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The Digipreneur FM Podcast provides audio masterclasses for Caribbean Entrepreneurs to help take their businesses digital. We will also be interviewing some of the top talents in the region and diaspora to get their stories of success and obtain the info needed to help our community prosper in the new Digital Age.
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Welcome to the DigiPreneur Freedom Podcast, your ultimate resource for digital entrepreneurship and achieving freedom in the online world. Whether you're a solopreneur, side hustler, or aspiring online business owner, the DigiPreneur Freedom Podcast is your go-to resource for embracing the freedom and flexibility of the digital entrepreneur lifestyle. Subscribe to the DigiPreneur Freedom Podcast now and embark on a transformative journey of digital empowerment and entrepreneurial growth.
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show series
 
In ep 133, we dive into influencer marketing and how this is a powerful tool in the marketer's arsenal when growing a business. We discuss What is Influencer Marketing, Why it's essential, Strategies for success, KPIs, and downsides to watch out for. To learn more about building your digital presence and monetizing our platforms, check out KeronRos…
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S2-E3 Setting Effective Goals and Priorities for Digipreneurs: Unlocking Your Path to Success Welcome to the DigiPreneur Freedom Podcast, where we explore the world of digital entrepreneurship and provide actionable insights for aspiring and established digipreneurs. As digipreneurs, we have a lot of potential. We can create businesses that change …
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In ep 132, we take a look into the latest social media platform from Meta...Instagrams Threads! It is already the fastest growing platform, smashing Chatgpt's record of 1 million subscribers in 5 days by hitting the 1 million sub mark in just 7 hours. Have you signed up for Threads as yet? Learn more about building your digital presence at KeronRos…
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In ep 131, we dive into why marketing continues to be a big challenge for businesses across the Caribbean region. Look at this episode as a blueprint for the things you need to fix within your organization. Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast at The Digipreneur FM website.…
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Introduction : Welcome to the DigiPreneur Freedom Podcast. I’m your host Shashidhar CN and today we have a very interesting and useful topic of discussion for digipreneurs and digital entrepreneurs. As a digipreneur, you understand the importance of time management in achieving your business goals. In the fast-paced digital world, effective time ma…
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In ep 130, we bring in Psychologist and High-Performance Coach Miss Chelsea Cree to come in and give us her top 5 tips to help Entrepreneurs get their mental health in order as they progress on this journey of building their business. If you want support in your journey with your mental health or looking for a high-performance coach, check out Chel…
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Test Cricket In India Is Dead And The 7 Lessons DigiPreneurs Can Learn From This Welcome to the Digital Entrepreneur's Podcast, the show where we explore the world of entrepreneurship and share valuable insights for success in the digital realm. I'm your host, SHASHIDHAR CN, and today, we have a fascinating topic to discuss. We'll be examining what…
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In ep 129, we bring in one of the top content creators in Trinidad and Tobago, Miss Nakiah Castang and we asked her to give us her top 5 tips on becoming an influencer. I also had the pleasure of sitting down with Nakiah on the Digital World radio show and we spoke for about 1hr. We dove in deep about her journey, life as a content creator, her cre…
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In ep 128, we dive into the role and function of a Social Media Specialist. Learn all about how the role works within an organization's marketing team. If you are someone looking to become a Social Media Specialist, this episode will dive deeper into how to go about becoming one. Here is the written resource guide with links to the courses, books a…
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In ep 127, we dive into the topic of creating a productive home workspace. Now, I am not an expert on this topic but I know how important it is to get this right. If you are a Digipreneur, chances are you spend a large chunk of your time and learning how to create the right environment at home is key for your productivity & creativity. That's why I…
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In ep 126, we dive into the topic of Brand Photoshoots. Are they as important as they once were? It's a yes and no for me. Let me give you some of my observations about why people don't get the ROI as promised by Brand Strategists and I also give some tips on how to make it work for you. Visit KeronRose.com to learn more about building your digital…
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In ep 125, we got to sit down and chat with the CEO of Paywise, Mr. Ian Alleyne. We dove into his journey as an entrepreneur, the ups and downs of entrepreneurship, and how he was able to bring back Paywise from what seemed like an impossible situation to overcome and we get to learn all about their products and services. This episode comes from ou…
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In ep 124, we dive into the 17 components of a Digital Strategy! When you listen to this episode, make note of all of the components and start thinking about what you need to add to your business, what you need to learn and if you are even doing any of these things within your business. Visit KeronRose.com to learn more about building your digital …
