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Welcome to Earned, a creator marketing podcast by CreatorIQ. In this series we sit down with industry leaders and doers, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background as they walk us through the unique—and often unexpected—journey that led them to landing their role. We discuss their tried-and-true marketing philosophies, and of course, we talk about creators, sharing best practice ...
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Join Ekta as she discusses skincare trends, social issues, and myths around skincare and beauty culture. Join the discussion on Instagram @skincareanarchy! (Not legal or medical advice, all views expressed are non-legal and non-medical opinions) Hosted on Acast. See acast.com/privacy for more information.
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Awin-Win Marketing Podcast (https://awin.link/arolxk) takes you behind the scenes of the most innovative and interesting affiliate marketing partnerships. Brought to you by global affiliate platform Awin, each episode is an audio case study that reveals how the channel actually works and illustrates why every affiliate partnership offers a win-win (yes, pun intended). Awin-Win Marketing Podcast introduces you to the people behind affiliate campaigns. Meet the CEOs, founders, entrepreneurs an ...
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In this episode of Skin Anarchy, host Dr. Ekta sits down with Conor Begley, Chief Strategy Officer of CreatorIQ, to explore how the creator economy is transforming beauty and adjacent industries. With years of experience co-founding Tribe Dynamics and now leading CreatorIQ’s strategic efforts, Conor breaks down the critical role influencers play in…
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In this episode of Skin Anarchy, host Dr. Ekta sits down with Arielle Moody, founder of Mama Sol, to discuss how her pregnancy sparked a groundbreaking journey into safe and effective sun protection. With years of experience in beauty product development, Arielle created a line of 100% mineral sunscreens that prioritize safety, luxury, and performa…
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In Ep. 156 of Earned, CreatorIQ CMO Brit Starr sits down with Shanice Engel, Managing Partner & Director Business Development at oona.agency. To start, we dive into Shanice’s transformative journey from the early days of blogging to the vibrant era of Instagram content creation, highlighting the pivotal role of Instagram Stories in the evolution of…
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Brands: Here's how you can join LA fire recovery efforts. On this special edition of Earned, beauty brand founder Josie Maran introduces Beauty Together — a fund uniting beauty brands, businesses, and creators to provide direct relief to families and small businesses affected by the ongoing LA fires. Want to get involved? Reach out to relief@josiem…
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In this episode of Skin Anarchy, host Dr. Ekta sits down with Dr. Azam Anwar, an interventional cardiologist turned skincare innovator, to discuss the groundbreaking origins of CLn SkinCare. What started as a personal battle with a stubborn skin infection transformed into a science-backed skincare line redefining how we approach skin health. Dr. An…
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In Ep. 155 of Earned, Conor sits down with Ahad Khan, the CEO of Kajabi—the creator commerce platform that allows creators to support thriving online businesses. To start, we dive into how Kajabi empowers creators to build and control their businesses beyond social media. Ahad shares how he sees the diverse landscape of the creator economy, likenin…
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In this episode of Skin Anarchy, host Dr. Ekta continues the Masterclass Series with renowned cosmetic dermatologist Dr. Janet Allenby and her expert team, Amanda Rose and Danielle Jaffe. Together, they explore cutting-edge, minimally invasive treatments designed to deliver natural, youthful results without surgery. From collagen-stimulating filler…
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REPLAY: For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha’s nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital med…
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In this episode of Skin Anarchy, host Dr. Ekta sits down with Emmy-winning journalist and women’s health advocate Tamsen Fadal to explore her mission to destigmatize menopause and empower midlife women. Through her groundbreaking documentary The M Factor, Fadal tackles decades of misinformation, highlights the urgent need for research, and sparks a…
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In this episode of Skin Anarchy, host Dr. Ekta is joined by Dr. Walter Neto and Dr. Brett Jarrell, founders of Serucell, to explore the brand’s groundbreaking approach to skin regeneration. Rooted in wound healing research and cellular communication, Serucell goes beyond surface-level solutions to restore the skin’s natural vitality by reprogrammin…
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In this episode of Skin Anarchy, Dr. Ekta sits down with trichologist and hairstylist Sophia Emmanuel, brand ambassador for V&Co Beauty, to discuss how peptides and amino acids are transforming hair and scalp care. V&Co Beauty stands out with its science-driven approach to hair health, offering tailored solutions for all hair types that go beyond s…
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In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava’s journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. A…
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In this episode of Skin Anarchy, host Dr. Ekta chats with Andy and Katie Mant, the visionary founders of Bon Charge, a wellness brand revolutionizing red light therapy. Known for their science-backed, user-centric designs, Bon Charge has redefined at-home skincare with innovative devices like their advanced red light therapy mask. The episode explo…
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In this episode of Skin Anarchy, host Dr. Ekta explores the groundbreaking science behind DefenAge with dermatologist and Mohs surgeon, Dr. Natalie Curcio. As a trusted name in dermatology, Dr. Curcio shares her journey from skeptic to advocate, detailing the science and transformative results that make DefenAge a standout in the skincare industry.…
