Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to h ...
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Episode 67: Steps to Launching a Club Rebrand
27:54
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Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding. For more information, visit us at: www.sussner.comBy Sussner
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Episode 66: Brand Marketing vs Brand Design
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25:24
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Derek and Tucker define the line between marketing and design and how they intersect to inform one another. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies. For more information, visit us at: www.sussner.comBy Sussner
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Episode 63: Navigating Branding With a Board
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27:02
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Derek and Tucker bring clarity to uniting your company under one cohesive vision. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker assemble your need-to-know facts when putting together your committee. For more information, visit us at: www.sussner.comBy Sussner
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Episode 61: The Guiding Principles of Private Clubs
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Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker cover how to best convey your business with color. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole. For more information, visit us at: www.sussner.comBy Sussner
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Episode 58: 6 Types of Brand Transformation
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Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands. For more information, visit us at: www.sussner.comBy Sussner
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Episode 57: Tournament Branding for Clubs
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22:50
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Derek and Tucker discuss designing and delighting your club members with tailored events. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors. For more information, visit us at: www.sussner.comBy Sussner
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Episode 55: The Loudest Voices in the Room
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Derek and Tucker talk about gathering feedback while prioritizing every voice. For more information, visit us at: www.sussner.comBy Sussner
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Episode 54: Determining a Primary Audience
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27:14
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Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you For more information, visit us at: www.sussner.comBy Sussner
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For more information, visit us at: www.sussner.comBy Sussner
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For more information, visit us at: www.sussner.comBy Sussner
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Episode 50 - What Makes A Brand Surprising
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For more information, visit us at: www.sussner.comBy Sussner
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For more information, visit us at: www.sussner.comBy Sussner
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Episode 48 - The Key of Visual Differentation
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29:52
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For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs. For more information, visit us at: www.sussner.comBy Sussner
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Episode 46: Dealing with an Identity Crisis
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28:24
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Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. For more information, visit us at: www.sussner.comBy Sussner
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Episode 44: Build Your Brand’s Foundation
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Derek and Tucker expand on the importance of laying the right foundation for your organization. For more information, visit us at: www.sussner.comBy Sussner
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Episode 43: Building a Constructive Branding Process
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36:03
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Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss the nuances of developing sub-branding and strategies. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss how to figure out where to start when considering your branding priorities. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker take an in-depth look into the wide variety of their clientele. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss the importance of hiring beyond professional skill sets For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss the importance of knowing where and why you stand. For more information, visit us at: www.sussner.comBy Sussner
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Episode 31: Levels of Executing a Brand Refresh
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Derek and Tucker discuss the purpose behind revitalizing your brand. For more information, visit us at: www.sussner.comBy Sussner
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Episode 30: The Role of Features and Benefits
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Derek and Tucker take a closer look into the "F&Bs" of company branding. For more information, visit us at: www.sussner.comBy Sussner
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Episode 29: Should You Listen to or Lead Your Customers?
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Derek and Tucker discuss an often underlying issue in branding. For more information, visit us at: www.sussner.comBy Sussner
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Episode 28: Managing a Brand Transformation
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38:19
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Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?" For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker kick off Season 2 by diving into what makes brands authentic. For more information, visit us at: www.sussner.comBy Sussner
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Episode 25: Reviewing your Competition’s Creative
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37:22
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Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them. For more information, visit us at: www.sussner.comBy Sussner
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Episode 24: Interviewing your Audience for Insights
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36:32
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Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding. For more information, visit us at: www.sussner.comBy Sussner
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Episode 22: Developing vs Amplifying a Brand
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Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take. For more information, visit us at: www.sussner.comBy Sussner
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Episode 21: Refreshing a Sporting Goods Brand
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31:57
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Derek and Tucker take a look at a case study for one of their clients. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered. For more information, visit us at: www.sussner.comBy Sussner
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Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience. For more information, visit us at: www.sussner.comBy Sussner
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Episode 18: Branding Golf Courses vs Golf Clubs
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32:21
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Derek and Tucker further hone in on golf course design. For more information, visit us at: www.sussner.comBy Sussner
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