Dr. Jerry Kennedy public
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The Rocket Chiropractic Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow your chiropractic practice, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more ...
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The Health Crossroad with Dr. Doug Elwood and Dr. Tom Elwood

Dr. Doug Elwood and Dr. Tom Elwood Presenting A Leading Podcast on Health, Business, and Leadership with Amazing Featured Guests From Around Health

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Health care is currently at a crossroad. It represents 18 percent of GDP in the United States, the largest economy in the world, and faces multiple challenges but with many opportunities for improvement. Health permeates the life of every individual in some form or fashion. The Health Crossroad explores this world. We invite you to listen and participate, both on our podcast and our accompanying website, where we will post summaries and key concepts from each interview as well as advice and ...
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Are you considering a career in neuroscience and neurotechnologies? Then this podcast is for you! Learn about the breath-taking opportunities in neuroscience and impactful businesses in neurotechnologies! Please find out about the latest developments in neuroscience and neurotechnologies from our exclusive podcast guests! They share one-of-a-kind career journeys, encountered and overcame challenges and the keys to careers of your dreams. Open the window of possibilities! Discover your unique ...
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Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think …
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The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.” I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little go…
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When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiro…
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I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance…
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Imagine a world where the ability to speak and express thoughts and emotions is lost. How would someone navigate life in silence, cut off from the power of their own voice? This is the stark reality for individuals who suffer from near-complete paralysis, where communication becomes an overwhelming challenge. But what if there was a way to give the…
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Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that’s you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page …
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I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor’s perspective to either confirm or deny each allegation. The 9 chiropractic objections were this: Lack of Scientific Evidence Over…
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How do you accurately and objectively diagnose hearing loss, especially in children who might struggle to communicate their challenges? This problem has long puzzled clinicians and researchers alike. Traditional methods can be time-consuming and often require the patient’s active participation—something not always possible with young children. Ente…
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I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started. While he agrees with that statement, he told me that my NS membership was extremely…
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Can we restore movement in patients with spinal cord injuries while also bringing back the sensation they’ve lost? In this episode of the BCI Award Neurocareers podcast series, we dive deep into this critical question with Prof. Chad Bouton, a pioneer in neuroengineering and bioelectronic medicine. Spinal cord injuries often lead to permanent loss …
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The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can. It got me thinking about the differences between retention and outreach, so I wanted to talk about…
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How can we help people with prosthetic legs walk more easily and with less effort? In this episode of Neurocareers: Doing the Impossible!, we explore this question with Giacomo Valle, PhD, a leading researcher in the field of biomimetic brain-computer interfaces (BCIs) and bionic legs. Dr. Valle and his colleagues at ETH Zürich have developed an in…
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New Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success. So in this final podcast episode of the seri…
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New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the…
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New Chiropractors Need To Understand Consistency Consistency isn’t difficult to understand. It’s not an exciting topic. A seminar for chiropractors about consistency isn’t going to put a lot of butts in seats. However, consistency is a foundational element of a chiropractor’s success. In fact, you would be hard pressed to find anyone who’s is succe…
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New Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I’m not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted. When a chiropractor has high authority, it’s like a cheat code for their practice. It just…
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New Chiropractors Need To Understand Relationships “It’s not what you know, it’s who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It’s no different as a chiropractor. Chiropractors who are well know and connected in the community tend to have larger pra…
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New Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don’t have a bunch of people waiting for them to open. They don’t have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch. One of the most critical things for new …
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New Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems. Now some chiropractic coaches will lead you to believe that it’s normal for eve…
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New Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners. Now the good news is chiropractors don’t have to be business experts to be successful. However, chiro…
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New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropracto…
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New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they…
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Diagnosing Amyotrophic Lateral Sclerosis (ALS) at an early stage is a daunting challenge that often seems almost impossible. However, the pressing need for early diagnostic tools has driven remarkable individuals to seek innovative solutions. One such individual is Dr. Ahmadreza Keihani, whose personal story and profound loss led him on a mission t…
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A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great. I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those streng…
