Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes ...
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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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Ecommerce MOMENTUM is a podcast created for you, the Amazon, Ebay, Shopify seller, or the Next Great eCommerce seller! We are here to help you understand how the top successful ecommerce sellers today got where they are, they tell you how they got unstuck, how they were able to outpace the herd and create a true “lifestyle” business. Each episode brings you a top seller with specific actionable steps to help you start, grow or get unstuck. This twice a week podcast will help your Amazon and ...
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Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.
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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.
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eCommerce tips, tricks, strategies and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you’ll love The Business of eCommerce.
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Move Your Market, a MoJo Active production, delivers actionable marketing approaches that build lasting momentum around your business. Whether we’re exploring the latest ecommerce trends or tried-and-true B2B marketing solutions, you can expect big-impact ideas to propel your marketing efforts past the competition. In every episode, you’ll discover strategies and approaches to help you transform everyday customer experiences into impactful interactions. Hosted by Tracey Johnston & Odette Yod ...
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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Direct Fulfillment for Vendors - Is It Right for You? With Julian Pereira - Episode 338
22:35
22:35
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In this episode of the Ecommerce Braintrust, Julie Spear, Head of Retail Marketplaces Services at Acadia, is joined by Julien Pereira, Account Manager at Acadia and a former Amazon vendor and program manager with extensive experience in direct fulfillment operations. In this episode, they discuss the nuances of direct fulfillment and its fit for br…
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Fermàt CMO on Customized Customer Journeys
39:33
39:33
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Rabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more. He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital …
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Mastering Ulta Ad Platforms: Inside Tips from Damiano Ciarrocchi - Episode 337
24:03
24:03
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In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Damiano Ciarrocchi, the Senior Retail Media Manager at Acadia and Head of the Retail Media Network Innovation team. They discuss the ins and outs of Ulta's retail media platform and what brands need to know to succeed in this unique beauty…
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Amid Downturn, Ecommerce Investor Perseveres
38:07
38:07
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The post-Covid ecommerce hangover has hit Roman Khan. He launched his first direct-to-consumer brand in 2013, acquired others, and in 2021 founded Peak 21, an aggregator with equity investors. The outlook was good. Fast forward to 2024, and many ecommerce companies are struggling. Mergers and acquisitions have cratered. Yet Khan perseveres. His tea…
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New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336
24:22
24:22
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In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager. They highlight the importanc…
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Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on own experience. The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021. In this episode, Kahn addresses his launch of Fully Vital, marketing challenges, and lessons learned al…
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Unveiling the PB Five Star Pickleball Brand: An Interview with Angela Caltagirone - Episode 335
16:53
16:53
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In this episode of The Ecommerce Braintrust, Kiri Masters sits down with Angela Caltagirone, the Chief Digital Marketing Officer of PB5 Star, a brand in the pickleball category. They discuss the official launch of PB5 Star at the Etail West conference in Palm Springs, the demographics of pickleball players, the brand's positioning and go-to-market …
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BGR is a media site covering consumer technology, such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager. The site has long relied on organic search traffic, which it monetizes with advertising and affiliate commissions. But the tsunami of low-grade A…
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The Modern Premium Beauty Brand Playbook - How AJ Patel Uses Data to Grow U Beauty - Episode 334
28:04
28:04
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In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Jordan Ripley, Director of Operations at Acadia, are joined by AJ Patel, VP of Global Growth at U Beauty. They delve into the world of e-commerce, discussing topics such as the transition from analytics to e-commerce, the positioning of Ubeauty in the market, channel-…
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Phillip Jackson launched Future Commerce in 2016. The company produces articles, newsletters, and podcasts focusing on coming trends and developments in business. He believes commerce produces a gentler society, one that fosters culture and stability. Commerce is culture, he states. In this episode, he discusses his company's mission, large versus …
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FBA Fee Changes Aftermath - How Can Brands Utilize Amazon Programs to Recover Profit Margins with Armin Alispahic - Episode 333
29:40
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In this episode, Julie Spear, Head of Retail Marketplaces Services at Acadia, and guest Armin Alispahic, Retail Team Lead at Acadia. Julie and Armin dive into the tidal shifts occurring within Amazon operations and fulfillment and how these changes are impacting the 3P model. They explore the complexities of Amazon's fee changes in 2024, the challe…
