The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
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Synergies Between Direct Mail and Digital Marketing: 1 + 1 = 3
24:48
24:48
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24:48
Drew and Michael welcome Tim Curtis, CEO of CohereOne, to discuss the often-overlooked advantages of direct mail. Learn how catalogs create a halo effect on other marketing channels, boost online sales, and enhance customer lifetime value. Get practical tips on launching your own catalog campaign and see why direct mail is a game-changer for modern…
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Meta Who? Building a Direct Mail Marketing-First Business like Baudville Brands
31:43
31:43
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31:43
Drew and Michael sit down with Brad Darooge, CEO of www.baudville.com/. Learn how Baudville went all-in on direct mail: how they did it, why they did it, and gives some actionable tips to incorporate direct mail into your marketing mix.By Nerd Marketing
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50 Years of Direct Mail Experience, 1 Podcast
26:01
26:01
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26:01
Drew chats with Tracey Migliaccio, Sr. Manager of Direct Mail at Humann about. Tracy's been in the eComm game for several years (previously at Wolverine Worldwide, parent company of Sperry, Keds, Wolverine, Saucony, and others), and like Drew, has been doing direct mail way before it was cool.By Nerd Marketing
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The Nerd Fundraising Guide: Tips, Advice, and lessons from PostPilot's Series A
20:31
20:31
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20:31
Drew and Michael break down the Series A process for PostPilot, offering valuable tips and insights for anyone looking to raise capital in the market today.By Nerd Marketing
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Retention Marketing Masterclass with Chris Orzechowski
27:42
27:42
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27:42
Drew + Michael nerd out on retention marketing with the rainmaker, Chris Orzechowski. Learn how to convert first-time buyers into believers, crush email campaigns, and build a brand identity to beat the competition. Chris shares insights from his newest book, The Moat, and his experience at brands like Carnivore Snax.…
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Join Drew & Michael as they lay out the direct mail playbook that propelled brands like Dr. Squatch, Hexclad to glory. Steal their tactics to add 10% to your top line.By Nerd Marketing
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They're not done sharing secrets. Drew and Mike discuss the next 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.By Nerd Marketing
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TLDR: Profits, fast. Drew and Mike discuss 15 of Drew's 30 turnaround tips, based on their time together turning around big, busted eComm brands.By Nerd Marketing
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Masterclass in eCom-Economics + Finance with Bill D'Alessandro of Natural Dog
33:01
33:01
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33:01
The Turnaround legends, Drew Sanocki and Michael Epstein, are joined by Bill D'Alessandro of Natural Dog to talk buying brands, the perils and rewards of retail, eCom-economics + finance, and the earlier days of eCommerce.By Nerd Marketing
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How to Get Customers to Buy Without Discounting
20:00
20:00
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20:00
Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.By Nerd Marketing
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Building a Big Brand with a Small Team with Matt Mullenax of Huron
27:16
27:16
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27:16
Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.…
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Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch
25:31
25:31
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25:31
The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you do…
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Making Your Brand Ubiquitous with Katie Hanna of Ka’Chava
23:43
23:43
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23:43
How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.By Nerd Marketing
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Lessons from 45 Black Fridays in Ecommerce
29:00
29:00
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29:00
Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.…
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What Successful Ecom Brands Know with Anthony Choe, Founder of Provenance
26:04
26:04
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26:04
Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!By Nerd Marketing
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Marketing a $100M Brand with Julia Perez, CMO of OWYN
21:14
21:14
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21:14
Drew Sanocki and Michael Epstein chat with Julia Perez, CMO of plant-based protein-shake brand OWYN. She shares her route to the C-suite, why retail is much more than a sales channel, the three keys to becoming a nine-figure brand, and how she ID’s job candidates who are trailblazers.By Nerd Marketing
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How to Grow a Brand Profitably with Brandon Park of 100 Thieves
30:32
30:32
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30:32
Drew Sanocki talks with Brandon Park, CMO of 100 Thieves and former CEO of Homesick, about creating brands, rolling up ecom companies, and always showing a profit.By Nerd Marketing
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How to Change an Industry with Morgen Newman, CEO of Cora
30:51
