Foss: “Companies are not thinking ‘big picture’ for online marketing, just as they do for off-line marketing.” Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success …

Fordwich: “You need to know what the government’s mission is. Right now, it’s all about efficiencies and cost savings.” We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable nich…

Resau: “The bull’s eye has shifted to the end user, particular with social media and devices. There’s a lot more the end user can do to get in trouble.” Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For…

We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. Smallman: “It’s a matter of simply applying existing tools to understand your Web properties as a digital hub for all of this content — a center of the conversation you’re having with your customer.” So whe…

Huie: “There’s a disconnect between those who are paying for mobile advancements and who’s seeing the benefits of those advancements.” Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like…

Dezzutti: “Print absolutely is not dead.” In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out inf…

Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda of Network Solutions in Herndon. Content curation ca…

Olsen: “Business planning, marketing and finance help technology organizations move forward.” Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development …

Wayne Schepens Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice p…

Manning: “Having an integrated SEO and content strategy is key” It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out th…