Making Every Elevation Count Humbly Real topics..real issues...💯 authenticity
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The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They’ve been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the h ...
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How Crowdstrike stopped the world for a day and how the ripple effects are going to impact the coming wave of AI
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Bryan and Demetrius discuss the recent Crowdstrike event that caused Windows BSOD’s across the world and grounded airplanes, rescheduled surgeries, and gave your IT people new stress habits. Then they get into the fallout of how this has the potential to end Crowdstrike, inspire new government regulation, and change how new AI gets implemented in t…
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Apple, Anthropic, and NVIDIA are training AI using YouTube subtitles. Is this wrong? Should the creators be paid? Let’s discuss!
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Bryan and Demetrius discuss a recent report that YouTube was scraped by Anthropic, Apple, NVIDIA, Salesforce, and others to train their AI systems. The news has stimulated debate about what should be allowed for training AI and the guys have opinions that might be controversial. Enjoying The X? Did we get it right? Check us out on YouTube and let u…
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Samsung’s Galaxy Ring and the State of the Union on Wearables
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Bryan and Demetrius discuss Samsung’s decision to take on the Oura Ring with their new Galaxy Ring. They also get into wearable technology, what they’re good for and why someone would consider getting one. They then discuss the importance of choosing an ecosystem and how AI might come into play. Enjoying The X? Did we get it right? Check us out on …
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The Movie Theater Box Office is experiencing an epic collapse. Is this the end or just a bump in the road?
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Bryan and Demetrius dig into one of their favorite topics, the movies and movie theaters. They discuss the massive drop in revenue compared to last year and why it’s happening. They also get into what the future holds and how theater owners can continue to evolve the movie-going experience. Enjoying The X? Did we get it right? Check us out on YouTu…
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Qualcomm is bringing Snapdragon to Windows laptops! Could this disrupt the whole market?
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Bryan and Demetrius get into the nitty gritty with chips and processors with Qualcomm’s new Snapdragon X. Are they leapfrogging Intel, AMD, and even Apple with the most advanced NPU in the game? Tune in to find out why this might be more than just another year of spec bumps in processor performance. Enjoying The X? Did we get it right? Check us out…
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Apple makes AI announcements at WWDC 2024! ChatGPT and Apple Intelligence are coming to iOS and MacOS!
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Bryan and Demetrius dig into the new features announced at WWDC including iOS 18, updates to Watch OS, and the announcement of Apple Intelligence as well as access (but not necessarily integration) of ChatGPT. The guys discuss whether it’s enough to seriously compete with the big players in AI. Enjoying The X? Did we get it right? Check us out on Y…
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How AI is affecting Hollywood in 2024! Wild technology, massive changes and the future of film.
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Bryan and Demetrius explore the rapid changes in Hollywood as technology pushes its way in and changes how movies are made, distributed and marketed. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn more about us and the work that we do at h…
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AI race is heating up with the new ChatGPT 4o and Google Gemini 1.5. Could one of these end up powering the iPhone?
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Bryan and Demetrius kick off season 10 by catching up on some of the latest news about AI, particularly the new announcements of ChatGPT 4o and Google Gemini 1.5. The discussion gets into the different perspectives that each company is bringing to AI and the potential impact of a reported blockbuster deal for integration into iOS devices. Enjoying …
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Season 9 Finale - Tesla is threatening Cybertruck buyers with legal action and…there’s a Subscription Printer Service from HP?
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Bryan and Demetrius look back on some of their favorite topics and moments from season 9 before diving into Tesla’s revived non-resale clause. We discuss why we think they’re doing it (hint: it’s not to stop flippers) and what impacts it could have if it became standard practice. Then, we review HP’s new All-In plan, a subscription service that inc…
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Will AI replace jobs in the field of user research, design and strategy and what to do if you’re concerned.
