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CutToTheChase Daily: Business, Marketing and Tech Tips For Entrepreneurs and Digital Creators
 
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The saying goes that people judge a book by its cover. That is still true to some extent even today. But what's even more today in the age of endless stream of content and information and noise, is that your book is no longer being judged by just its cover, it is judged by its table of contents. So if someone were to look past the cover of your ...…
 
When selecting lighting for your home or office, other than just brightness, there's one other very important thing you need to consider: And that's the "temperature" of the light. Warm white lights are those that have a very warm, orangey or yellowey tinge. Also know as soft white. Cool lights are more bright, more white, and have a cool bluis ...…
 
One of the best ways to overcome anxiety or nerves that you may have when recording a live video on Facebook or YouTube or Periscope, is not to not do a live video at all. No no, I don't mean don't publish live videos. I'm saying don't do it live. Confused? Listen to the show to see what I mean. And the crazies thing, is that the two biggest to ...…
 
Keep the video short. I call this the micro-tip strategy. Create a short 30 second to 1 minute video with a short and sweet tip about your niche. So for example, in my niche, which is digital marketing, creating membership sites and online courses, one micro tip would be: "Hey, don't use YouTube for hosting your sales and promotional videos, be ...…
 
Ryan has a YouTube channel called Ryan Toysreview , which has 18 million subscribers, and over 26 billion video views, and an article in Forbes, says "earning him $22 million in the 12 months leading up to June 1, 2018". That article, linked in the show-notes, goes on to say "Nearly all of his money, or about $21 million, comes from pre-roll ad ...…
 
Have you watched the show Better Call Saul, where the main character Jimmy, is specializing in Elder Law, and befriends the residents of a senior citizen home and plays bingo with them, and turns them all into clients? Now, you could say he is being a bit manipulative there, or you could see the other side of it, that Jimmy is actually genuinel ...…
 
Building influence, and earning the trust and respect of your audience is easier said, than done. There are so many different things you have to do, for an extended period of time, in order to earn those. I'll name a few things here... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm…
 
Influence is not built simply by sharing cool or interesting or funny stuff online. We see this every single day on every single platform - people sharing really funny videos, heartwarming videos, heartbreaking videos, baby and cat and family videos, and crazy memes and breaking news. The funniest and most heartwarming and most heartbreaking an ...…
 
During my recent launch of my online course, titled DOPE: Do Once, Publish Everywhere, I did something called a Dime Sale. A dime sale basically means the price goes up every so often. The original concept of the dime sale, was that it would go up by 10 cents every hour. And hence the name dime sale. So I decided to something similar. Listen to ...…
 
This is so DOPE! And I don't mean just "this is cool". The name of my new course is literally: DOPE: Do Once, Publish Everywhere - How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms And you can check it out at https://SubscribeMe.fm/dope/ ...…
 
The basic idea of the last episode was that I saw someone ask on Facebook: What's the law around having short clips from songs on a podcast - like a music podcast where we are discussing the songs? And on the last episode, I gave you 13 reasons why you should be very careful about using third-party clips, especially if they're from a single or ...…
 
Someone recently asked on Facebook: What's the law around having short clips from songs on a podcast - like a music podcast where we are discussing the songs? I'm not a lawyer, and this is not legal advice. There is no black-and-white answer to this. Even with all of my thoughts I'm about to share with you, there's going to be a lot of "it depe ...…
 
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” You can sell a lousy product with great marketing. Heck, you can sell a product that hasn't even been created yet, with great marketing. Marketing is critical even to raise funds for a non-profi ...…
 
There are 3 basic pieces of content that you need today, in order to sell something online. 1. Your Sales Page 2. Your Sales Video 3. Your Ad Video And here's how you can save a lot of time, effort and headache, by creating one epic piece of content first, and then repurposing that into the 3 major pieces of content. And to listen to older epis ...…
 
You have probably heard of WIIFM - What's In It For Me. Now, normally empathy is a problem for most people, even me. Doesn't matter how much we talk about looking at something from someone's eyes, or walking in someone's shoes, or being in their shoes, all of that is great, it's not just the idea that matters, but how you position it matters. S ...…
 
Here's the problem with a lot of entrepreneurs and digital creators. They spend a lot of time creating an elaborate online course, or a video series, spend months working on the content, setting up the website, and the membership site, and they launch it to their list, and get... crickets. So instead, sell first, and then create later. It will ...…
 
Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. Listen to the show for the rest at https://CutToTheChase.fmBy Ravi Jayagopal.
 