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In this episode of Skin Anarchy, host Dr. Ekta welcomes Nicola Elliott, founder of NEOM, to discuss how the UK-based brand is transforming the wellness space. NEOM, renowned for its holistic approach to well-being, focuses on creating tangible tools that improve everyday life through natural, effective products. Nicola shares her journey from the h…
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In Ep. 153 of Earned, Conor Begley sits down with Ukonwa Ojo, CEO of Zaia Ventures—a company that builds and scales businesses for underrepresented and marginalized communities. To start, we dive into Ukonwa’s career as former Global Chief Marketing Officer for major brands like Cody Consumer Beauty, MAC Cosmetics, and Amazon Prime Video. Ukonwa sh…
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In this episode of Skin Anarchy, host Dr. Ekta is joined by Simon Sakhai, founder of Jung+ Longevity, to explore a revolutionary approach to skin health. Departing from traditional anti-aging promises, Simon dives into the science of longevity and how understanding biological aging can reshape the way we care for our skin. Simon’s journey began in …
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In this episode of Skin Anarchy, host Dr. Ekta welcomes Marlena Stell, the visionary behind Makeup Geek, to discuss her latest venture, Marsté, a luxury fragrance brand that merges artistry, emotion, and accessibility. Marlena shares how her personal journey, love for French culture, and passion for scent inspired her to create a fragrance line tha…
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In this episode of Skincare Anarchy, host Dr. Ekta sits down with Antonella Colella, founder of Colella Law Firm, to explore the intricate legal challenges faced by beauty brands today. With 15 years of legal expertise and a specialized focus on the beauty industry, Antonella shares practical advice on intellectual property, compliance, and prepari…
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In Ep. 152 of Earned, CreatorIQ CMO Brit Starr sits down with Vivienne Walsh, a marketing strategy consultant who previously led at powerhouse brands such as VISA, Meta, and Uber. To start, we dive into Vivienne's inspiring journey from Ireland to Australia and California, and her strategic roles with industry giants such as McDonald's, Nestlé, and…
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Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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In this episode of Skin Anarchy, host Dr. Ekta engages with Dimitra Davidson, founder of Indeed Labs, to explore the brand's journey and its commitment to science-backed skincare solutions. Dimitra shares her transition from finance and luxury retail to skincare, driven by personal struggles with melasma and a desire for safe, effective treatments.…
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In this episode of Skin Anarchy, host Dr. Ekta welcomes Maxwell Stock, founder and CEO of Epicutis, to explore the brand’s science-first approach to skin health and its latest innovation, the Arctigenin Brightening Treatment (ABT). Known for its minimalist, results-driven formulations, Epicutis is redefining professional skincare. Max shares how hi…
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REPLAY - In Ep. 93 of Earned, We start the episode by digging into this success, and learn about the qualities Doug looks for in a company before joining. Doug emphasizes his interest in companies that are solving real-world problems, and shares his experience working at One Medical during the peak of the pandemic. We then hear about what attracted…
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In this inspiring episode of Skin Anarchy, Dr. Ekta sits down with Maggie Berghoff, a functional medicine expert and national best-selling author of Eat to Treat: Your Three-Step Plan to Reduce Inflammation, Detoxify Your Life, and Heal Your Body. Maggie shares her transformative journey from traditional nurse practitioner to functional medicine ad…
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In this captivating episode of Skin Anarchy, Dr. Ekta sits down with Keith O’Briant, CEO of Hydrinity Accelerated Skin Science, to explore the groundbreaking innovations redefining hydration and skin repair. With a foundation in advanced wound care and regenerative medicine, Keith shares how Hydrinity’s science-driven approach bridges the gap betwe…
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In this insightful episode of Skin Anarchy, host Dr. Ekta sits down with Dr. Blair Murphy Rose, board-certified dermatologist and founder of Skincare Junkie, to discuss her journey, the science behind her brand, and her mission to simplify and elevate skincare. Known for her evidence-based approach, Dr. Rose sheds light on the gaps in the skincare …
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In Ep. 151 of Earned, Conor Begley sits down with Shane Heath, Co-Founder & CEO of MUD/WTR—a powerful coffee alternative rooted in wellness. Tackling the cultural norms around caffeine consumption, MUD/WTR has transformed the lives of many with their unique blend of functional mushrooms, cacao, and chai. To start, Shane dives into his career path, …
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Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pock…
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In this episode of Skin Anarchy, Dr. Ekta welcomes the co-founders of SkinMason, Dr. Hussein Kanji, a molecular genetics expert, and Andrew Walker, an actor and entrepreneur, to discuss their revolutionary approach to men’s skincare. Together, they tackle the unique needs of men’s skin while emphasizing universal principles of skin health. This epi…
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In this episode of Skin Anarchy, Dr. Ekta sits down with Dalia Fernandez, Product Development Director at Amala, to explore the science behind microbiome-focused skincare. Known for its commitment to natural and organic formulations backed by clinical trials, Amala is redefining clean beauty with innovative, microbiome-friendly products. Dalia shar…
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In this milestone episode of Skin Anarchy, host Dr. Ekta Yadav reflects on the incredible journey of reaching 700 episodes and the evolution of the podcast from its humble beginnings. What started as a personal quest for trustworthy beauty recommendations has grown into a platform that celebrates innovation, education, and the art of skincare. Dr. …
