We answer: Do we have any of the same fears that we had when our businesses started? What are our biggest business fears right now? How do we work through feelings of fear around our businesses? Mentioned in this episode: a previous episode where we talk about our business fears Contact us directly! You can find Sara at @DrLangworthy and Katie at @…

We answer: Does Sara still feel super icky about marketing and sales? What shifts have we made with our marketing and sales tactics? How do marketing tactics change as a business matures? How do we use testimonials in our businesses? What kind of sales information do we provide on our websites? How do we decide when to say no to new business? Menti…

We answer: How have our brands evolved and shifted? Have we seen growth in our online audiences? How have our websites changed over time? What lessons have we learned about our social presence? How do we use social media differently? How much time do we devote to the online presence of our businesses? How often do we update our websites? Mentioned …

We answer: What tools are we currently using to manage tasks in our businesses? How have our project management strategies changed over time? What challenges do we have with time and project management now that we didn't have in the early days of our businesses? How do we keep track of projects we want to work on in the future? What templates do we…

We answer: How do our systems impact our product and service design? How do we decide when to create or launch a new product or service? How have our products and services evolved and pivoted over time? How do we know what our audiences will purchase from us? What products and services have we decided to let go? What is the role of our instincts in…

We answer: How do we connect our values with what we charge for our services? How do we decide the value of our services and products? What are our "enough" numbers for what we earn? How have our money mindsets changed over time? What kinds of financial goals do we have now versus earlier in our businesses? When do we raise our rates? Mentioned in …

We answer: How did we decide to go full-time or stay part-time in our businesses? Does Katie plan to go full-time with her business? Did Sara ever want to go back to a full-time job? What's the role of privilege in our business decisions? What does Katie's workload look like as a part-time business owner with a day job? What does Sarah's workload l…

We answer: How did we first come to know about entrepreneurship? How is running a business different from our past and current work in academia? What motivated us to first start our businesses? What challenges did we face when we first started our businesses? What would we tell our younger business owner selves? Mentioned in this episode: Katie and…

In this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times. We answer: How are we doing in the midst of the pandemic? How are our businesses doing in the midst of a pandemic? What new services and products are we offering to our customers and clients? What helped us to pivot during COVID-19? How …

In this episode, Sara and Katie share their business plans and goals for 2020. We answer: How do we plan for an upcoming year? What are some of our 2020 goals and intentions? How do we plan to check-in on our goals to hold ourselves accountable in 2020? Other things mentioned in this episode: Powersheets goal planner Katie's new coach training prog…

In this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year. We answer: How did 2019 go for us? What lessons did we learn throughout the year? What good choices did we make throughout the year? What do we want to work on or what challenged us in 2019? Other thing…

In this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time. We answer: How has Cynthia built a business while working full time? What is Cynthia learning about herself as she's building her business? What does Cynthia recommend to others who are building …

In this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own. We answer: How did Stephanie start her business? How did Stephanie know when it was time to separate from her business partner? What does Stephanie do when she feels fear in her business? What business task woul…

In this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time. We answer: the Slow Hustle mastermind program More information on Mary's podcasts Other things mentioned in this episode: the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. I…

In this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction. We answer: What led Robbin to start her business? How did Robbin choose her area of business focus? What happened after Robbin discovered her why? What is Robbin doing now to grow her business? Other things ment…

In this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace. We answer: What's been the most surprising part of starting a business? How do you engage in business when you aren't a heavy social media user? How do you decide whether you want to start a business? Other thing…

In this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6. Transcript (.docx) We answer: What's the latest with our businesses? What can listeners expect from Season 6? Other things mentioned in this episode: Katie's new website the Braid branding agency Michelle Mazur (who Katie wo…

In this episode, Sara and Katie answer questions submitted by listeners via Twitter. We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes o…

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx…

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels f…

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead…

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences i…

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the sp…

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is con…

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Tran…

In this episode, Sara and Katie begin a season deep dive into all things Marketing! (insert nervous laughter here) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season. Transcript (.docx) We answer: …

In this episode, Sara and Katie talk about active recovery, self-care, and taking time for ourselves. We discuss actively planning recovery into our work lives, knowing the signals that we need to take a break, and employing various wellness strategies. We talk about the side effects of doing really intensive creative work, and how to plan for down…

In this episode, Sara and Katie offer updates about several of the topics and ideas they discussed throughout the season. Transcript (.docx) We answer: Are we hitting our goals we discussed throughout season 4? What things are we NOT doing the way we thought we would? What other surprise behind-the-scenes things are happening that are affecting our…

In this episode, Katie and Sara discuss the boundaries they have set for what they share with their audiences. Transcript (.docx) We answer: What are our personal/professional boundaries in online spaces as female business owners? When do you share personal things? How do you share things authentically without being excessively negative? How does y…

In this episode, Sara and Katie discuss how they plan for reasonable amounts of growth in their businesses. Transcript (.docx) We answer: How does consolidating services or products result in intentional growth? What new things are we diving into, and how are we sustaining and strengthening our businesses? How are we growing in areas that already e…

