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In this interview, James Freeman reveals what it was like starting Blue Bottle Coffee. He explains the importance of pursuing simplicity and creating an overarching experience. We also talk about building a business that stands for something and what he does to find inspiration.By William Channer
 
In this interview, Geoff Donaker explains the details involved in taking a company public, from hiring a CFO through to collaborating with an accounting firm. We examine the job of the COO, the role of experimentation in the shaping of business models and the principles of scaling. We finish with a discussion of his investing strategy.…
 
In this interview, Wade Foster reveals how Zapier started and the way they got their first users. We talk about the best practices of getting customer feedback and where to find your best ideas. We also look at content strategy, the benefit of having a co-founder and managing remote teams.By William Channer
 
In this interview, Joel Gasgoine explains how to enter a competitive market and the importance of focus. We talk about experimenting with pricing, how pricing impacts churn and the best practices for launching multiple products. We also review his favourite ways to validate business ideas.By William Channer
 
In this interview, Des Traynor reveals Intercom’s product strategy and the central role vision formation plays within his company. We discuss prioritisation and the value of saying no to new features. We conclude with a review of the jobs to be done framework and some disruptive technologies that could affect Intercom’s future.…
 
In this interview, Andy Rachleff explains why big business opportunities are based off inflexion points and why founders shouldn’t pursue the obvious problem-solving ideas. We also discuss how CEOs can best balance personal decision making with the seeking of counsel in order to thrive in times of uncertainty.…
 
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