Committed to Christ-Centered teaching through the Bible, chapter by chapter, verse by verse. Learn more about our community at www.calvaryspokanevalley.org
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StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.
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Broadband Labels Deadline Insights, With Dounia Chikhoune
26:09
26:09
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26:09
With about two months to go before the Oct. 10 broadband label deadline, Dounia Chikhoune, from JSI, shares insights about on what she's seen big and small ISPs do to be ready.By Pioneer Utility Resources
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By David Conine
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By David Conine
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SEO's Not Dead in North Carolina, With Edward Hinson
28:41
28:41
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28:41
SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.By Pioneer Utility Resources
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By David Conine
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1
Putting Pets to Work in the Office, With Scott Peters
17:53
17:53
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17:53
Employees at Columbia REA are allowed to bring their pets to work. CEO Scott Peters says it’s a beneficial policy as long as you “paws” to think about the guidelines first.By Pioneer Utility Resources
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By David Conine
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1
Broadband and Bigfoot: Building Engagement into Your Service Strategy, With Kelly Burns
22:46
22:46
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22:46
Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot and its own Gig A. Byte monster keep people interested and engaged in broadband services.…
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By David Conine
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By David Conine
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Harnessing Your Personal Experiences to Improve Broadband Programs, With Naylor Gray
25:48
25:48
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25:48
Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix's Naylor Gray shares insights from the 2024 update of Calix’s e-book, “The Definitive Guide to Subscriber Experience.” Link to the e-book: www.calix.com/forms/marketer/d…
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By David Conine
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By David Conine
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The 'Rural Mural' Program, With Marian McLemore
21:52
21:52
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21:52
Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts.By Pioneer Utility Resources
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Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine
19:05
19:05
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19:05
Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years.By Pioneer Utility Resources
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By David Conine
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1
Line Life – Giving Students a 40-foot View of Utility Careers, With Jessica Parr
22:24
22:24
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22:24
Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring.By Pioneer Utility Resources
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By Lee Arnold
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Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland
15:17
15:17
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15:17
Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade.By Pioneer Utility Resources
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By David Conine
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Telling Timeless Stories in Engaging Ways, With David Latona
29:13
29:13
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29:13
Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.By Pioneer Utility Resources
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By David Conine
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2024 Rural Broadband Streaming and Social Media Study, With Scott Meyer
11:39
11:39
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11:39
For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences. Special: Recorded LIVE at StoryConnect 2024!…
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By David Conine
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1
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential, With Katie Haby
21:16
21:16
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21:16
Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby's using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach…
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By David Conine
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Using an Internal Newsletter and Intranet to Engage Employees, With Allison Young
8:41
8:41
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8:41
Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What's their secret for engaging internal communications? Special: Recorded LIVE at StoryConnect 2024!By Pioneer Utility Resources
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By David Conine
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How Can Empowered Youth Build Your Brand Story?, With Chinelle Christensen
20:38
20:38
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20:38
Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community.By Pioneer Utility Resources
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By David Conine
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Weaving the Co-op Difference into Economic Development and Staff Storytelling, With Marty Walsh
24:28
24:28
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24:28
Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People's Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster mem…
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By David Conine
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In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed this growth, a new brand and evolving member expectations.By Pioneer Utility Resources
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Persona Based Marketing, With Chris Lovell
12:59
12:59
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12:59
In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded LIVE at NTCABy Pioneer Utility Resources
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Broadband Labels Rules and Regulations, With Dereck DeVries
23:12
23:12
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23:12
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.By Pioneer Utility Resources
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By David Conine
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1
Staff Leadership Programs to Grow Future Leaders, With Chinelle Christensen
21:13
21:13
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21:13
Sioux Valley Energy's staff LEAD program builds a culture of cooperation across the utility, creating a competitive edge when recruiting talent. Learn how projects from the leadership program improved volunteerism programs, removed silos and strengthened the co-op's internal communications.By Pioneer Utility Resources
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By David Conine
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1
Working with Different Kinds of Co-ops to Build Our Shared Story, With Cathy Statz
18:46
18:46
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18:46
Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with young people, then offers advice for building your local cooperative community.…
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By David Conine
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1
Photo Tips to Tell Better Stories, With Chris Pietsch
14:45
14:45
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14:45
Chris Pietsch, director of photography for Gannett Newspapers in Oregon, shares tips on "making — not taking" better photos while previewing the sessions he will lead at StoryConnect in April.By Pioneer Utility Resources
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By David Conine
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1
How Self-Editing Can Make You A Better Writer, With Teddy Feinberg
18:26
18:26
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18:26
Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and gives tips on how to improve your writing by self-editing.By Pioneer Utility Resources
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By David Conine
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1
Questions to Ask Before You Start Market Research, With John Marling
25:23
25:23
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25:23
John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research. Learn more at pioneer.coop/surveys.By Pioneer Utility Resources
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By David Conine
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Recruitications: Using Communications to Recruit Staff, With Weston Putman
24:20
24:20
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24:20
Today's jobseekers are watching your utility's communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it's crucial to signal to potential new hires that your organization is a place they would want to work.…
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By David Conine
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Storytelling Tactics From Different Types of Cooperatives, With Mary Miller
30:04
30:04
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30:04
With a story-packed career spanning three different types of co-ops, WCTEL’s Mary Miller shares ideas for co-op culture-building, effective campaigns and co-opportunities for growth.By Pioneer Utility Resources
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By David Conine
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