Podcast by Volt
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Want High Student Satisfaction? Well, Who's Going to Deliver It? - Eddie Francis
44:46
44:46
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Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the i…
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In a Word-of-Mouth Business, No One Shares Average - Allen Adamson
32:34
32:34
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32:34
Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.By Volt
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No One Asks What Students Actually Want - Catherine Friday
44:31
44:31
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Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.By Volt
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It’s Time to Treat Social Media as an Adult - Jenny Li Fowler
36:11
36:11
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36:11
Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.…
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Change and the Future of Higher Ed Marketing - Bennie F. Johnson
35:36
35:36
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35:36
In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasiz…
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Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan
29:13
29:13
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29:13
Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.By Volt
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What's Your Institution's McDonald's Order? - Marcus Collins
38:31
38:31
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Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.By Volt
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The End of Affirmative Action: What Now? - Natasha Warikoo
26:31
26:31
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Natasha Warikoo, Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, rejoins host Kevin Tyler to discuss the recent SCOTUS decision and how institutions may move forward in the post-affirmative action era.By Volt
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Degree Choices Hopes to Reduce U.S. News' Dominance - David Levy
28:37
28:37
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28:37
David Levy, head of data for Degree Choices, joins Kevin Tyler to discuss how higher ed rankings are doing a disservice to Black applicants, the importance of comprehensive data collection to highlight topics such as underfunding, and why challenging U.S. News' dominance in the industry will help students make informed decisions.…
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How to Recruit More First-Gen and Underrepresented Students - Jonathan B. Williams
35:03
35:03
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35:03
Jonathan B. Williams, AVP for undergraduate admissions, access and pipeline programs at NYU joins host Kevin Tyler to talk about ways institutions can partner more with communities in their quest to recruit more diverse and first-gen students to their campuses.By Volt
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The End of Affirmative Action? — Natasha Warikoo
31:54
31:54
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31:54
The Supreme Court is weeks away from handing down a decision that will impact the future of affirmative action in higher education, with many court observers speculating the conservative-leaning court will rule that colleges can no longer consider race a factor when admitting students. Natasha Warikoo, the Lenore Stern Professor in the Social Scien…
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Study Hall is Tackling Student Debt and the Entire Higher Ed Model — Hank Green
44:53
44:53
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An estimated 40 percent of Americans with student debt have not completed a four-year college degree. Hank Green, vlogger, entrepreneur, cofounded Study Hall to change that. The online learning platform will offer individual college courses, accredited through Arizona State University, allowing students to earn transferrable college credits without…
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Breaking the College Ranking Industry—Colin Diver
33:09
33:09
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As the furor around the college ranking system grows, Colin Diver, joins Higher Voltage. The author of "Breaking Ranks: How the Rankings Industry Rules Higher Education and What to Do about It" discusses what's wrong with the system and how to fix it. Specifically, he argues that colleges and universities should be judged by how well they prepare t…
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Trouble in Florida — Higher Voltage + Trusted Voices
37:45
37:45
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37:45
The increasing politicization of both K-12 and higher education across the country shows no signs of slowing. And so, today, we have a very special crossover episode of Volt podcasts Higher Voltage and Trusted Voices, with hosts Kevin Tyler, Teresa Valerio Parrot, and Erin Hennessy, to discuss the implications of all of this.…
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Matt Reed of the New Jersey Council of County Colleges explains why community colleges and other non-selective institutions are the key to expanding college access and increasing social mobility.By Volt
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Venture capitalist Ryan Craig discusses why he thinks that, in order to save higher ed, selective institutions must increase access by opening satellite campuses.By Volt
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The Myth of Political Neutrality in Higher Education
45:35
45:35
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45:35
College and university presidents often have an aversion to conflict and unwanted attention, especially when it comes to politics. But as higher ed, itself, is increasingly politicized, political neutrality in higher ed is a myth. So say the two guests on this week's Higher Voltage, Patricia McGuire, the president of Trinity Washington University, …
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CCOs vs. CMOs - Teresa Valerio Parrot and Erin Hennessy
36:19
36:19
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Should colleges and universities hire a CMO or a CCO? Or both? And how are those two roles distinct from one another? On the latest Voltage, Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to discuss.By Volt
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'It Isn't a Storytelling Problem' — Teresa Valerio Parrot and Erin Hennessy
38:22
38:22
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38:22
Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to analyze the latest headlines, including the growth of micro colleges, the decline in Black enrollment, why more high school students are rejecting higher ed.By Volt
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The Future of Work in Higher Ed — Kevin McClure
47:33
47:33
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47:33
Discussing burnout, demoralization, and how to fix work in higher ed with Kevin McClure, associate professor of higher education at the University of North Carolina Wilmington.By Volt
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The 'Woke Campus' and the Politicization of Teaching - Dyanis Conrad
50:38
50:38
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After she was targeted by state politicians for teaching about the legacy of racism, Dyanis Conrad ultimately left her position at the University of South Dakota. On the latest Higher Voltage she discusses the politicization of teaching in higher ed.By Volt
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'A Dirty Open Secret': The Legacy of Racial Inequality in Higher Education - Adam Harris
35:03
35:03
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35:03
Adam Harris, a staff writer for The Atlantic, joins the show to discuss the long history of imbalanced support for institutions that enroll high numbers of Black students, the unique legacy of HBCUs, and the role that school rankings play in all of this.By Volt
