In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well. Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own ...
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This podcast will bring black, indigenous, and people of color to the forefront of conversations in beauty and wellness.
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What’s New in Beauty is a podcast series by Nia Lee, Founder of Socialee Media Agency, that deep-dives into the major business moves and latest news within the beauty industry.
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Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ. Why Outlie…
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On this last episode of Season One, James and Jennifer order from Psycho Bunny with special guest, Aaron Schwartz. Aaron is the cofounder of Orita.ai and has previously served as President at Loop Returns. He also co-founded Passport Shipping and Modify Watches. Based in the Bay Area, Aaron grew up in Cleveland. We will be back for Season Two on Se…
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This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years…
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This week James and Jennifer order from Anthropologie with special guest, Monique Benoit, a Senior Merchant leading BIPOC Brand Development at Ulta Beauty and fellow podcast host of Scaling Emerging Beauty Podcast. Monique has worked with emerging brands to bring them to market and has a drive to help brands scale, along with being an avid shopper.…
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This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking gro…
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This week James and Jennifer order from Dieux with special guest, Mary Wiegand, the Founder and CEO of Boon, LLC. Mary brings over 16 years of demand planning experience across a multitude of retail product types and selling channels. She has created an innovative, non-traditional business model that delivers hands-on results to young and start-up …
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This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, having previously led merchandising teams at prestigious companies like Boscov’s, Macy’s, and Gugu Guru. With her extensive background in ecommerce str…
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James, Jennifer, and their guest Cody Berenson (Siddhi Capital) order Cometeer Coffee and are captured by its specialness. Why Cometeer Coffee? A Food/Beverage Operator thought this disruptive product delivered in an unconventional way would present an interesting exploration into supply chain, packaging, and logistics. Research included these sour…
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James, Jennifer, and their guest Jeff Kaiden (Capacity, LLC) order Summer Fridays' hero product and then some. Research included these sources: Summer Fridays: https://summerfridays.com/pages/about Today Show: https://www.today.com/video/how-summer-fridays-founders-went-from-online-to-in-stores-162786373733 Pitchbook: https://pitchbook.com/profiles…
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James and Jennifer wrap their heads around Temu. Why Temu? We wanted to understand how this Chinese app came out of nowhwere and its influence on American shoppers. Research included these sources: Temu: https://www.temu.com/about-temu.html Time: https://time.com/6243738/temu-app-complaints/ ZDNet: https://www.zdnet.com/article/is-temu-legit-what-t…
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James and Jennifer order from Rooted and admire the iterations. Why Rooted? Perishable items add complexity to shipping that would be fun to explore. Research included these sources: Rooted: https://heyrooted.com/pages/our-story Rooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/ Air.inc: https://air.inc/blog/on-brand-no-11 The Pitch podca…
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Selena Gomez Explores $3 Billion Sale of Rare Beauty, Jackie Aina's Forvr Mood Set to Launch Fragrances at Sephora, Nicki Minaj Launches Press-On Nails Brand, 'Pink Friday Nails'
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most. 0:00-0:13 — Intro…
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James and Jennifer order from Warby Parker and feel trusted. Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance. Research included these sources: Warby Parker: https://www.warbyparker.com/history The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/ Knowledge …
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James and Jennifer go off-format to discuss Returns with a panel of experts at Manifest Las Vegas. Special guests Jeff Wolpov (SVP, Ryder Ecommerce), Jonathan Poma (CEO, Loop), and Kyle Bertin (CEO, Two Boxes). Recorded, edited, and mastered by Matt and Alex, Podcaster Studios, Las Vegas _______________ Have a brand/shopping experience you want us …
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Bloomingdale's / Macy's with Maia Benson
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James and Jennifer order from Bloomingdale's and guest Maia Benson (ex-Shopify) gets free shipping from Bangalore, India. Why Bloomingdale's / Macy's? Our first guest ever Maia Benson talks about nostalgia, experiencing something “special”, and the desire to tap a certain use case in her online shopping. Research included these sources: Bloomingdal…
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Rhode Launches 'Pineapple Fresh' Cleanser, Dieux Skin Teases Sephora Launch, Stanley Cup Maker Sued in Class Action Lawsuit for Lead Contamination, Act+Acre Launch First-Ever Showerhead Filter
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:14 …
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Beyoncé Announces Hair Care Line 'Cécred', Dame Pat McGrath Reveals Secret to Viral 'Porcelain Glass Skin' & The Honey Pot is Acquired by Compass Diversified for $380 Million
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49:34
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:25 …
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James and Jennifer order from Urban Outfitters and James falls apart. Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses. Research included these sources: URBN: https://www.urbn.com/home Wikipedia: https://en.wikipedia.org/wiki/Urban_Outfitters Financial Times: https://markets.ft.com/data/equities/tearsheet/pro…
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Community and connection come up more than once as James and Jennifer consider Powell's e-tail backend like an archaeological dig into the past. Once they get their packages, they go absolutely bananas over the branded packing slip, supporting their theory that Powell's might just care more about the physical, tangible, in-person connection to thei…