30:51
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30:51
Drew Sanocki and guest host Mike Maher talk with Morgen Newman, co-founder of period-care brand Cora, about why he tries to scare potential hires, how to stay premium on Amazon, and what they did to survive a cash crunch.By Nerd Marketing
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Secrets of Successful Ads with Jacques Spitzer, CEO of Raindrop
40:59
40:59
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40:59
Jacques Spitzer has generated more than a billion views and $1 billion in sales for brands like Dr. Squatch, Manscaped and Native. He shares why the “green Lamborghini” is key to impactful ads, big mistakes brands make, and how businesses need to change their marketing approach as they grow.By Nerd Marketing
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The Pura Vida story: How a surfing trip turned into a 9-figure lifestyle brand with co-founder Griffin Thall
28:25
28:25
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28:25
From the vault, Drew and guest host Mike Maher interview Griffin Thall, co-founder of Pura Vida, shortly after their sale to Vera Bradley. Hear the origin story of how Griffin and Paul bootstrapped all the way to a $100M valuation, how Pura Vida entered new categories, and what he thinks about starting a DTC brand today.…
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Bootstrapped to big exit with Garret Akerson of DTC maternity brand Kindred Bravely.
33:16
33:16
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33:16
In this episode, we go deep on how Garret bootstrapped the brand he started with his wife to a big private equity exit. Hear the details of the deal process and his role post-exit. He also shares tips on hiring and building a great remote team.By Nerd Marketing
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Crushing conferences and collabs with Joe Rogan: The Carnivore Snax story
24:56
24:56
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24:56
Drew & Michael interview Mark Ritz, co-founder of Carnivore Snax on the secrets to scaling from 3 to 12 million profitably. Learn his strategies for working with influencers, successfully executing trade show events and why he’s not planning on going into retail.By Nerd Marketing
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How $2.5 BILLION CPG haircare brand Olaplex manages marketing with Alisa Pospekhova, head of brand marketing.
24:18
24:18
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24:18
Drew and Michael interview Alisa Pospekhova who does double duty as head of brand marketing for the massive, publicly traded haircare brand Olaplex and founder & CEO of kindroot, an omnichannel herbal supplement brand. Learn how she applies learnings from the mega brand to her startup and vice versa, how brands should think about direct response vs…
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Executing a successful DTC roll-up with Taylor Stitch’s Mike Maher
16:11
16:11
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16:11
As the big ecom aggregators mostly flame out, is the roll-up model destined to fail? Learn how Mike Maher, founder of online apparel innovator Taylor Stitch, is making it work and creating accretive enterprise value.By Nerd Marketing
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Discounting strategies and coupon alternatives with Oren Charnoff
30:17
30:17
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30:17
We often hear brands ask about discounting strategies…When is the right time? What’s the right amount? What are alternatives to coupons? We asked Oren Charnoff, one of the founders of Fondue, a cash back alternative to discounts. Hear lots of actionable advice, plus breaking news on their acquisition by Postscript!…
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How Mr. Beast's Feastables Skyrocketed Brand Revenue
19:50
19:50
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19:50
Drew Sanocki and Michael Epstein sit down with Joseph Siegel, Director of Retention at Mr. Beast's Feastables. Joseph gets into what it's like to work for Mr. Beast, why gamifying marketing works and how they've grown their brand within a massive media company.By Nerd Marketing
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The Mattress Titan: How Resident Conquers the Sales Game
31:17
31:17
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31:17
Data-driven marketing strategies scale the success of mattress sales in the e-commerce space. Eric Hutchinson, the co-founder of Resident Home, an $800 million mattress company, knows a bit about marketing best practices. He discussed the importance of using data to drive sales and experiences that resonate with consumers. Cozy up to this episode w…
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From TinyPrints to Big Success: How Ed Han and Laura Ching Sold a $333 Million Business
28:25
28:25
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28:25
Ed Han and Laura Ching sit down with hosts Drew Sanocki and Michael Epstein. Ed and Laura are the brains behind the $333 million exit success story, TinyPrints. They discuss their early days of brainstorming business ideas with friends, their passion for entrepreneurship, and the role of the internet in their success.…
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The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew Sanocki
36:39
36:39
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36:39
Host and ecom guru Drew Sanocki joined Eric Dyck on the DTC podcast to talk about the world of ecommerce success. Known for his obsession with profitability (sorry, growth-obsessed folks) and his love with Marginal CAC, Drew is helping brands unlock a new profitable channel: Direct mail. Yup, good ol' snail mail is making a powerful comeback in the…
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CPG Investing Strategies: A Conversation with Julianne Hummelberg
