Have a Financial Education or Publishing company? Interested in the details of becoming acquired? Get your answers in today's episode. Ian is the CRO of Magnifi a division of Tifin and has acquired a number of smaller educators and publishers over the past couple years. 00:00 | Who is Ian Rosen? 05:56 | Why acquire Financial Education Companies? 08…

Today we are speaking with Mark of Bitcoin.live. Check out the annotations for easy scrolling. 00:00 - 1:44 How did Mark start? 01:45 - 03:36 What inspired Mark to get here? 3:37 - 05:07 Did Mark get drawn to Bitcoin because of the fast gains? 05:08 - 07:25 Secure safe path or try something else? 07:26 - 09:31 Personality training is the key? 09:32…

Today we are speaking with the Co-Founder of Trade Thirsty Jeanette Sims! Get her backstory, what her company does by listening to this episode. 00:00 - 12:26 = Where did Jeanette start? 12:27 - 16:49 = How young is the internet? 16:50 - 19:04 = How does Trade Thirsty operate? 19:05 - 26:52 = What is the pain point for publishers or educators? 26:5…

Jami: Crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree. Get her backstory, thoughts on media and finance and where the industry is headed.…

Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/By Paul Sanders

Creating Value Through Price Alone? The $120 Cheesesteak. Irresistible Offer Component #9: Pricing and Pricing Structures Pricing is a fascinating concept – because higher prices themselves can create value. Simply because of the fact that that you are more expensive. How many people can tell the difference between a $12 dollar bottle of wine, a $3…

Irresistible Offer Component #8: Social Proof Now you might be thinking – Paul I don’t really have any social proof. Or I do have social proof but I can’t demonstrate a massive result….yet. Now social proof does help. For example, if anyone asks me for proof, I can show them a video of one business owner that I’ve created 400k in 6 weeks from one o…

Irresistible Offer Component #7: Urgency & Scarcity What does the general public think when they hear the word “marketing”? perhaps…artificial urgency and scarcity “tactics” come to mind. Only 3 left in stock! 5 Days left until the doors close! Act now or this is gone forever! Many times, its disingenuous, manipulating, or downright insulting. Let’…

Why are Guarantees so important? Which Guarantee might work for my business? The moment comes and you finally share the price with your prospect – and there is an awkward pause. The prospects mind starts racing – it’s so expensive…what if it won’t work for me….it sounds like a lot of effort…I’m not even sure I’ll have time…do I really want this…why…

Irresistible Offer Component #5: Bonuses – Add more value than your main offering. I’m highly frustrated when I see companies offering bonuses – to be completely frank. They seem disingenuous, disconnected, fluffy and manipulative. But first, what’s the point of offering a bonus with your product? As in any transaction, the reason a prospect will b…

Irresistible Offer Component #4. Unique Mechanism, Naming and Messaging One of the ways to strengthen your offer and demonstrate your value is by finding your unique mechanism and naming that mechanism. Ask yourself the question – what is the conventional wisdom in my marketplace and why is it wrong? We often become entrepreneurs because we’ve had …

Compete on outcomes and you'll convert more and be able to charge more. Don't compete on price, benefits or features. Irresistible Offer Component #3. Offer a single, valuable outcome. Do NOT compete on price, benefits, or features. Let’s revisit the commodity problem. If you want to get paid more – you can’t be like everyone else. You can’t be com…

Re-Assess what your ideal clients truly values. Trim low margin difficult work. Add high margin work that you love and that you client values. Irresistible Offer Component #2: Find what your ideal clients truly values. Trim low margin difficult work, add high margin work that you love. Who did you do work for that was completely amazing and you lov…

THE most critical component of charging more and converting traffic to cash comes down to refining your 'who.' Go toward the subniche that is experiencing the most pain, has the most money and is the easiest to find. _________ Show Notes: Irresistible Offer Component #1: Who exactly are you serving? You might be working doing a little bit of everyt…