Best Drift.com Podcasts (2024)

1
Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory) 29:48

1+ y ago29:48

29:48

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things A…

1
7 Marketing Books That Have Shaped My Career 8:47

1+ y ago8:47

8:47

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge …

1
The Next Frontier of B2B Buying with Bevy's Steven Broudy 46:46

1+ y ago46:46

46:46

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it's important to activate, build, and scale your community around your brand and product – both …

1
The 10 Commandments for Modern Marketing 14:37

1+ y ago14:37

14:37

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for …

1
The Secret to Killing Writer's Block 7:09

1+ y ago7:09

7:09

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen and you'll be coming up with better ideas in no time.…

1
The #1 Skill Missing in B2B Marketers 6:28

1+ y ago6:28

6:28

"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is forget to treat your buyers like humans. So in this episode, DG talks about how you can take the …

1
The Relationship Between Sales & Marketing with Drift CRO Josh Allen 28:13

1+ y ago28:13

28:13

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.

1
Is The Traditional Marketing Funnel Dead_ 35:18

1+ y ago35:18

35:18

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

1
What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis) 40:41

1+ y ago40:41

40:41

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding t…

1
Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici) 33:18

1+ y ago33:18

33:18

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 showed his team that they could be vulnerable and open with him. On this episode of CMO Conversa…

1
Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1) 31:51

1+ y ago31:51

31:51

When it comes to marketing, the message is...everything. At least that's how Scott Holden (CMO of ThoughtSpot) thinks about it. In this episode of CMO Conversations, Tricia and Scott talk about how to get buy-in on your big ideas, what it takes to build a successful (and sustainable) thought leadership program, why great storytelling is the secret …

1
ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden) 29:43

1+ y ago29:43

29:43

Marketers, buckle up. Because on this episode of CMO Conversations, we’re talking all about account-based marketing. No fluff, just honest-to-goodness strategy and best practices from a CMO whose marketing team is talking the talk, walking the walk, and getting serious results from ABM. Scott Holden is back, and this time around he’s spilling (some…

1
What Being A CEO Taught VMware’s CMO (Carol Carpenter) 27:51

1+ y ago27:51

27:51

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Ca…

1
How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter) 18:18

1+ y ago18:18

18:18

Tricia and Carol Carpenter (CMO of VMware) pick up right where they left off – going even deeper on how being a CEO helped her become a better marketer. Plus Carol shares the three biggest leadership lessons she's learned throughout her career. Trust us, you're going to want to write these down.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ rev…

1
The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing 8:10

1+ y ago8:10

8:10

If there's one thing we can all agree on – it's this. There's so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real, authentic, and human. DG shares a real example of how he addressed buyer objections up-front in a live…

1
What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom 22:09

1+ y ago22:09

22:09

Tricia Gellman is the host of CMO Conversations, and on this episode, she’s also the guest. At the end of 2020, Tricia went on maternity leave to welcome her daughter into the world. But now she’s back at it and figuring out the balance of being a new mom, wife, and – you guessed it – CMO. She’s joined by Dena Upton, Drift’s Chief People Officer, f…

1
What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp) 33:36

1+ y ago33:36

33:36

We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CMO at FullStory – a journey with as many Zoom meetings as you can imagine, but there was also one very unexpected meeting along the way. Now that Kirsten has…

1
Embracing a Beginner's Mind as a First-Time CMO (Coalition's Dylan Steele) 37:28

1+ y ago37:28

37:28

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the rol…

1
How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit 25:28

1+ y ago25:28

25:28

How do you know what your customers want? It’s not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, now known as the “Queen of Clubhouse” and as an independent board director, Swan is no stranger to feedback. In this exclusive interview that we’re airing before …

1
Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello 50:47

1+ y ago50:47

50:47

Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been li…

1
Why Community Is the Key to Growing Demand for Your Business with Hopin's Anthony Kennada 44:16

1+ y ago44:16

44:16

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. In this episode, he and Tricia discus…

1
Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant 31:45

3y ago31:45

31:45

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role. Yes, you read that right. Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episo…

1
Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada 43:19

3y ago43:19

43:19

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced the marketing team go from 5 to 50 employees and reach the coveted unicorn status – all within his first six months. In this episode, he and Tricia discus…

1
[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley) 47:21

3y ago47:21

47:21

This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV brand (internally AND externally), redefined marketing's relationship with sales, and getting measured on what matters most – revenue. Her hard work has …