In this episode, Katie and Sara discuss how they know when to stop offering a product or service. Transcript (.docx) We answer: How will we continue to market, revision, or repackage older content? What new things will sunsetting make room for in the coming months? What things are we sunsetting this year? Where is the balance between doing things t…

In this episode, Sara and Katie discuss their favorite tools for their businesses as well as the ones they are planning to upgrade. Transcript (.docx) We answer: What tools do we love? What tools aren’t working well for us? What do we struggle with when we are trying to market our products and services? Tools we love: Simplecast - for producing pod…

In this episode, Katie and Sara discuss some of the unique business models they are experimenting with. Transcript (.docx) We answer: How do we diversify our businesses and revenue streams? How can you repurpose what you’ve already created to serve your audience in a new way? What are the pros and cons of “services-based” models (selling products a…

In this episode, Katie and Sara get honest and talk about what it means to create and do business on our own terms, and the maturity of our businesses. Transcript (.docx) We answer: How do we do business on our own terms? How do we create in the ways that make sense for us? How have our businesses matured? Mentioned in this Episode: Sara’s Honestly…

In this episode, Sara and Katie talk goals and intentions for 2019 for our businesses and what we’re planning to do in the next year. We also share lots of resources - things we’re reading and communities we’re exploring in 2019. Transcript (.docx) We answer: What are our goals and intentions for 2019? What are our “words” or “themes” of 2019? How …

In this episode, Sara and Katie share updates from the launches of our products that we discussed throughout Season 3. Transcript (.docx) We answer: How did our product launches go? What surprised us about our launches? What worked? What didn’t? What have you learned about marketing your product? What does success mean with this product launch? Men…

In this episode, Sara and Katie talk marketing and sales - how are they going to get the word out now that their creations are complete? Transcript (.docx) We answer: What are the different strategies we are using (or planning to use) to get the word out about our new products? Have we set revenue goals for our product launches? Mentioned in this E…

In this episode, Sara and Katie share how they made decisions about pricing and packaging their products. Transcript (.docx) We answer: How do we decide how to price our products for specific audiences? How do we package our products for different pricing structures? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit…

In this episode, Katie and Sara talk about their systems for staying efficient with creating content. Transcript (.docx) We answer: How do we organize content creation so nothing falls through the cracks? What methods do we have in place for quality assurance as we build products? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resi…

In this episode, Katie and Sara go deep on video creation and their different methods. Transcript (.docx) We answer: What are our different video creation methods? What are different options for video creation for novices vs. experts? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Sara's YouTube Channel Katie's Y…

In this episode, Sara and Katie discuss their choices regarding how to brand their products. Transcript (.docx) We answer: How do we create branding for our projects when we aren't trained designers? What are the most important components of branding and design that we prioritize? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resi…

In this episode, Katie and Sara share about their platform choices for the products they are building. Transcript (.docx) We answer: How do we choose platforms for specific audience needs? What platforms are we each using to house our product offerings? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Wandering Aim…

In this episode, Sara and Katie discuss how they choose what to include in their products and how they know when enough is enough. Transcript (.docx) We answer: What methods do we use to organize content in our products? How do we know we are including enough content in our products? Mentioned in this Episode: Katie's course SoTL by Design Sara's R…

In this episode, Katie and Sara introduce Season 3 and talk about how they choose which things to build next for their businesses. Transcript (.docx) We answer: How do we choose the topic for a product we want to create? How do we know we have enough expertise to create the product? Mentioned in this Episode: Katie's course SoTL by Design Sara's Re…

In this special between-a-sode, we talk about Simon Sinek’s book Start With Why. We discuss our own journeys toward figuring out the "why" for each of our businesses and also introduce a little podcast rebrand! Transcript (.docx) We answer: What does it mean to have a "why" for your business? What are some strategies for finding your why? Recommend…

In this episode, we talk about how we experiment with different parts of our businesses. Sara talks about her experimentation in online video on YouTube through her exposure to the Vlogbrothers, and the value of connecting with online communities through YouTube. Katie shares about how she started experimenting with podcasting by collaborating with…

In this episode, we discuss what we need to learn, knowing we need to learn it, and how we go about filling our knowledge gaps. We talk about the ways we prefer to learn new things – by trial and error, and by diving in to online courses to teach us what we need to know. We discuss how we learn from listening to each other, and from looking at what…

In this episode, we discuss knowing when to outsource, and how we’ve gone about getting help with our various work projects when the time is right. We talk about positions we’d love to hire for in the future, and to what degree we could never outsource certain aspects of our businesses. We also discuss the pros and cons of bartering professional se…

In this episode, we discuss what our work environments look like, and some of the features of our work spaces. Katie’s got a podcast closet, Sara’s got five windows. Katie loves her whiteboards, and Sara’s bookcase is peppered with nerdy knickknacks. Sara talks about relying on co-working at coffee shops to help her get social interaction time, whe…

In this episode, we talk about how we stay connected and build relationships with our clients and customers. Katie talks about her new customer relations management process, and Sara shares how she approaches relationship building with her clients across the internet. We discuss the issue of hitting tension points in your business and how systems l…