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Bryan and Demetrius dig into the big discussion online surrounding the fear and uncertainty for roles in the field of user experience during the rise of AI. The guys provide their opinion on what to do, what to think about when seeking employment and some words of encouragement during this big industry shift that will likely end up providing amazin…
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It happened…we tested the Apple Vision Pro and did a full UX review! What we loved, what we liked, and what we disliked. Is it worth it? Listen in to find out.
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Bryan and Demetrius spent the morning testing the Apple Vision Pro, explored its capabilities, use cases, and user experience. The guys agreed in some areas but disagreed in others and it led to a lively debate on whether this is the new Apple Newton, a solid core concept that hasn’t found its footing, or the new Tesla Roadster, a luxury product th…
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AI Video has arrived! Open-AI announces Sora, a ChatGPT-enabled text-to-video generator.
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Bryan and Demetrius discuss and debate the newly announced ChatGPT video generator, Sora; that can create realistic and imaginative scenes from text instructions. The guys explore and debate the use of this technology, the current quality of the videos and what this means for the future of video production, movie making, and social media. The guys …
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Repost - Special Guest: Brendan Kelley, Former Apple and VMware engineering manager joins The X to talk about the Work From Home movement.
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The work from home debate continues with companies now putting guardrails around what that means, so we thought it would be fitting to repost our convseration last month about this topic with with special guest, former engineering manager at Apple, Brendan Kelley. Enjoy! Bryan and Demetrius with special guest Brendan Kelley discuss the continuing w…
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Disney is making big moves with an investment in Epic Games and partnerships with Warner Brothers Discovery and Fox Sports!
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Bryan and Demetrius discuss Disneys recent 1.5B investment into Epic Games as well as their partnership with Fox Sports and Warner Bros. Discovery to bring all majors sports content together into a single app experience. The guys pull on their experience working in gaming and media to look at these moves and figure out what this means for Disney no…
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The drone market mystery - are people still buying them?
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Bryan and Demetrius explore the world of drones after being one of the most hyped technologies of the past decade. Years later, what are their primary uses and did they become the remote control car of the 1980’s as we anticipated? Also, why aren’t drones delivering burritos to doors? How and why this device went from a toy everyone seemed to be bu…
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Why is everyone going nuts over the Stanley Quencher Tumbler? We give it a UX review and compare it to offerings from Yeti, Nalgene, and Hydroflask.
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Bryan and Demetrius examine the insane craze and frenzy around the Stanley Quencher Tumblers and explain why it’s happening, do a live UX review of the Tumbler on the show and give their predictions of what the future holds for Stanley and their competitors. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think…
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Why are big creators quitting YouTube? We have some thoughts about why it’s happening and how it can get fixed.
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Bryan and Demetrius discuss the recent trend of successful YouTubers announcing that they are quitting their dream jobs. The guys get into the demands of the job and the many parallels between being a successful YouTuber and being a Silicon Valley startup founder. After they break down why it’s happening they discuss what could be done to help fix …
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Rabbit R1 Mobile AI Device - What is it, why is it getting so much hype and is this the next iPhone or the new pet rock?
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Bryan and Demetrius discuss the hot product kicking off 2024, Rabbit R1 Mobile AI Device. The guys discuss the details of the product, why these types of devices are starting to show up and how it compares to the voice and AI devices they’ve worked on over the years. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what …
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Tech layoffs from Google and Amazon! Do they signal the end of an era? It’s time to talk about the field of UX Research and Design.
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Bryan and Demetrius discuss the ongoing conversation about whether or not the field of User Experience Research and Design is dying or evolving and why so many researchers and designers have been laid off in the last year and what this means moving forward. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think …
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A New Year means that CES is happening! Survival tips and what to look for in 2024!
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Bryan and Demetrius discuss CES 2024, starting off with survival tips such as how to deal with the crowds by timing your arrival and planning out your transportation and what to do about food. The guys then get into what tech trends they’re keeping an eye on at the show (including AI, AR, and the latest TV technologies) and which ones are over hype…
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The X team, Bryan and Demetrius provide some cheer with their favorite products of 2023! Learn about the products that nailed the User Experience and find out why most of them were NOT tech products.