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5 Things Your Beauty, Lifestyle & Wellness Brand NEEDS to Have in 2024
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. It's time to get on your ZOOM! On this week's episode, Nia shares what your beauty brand NEEDS to have for your business to be successful in 2024. Connect with Nia on Instagram & leave …
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Dame Launches At-Home STI Kits, INKEY List Launches Bio-Active Ceramide Moisturizer, 2024 Beauty Trends: From Hormonal Skincare to AI Tech
53:48
53:48
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:14 …
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James and Jennifer order from netflix.shop. Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction. They talk about localization and get a bit emotional as they embrace the moniker MLP. In the end, they are kind of delighted with the tech stack and the story it told. Research included th…
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James and Jennifer order from Bombas and receive their first-ever package without a packing slip. They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodness in multiples. There's a lot of love and heart-feels in this episode. Research included these sources: Bombas website: https://shop.bombas.com/pages/…
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James and Jennifer talk about a recent dog-sitting adventure and a Mattress Factory mystery before they order socks from Stance. They get into Stance's ties to skateboarding, Rihanna, and artists then go deep into their packages' journeys, pixels, QR codes, and bare-bones packing slips. They haven't gotten over their disappointment with the Fenty l…
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James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey. Research on Fenty Beauty included these sources: https://en.wikipedia.org/wiki/Fenty_Beauty https://440industries.com/f…
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Black Friday 2023 Social Media Secrets, Strategies and Tips for Beauty, Lifestyle & Wellness Brands
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. This week's episode is a little different as Nia will be sharing all her Black Friday social media secrets, strategies, and tips so you can have a successful 2023 Black Friday, Cyber Mo…
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James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey. Research on Patagonia included these sources: https://en.wikipedia.org/wiki/Patagonia,_Inc. https://brandminds.com/patagonia-the-story-behind-the-…
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Unboxing Ecommerce is coming soon to your favorite podcast places. Episodes drop every other Tuesday starting November 7th. James and Jennifer order products from brands to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey. _______________ Have a brand/shopping e…
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e.l.f. Beauty Set to Acquire Naturium in $355 Million Deal, Function of Beauty PRO Line Debuts Nationwide at Sephora & Youthforia Launches Date Night Skin Tint Serum Foundation
42:18
42:18
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:33 …
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TOPICALS Launches 'SEALED' Primer for Acne Scars, Glow Recipe Launches ‘Dew You' Campaign with Anonymous Open Casting Call & Live Tinted Launches 'Hueskin' Serum Concealer
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32:41
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:32 …
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OUI the People Debuts in Sephora Online & In-Store, Fur Launches 'Ingrown Deodorant' & The Doux Officially Launches in CosmoProf Stores
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30:07
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What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most. 0:00-0:20 …
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Hero Cosmetics Launches in Canada, Pattern Beauty Expands into Professional Salons & Sephora Announces 'Sephora Sounds' Initiative for Upcoming Musical Artists
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32:25
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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10 Things to Take Away from a Successful Beauty Co-Founder & Investor
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! In this episode, we're summarizing the top 10 valuable points to take your beauty brand to the next level from an interview with Ken Landis, who co-founded and successfully…
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Cult Beauty Pledges to Say 'No' to Airbrushing, Pattern Beauty Partners with Designer Sergio Hudson to Launch Curl-Conscious Robe & The Body Shop Opens Concept Store at Yorkdale Mall
48:56
48:56
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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North West Set to Launch a Beauty Brand, e.l.f. Cosmetics x American Eagle Launch Denim-Inspired Collection, Genderless Beauty Brand 'Good Weird' Launches with Evan Mock as Creative Director
29:31
29:31
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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An Honest Conversation about TikTok's 'Bold Glamour' Filter & its Effects on Society
32:54
32:54
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new, exciting & controversial within the beauty space. In this episode, we're diving into the mixed reviews about TikTok's latest and most realistic, 'Bold Glamour' filters. Amassing over 20 million views & 500 videos with the #boldgamour in just…
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Glossier Launches in Sephora US & Canada, BeautyCounter Launches into Ulta Beauty & Fur Set to Launch First-Ever Ingrown Patch
42:52
42:52
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42:52
What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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An Honest Conversation about Hailey Bieber’s 'Brownie Glazed Lips' + the 'Clean Girl' Aesthetic
33:04
33:04
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33:04
What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new, exciting & controversial within the beauty space. In this episode, we're diving into the latest news of Hailey Bieber being called out for cultural appropriation by TIME Magazine about her 'Brownie Glazed Lips' look and the discourse surroun…
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Kourtney Kardashian Launches New Lifestyle brand 'Lemme', Allure Announces 'Best of Beauty' Winners, Hero Cosmetics Acquired by Church & Dwight For $630 Million
49:44
49:44
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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Halsey Set to Launch New Affordable Beauty Brand af94 in Walmart: Is the Beauty Industry FINALLY Getting More Affordable?
