Hosts Pat Ennis (ENNIS Legacy Partners) and Walter Dehyle (GRF CPAs & Advisors) interview subject-matter experts on topics related to building transferable business value and business exit planning and strategies.
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The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Hear all the latest news from Childersburg High School! You’ll hear it all: from athletics to club events, from education to C’burg celebration!
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Preserving and Enhancing Industrial Legacies in the US Ft. Jules Brenner
35:30
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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The Importance of Having a Strategic Brand Plan
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In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (whe…
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Unlocking Leadership for Your Brand with Chris Hutchinson
43:04
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In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leader…
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The Psychology of Branding Pt. 2 with Dr. Tricia Groff
54:19
54:19
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In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foste…
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Casting Vision with the Monroe Motivational Sequence Ft. Vinca LaFleur
36:51
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
SBA Loans for Growth & Exit Ft. Jarred Ricks
36:48
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
Consumer Insights and Branding with Brett Townsend
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In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares a…
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1
Protecting Value with Risk Management and Controls Ft. Mac Lillard
32:00
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
The Financial Side of Branding with David C. Barnett
1:01:09
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Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the “silver tsunami” and internet “influenc…
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1
The Benefits of Using a Professional Employer Organization (PEO) Ft. Andy Schuman
31:50
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
The Psychology of Branding with Dr. Tricia Groff
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In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strateg…
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Understanding a Buyer’s Point of View Ft. David C. Barnett
34:37
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
The Marriage of Branding and Relationships
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In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, tru…
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Lessons Learned From Fielding Acquisition Offers Ft. Nick Fogle
35:14
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
The Performance of Branding with Jason Friedman
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Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same p…
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1
Rebranding Made Simple with Jaci and Michael Russo
38:13
38:13
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In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining co…
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Engaging with Investor Email Inquiries Ft. Mark Gartner
26:08
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
Is Performance Management a Good Idea? Ft. Sarah Goelitz
23:41
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
How Successful Brands Capitalize on Technology with Greg Brooks
55:05
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Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can …
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1
When Can Good Income Tax Planning Hurt My Exit?
35:19
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
The Evolution of Digital Marketing in the age of AI with Rachel Hernandez
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Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet's dynamic landscape. Tune in to g…
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Five Essential Tips for Donating Business Interests Ft. Laurie Roche & Glenn Garbutt
39:24
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
SEO and Branding in Today’s Everchanging Marketplace
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49:56
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing co…
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Authenticity in Branding with Greg McDaniel
55:40
55:40
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Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity - both in branding and in life.As a real estate agent known for his authenticity and unique perspective on life and business, …
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1
AI and The Future of Selling Ft. Andre Yee
39:18
39:18
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
Branding Insights from the 21 Hats Experience
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their par…
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4 Key Ways to Maximize Valuation for a Successful Exit Ft. Verne Harnish
30:49
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Want to learn more? Go to: ennislp.com DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you …
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1
Implementing New Technology in Advance of a Business Ft. Mac Lillard
36:38
36:38
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Foundational to a successful exit plan for most business owners we work with is having their business increase in value – so that when they go to get the value out there is enough net of taxes to do everything they want to do next. And foundational to building value as well as protecting the value of a business, is the use of technology. What techn…
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Launching, Building, and Scaling Your Brand with Mark Donnigan
52:46
52:46
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team.Mark Donnigan, founder of Growth Stage Marketing, builds technol…
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1
How Storytelling Can Save Your Brand with Jeff Bartsch
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53:49
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection.Jeff Bartsch is a visionary storyteller and fo…
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1
Forecasted Risk for 2024 and Beyond Ft. Melissa Musser
37:17
37:17
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Much of what we talk about here pertains to building or accelerating the value of your business, and though also how to protect the value of your business. It’s not enough to focus on revenue growth and profitability as a business owner who wants to exit successfully you also have to continually manage risks to the value and health of your business…
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Financial Literacy and Your Brand with Kyle Geers
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44:29
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and imp…
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Many if not most of the business owners we work with want to sell or transfer their business to children or key employees – what we would call a sale to insiders. For many reasons, this can take years to accomplish but because of the owners goals, objectives, and desires, it can be the exit route that makes the most sense for their situation. One o…
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Systems: Trust the Process Ft. Jason Henderberg
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
A Look Back on 2023 with Jaci and Michael Russo
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces. The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and …
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DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent…
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1
[Bonus Podcast] Building Brands For Musicians and Personalities with Rick Caballo
52:06
52:06
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On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of build…
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How Quality Content Can Affect Inbound Leads with Levi Lascsak
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand. Levi Lascsak is a real estate agent, video creator, author, …
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1
Top 7 Reasons Why M&A Deals Fail Ft. Dan Doran
37:39
37:39
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If you’re a regular listener, you know we are agnostic as to which exit route an owner chooses – we work to help them decide which exit route most aligns with their goals. And that can be an ESOP, sale to co-owners or management, a transfer to children or family members or a sale to a third party. And when a third party sale is the right option…we …
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The Role of Emotional and Quantitative Data in Branding with Jeremy Delk
51:55
51:55
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data.Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Since…
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1
Business Valuations for Gifting, Estate Settlement, Divorce, and Shareholder Disputes
32:15
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If you listen to us regularly you’ve heard us talk about the importance of an objective estimate of business value for planning your eventual exit and for this purpose you really do not need a qualified or certified valuation. However, there are certain situations where a certified valuation is advisable if not required. And, it’s not unusual for o…
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How Data Can Help with Your Branding with Becky Lawlor
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies. Becky Lawlor is the Founder and Ch…
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1
Delegating with Less Terror Ft. Sarah Goelitz
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A key driver of business value and a successful exit is what we would call a “next level management team". A management team that can take the business to the next few levels of growth.You’ve heard many times on this podcast that the less central an owner is to the business the more valuable and attractive their business will be to potential buyers…
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How Being Relentlessly Curious Can Improve Your Brand with Lori Haller
53:53
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences. Lori Haller is an extremely in-demand creative strategist, speaker, author, and co…
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1
W2s, 1099s, and Protecting Business Value Ft. Linda McNally
35:47
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Want to learn more? Go to: ennislp.com DISCLAIMER: The information in this presentation is provided as education only, with the understanding that neither the presenter nor ENNIS Legacy Partners or GRF CPAs & Advisors is engaged to render legal, accounting, or other professional services. If you require legal advice or other expert assistance, you …
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1
The Importance of Education, Research, and Collaboration in B2B Branding with Shachar Meron
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration - both creatively and strategically - for B2B branding to yield better results for your brand. Shachar Meron has 20 years of e…
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Delivering Great Results in Challenging Times Ft. Bruce Cazenave
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Today we want to discuss producing great results that would lend toward maximizing business value during tough times. If you’re a business owner long enough you will at some point hit a tough patch which could be do to either internal or external factors or both. And it can be tough to remain focused and keep your eye on your long term strategy and…
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Realtors, Management, and Branding with Kurt Uhlir
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands. Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt U…
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The Advantages of a Private Equity Deal Ft. Channing Hamlet
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In our last episode with Tim Van Miegham of The Proaction Group, we discussed “What Will Private Equity Buyers Want to Know About Your Company BEFORE They Write the Check?” As we mentioned in our opening last time, there are pros and cons in selling to a private equity firm versus a strategic buyer, and that’s what we are going to talk about today,…
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How Podcasts Can Improve Your Brand with Jonathan Sachs
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On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions, and our very own Molly Daigle, President of Client Success at brandRUSSO, to celebrate International Podcast Day and to talk about their experiences hosting podcasts for their respective brands.…
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