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In 2023, the rise of False Coaches and Faux Experts has taken new heights. It's never been easier to start your own platform, use tools like Canva & others to create an aesthetically pleasing brand, repackage all of the information you find online and resell it to those who are less inclined to notice that you are not the originator of the info. Mo…
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In Ep 122, we dive into Endcash, the digital wallet from Republic Bank. We break down what it is, how it works, the pros and cons and lastly, how it can improve. At the time of producing this podcast, 90% of people voted on Linkedin saying they did NOT use Endcash, 8% said they tried it once and 2% said they are using it. Visit the Endcash website …
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In Ep 121, we break down the role of function of the Digital Strategist. This episode is to help companies understand how this role helps their organization, salary ranges from various markets and what you should be looking for when hiring a Digital Strategist. If you are someone looking to become a Digital Strategist, this episode will break down …
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In ep 120, we discuss what's going on with Instagram in 2023. A few days ago, IG CEO Adam Mosseri admitted to the failed attempts over overfocusing on video in 2023 and has now been focusing on balancing photos with videos on the platform. So what can you actually do to grow on the IG platform? Let's have that convo. Visit KeronRose.com to learn mo…
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In ep 119, we talk about how a Solopreneur can go about earning 100k profit per month. I break down my own road to 100k per month and share some insights that I've learned along the way in my own journey to crossing this threshold. Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Di…
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In ep 118, we dive into the world of merchandise and print-on-demand for your brand and shipping globally. Learn how to get started and why merch is a great way to help strengthen your brand within your community. Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur.FM websi…
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It's Carnival Season here in Trinidad and Tobago again and one of the conversations floating around again is artistes being unhappy with the radio stations or DJ's not playing their music. This episode will focus on 5 Ways Soca Artistes can market themselves, grow their brands globally and have their music played without ever getting radio plays. W…
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Your customers have changed! How they shop, their needs, the platforms they use, and how they want to be shown information, is very different from pre-covid times. If you are unsure about what types of things you need to be doing as it relates to Marketing for 2023, let’s break down a few things your organization should be doing and will need in or…
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In ep 115, we dive into how the mainstream market is being flooded with artificial intelligence tools that are now able to help even the smallest business owners. Have you checked out Open AI, Chat GPT, Chat Sonic or Jasper as yet? To learn more about building your digital presence, visit KeronRose.com. Stay up to date with the podcast via Digipren…
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In ep 114, we dive into how you can go about creating a successful podcast. We also take a look at the podcast industry and key starts to know when starting your podcast. Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur.FM Website to stay up to date on the podcast.…
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In ep 113, we bring to you our interview from TTT's Now Morning Show with Kimberly De Souza and Rawkus. We spoke about how Caribbean businesses can get started with E-Commerce, and the importance of them being E-Commerce ready and even dove into how we can monetize our platforms to generate an income. If you want to check out the video version of t…
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In ep 112, we speak with award-winning journalist, Melissa Noel and talk to her about how Caribbean Entrepreneurs can go about getting featured on international media outlets like Essence, National Geographic and more. This episode is chalked full of gems. Check out Melissa Noel's website to learn more about her and the work she is doing here --> M…
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In ep 111, we dive into the topic of whether or not you can get paid as an influencer in the Caribbean. Most content creators are struggling with getting paid and frustrated with the state of our market and feeling undervalued when it comes to the work they are dishing out on social media. But most content creators don't realize this is a business …
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In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market. A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for …
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In ep 109, we dive into 5 marketing strategies that your business can execute on to build your brand awareness, reach and hit your sales numbers. Most importantly, people are thinking about experiences more than ever and this episode will talk about how your brand can craft unique experiences that will help grow your business this holiday season. O…
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In ep 108, we dive into marketing strategies for retailers. As I have been shopping for furniture and appliances, I've been going through many of the retailer's websites and social media platforms to get information about products. I have seen some good stuff but a lot of work needs to be done regarding marketing from our largest retailer's Courts …
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In ep 107, we recap the events of Widay 2022. The company Wipay has been hard at work launching their new Volt Network, which will facilitate much easier sending/receiving of money across all of the countries that they are in, the new Colour Bank app and the Caribbean's First Tokenized Digital Mastercard. Check out the KeronRose.com website to lear…
