Taking on a rebrand of a company and product that has millions of users is a really bold move. In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons …

Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable. In this episode of The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the …

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them. In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creat…

If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them. In this episode of The Drag & Drop Show, we unpack how and why CopyTesting…

In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions. Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce…

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation. In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typef…

Welcome back to The Drag & Drop Show! We're excited to launch our third podcast season with a special episode, featuring the founder and CEO of Creatopy, Gabriel Ciordaș, and Ciprian Robu, Senior Designer at Brandient. Bannersnack was founded almost 13 years ago. Over the years, the online banner maker outgrew its name and capabilities. Therefore s…

In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves. Find out how rebranding transforms an organization, what makes the process successful, and why companies choose to rebrand. The first epi…

Britney Muller believes empathy is rooted in awareness and our human need for connection. We can see it everywhere these days, from ads to campaigns to every other email in our inbox. Britney Muller, Senior SEO Scientist at Moz, shows us where data-driven actions meet empathy-driven decisions and the incredible results this confluence creates. The …

Whether we realize it or not, empathy plays a huge role in all of our lives and experiences, especially when it comes to creative work. It shapes our perception and our approach to work, relationships, and expectations. It makes the difference between seeing the online world as a global market, where there’s room for everyone, and acting out of sca…

Empathy gives each of us the ability to create a more peaceful and kinder world, even on the worst of days - especially on the worst of days. That’s why today we’re going back to innocence! Lucky for us, there are illustrators like Lisa Glanz in our community, who show us it’s possible to reconnect with that part of us on a daily basis. In this epi…

"My naturally empathetic state really allows me to work towards something greater than myself in trying to help others identify these things for themselves." Meg Lewis is a designer making the world a happier place through books, talks, writing, podcasts, workshops, and videos. Her signature mix of performance art, design, and comedy creates experi…

Through challenging times, empathy helps us see the bigger picture and build healthier lives and careers for the long term. Brittany Berger takes us on an honest, down-to-earth exploration of non-intuitive ideas and tactics that helps us move from a sprint mentality to a marathon mindset, all while making self-care an important part of our daily li…

Being an empath in the business world can be challenging sometimes, but it also has its perks. Learning how to control and manage our emotions when dealing with clients or employees requires a deep understanding of why and where our feelings come from. We continue the series of conversations about empathy with another wonderful guest, Tiffany Da Si…

Empathy unlocks creativity, self-expression, and is fundamental for rewarding relationships. But how does that apply to the world of business, where emotions have only recently become part of the conversation? In this episode, we explore the various nuances of empathy with Kaleigh Moore, who researches and writes blog content for eCommerce platform…

In the second season of The Drag & Drop Show, we're on a journey to discover another key aspect of creativity: empathy. Join us for a series of conversations with leading women around the world about how practicing empathy transforms how we do business and live our lives. If you’re a contributor, a leader, an impatient listener, a seeker of honest …

This week we have an episode with Cody Stocker, a junior digital designer working for R&R Partners, a full-service, independent brand innovation agency. The company has a vast array of clients (such as Boeing, SeaWorld, and NHL) and has just successfully launched the new rebrand campaign for the city of Las Vegas. If you’re curious to find out what…

In this episode, we have an insightful conversation with Joe Savitch, who is the Director of Marketing at Altos, a full-service digital agency. In an industry where change happens by the second, Joe shares his experience about what it’s like to work for an agency where the main concern is to make the clients’ businesses thrive. Stay tuned for an in…

Our guest, Janelle Powell, is the Director of Marketing at Jadeo, Canada’s leading cannabis social network for people who are interested in getting quality information on products, socializing, and actually growing the plant. Hit play or keep on scrolling to discover Janelle’s perspective on how to create a social platform for a community that has,…

Standing out in today's oversaturated digital environment is a challenge all marketers face. In today’s episode, we chose to approach a multi-skilled marketer who is working for a top-notch digital agency. Michael Norris is the CMO of Youtech., a full-service company offering web design and app development solutions, as well as digital and traditio…

In this episode, we talk with Jeremie Moritz from Absolut Elyx. Brand and Digital Director, Jeremie is responsible for the development and execution of the premium brand's integrated marketing plans. Our host, John Biggs, takes Jeremie to a very interesting discussion starting from how to tell a story as a brand to how to know what's working best i…

Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair. While many designers adhere to the: “beauty sells” policy and center all their efforts, there’s still a question that stands above all others in the advertising world: “What sells better, art or design?”. Without further ado,…

Don Twine is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Founded in 1986, the company boasts around 191 television stations, in 89 US markets, producing and delivering content via multiple platforms, including the digital environment. Don has more than 20 years of exp…

Introducing The Drag & Drop Show, a new podcast by Creatopy (formerly known as Bannersnack) that aims to inspire creatives and critical thinkers working in various industries to make the right moves and achieve their goals. Every other Wednesday, we’ll be putting out a new podcast episode featuring real stories, from real people that have one thing…