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On this special episode of Earned, we’re sharing Conor Begley’s onsite interviews with creator economy experts and speakers at CreatorIQ Connect 2024. To start, Conor and Danessa Myricks dive into how leveraging micro-communities and tailored messaging can drive authentic connections and build brand loyalty. Then, Kim Larson discusses the innovativ…
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In this episode of Skin Anarchy, Dr. Ekta chats with Shirley Pinkson-Mañas, co-founder of Well People and Head of Education at e.l.f. Beauty, about her pioneering journey in clean beauty. Shirley’s career started as a makeup artist with brands like MAC and NARS, where she developed a passion for quality ingredients and transparency. After realizing…
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In this engaging episode of Skin Anarchy, host Dr. Ekta chats with Dr. Johnny Franco, board-certified plastic surgeon and founder of Austin Plastic Surgeon, as he dives into the latest advancements in non-invasive aesthetics. Known for his pioneering work, Dr. Franco shares insights on two groundbreaking technologies: Sofwave for skin lifting and P…
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In Ep. 150 of Earned, Conor Begley sits down with Colette Laxton, co-founder The INKEY List, a skincare company centered around knowledge, quality and efficacy, transparency, and equality. To start, Colette shares her inspiring journey from corporate life to becoming a skincare innovator. Launching The INKEY List in 2018 with her partner Mark Curry…
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In this episode of Skin Anarchy, Dr. Ekta interviews Elisa Park and Regina Roucourt, co-founders of Regelica, a skincare brand rooted in both Korean and Eastern European influences. With a shared passion for skincare that began while working together in a gaming company, Elisa and Regina have crafted Regelica to merge the best of Eastern and Wester…
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In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocke…
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Introducing Morning Rounds Monday, a new series dedicated to exploring all aspects of wellness with insights from top doctors across a range of specialties. We’re thrilled to kick off this series with the incredible Dr. Michelle Henry as our inaugural guest, bringing her expertise and knowledge in Dermatology and Skin Cancer. Dr. Henry shares her j…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav welcomes the accomplished Dr. Tiffany Moon, who’s made waves as an anesthesiologist, entrepreneur, and advocate for women’s empowerment. Known for her role on The Real Housewives of Dallas, Dr. Moon reflects on her path from medicine to reality TV and beyond, now channeling her drive into venture…
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In this captivating episode of Skin Anarchy, host Dr. Ekta Yadav chats with Nkonye Iwerebon, founder of Eni Culture, to dive into the heart of African beauty traditions and cultural heritage. Nkonye shares how her childhood in Lagos, Nigeria, where natural remedies were integral to daily life, inspired her to create a brand that celebrates the holi…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav welcomes back Amy Ford, the founder of Hello Sunday, a pioneering SPF brand that recently expanded into the U.S. market through Sephora. Amy shares how Hello Sunday is redefining sun protection by making SPF an essential, year-round part of skincare routines. With innovative products like their b…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav speaks with Ken Cook, co-founder and president of the Environmental Working Group (EWG), about transforming transparency in personal care products. Ken shares the origin story of EWG, discussing how his background in environmental advocacy inspired the creation of the organization and its mission…
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In Ep. 149 of Earned, Conor Begley sits down with an experienced data and analytics leader with over 35 years in the marketing analytics field: Doug Jensen. To start, Doug delves into the strategic intricacies of marketing mix models (MMM) and how they address modern challenges like iOS privacy changes. Doug shares his strategies for measuring infl…
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Hear how AI-powered tech partner Increasingly is growing average basket values for online pet supplier VioVet. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav chats with Jessica Herrin, founder of Ever Skincare, a clean beauty brand that is transforming the skincare industry. Jessica shares her journey from being an entrepreneur to a skincare pioneer, driven by her own frustrations with ineffective products as she faced hormonal skin changes. She discu…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav interviews Megan Francis, founder of NM Aesthetics and Wellness, to dive into the world of modern aesthetics. Megan shares her journey from critical care nursing to aesthetics, where she found a way to blend her medical expertise with her passion for beauty. She discusses her practice’s personali…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav speaks with Dr. Abhijit and Dr. Gauri Desai, the founders of Brownkind, a skincare brand designed specifically for melanin-rich skin. With years of experience in dermatology and pathology, the duo highlights the unique skincare needs of people of color and the gaps in the industry. They discuss h…
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In Ep. 148 of Earned, Conor Begley sits down with Michel Brousset—founder and CEO of Waldencast, a company whose mission is to acquire, accelerate, and scale beloved beauty and wellness brands including Milk Makeup and Obagi. To start, Michel recounts his successful corporate career, from his early days at Procter & Gamble to transitioning to L'Oré…
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In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with Alyson Hoag, founder and CEO of Genuist Beauty, to discuss the power of perfect brows. Alyson, a seasoned makeup artist and brow expert, shares her journey in the beauty industry and the essential role brows play in framing the face. From common brow mistakes to expert tips, Alison…
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