Newsletters are different from direct response emails in the following ways: The goal of a Newsletter is not to get the reader to click on one link. In fact, there could be multiple links in a newsletter. The word "news" in newsletter means you're offering something that is newsworthy. Listen to the show for the rest. And to listen to older epi ...…
 
A direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email. There's just one goal for that email - just one call to action. To get them to click on a link. And that one single link is peppered throughou ...…
 
And it would be such a waste if you’re not keeping an archive of all this barrage of content you’re generating for your audience, fans, followers and customers. And that’s why, I recommend that you create a text file on your computer - I call it Social Posts.txt. And then, on a daily basis, every time you write any piece of content for any plat ...…
 
And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable platforms today that constantly need your attention. Content for: Your public blog, Your newsletter, Your Autoresponder Series, Facebook, Instagram, LinkedIn, Medium, Your Faceboo ...…
 
How to build an Audience? That is the million dollar question, isn't it? Probably the single biggest burning question today on every single entrepreneur and creator's mind. Building an audience from scratch is one of the hardest things to do, whether you have an existing business that's trying to enter a new market, or you're a brand new entrep ...…
 
1. Spend Time 2. Spend Money 3. Spend a Bit of Both Time And Money And that's what I talk about on today's episode. Listen to the show for the rest. https://CutToTheChase.fmBy Ravi Jayagopal.
 
So for promoting my book, I bought a book by a John Kremer, called "1001 Ways to Market Your Books". Back then, it had like a massive number of reviews, highly rated, lots of folks all over the web singing its praise. So naturally, I bought the book. Long story short, there's a reason why it has 1001 ways to promote a book, because it lists eve ...…
 
So when you're first getting started, it's ok if you say "I don't care if I make money with this". It's ok to not care about monetizing your craft. But as we age, everything starts to change. Our likes, dislikes, wants, needs, priorities. So while it may have been ok to not care about making money with your craft when you're younger, at some po ...…
 
You know that inspirational quote that goes, If a baby falls down a 100 times learning how to walk, then it doesn't care about failing. It is a quote that is meant to motivate people, to inspire them to not worry about failure. And to get right back up each time they fall, and get back on their feet again. As a fun sidebar, I was thinking about ...…
 
Yes, some things are really painful if you have to keep doing them month after month, year after year. And that's what happens when you sell one-time products, rather than recurring products. Listen to the show for the rest. Keep listening to this podcast at https://CutToTheChase.fm and my other podcast about membership sites and online courses ...…
 
Here's the first one, which is probably THE most famous one: "The definition of insanity is doing the same thing over and over again and expecting different results." - attributed to Albert Einstein. But he never said it. Next... 'There's a sucker born every minute' — P.T. Barnum, American showman. According to MentalFloss.com, "It's far more l ...…
 
Normally, you would think that a 1-star rating is like the absolute worst right? Of course, 1 is the worst, and 5 is the best. So if you get a 1-star review on Amazon, it must mean it's the end of your content, because now no one else is going to buy or subscribe to your content because of that horrible rating right? Actually, 1-star ratings mi ...…
 
I call it "Ravi's Hierarchy of Entrepreneurship" (aka "Pyramid Scheme" LOL!). I created it to explain the different levels of entrepreneurship. This pyramid I'm about to describe is easier to follow if you can see the actual image. Go to my Instagram account at https://CutToTheChase.fm/instagram and that should take you to my personal instagram ...…
 
So say "YES" to more things when you're younger. And if you have a younger one in your life, be sure to make them listen to this episode. And some day, you have go to say "NO" to more things, so that you can excel at the few things that you've already said "YES" to. Listen to the show for the rest. And to listen to older episodes of this show, ...…
 
What if you spent 3 days thinking ONLY about how to create a better lead magnet? And how about you give me an epic piece of knowledge, that I can use right away? Something that will just wow your subscribers? I call these "Epic Value Bombs". Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheCha ...…
 
However, a lot of websites I come across, don't publish an email signup for on their home page. Even if they do, it's probably buried somewhere towards the bottom of their page. And the form is probably just two simple form fields, one for the first name and one for the email. And the headline usually says something super dull and boring, like ...…
 
Do you know what are some things that will NEVER EVER show YOU the money? Likes and Loves and Wows and Sad Faces on your posts, Comments, asking me to respond to your post with a GIF showing you how I feel, asking your followers to guess which one of the 10 concerts that you've never been to, asking me to post the 8th photo from my camera roll. ...…
 