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Bryan and Demetrius close out 2023 with their annual favorite things podcast. As usual, neither Bryan nor Demetrius knew what the other person placed on their list and to the shock of both of them, very few tech products were listed. We get into what they are, but more importantly WHY they are our favorite things and what each company was able to d…
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Special Guest: Brendan Kelley, Former Apple and VMware engineering manager joins The X to talk about the Work From Home movement.
1:10:16
1:10:16
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Bryan and Demetrius with special guest Brendan Kelley discuss the continuing work from home saga and discuss what it means to work for a “remote first” company, how to manage people remotely, what is gained and lost being in the office and what the next few years might bring. The guys also dig into how it affects team dynamics, mental health, and h…
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The OpenAI chaos! Three CEOs in 2 weeks! An employee revolt! A brand new board! Plus: how Microsoft forced their hand.
1:02:11
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Bryan and Demetrius break down the OpenAI drama and discuss what they know about the situation, why it happened, and what they think this means in regard to trust, safety and the future of these systems. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast …
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The Cybertruck is Live! Is Tesla’s new electric vehicle a step forward or a waste of resources?
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Bryan and Demetrius provide quick reactions to the Tesla Cybertruck Delivery Event and debate its utility, design, and try to decide if it’s an eyesore or not that bad. Also, what will be the impact on the market? Will it bring Tesla into more direct competition with the bigger, more established automakers or is it Tesla’s most niche vehicle yet? E…
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Has the future arrived? What is Humane’s AI Pin and how is Apple involved? Kickoff of season 9!
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Bryan and Demetrius kick off season 9 with a discussion around the new AI Pin by Humane - a company built by former Apple designers that strives to expand beyond the phone and put AI literally on your body and powered by OpenAI. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.…
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BONUS EPISODE! UX Professionals react to the iPhone 15 announcement!
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Bryan and Demetrius discuss the announcement of the iPhone 15 and Apple Watch, the big move to USB-C, and Apple and innovation. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn more about us and the work that we do at https://metriclab.com/…
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We left NASA and started a company in Tech. Part 4: The Final Chapter. The pandemic hit and brought some surprises. The industry shifted and we started the podcast.
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Bryan and Demetrius conclude their four-part series by discussing what happened when the pandemic hit and how it fundamentally changed the industry we’d been in since our late teens. We started the podcast, our goals shifted, and (once again) the company is looking quite different compared to three years prior. Enjoying The X? Did we get it right? …
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Repost: Special guest John Willenborg, founder and CEO of Owl Vans discusses the Adventure Van movement, how Owl Vans took flight, and what it takes to build a successful brand in this new and emerging ...
1:22:10
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In honor of Labor Day and so many people out camping and taking a break, we thought it would be fitting to repost our interview with John Willenborg, the founder and CEO of Owl Vans, a gear design and fabrication company focused on adventure vans. John discusses everything from how he got Owl off the ground, how to grow and scale a hardware busines…
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We left NASA and started a company in Tech. Part 3: We survived The Great Recession, jumped head-first into the mobile app boom, became the secret go-to research team in the valley, and licensed our own ...
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51:44
Bryan and Demetrius continue their four-part series with part 3, discussing how they survived the great recession, managed to grab an amazing office for cheap, were a part of the boom in mobile apps, became the go-to research team for Silicon Valley’s most secretive projects, licensed their own hardware product. and grow their client list. Enjoying…
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Gaming Updates! Netflix is developing a Cloud Gaming Service and Baldur’s Gate 3 disrupts AAA games development!
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Bryan and Demetrius dig into some of the latest developments in gaming, starting with Netflix’s reported beta testing of a cloud gaming service. Could gaming solve some of Netflix’s recent woes? Also, Baldur’s Gate has kicked off a debate about setting the standard in AAA games. The guys discuss why it’s neither the game developers nor the gamers w…
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We left NASA and started a company in Tech. Part 2: The Great Recession and how it fundamentally changed our business and the valley.