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In ep 106, we bring back a very important episode, "How My Side Business Generated 300k With No Ad Spend." This episode will give people a breakdown of what small businesses will be able to do when they don't have a large budget and you may not be able to run ads. These are strategies you can implement that will allow you to start carving out space…
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In ep 105, we break down exactly why your business needs to be Googleable. Think about this, whenever you have a question, your back is hurting, you need to find out who got standing desks for the office, or you have a question about insurance, the first place people tend to go with their questions or queries. There begins the customer journey. Che…
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In ep 104, we dive into 6 strategies and tools that small businesses can implement post-budget here in Trinidad and Tobago. We know the mood has definitely been heavy since the budget but we need to control what we can control and there are things that we can do to increase the awareness and sales of our businesses. To learn more about building you…
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In ep 103, we dive into why your business should not be relying on social media. We are seeing more and more accounts getting banned or suspended, each social platforms are in a state where there is no predictability and they want you to get on the content hamster wheel if you even remotely want to have a chance to succeed on their platform. This i…
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In Ep 102, I break down how I use the various payment tools within my business. All of these services are needed for different functions that don't overlap and for me to run my business successfully, I need to use all of them. This episode gives you the various scenarios and reasons I use all of these tools simultaneously and why one isn't better t…
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In ep 101, we dive into 7 reasons why you should start a podcast in 2022. When you think about how saturated the market has become on social media, you need to start thinking about what your competitors are not doing and where else your potential audience can be hanging out. Podcasting offers major untapped potential, especially in the Caribbean. T…
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In ep 100, we break down 3 reasons why Caribbean businesses are struggling with getting people to buy from their websites. Understand that not everybody is going to shop with you online but there are things you are doing that is giving people reasons why they should not do business with you digitally. To learn more about building your digital prese…
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When it comes to building your brand and establishing yourself in your industry, your audience is constantly looking for those businesses that thoroughly understand their problems. Short-Form content doesn't allow your audience to build that confidence that you are the business that can truly help them the way that your long-form content can. In th…
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Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform. There are things that businesses can do that would allow them to grow, regardless of the plat…
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With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT's New Parlour Caribbean Marketplace, the space is even more crowded. Business Owners are going to have to learn the differences between having their own E-Commerce website vs jo…
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In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD. Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her…
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In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean. While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to suppor…
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In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don't create content. This isn't limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions. There are also quite a number of reasons why businesses aren't creating content and struggling to find their foot…
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If your business doesn't have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button's strategy. Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay, FCB EasyBiz, Republic E-Pay,…
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In ep 92, we catch up with the CEO of Krew Kutz Barbershop, Mr. Anthony Claxton. They have been doing some amazing things and have become one of the most popular barbershops in Trinidad and Tobago. The team hit the milestone of 201k followers over on Instagram and they have done it by setting themselves apart from the market. In this episode, I ask…
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In ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want. There is …
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In ep 90, we are diving into the journey of how I was able to bootstrap or fund my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start. Here is what I have learned and I hope…
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In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline. These ways are either Free or low cost but will take time, commitment and intention to execute. I've also leveraged all of these ways to increase my reach and brand authority when I started. Don't forget to chec…
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Have you been feeling like you are on the Content Hamster wheel and getting burnt out with all the content social media requires you to create to stay relevant? Content Burnout is real and has been hitting many creatives hard but as a business owner, it's even worst because it affects how you show up in your business. In this episode, we dive deepe…
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The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process. In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are a…
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