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How can we break through the barriers in communication for millions suffering from speech impairments due to ALS, stroke, and other conditions? Traditional assistive technologies, like eye trackers, are slow and cumbersome, limiting effective communication. However, ongoing research in speech neuroprosthetics shows promising results in restoring se…
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How can we decode the meaning of the speech we hear or imagine? In this episode of the Neurocareers Podcast BCI Award series, we explore the groundbreaking work of Jerry Tang and a team of colleagues from Dr. Alexander Huths's Lab, a nominee for the International BCI Award. His research, published in Nature Neuroscience, introduces a non-invasive b…
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Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which …
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How do we break through existing boundaries in Brain-Computer Interface (BCI) technology? What barriers currently hinder the progress of BCI, and how can overcoming these challenges revolutionize the field? In this episode of the Neurocareers Podcast BCI Award series, we're diving deep into the innovative world of BCIs with Dr. Vincent Rouanne. As …
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How do we address the dire shortage of neurosurgical care in low- and middle-income countries (LMICs)? What challenges do medical professionals face when pursuing a career in critical yet underserved areas? In regions where nearly five billion people lack access to basic surgical care, the journey to becoming a neurosurgeon is fraught with obstacle…
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Are you ready to explore the fascinating intersection of applied neuroscience, leadership, and personal development? Today, we have the privilege of introducing you to Prof. Justin James Kennedy, a TEDx speaker, esteemed Behavioral Neuroscience Professor, and a driving force behind building a global community of applied neuroscientists. Justin's jo…
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Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain. More traditional chiropra…
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How can technology amplify human capabilities? Today, we're diving into the world of Human-Computer Interaction to explore the cutting-edge field of Brain-Computer Interfaces. We're joined by Jaime Salas, a researcher and educator whose work at the Institution University of Envigado (IUE) in Colombia from 2021 to 2023 has impacted our understanding…
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Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet. Unfortunately, the problem that most chiropractors have with their …
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Have you ever wondered if it's possible to give speech back to those who've lost it using advanced brain technology? Dear Listeners, welcome to episode #82 of our “Neurocareers: Doing the Impossible!” podcast, where we're diving deep into the world of speech neuroprostheses and exploring how brain-computer interfaces (BCIs) are unlocking new ways t…
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In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on t…
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Have you ever wondered how the thrill and terror of stage fright can transform into a powerful educational tool? How can the adrenaline of an improvised performance be harnessed to entertain and enhance interpersonal skills in real-world situations? Welcome to a fascinating exploration at the intersection of performing arts and neuroscience/psychop…
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Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle …
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How to bridge the captivating worlds of media art and cutting-edge neurotechnologies? Can the synthesis of brain-computer interfaces (BCIs) and creative expression redefine the future of art and science? In an era where technology touches every aspect of our lives, how can we harness BCIs to unlock new forms of creativity and understanding? Enter N…
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Chiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors. In this week’s chiropractic podcast, I ta…
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What does it take to successfully navigate a career in the ever-evolving landscape of neurotechnologies? What is adaptive deep brain stimulation (DBS), and how is it transforming the lives of those with movement disorders? Today, on "Neurocareers: Doing the Impossible!" we dive into these questions with Dr. Stephanie Cernera, DBS research and devel…
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What drives someone to work tirelessly, sacrificing leisure to stand by others during their most critical moments? What kind of dedication does it take to support people in their hour of need and perform complex, life-saving brain surgeries? And what pushes a person to take charge of developing an innovative neuronavigation surgical system, or to s…
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Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Go…
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In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the t…
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How do you switch gears from the world of academic neuroscience to the fast-paced neurotech industry? What kind of hurdles might pop up, and how do you leap over them? And what's the secret sauce for blending neuroscience know-how with top-notch neurotech development? Say hello to Walter Piper, PhD, who’s made the jump and soared from delving into …
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I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and afte…
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Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing i…
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How does neuroscience influence our lives, guiding us through both the peaks and valleys of our personal and professional paths? Can an understanding of the brain's complexities equip us with the tools to navigate life's obstacles more effectively? Embark on a fascinating journey into the world of neuroscience with us on "Neurocareers: Doing the Im…
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One of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode. In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their web…
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How can we use innovations in neuroengineering and AI to alleviate nerve pain and discomfort experienced by millions of people with diabetes? What can we do to reduce their risk of falls and improve their quality of life? Join us on an insightful journey into neuroengineering, healthcare innovation, and entrepreneurship in this episode of "Neurocar…
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I recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse. In this week’s chiropractic podcast, I talk about 7 things that chiropractors do th…
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