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44:25
Bryan and Demetrius continue their four-part series with part 2 discussing the great recession, how they managed to move through it, what it took to get out of it and how that led to working with some of the most secretive research labs in the valley. Welcome to Part 2: The great recession and how it changed our business and the valley. Enjoying Th…
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Twitter is now X, the strikes bring Hollywood to a standstill, and Lenovo is competing with Steam Deck!
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Bryan and Demetrius dig into the drama of the Twitter rebrand to X and all the shenanigans associated with it, Hollywood goes on pause as the actors join the writers and go on strike and Lenovo is directly competing with Steam Deck to compete in the portable gaming market. Enjoying The X? Did we get it right? Check us out on YouTube and let us know…
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We left NASA and started a company in Tech. Part 1: The decision to try and the steps to landing Microsoft and eBay as customers.
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Bryan and Demetrius kick off a four-part series where they tell the origin story of Metric Lab and how they landed relationships with some of the biggest names in tech. Come learn how they built a company that has lasted for almost two decades and survived the Great Recession and a global pandemic. Welcome to Part 1: The decision to try. Enjoying T…
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The AI Wishlist - what do you want AI to do for you? Our list might shock you!
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With AI poised to reshape tech, the guys get into their own personal AI wishlists. They discuss the value that AI could provide when it comes to finance, health, in the home, and on the go. Take a listen and let us know what you would want AI to do. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the c…
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Movies, Theaters, and The Death of Film Franchises? What can we learn from the failure of Indiana Jones, the DCEU, and Pixar?
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Are people going back to movie theaters post pandemic? Bryan and Demetrius circle back on the future of movies and movie theaters and dig into the numbers to explore why some big-budget movies have failed while others have succeeded. The guys also make their predictions as the writers and actors strike hit Hollywood hard this week. Enjoying The X? …
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Threads vs. Twitter: Mark Zuckerberg, Meta, and Threads are gunning to take Twitter down, and there might not be anything that Elon Musk can do about it.
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Bryan and Demetrius review the recent shakeup in social media, with Meta launching Threads to immediate massive success, along with all of the stars aligning to make it happen. That includes Elon undercutting his own platform by rate-limiting engagement so that Twitter users are forced to look elsewhere. Can Elon and Twitter do anything to stem the…
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Naming is Hell for a reason and if you don’t have a process and take the time you need, you could end up with a terrible name like “Quibi”.
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Bryan and Demetrius dig into the art and science of naming a business or product. They get into what makes a good name and explain the process through stories about their own company, products, and clients over the years. Discover the secret sauce to naming and not going insane while doing it! Enjoying The X? Did we get it right? Check us out on Yo…
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The Writer’s Strike - Brought on by Silicon Valley and the advent of streaming and AI? What’s taking the streamers so long to agree on a solution?
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Bryan and Demetrius discuss the ongoing writers strike in Hollywood and explore how it might get resolved, what it means for the industry and how AI is playing a big role in the negotiation. Along the way, they get into the role that Silicon Valley and the tech industry played in creating the current situation and reasons (other than just money) th…
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Waymo partners with Uber, signaling a big move in self-driving cars and Bryan has a big prediction for Episode 100!
1:02:23
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Bryan and Demetrius explore self-driving cars again as Waymo partners with Uber (yes, Uber!) and appears to be leading the charge of getting people to their destinations. Also, Bryan makes a big prediction about how the industry will consolidate in the next few years and what that means for the self-driving car movement. Enjoying The X? Did we get …
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UX Professionals React to Apple’s Vision Pro AR/VR Headset! Season 8 Kicks Off!
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Bryan and Demetrius kick off season 8 by reacting to the recently announced Apple Vision Pro AR/VR headset and getting into the good (the technology), the iffy (proposed and potential use cases), and the ugly (that price tag). Plus a comparison to the Meta Quest 3 VR headset and where the technology could go in the coming years. Enjoying The X? Did…
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Season 7 Wrap Up! - Dangers of AI pt2: What are the guardrails?
