Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in the mortgage industry excel because they have mastered the art of strategic decision-making. What really sets top producers apart isn’t just that they know how to close a loan or sell their ser…

Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges. For many LOs, the daily grind can seem overwhelming, with rising rates, increasing competition, and the struggle to stand out in a crowded market. These obstacles are not exceptions but the norm, and how you handle them defines your suc…

It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about controlling what's INSIDE of your control, and obviously, you cannot control market conditions. What you CAN control is your daily activities, what you focus on, and the spirit you bring to tho…

Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never been higher, and the competition is fierce. But what if you could turn this adversity into your biggest opportunity? Imagine being so attractive to top-producing Realtors that they are no longe…

As the real estate world braces for the impact of the $418M NAR settlement that was recently approved by the judge, many Realtors are shaking in their boots with fear. With potential commission cuts and changing market dynamics, there’s a palpable air of uncertainty and even trepidation. But what if you could turn these challenges into your biggest…

Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you… Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for pro…

Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest? I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO. What do they know that you don't? What champion-level mind-sets and skill-sets allow t…

Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck. I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline. After all, why reinvent the wheel when you can le…

Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well. Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck. Those are all symptoms of doing it the hard way. Bu…

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again. Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the…

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I’m going to share the "secret sauce" to increasing your income by at least $100,000, while working SMARTER not harder. Winning happens when losing is no…

If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this… There are positive signs of change all over the economy. With rates and inflation dropping, a refi boom is coming to a town near you. That means more demand, more referrals and more refi revenue… FINALLY! No doubt, the next refi boom is the …

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon. Then,…

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company! That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong! So,…

If you’ve been on the struggle bus ever since rates went up, this is just for you... If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.” Here's the rub: your bills don’t care that it’s a "slow market" and if the outfl…

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day? Or do you just lack an effective "hook" to get their attention have them WANT to meet with you? If so, this new podcast episode is for you! If you start every day thinking, "there has to be a better way"... there is. There are no merit bad…

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain… When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better. How do we get our mindset in check so we can s…

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it! Think about it this way... If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana Things We Learned - How t…

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain. Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)? If you are sick and tired of chasing and groveling for busine…

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before. How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take …

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match. How do we identify the dissonance between our goals and our standards? What are the consequences of staying…

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive. Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition? In this epis…

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive. Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market? In this episode, new…

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them. How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can …

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success. How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward? In this, I dive…

As mortgage professionals, we want to be able to succeed all the time and not just in a fair weather market. That isn’t so easy if we do not have the proper skills. What are some of the skills we need to be able to expand and succeed regardless of market conditions, rates and competition? How can we grow our businesses in the face of all these chal…

Agents are dealing with a market shift right now, and a lot of the low hanging fruit in the market has already been picked. Agents are looking for something more but are using the slow market as an excuse to not go out and get it. How do we build our businesses on a solid foundation so that it brings in consistent income regardless of the market? W…

We all want to be in control of our businesses and watch them thrive, but with the current market shift, a lot of people are failing to meet their mark and doing more with less seems like a far-fetched idea. How can we regain control and take the helm and steer our businesses toward success? Can we push the needle of profit and performance regardle…

Making $1000 or more in a day can seem like a far-fetched idea but with the right mindset and systems in place, it is attainable and it doesn’t matter if you’re new to the game or a veteran. How can we make $1000 or more in today's challenging market? Is there a simple, expedited way to reach this goal? How can we go from zero to hero? In this epis…

With everything going on in the shifting market, a lot of people are facing problems right now. Problems are inevitable and when we have big goals, we are going to encounter big ones. How do we use these problems to propel us higher and help us thrive in any market? Can problems actually be a sign that we are on the right track? In this episode, I …

The current shifting market has a lot of agents and LO’s in panic mode. Fear is a natural, human response. It’s normal to be fearful but what’s important is how we deal with that fear. How can we conquer our fears and use it as an asset rather than a liability? What does the way we react and respond to fear say about our mindset? In this episode, I…