1
Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele 34:45

3y ago34:45

34:45

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketing at Salesforce (where he and Tricia met). In this episode, Tricia and Dylan talk about why Dylan wanted to make the jump from VP to CMO, how the rol…

1
What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch 39:59

3+ y ago39:59

39:59

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and s…

1
Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal 50:12

3+ y ago50:12

50:12

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on – Archana Agrawal, the CMO of Airtable. Archana shares her advice for creating more alignment, cutting down on task volume, exec…

1
This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson) 28:59

3+ y ago28:59

28:59

Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a new company. So how do you make sure your next role is right for you...before signing on the dotted line? On this episode of CMO Conversations, Tricia a…

1
What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson) 29:14

3+ y ago29:14

29:14

Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way. ☝️ That's what Jennifer Johnson (aka JJ, the CMO of Amplitude) said when Tricia asked her if category design was right for every company. Spoiler alert: it's not. On this episode of CMO Conversati…

1
Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp) 15:49

3+ y ago15:49

15:49

People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about finding one unicorn of a person to fill that role. Instead, you need to build your own personal board of directors. In this episode, Kirsten shares what her perso…

1
What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi) 35:15

3+ y ago35:15

35:15

In 2008, software veteran Lynne Capozzi joined a brand new tech startup called Acquia as its CMO. Fast forward to 2019, and Acquia was bought by Vista Equity Partners for a whopping $1 billion. The Acquia CMO quoted in all the press releases sharing the announcement? Still Lynne Capozzi. On this episode of CMO Conversations, Tricia sits down with L…

1
What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan 14:36

3+ y ago14:36

14:36

At the very beginning of 2021, SalesLoft announced a major funding round – bringing its valuation to a whopping $1.1 billion. We brought CMO Sydney Sloan back on the show to tell us what this funding means for her marketing team, how they planned internal and external activation, and what they learned when they got thrown a big curveball on the day…

1
How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan) 32:42

3+ y ago32:42

32:42

When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90 days with SalesLoft. Why'd she do it? Sydney says it was the best way to understand the challenges customers were facing and where marketing could provide value. In this episode, Sydney shares the key met…

1
What Being A CEO Taught Carol Carpenter (VMware’s CMO) 27:20

3+ y ago27:20

27:20

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mention, a marketing exec many times over. Now as VMware’s CMO, Carol is driving the 22-year-old software company’s digital transformation. In this episode, Ca…

1
Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman 16:33

4y ago16:33

16:33

Not every CMO has the opportunity to work on both high-impact business issues and social issues, but Nancy Coleman is in a unique position. Nancy and her team at Maxar (a space technology company) have partnered with tier-one media outlets to break powerful new stories with indisputable satellite imagery. But even 2020 threw Nancy a curveball. In t…

1
 The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman 23:16

4y ago23:16

23:16

There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar (a space technology company), about the Maxar News Bureau – a partnership program with top tier media organizations that uses satellite imagery to provide…

1
The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters 20:23

4y ago20:23

20:23

Vidya Peters is back on CMO Conversations, this time going even deeper on the importance of hiring and the leadership lessons she's learned building a marketing team from the ground-up. Plus, learn why *this role* was the first hire Vidya made (before she even joined Marqeta). Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the …

1
Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters 19:50

4y ago19:50

19:50

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of Marqeta) shares her unique path to the world of marketing, the ups and downs she faced along the way, and how her failures have shaped her approach to leadership. Vidya also describes how her background…

1
What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley) 46:24

4y ago46:24

46:24

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and commitment to driving revenue helped transform the brand, align (and action) GTM teams, and triple FADV’s valuation prior to its sale in Jan 2020.Like this …

1
Why Is Change So Threatening? (With Proxyclick's Harish Peri) 46:33

4y ago46:33

46:33

If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people run from change or refuse to it admit it's happening (come on, we've all been in those meetings), Harish is someone who runs toward change. He embraces it. On this episode of CMO Conversations, you'll …

1
Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina) 17:21

4y ago17:21

17:21

One thing we don't talk about enough is the power of partnerships. That changes today, with special guest Scott Brazina, the CMO of Impact. Tricia and Scott talk about the rise of the partnership economy, why partners are a critical third channel for revenue growth, what a successful partnership program looks like, and how partnerships are shaping …

1
Measuring What Matters (With Tegrita’s Brandi Starr) 43:24

4y ago43:24

43:24

“If someone sneezed, they were a lead.”….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring…

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