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Following up on the discussion from a previous podcast where we discussed what were the realistic dangers of AI, this week Bryan and Demetrius close out season 7 by discussing the appropriate guardrails to help keep the public safe… quickly discover how complicated these safeguards can become. Enjoying The X? Did we get it right? Check us out on Yo…
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Details about Apple’s VR headset get leaked!
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Bryan and Demetrius discuss the leaked information about Apple’s rumored VR headset. What we expect if the rumors are true, and what Apple needs to do in order to have a successful VR headset. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn…
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SPECIAL GUEST: John Willenborg, founder and CEO of Owl Vans discusses the Adventure Van movement, how Owl Vans took flight, and what it takes to build a successful brand.
1:22:10
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Bryan and Demetrius talk with John Willenborg, the founder and CEO of Owl Vans, a gear design and fabrication company focused on adventure vans. John discusses everything from how he got Owl off the ground, how to grow and scale a hardware business, and what it takes to build a brand people will love. This is an episode not to miss!…
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Unreal Engine 5.2 is coming and it has the potential to change everything!
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Bryan and Demetrius get hyped to dive into the announcement of Unreal Engine 5.2 and its exciting new capabilities. In particular, they discuss the innovative and impressive use of AI to procedurally generate photo-realistic environments and animate human figures. They wrap up by discussing all of the different impacts that Unreal Engine 5.2 could …
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Elon and Woz want to hit pause on AI. Are they right to be worried? What are the dangers of AI?
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A discussion about the open letter signed by AI specialists and practitioners to halt development of AI systems until guardrails are established. Bryan and Demetrius do a deep dive into the fears surrounding the rapid deployment of AI systems like ChatGPT 4. They cover what fears are unfounded and what we should really be worried about.…
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SPECIAL EPISODE: GoPro UX designers Steve Yui and Grant McCauley join The X and deeply discuss user experience, design and what it takes to build the world’s top action sports camera!
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This week we hear from GoPro designers Steve Yui and Grant McCauley about what it takes to build the world’s top action sports camera. They discuss how to think about creativity in design, what it’s like to work at GoPro and what advice they would provide to up and coming UX professionals looking to work in the action sports segment. Along the way …
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The End of SVB. How Silicon Valley Bank, an institution in tech, got shuttered and how it could have been avoided.
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44:45
The guys dig into the crash of Silicon Valley bank and explore the reasons why it happened, when it started, what could have been done to save it and how social media played a pivotal role in its demise. The guys also explore what it means for the brand and how it will affect the valley as a whole.By Bryan McClain and Demetrius Madrigal
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1
Bryan gets called for Jury Duty…and now we have thoughts! It’s time for the Court Systems to get a UX overhaul!
49:19
49:19
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49:19
Bryan has a brush with the legal system when he gets called for Jury Duty and finds it a slow, inefficient, and generally frustrating experience. In this episode, he details the experience, including many antiquated processes and some of the reasons why nobody wants to get put on a jury. Then the guys explore ideas for improving the process, rangin…
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1
Is traditional cable TV coming to an end? Demetrius’ Mother is Cutting the Cord and Switching to Streaming Only. Why it’s the Death Knell for Cable
45:07
45:07
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45:07
Demetrius shares the story of his tech-resistant mother making the decision to cut the cord and switch to streaming and why it’s a massive sign of impending doom for traditional cable. Then he and Bryan break down both the data behind the streaming takeover as well as the reasons why the cable experience has been completely eclipsed by ever advanci…
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1
Mario Has Arrived in Hollywood! Super Nintendo World opens in Universal Studios Hollywood. Can it rival Disneyland? Can it compete with the Disney experience?
47:13
47:13
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47:13
Bryan and Demetrius dig into the opening of Super Nintendo World in Universal Studios Hollywood. What’s in the park? What’s the experience they’re trying to provide guests? What is the potential for the future? And how does it stack up to the Gold Standard in theme parks: DisneylandBy Bryan McClain and Demetrius Madrigal
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