There are literally thousands upon thousands of quotes from accomplished people all over the world, who have talked about how they became an overnight success, and here are a few. Notice a pattern here? Yeah. Every "overnight success" story actually took many many years to create :-) I started selling online in 1997. That's 21 years ago. And I ...…
 
When you give a lot of value, and have been doing it for a long time, and you have a great offer, and a great value prop, and you have good positioning, and can clearly articulate the benefits of what you're selling, and how you can help people, and on top-of all of that, if you can also GUARANTEE results, you can get a huge win. To learn more ...…
 
I don't believe too much in all the woo-woo books and secrets and seminars that tell you all you need is to believe in yourself, and believe that great things will happen to you and stay positive and say all the affirmations with great convication and great things will magically start happening for you and you'll be able to manifest money out o ...…
 
You might have seen questions being asked of experts, like: "If you were given 30 days and a starting budget of just $500, and you had to make $5000 dollars within those 30 days, what would you do? Oh, and you can't use your list or products So if you stripped away everything else, the two things you need that are of utmost importance, are: #1) ...…
 
It is an old English saying that means, it is important to know that different people are suitable for different activities because everyone has different skills. So basically, what might be good for one situation, might not be good for another. You could say the same thing about being an entrepreneur: Not all methods of marketing, not all tool ...…
 
Turns out, the right way to pronounce it is: Meme. And according to the dictionary, a meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users. And back in September 2018, the European Union passed a new Copyright Directive. And the directive's Article 13 has been c ...…
 
You cannot use an image that you found on a Google image search, or on somebody else's website, or some commercial stock photo website. You cannot use that photo or image in your articles, in your blog posts, or in your videos and so on. Same thing goes for Audio or Video. The general rule of thumb is, if you didn't create it, you can't use it. ...…
 
So if you are a podcast hosting company or a video hosting company, you could give away say, a podcasters' studio kit, or a YouTuber's video kit, which includes microphones and stands and mixers, or just those items separately, without necessarily being a bundle. If you are in the photography niche, you could give away DSLR cameras or camera ki ...…
 
Giveaways are great at quickly building a big list. But the list quality will not be too high, especially if you're not careful with the actual prizes you are giving away. Just because someone gives you an email in return for something free, doesn't mean they're the best prospect for your business. And for Giveaways to work, you have to give aw ...…
 
Reverse Squeeze Page example: https://CutToTheChase.fm/reverse A typical landing page where the only goal is to get an email signup, is called a squeeze page. I guess the idea is that you're trying to squeeze the email id out of a visitor. Instead, what if you switched it around? Create a landing page, which offers some value right away. Like, ...…
 
I prefer 3 types of magnets over a webinar. That's NOT because webinars are bad, or because most webinars suck, but because webinars are really not the best for the top of the funnel - as in, cold traffic, which means people who don't know/like/trust you just yet. So here are my top 3 favorite types of lead magnets: #1: ... (Listen to the show ...…
 
Podcasts have gotten huge, because people can listen to them on their own time, because they don't have to sit in front of a computer to do it, they can pause and rewind and fast-forward and even skip entire episodes if they want to. YouTube became the world's 2nd biggest search engine - #1 is Google, by the way, and oh, Google owns both of the ...…
 
For the most part, a webinar is nothing but a form of lead magnet, right? You give them great value, and in return, they give you their email id. But then, you know that video is great at building rapport, communicating much more effectively than the written word, and much more fun than a boring PDF report. So that's really what your webinar sh ...…
 
Q: What do bad Karaoke singers, and most Marketers who use Live Video, have in common? A: They both suck and they don't even know it! People are just tired of these "fake webinars", which are nothing but a pre-recorded video, with a long, drawn-out intro, where the presenter usually starts off really slow, welcomes users as if there are real us ...…
 
In today's world of non-stop marketing and promotional messages hitting you in the face from morning to night, everyone has a free report, everyone has a free webinar, everyone is an expert, every 20 year old is a life coach, right? The noise out there is getting absolutely ridiculous by the day. So one of the ways in which you can stand apart ...…
 
At some point in your life, you're going to want to sell your business. It could be because you just want to cash out and retire and enjoy your retirement traveling the world, or because you have a bigger calling in life that you have always put off, or maybe you just want to chill and watch sports and go to your grandkids' basketball and socce ...…
 
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