Best Dirty Work Minute Podcasts (2024)

1
Get Back On Track When It Feels Like All Is Lost 5:18

5h ago5:18

5:18

When you feel off track in your business, you need to change course quickly and effectively before we've gone too far. But in the swirl of panic or the blahs of burnout, it can be hard to figure out how.By Diane Mayor

1
When Only The Best Ideas Will Do 4:42

5h ago4:42

4:42

Chasing squirrels is fine as long as you don't chase on into a dead end or a disaster. So how do you measure your success as a squirrel hunter?By Diane Mayor

1
Short Cut to A Creative Break 5:38

9h ago5:38

5:38

Our brains would explode if we had to deeply analyze every decision we need to make daily so we create little short cut to help us get there more quickly and with less energy. But sometimes those shortcuts are leading you up the garden path.By Diane Mayor

1
Get In The Know 5:03

4h ago5:03

5:03

Online business has become its own little bubble and it can be easy to forget there's a whole world out there that impacts us. And that can lead to some less than fun surprises you might not be prepared for.By Diane Mayor

1
Your Prospects Vote For Your Pricing With Their Wallets 4:50

1h ago4:50

4:50

Without looking at your competitors, you have no information about your current market position to inform your pricing strategy. That's a data point that is readily available and you're wasting itBy Diane Mayor

1
6 Ways To Use Online Communities To Grow Your Business 32:58

4h ago32:58

32:58

You can Watch or Listen to this episode: https://the6ways.com/36 Information is widely available, and even more so in a world of increasingly AI generated content. So how can we still attract clients in 2024 and beyond? With community. People will always need connection and in this episode Stacey Simms and I are sharing 6 ways to use online communi…

1
Same Same But Different 5:13

10h ago5:13

5:13

There is nothing new in the world but there can be different. Let's expand our definition of creativity in business.By Diane Mayor

1
Are You Keeping As Much Money As You Can? 5:58

7d ago5:58

5:58

We're an industry that prides ourselves on our sales and marketing metrics but that is only half the picture. If you're not measuring your operations, all that revenue could be dripping out the door and you're left with nothing in your pocket at the end of the day.By Diane Mayor

1
Sell Them What They Want 5:15

9h ago5:15

5:15

Just because you have the best idea for the thing your people really need, doesn't mean they'll want it and if they don't want it they won't buy.By Diane Mayor

1
Your 5-Year Evolution 5:07

1d ago5:07

5:07

Summer is a classic time for entrepreneur brains, free of the day to day grind, to come up with a miliion new small ideas. Imagine if you used that mental capacity to come up with one really big one instead.By Diane Mayor

1
Is The Problem Fixable Or Fireable? 5:23

2d ago5:23

5:23

Being able to assess where you have a skills gap or an attitude problem is a key skill for a small business leader. As your business grows, skills gaps are to be expected but attitude problems cannot be tolerated.By Diane Mayor

1
You Have To Take A Risk, Not Risk It All 5:35

3d ago5:35

5:35

While Plan B might have felt like a lack of commitment when you were starting, not thinking through the risk in your established business is just irresponsible.By Diane Mayor

1
Not All Tech Is Created Equal… Or For You! 5:36

4d ago5:36

5:36

Software, apps and tech solutions run our online business and with more coming on the market daily, the marketing hype and affiliate fee driven advices is powerful. Make sure the you are investing in what your business needs and not just keeping up with the Joneses.By Diane Mayor

1
When The Going Gets Tough, The Tough Stay On Track 5:19

5d ago5:19

5:19

We should be pretty good at facing challenges as entreprenuers as they come with the territory. Unfortunately we're not great at being proactive about thinking through our behavior in the face of a challenge and that can lead us off courseBy Diane Mayor

1
You Gotta Spend Money To Make Money Is Only Part Of The Story 5:33

9d ago5:33

5:33

Being cost efficient doesn't meant you cut your costs to the bone and struggle on. It means you get better at assessing where to spendBy Diane Mayor

1
6 Ways To Get More Sales With Better Copy 31:36

11d ago31:36

31:36

You can Watch or Listen to this episode: https://the6ways.com/35 Copywriting can be intimidating, time consuming and really frustrating when it doesn't work. After seeing Alex Cattoni teach her Wheel Of Persuasion at Social Media Marketing World, I knew so may entrepreneurs could be helped by hearing her simple approach to writing copy that convert…