28:31
28:31
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! In this episode, Nia discusses award-winning singer and entertainer, Halsey, launching her new makeup brand, af94, (truly an ode to late 90s/early 2000s nostalgia) exclusiv…
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Revlon Officially Files for Bankruptcy, Rhode Launch Party vs. Influencer Experience Backlash, Kim Kardashian's SKKN Refillable Packaging Controversy
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47:53
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within the beauty industry. Everything from makeup, skincare, the inner workings of beauty brands' business moves — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps ar…
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The Honey Pot Ingredient Change + 'Sell Out' Backlash, Lime Crime Makes a Comeback with Dropped Prices, OLAPLEX Launches First AI Team Member
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46:58
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within the beauty industry. Everything from makeup, skincare, the inner workings of beauty brands' business moves — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps ar…
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Glossier Makes Olivia Rodrigo their First Celebrity Ambassador: Can She Save Them Though?
31:03
31:03
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! In this episode, Nia discusses the announcement of Grammy-award-winning superstar, Olivia Rodrigo, becoming the new face of OG "That Girl" beauty brand, Glossier, and if th…
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Hailey Rhode Bieber to Launch Skincare Brand, DECIEM Closes 4 OG Brands & Fashion Editor Launches ”Head Care” Brand Inspired by South Asian Hair Care Treatments!
32:13
32:13
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the mos…
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Is TikTok to Blame for the Death of the OG Beauty Youtuber?
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33:59
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What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it! In this episode, join Nia as she gives her two cents on the article from Business of Fashion, How TikTok Killed the Beauty YouTuber by Rachel Strugatz (the original article…
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WITH THE ADVOCATE: Bri Reddick and Nicky Dawkins of PERIOD. Organization
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29:45
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In another episode of The Dewiest, we talk about menstruation and how we can better advocate for menstruators. WIth Bri Reddick and Nicky Dawkins PERIOD. Organization to educate us! Bri is a Ph.D. student, writer of The Rag ( PERIOD's blog). Nicky is the National Community Manager at PERIOD. As well as a practicing Doula! Today we talked about peri…
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WITH THE PROFESSIONAL: Dalina Soto, MA, RD, LDN, Your Latina Nutritionist
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In another episode of The Dewiest, I got to speak with Dalina Soto, aka Your Latina Nutirionsit, on IG and TikTok. Dalina also host a podcast called Break the Diet Cycle alongside RDN Melissa Landry. Dalina has been a Dietician for over eight years and has spent her career working with BIPOC to "build nourishing new narratives that don't include de…
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WITH THE FOUNDERS: Eleanor, Rupa and Bauer, Cofounders of GEST.
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In another episode of The Dewiest, we chat with the 2/3's of the creators and founders of GEST, Bauer, and Eleanor. GEST is a skin barrier-loving collagen supplement called Skinimmune Sips! Skin immune Sips also happen to focus on immunity and antioxidants! Not going to lie; I take their supplement every morning and look forward to it! Today we tal…
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WITH THE PROFESSIONAL: Joyce de Lemos, Cofounder of Dieux and Cosmetic Chemist
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In the second episode of The Dewiest Podcast, I got to speak with The Amazing Joyce! She is quite literally amazing as she is THEE Cosmetic formulator behind Skinceuticals and so many other fantastic skincare brands. Today, we talked about how Bill Nye sparked her love for science and her challenges as a chemist of color. Find Joyce on IG @joycedee…
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WITH THE FOUNDER: Priscilla Tsai, Founder of Cocokind
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In my first episode, I had the ultimate pleasure of speaking with Priscilla Tsai. Priscilla is the founder of Cocokind- a transparently evolved skincare brand. And to name a few, Priscilla has been featured in Forbes, Allure, and Glamour. Priscilla and I discussed how she founded her business, her struggles as a female founder, being bold and trans…
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