A podcast to help ecommerce entrepreneurs make their business relevant to search engines and people.
…
continue reading
1
Pro's and Con's Of Selling On Your Own Site
18:17
18:17
Play later
Play later
Lists
Like
Liked
18:17
By Darren DeMatas
…
continue reading
1
Ep #9: How To Break Free From eCommerce Marketplaces
44:07
44:07
Play later
Play later
Lists
Like
Liked
44:07
Selling on an ecommerce marketplace that you don't own is risky business. Sure, you might be killing it on Etsy right now, but what if they redesign their search results page and change their search algorithm?By Darren DeMatas
…
continue reading
1
Ep #8: How To Increase Ecommerce Sales with Targeted Emails
37:16
37:16
Play later
Play later
Lists
Like
Liked
37:16
Email marketing is one of the key drivers of ecommerce sales. But many businesses get it wrong. An effective ecommerce email marketing strategy aims at creating a relevant experience through the entire customer lifecycle.By Darren DeMatas
…
continue reading
Getting reviews from customers can seem like pulling teeth. You've gone the extra mile crafting accurate product descriptions, carefully packaging and shipping products and a little feedback would be nice, right? Of course you want to know if your customers are happy. But product reviews can also help increase sales and search engine traffic. In th…
…
continue reading
1
Ep #6: How To Start A Customer Loyalty Program
28:30
28:30
Play later
Play later
Lists
Like
Liked
28:30
Most customer loyalty programs fail because they push deep discounts and attract the wrong kind of buyers. If you’re ready to level up your ecommerce business, it might me time to start a customer loyalty program.By Darren DeMatas
…
continue reading
1
Ep #5: How To Maximize Results From Your Social Media Ecommerce Effort
48:29
48:29
Play later
Play later
Lists
Like
Liked
48:29
Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your ecommerce site's online visibility. When used correctly, you can build meaningful relationships with customers and influences and build a legitimate brand that people prefer over big box retailers. I am not a social media expert, so…
…
continue reading
1
Ep #4: Why Trust and Authority Is The Ticket To Brand Visibility In Google Search
34:39
34:39
Play later
Play later
Lists
Like
Liked
34:39
Are you still trying to market your ecommerce site using outdated techniques and strategies? Today, I interview David Amerland about increasing your ecommerce brand’s visibility online. This means you have to take a big picture approachBy Darren
…
continue reading
1
Ep #3: How To Create an Effective Ecommerce Content Marketing Strategy
26:25
26:25
Play later
Play later
Lists
Like
Liked
26:25
Content marketing for ecommerce is much bigger than product descriptions and un-engaging blog posts. Your content should attract customers at every point during the buying process. It should also help you establish a long term relationship with your best customers.By Darren
…
continue reading
1
Ep #2: How To Use Buyer Personas To Attract and Persuade Customers
24:55
24:55
Play later
Play later
Lists
Like
Liked
24:55
Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.By Darren DeMatas
…
continue reading
1
Ep #1: Why I Started A Podcast Called The Pursuit Of Relevance
9:00
9:00
Play later
Play later
Lists
Like
Liked
9:00
If you have an ecommerce or SaaS website you know how important it is to make your brand relevant to Google and to people. The thing is both are a moving target. It’s a constant pursuit to become relevant. You can’t depend on one or the other. You need both to succeed.By Darren DeMatas
…
continue reading