1
Invisible or Incredible - They'll Decide 5:03

11d ago5:03

5:03

In a marketplace packed full of other businesses selling similar services to yours, how do you stand out? Not just to stop the scroll but to win the businessBy Diane Mayor

1
Diversify Your Offers For the Long Term 5:54

12d ago5:54

5:54

Long term success means a resilient business and resilience comes from diversifying how you can make money so that if one drops the others catch it.By Diane Mayor

1
Is Your Business Future Proof? 5:39

13d ago5:39

5:39

The only thing more certain (and immediate) that death and taxes is change. And yet we always seem to be surprised when it happens and scrambling to adapt.By Diane Mayor

1
Do This First To Reach Your Goals 5:37

20d ago5:37

5:37

No matter how focused your goals are, if your implementation isn't just as focused, you'll waste time, money and energy.By Diane Mayor

1
Setting Anti-Shiny-Object Goals 5:11

17d ago5:11

5:11

Even smart goals can be silly when you set to many of them. Select fewer squirrel-proof goals and focus in one them to get further faster.By Diane Mayor

1
6 Ways To Double Your Referrals (No Matter What Industry You're In) 19:46

29d ago19:46

19:46

You can Watch or Listen to this episode: https://the6ways.com/34 Want to know the fastest way to speed up the sales process? Get the people who already love you to refer their friends. These clients often come in ready to buy before even asking what you charge! In this episode John Jantsch (author of The Referral Engine) and I are sharing 6 ways to…

1
Your Numbers Will Tell You A Story If You Know How To Listen 5:27

19d ago5:27

5:27

Reviewing your financials should be more that than the revenue goals you set in the past. Understanding the drivers of your financials will help you make better strategic decisions for the future.By Diane Mayor

1
It's A System! But does it work? 5:31

20d ago5:31

5:31

Whether you like systems or think you hate them, you're using them day in and day out in your life and in your business so you might as well make them the most helpful systems you can.By Diane Mayor

1
Unlocking Your Team's Potential 5:45

21d ago5:45

5:45

A successful team is measured not only by their performance or hitting of goals and targets but in the way they did it.By Diane Mayor

1
Not All Feedback Is Created Equal 5:47

1M ago5:47

5:47

We spend a lot of time working out how to market to people who might one day pay us. We need to spend at least as much time understanding how the people who have paid us experience those offers.By Diane Mayor

1
Are Your Offers Internally and Externally Aligned 4:53

25d ago4:53

4:53

It's not enough to evaluate your current offers on their profitability alone. That only show us if they work externally. We need to consider if they work internally as well.By Diane Mayor

1
Create A Leadership Development Plan For Yourself 6:18

25d ago6:18

6:18

If you're the same leader you were at the end of last year you might need to try something new. As your business evolves, you, its leader, need to evolve as well.By Diane Mayor

1
Joy Is A Success Marker 5:11

27d ago5:11

5:11

If you're feeling burnt out and overwhelmed, you might need to focus more on joy in the second half of the year. It's easier than you think as you need surprisingly little joy each day to make you feel fulfilled and satisfied at work.By Diane Mayor

1
Half Year Business Baseline 5:30

28d ago5:30

5:30

A mid-year business review is not just comparing your revenue number with half your revenue goal. Let's start with the baseline check up and go deeper from there.By Diane Mayor

1
Designing For Scale 4:27

1M ago4:27

4:27

Designing any new offer in your business needs to start with the end in mind to ensure that what you build can withstand the growth you're planning.By Diane Mayor

1
Did You Budget For That? 6:19

1M ago6:19

6:19

A budget is a strategic tool that helps you manage your whole business but it doesn't need to be as complex as you think it does.By Diane Mayor

1
6 Ways Entrepreneurs Can Use Anticipation Marketing Like Hollywood Does 21:44

1M ago21:44

21:44

You can Watch or Listen to this episode: https://the6ways.com/33 One of the biggest mistakes in marketing is not talking about our offers BEFORE they are on sale. Nobody does Anticipation Marketing better than the movie industry (except maybe Apple). In this episode expert copywriter Brenna McGowan and I are sharing 6 ways entrepreneurs can use ant…