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Real Ways to Increase College Access Right Now - Denise Runge, University of Alaska-Anchorage
49:36
49:36
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Denise Runge of the University of Alaska-Anchorage joins the show to discuss real ways colleges and universities can help students overcome barriers to access.By Volt
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The Cookie-Cutter Quagmire - Aaron Basko, University of Lynchburg
39:10
39:10
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39:10
The University of Lynchburg’s Aaron Basko discusses his article in The Chronicle about the perils of the generic college.By Volt
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How To Market Religiously Affiliated Institutions - Jayson Boyers of Rosemont College
46:23
46:23
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46:23
Jayson Boyers, the president of Rosemont College, joins host Kevin Tyler to talk about the challenges and nuances of leading and marketing a religiously affiliated institution of higher education.By Volt
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Making Higher Ed Marketing More Inclusive - Jaime Hunt and Ayana Hernandez
51:28
51:28
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51:28
Jaime Hunt, vice president and chief communications and marketing officer at Miami University, and Ayana Hernandez, associate vice chancellor for university relations at North Carolina Central, join host Kevin Tyler to discuss DEI marketing at colleges and universities.By Volt
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All About NIL - Teresa Valerio Parrot and Jon McBride
50:15
50:15
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50:15
Jon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all sizes.By Volt
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The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers
58:13
58:13
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58:13
The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college d…
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The "Nearly Impossible" Job of College President - Teresa Valerio Parrot and Erin Hennessy
58:59
58:59
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58:59
There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations.Teresa Valerio Parrot and Erin Hennessy of TVP Comm…
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Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University
52:25
52:25
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52:25
It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been…
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Stories First: Inside UCLA's Revamped Marcomm Team - Mary Osako
46:19
46:19
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Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.By Volt
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The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies
1:06:41
1:06:41
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Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.By Volt
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Increasing the Number and Diversity of College Graduates – Bridget Burns
55:42
55:42
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55:42
On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA). Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates …
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How HBCU Marketing Has Changed, And How It Hasn't – Eddie Francis and Chelsea Holley
1:06:50
1:06:50
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Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.By Volt
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Lessons from the Front Lines of #HESM - Anice Barbosa, Liz Gross, and AJ Lopez III
55:28
55:28
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On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for Colle…
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Digital Community-Building in Higher Education - LIVE at CUPRAP 2021
1:10:37
1:10:37
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Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.By Volt
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March Madness: Inside Butler University's "Cinderella Strategy" - Graham Honaker
33:10
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How Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise to Prominence," joins the podcast to explain.…
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Inside Drexel's "Ambition Can't Wait" Campaign - Craig Kampes and Joe Master
53:41
53:41
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Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.By Volt
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How to Market a University – Terry Flannery
45:38
45:38
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Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"By Volt
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What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch
50:05
50:05
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As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.By Volt
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Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec
43:17
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Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.By Volt
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Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough
49:16
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Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.By Volt
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Days of Giving and Giving Tuesday – Brittany Shaff and Tim O'Keeffe
40:24
40:24
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With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.By Volt
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Middlebury Magazine's Digital Pivot – Matt Jennings
39:51
39:51
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Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.By Volt
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Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell
45:52
45:52
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In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.…
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Diversity and Inclusion in Higher Ed Comms - Kevin Tyler and Alice Cheng-McConnell
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Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.…
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Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz
57:06
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Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by VoltBy Volt
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The Pandemic and Higher Ed Professional Development – Gail Towns and Catherine Feminella
44:30
44:30
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Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?By Volt
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Social Media, Non-Stop Crisis Comms & Mental Health – Jon-Stephen Stansel and Krista Boniface
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The Volt podcast returns, as guests Jon-Stephen Stansel and Krista Boniface explore the toll that managing higher ed social media communications takes on the professionals on those front lines. Host Heather Dotchel is our guide, as Higher Voltage (formerly the Hashtag Higher Ed podcast) kicks off.By Volt
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Ep35. What Does it Mean to be Creative? - Amma Marfo - Fun Enterprises
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When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? Creativity is a sticky subject; difficult to identify and harder to hone. And yet, we are surrounded by it, personally and professionally. In the season 2 finale of the Hashtag Higher Ed Podcast, Amma Marfo, …
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