25:11
25:11
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25:11
Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.By Nerd Marketing
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Building a CPG Brand: Insights from a $225 Million Exit
22:32
22:32
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22:32
What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million. Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of C…
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Wharton Professor Peter Fader on Managing Your Business Around Your Customers
38:47
38:47
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38:47
Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.By Nerd Marketing
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Jedi Strategies for Meetings That Will Grow Your Brand
20:29
20:29
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20:29
Brace yourselves for today’s heart-stopping topic: meetings. Yup, we all love to hate them. But here’s the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system …
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Mastering Catalog Marketing: Success Strategies for Maximum Impact With Rick Binger
18:19
18:19
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18:19
In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process beh…
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Leveraging Online Success to Expand into Traditional Retail with Erin Chambers
24:58
24:58
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24:58
Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.…
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Boosting Your Business With Customer Segmentation, Part 2
25:31
25:31
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25:31
In part two of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss how to increase the percentage of "whales" or valuable customers for a business. There are three ways to do this: acquire more whales, retain current whales, or turn "minnows" into whales. For reference from this episode: Worksheet Slides…
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80-20 Your Business: How to Maximize Revenue and Profitability, Part 1
14:17
14:17
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14:17
80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework. For reference from this episode: Workshe…
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Relaunched the Nerd Marketing Podcast: What to Expect
32:32
32:32
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32:32
WE’RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.By Nerd Marketing
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Podcast 41: eCommerce Fuel interview - Post Card Marketing for eCommerce
46:58
46:58
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46:58
In this episode, Drew talks with Andrew Youderian on the eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more.
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Episode 40: Podcast 40: My Private Equity Rolodex
17:29
17:29
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17:29
In this episode, Drew shares his favorite resources and private equity investment contacts.
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Episode 39: Six Steps to Maximizing Valuations
18:48
18:48
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18:48
Drew discusses six steps business owners can make to maximizing valuations.
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Episode 38: The Private Equity Process Breakdown
17:20
17:20
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17:20
In this episode, Drew talks about the three highlights of how deals go down in the private equity process.
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In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he'll discuss in the next few episodes.
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In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family.
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In this episode, Drew talks about buying AutoAnything, and the lessons he learned from doing the deal.
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#34 Productivity Insights After Six Months on the Road
18:38
18:38
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18:38
In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible.
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#33: The Podcast is Back and Three Updates for 2018
11:31
11:31
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11:31
In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast.
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Ep 16 Do you know what customer segments are driving your business? Find out using Google Analytics.
8:35
8:35
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The one where Drew talks through how conduct basic segmentation using Google Analytics
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Ep 15 How Emmanuel Eleyae Grew SatinLinedCaps.com to 7-Figures Off Influencers Marketing and Email
30:29
30:29
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30:29
The one where Drew interviews Emmanuel Eleyae, chief marketerbehind SatinLinedCaps.com about how he grew his $1 million dollarretailer. Links: http://www.satinlinedcaps.com/http://www.ecommercestruggles.com/ Bold apps' upsell appfamebit.com reelio
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Ep 14 How Michael Jackness Grew ColorIt.com to 7-Figures Off Niche Selection, Contesting and Facebook Marketing
46:40
46:40
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46:40
The one where Drew interviews Michael Jackness, founder of ColorIt.com about how he grew his $1 million dollar retailer Links: Colorit EcomCrew Klaviyo aftership AdEspresso Gleam.io
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