Everyone’s feeling the heat of this unprecedented and difficult market. A lot of LOs are stuck on the struggle bus, freaking out because their income is a fraction of what it used to be. The good news is just because the market’s tough doesn’t mean you can’t still profit and prosper. With the right strategy, you can win under any market conditions.…

In today's market, it can take a lot to get to the top and even more to stay there. We hear success stories of how the market's top producers climb the ladder, but not how they stay at the top when things change in the market. How do top producers respond to adversity? How do they decide where to focus their energy? Stinkin’ thinkin’ isn't going to…

In times of adversity, like a down market, it’s more difficult than ever to stay positive and use the struggle to learn and grow. Yet to get and stay ahead, this is the most important time to embrace adversity and use it beneficially. Can we use a down market to actually grow mentally and financially? In this episode, I look at three simple steps t…

From just getting started, to growing and scaling, there are so many steps to get up and running, and that’s before a market shift factors into things. Can we survive and even thrive when the market gets a bit shaky? How do we become our unstoppable selves and become the best in this business? In today’s episode, I answer questions submitted by lis…

In the mortgage industry we’re often chasing down Realtors and working long hours putting power in the hands of others, but this doesn’t have to be our reality. What if we could flip the script and put the power back in our own hands? By putting more value on our time, and owning the gifts we bring to the marketplace, we can attract the right clien…

With all the inflationary indicators in the market, it’s clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are going to find themselves in scramble-mode - experiencing business turbulence, operating in a precarious position, and facing a whole lot of uncertainty. How do you make sure you’re least and l…

Objections are a normal part of the game of business but unfortunately, many LOs let that pushback discourage them from taking further action. What are the top objections mortgage professionals face, and how can we get past them? In this episode, I present the various reasons why objections often stop mortgage professionals in their tracks and how …

A lot of what’s happening right now is stealing our confidence - a massive market shift, low inventory, hyper-competition, margin compression and higher prices. It's becoming harder to do business, and many people are struggling to earn only a fraction of what they used to make. Amid these challenges, what role does a high level of confidence play …

A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates. Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they’re having a hard time converting deals into contracts. On the …

At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you’re new to the game. In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don’t have a stable of 10-15 rocksta…

In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns. How do we get traction under these conditions and still build a solid recession-proof business? I…

With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how? How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can exce…

With rising interest rates and low inventory today’s hot topics, many loan officers have begun to question how they’ll not just survive, but thrive in today’s economy, but what we should really be asking is, who cares about the economy? How can we build rock-solid lending businesses that thrive in absolutely any market? More importantly, is it poss…

The last few years have been incredible for mortgage pros, with the refi boom offering up an abundance of low-hanging fruit. However, when that fruit starts drying up, it’s time to start looking for our bounty elsewhere, and the best option available to us is the purchase market. The problem is, now that we’ve become so accustomed to refis, many LO…

In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former? What is it that separates the champs from the chumps, and how can we start emulating the top 1%? What’s their secret sauce, and how can we get a hold of their recipe? In this episode, I’m diving into the top 3 principles t…

No one got into this business to be average, but most LOs slide down the path to mediocrity remarkably soon after getting started, and the majority of the time, that’s because of fear. We aren’t always aware of it, but fear has the ability to stop us from achieving in all areas of life, business included, and if we don’t stop it in its tracks, it c…

The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business. The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them? If these deadly mistakes are so common, is it even possible to avoid them …

With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions. What would it take for us to believe we couldn’t fail this year? How can we get into the mindset that dictates success is not only achievable, but ours for the taking? In this episode, I’m sharing how to start thinking l…

Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of fruitless toil and frustration. What are the most harmful lies we need to kick to the curb right now? How do we cut ties with struggle, strife and stress right at the source? In today’s episode, I’m…