1
Unreasonable Customer Experience 5:58

1M ago5:58

5:58

Surprise and delight is such a newb strategy for your customer experience or journey. If you've not added anything since then, now's the time.By Diane Mayor

1
Introducing A Little Controlled Fun 5:28

1M ago5:28

5:28

When CEOs get bored they start breaking things or chasing new ideas in the name of fun. What if instead, we introduced a little controlled fun with a passion project.By Diane Mayor

1
Stress And The CEO 5:56

1M ago5:56

5:56

Stress is a constant companion for the small business CEO and we can stop seeing it for what it really is - a symptom of something that challenging.By Diane Mayor

1
It's Not What You Say 5:24

1M ago5:24

5:24

No matter how clear and concise you are or how pretty your slide deck is or how many times you repeat yourself, you'll be wasting your breath if you don't start you communication strategy like this.By Diane Mayor

1
Steamlining Your Processes Is A Path To Fun 4:22

1M ago4:22

4:22

The problem with steamlining processs is that it sounds hard and dull and the pay off is boring old efficiency and cost saving. That's because you've been only been taught part of the streamlining process.By Diane Mayor

1
Build A Goldilocks Pricing Strategy 5:58

1M ago5:58

5:58

In a world of value stacks, charge your worth and just raise your prices, it's little wonder that the average small business owner is terrified of making the wrong move in pricing their offers. We need fewer slogans and more strategyBy Diane Mayor

1
We're Failing At Work-Life Balance 7:00

2M ago7:00

7:00

The number one reason I hear small business owners give for starting a business is freedom or flexibility. So if it is so important, why are we so bad at it?By Diane Mayor

1
Balancing Emotion and Objectivity in Business Decisions 6:09

1M ago6:09

6:09

When you feel torn between what you deserately want to do and what you know is the right move for your business, there are some simple check in you can use to make a strategic decision for you and the business.By Diane Mayor

1
Evolution Beat Reinvention In Small Businesses 6:10

1M ago6:10

6:10

Don't throw your business baby out with the bathwater because you got bored, had a fun idea or felt like burnout was creeping in.By Diane Mayor

1
6 Ethical Ways To Get Your Audience To Buy Now 30:59

2M ago30:59

30:59

You can Watch or Listen to this episode: https://the6ways.com/32 We all want faster sales, but not at the cost of doing things we consider unethical. In this episode brilliant copywriter Monica Badiu and I are sharing 6 ways to get your audience to buy faster without using any sleazy tactics. Occasionally a helpful announcement for listeners gets a…

1
Any Team Can Be A Proactive Team 6:22

2M ago6:22

6:22

Feeling like you're constantly being pulled into the details or being asked questions by your team? This is a you problem, not a team problem.By Diane Mayor

1
Is Your CEO Compensation Strategically Thought Out Or The Leftover Scraps? 5:48

2M ago5:48

5:48

When a team member is paid fairly and incentivized based on performance, that team member is motivated to show up and hit those long-term goals. When they are not, that team member gets frustrated and angry and stops going the extra mile. You, the CEO, are THAT team member.By Diane Mayor

1
Sometimes To Go Far, You Have To Go Slower Than You'd Like 6:48

2M ago6:48

6:48

If your business is not ready for your goals, you risk your reputation, your team and your own peace of mind by pushing it too far too soon.By Diane Mayor

1
Your Robot Sidekicks 5:46

2M ago5:46

5:46

Remember when ChatGPT was just fun novelty tool? How things have changed! But did you go along for the ride or strategically integrate AI in your business?By Diane Mayor

1
Your Ideas Don't Make You Innovative 4:32

2M ago4:32

4:32

It's hard to find a small business owner who doesn't have tons of ideas every day. So why is there so little innovation?By Diane Mayor

1
As The Team Pendulum Swings Back Make Sure It Doesn't Hit You In the Business 5:55

2M ago5:55

5:55

The trend right now is to go back to solopreneuring. But the outsourcing that requires has some risks that are often ignored in the time, cost saving and flexibility benefits.By Diane Mayor