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Study a successful entrepreneur, and you'll likely uncover resilience. Take Aaron Marino. Twenty years ago his first business, a fitness center, failed, leaving him with half a million dollars of debt. Fast-forward to 2024, and Marino is a YouTube celebrity and thriving serial entrepreneur, mainly with men's grooming products. He first appeared on …
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How Pharmacopia Leverages Brand Awareness as a Hotel Amenity Product to Sell More on Amazon With Andreliz Bautista McGlade and Lisa Levin - Episode 332
21:42
21:42
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In today’s episode, hosts Kiri Masters and Julie Spear are joined by Lisa Levin, and Andreliz Bautista McGlade from the personal care brand Pharmacopia. They delve into the history of the brand, its unique journey from natural grocery stores to exclusive hotel amenities, and its recent foray into ecommerce. Key Highlights: - Lisa Levin shares the o…
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Jake Zaratsian is a content creator at Jungle Scout, the Amazon seller platform. He's also a part-time brand owner on that marketplace, selling disposable dinnerware plates made from palm leaves. Curious, we asked him, "Why palm plates?" He cited three reasons. He sought a product with at least 300 monthly sales, a selling price of $20 each, and co…
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5X-Ing Amazon Sales With a Brand Re-Launch: Ash McMullen From Advantice Health - Episode 331
31:27
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In this episode, host Kiri Masters interviews Ash McMullen, the e-commerce lead at Advantice Health, the company that manufactures the brands Amlactin, Kerasal, and more. Ash recently presented a case study about Advantice’s portfolio brand “Triple Paste” at eTail West in Palm Springs, sharing how a strategic re-launch of this brand on Amazon ultim…
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Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients. We asked him for pointers on advertising bread-and-butter commodity-type products. "Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the be…
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Equipping the next generation of eCommerce professionals - Nicole Hatley, Skechers
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In this episode of the e-commerce brain trust podcast, Kiri Masters, head of Retail Media Strategy at Acadia, interviews Nicole Hatley, Global Content Strategy Manager for Skechers, at the Etail West conference in Palm Springs. Nicole discusses her role in managing Skechers' content across all e-commerce platforms and countries and the unique chall…
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Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023. "The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of r…
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Downsides of Working With a Reseller to Sell Your Products on Amazon with Julie Spear - Episode 329
29:02
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In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia. Kiri Masters and Julie Spear explore the downsides of Amazon resellers, and dissect the reseller model's challenges, discussing control and costs, and why it may not suit your brand. Key Highlights: - Reseller Model Insights: We define resellers and di…
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Downsides of working with a reseller to sell your products on Amazon - Episode 329
28:27
28:27
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In this podcast episode, the hosts Kiri Masters and Julie Spear examine the pros and cons of working with a reseller to sell a brand's products on Amazon (compared with the managing processes internally or working with an agency). Resellers offer expertise navigating Amazon's complexities and provide operational support to quickly enter or expand m…
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Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floormats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance. He's back. Momentum Shak…
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How to run a perfect RFP process and find the agency of your dreams - Episode 328
29:53
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Kiri Masters and Julie Spear dive deep into the world of Requests for Proposals (RFPs) from the vantage point of agency partnerships. For brands, the RFP process is infrequent, but it is a decision that may have a profound impact on their business. But for agencies like Acadia, its a process we are navigating nearly every week. Kiri and Julie share…
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Allen Walton is the founder of SpyGuy, a seller of surveillance cameras from his base in Texas. He's also a world traveler and a seasoned acquirer of airline travel points. Ecommerce merchants who pay with a rewards credit card for advertising, shipping, and other expenses can "rack-up crazy points," he told me. In our recent interview, his third f…
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Testing a New Retail Media Network: How to Know You’re Ready with Julie Spear and Ross Walker - Episode 327
32:01
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In today’s episode, Kiri Masters is joined by Julie Spear, the Head of Retail Services at Acadia, and Ross Walker, Senior Paid Media Manager. Today, they are diving deep into the world of retail media networks. They’re tackling the big questions about brand expansion into new retail media networks, the challenges involved, and the strategies for su…
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Aaron Orendorff is a chaplain turned writer turned digital marketer. He was the first editor-in-chief at Shopify Plus and then vice president of marketing at Common Thread Collective, an ecommerce agency. He's now head of marketing for Recart, an SMS platform, but his passion is empowering colleagues and clients. "I find joy in bigging others up," …
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