting. In this episode, we covered: - How Konrad's team is adopting AI tools and the most useful tools they've found. - The limitations of AI-written copy and what clients are saying about AI. - Advice on…

1
How AMs & PMs work together in an internal comms agency, with Lindsay McCleary & Sara Forner Howland 56:07

1y ago56:07

56:07

Welcome to episode 85. This episode is for you if you're interested in understanding how a project management team and an account management team work together in an internal communications agency. Sara and Lindsay are heads of department at US-based Brilliant Ink. They joined me to talk through their years of experience running this model. This ep…

1
What agencies need to know about generative AI, with Roy Murphy 48:50

1y ago48:50

48:50

Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies. Roy shares with me: - the main pain points that generative AI is solving for clients, and h…

1
How an AM and PM work together in a digital agency, with Kate Vines & Kiorhte Aghoghogbe 47:56

1+ y ago47:56

47:56

Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. This is going to be particularly interesting for you if you're working in an agency with a hybrid account management role, you're doing both sides of the role c…

1
How AI helps account managers improve their communication skills 32:21

1+ y ago32:21

32:21

Welcome to Episode 82. Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft's Chat GPT, for example, and today's guest, Soumya Mohan, is the Co-founder of Poised, an AI-driven app that I've been using for a couple of months now. I believe it's pretty game changing for account managers to help them co…

Podcasts Worth a Listen

Creative Agency Account Manager Podcasts

Podcasts Worth a Listen

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