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Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seaso ...
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Send us a Text Message. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See…
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Send us a Text Message. What if you could turn your SEO efforts into a science experiment? Today on "SEO is Not That Hard," Ed Dawson dives into part 22 of our SEO A to Z series, guiding you through the nuances of SEO testing and snippet optimization. You'll learn how to scientifically test changes on your site to determine what truly impacts your …
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Send us a Text Message. Ever wondered how the landscape of digital marketing is transforming with SaaS and SEO? Join me, Ed Dawson, as I unpack the game-changing benefits of software as a service and its pivotal role in evolving digital strategies. Learn how Schema can fine-tune your content for Google's ever-watchful eyes and discover the ins and …
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Send us a Text Message. Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demands new content and show you when freshness really matters. Plus, learn the ins a…
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Send us a Text Message. Imagine transforming your SEO strategy with proven techniques that stand the test of time. Join me, Ed Dawson, as I recount the seismic shift brought about by Google's 2012 Penguin update and how it revolutionized my approach to link-building. Discover the power of Google's "People Also Ask" feature for extracting valuable k…
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Send us a Text Message. Ever wondered what Google truly perceives as a document? Join me, Ed Dawson, as we unlock the secrets to what actually influences your webpage's performance in the latest episode of "SEO is Not That Hard." Get ready to uncover how Google views PDFs, images, and more as documents and why page speed is not just a technical det…
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Send us a Text Message. What if you could supercharge your SEO efforts without relying solely on link building? In this episode, discover the untapped potential of off-page SEO techniques that go beyond the basics. Join me, Ed Dawson, as I share my 20 years of experience in SEO, affiliate marketing, and entrepreneurship. We explore how content mark…
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Send us a Text Message. Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of Google's Helpful Content Update on the niche site community. We’ll break down how t…
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Send us a Text Message. Could your website be underperforming without you even knowing it? Today, on "SEO is Not That Hard," I'm Ed Dawson and we're going to unlock the secrets behind effective SEO strategies that can transform your online presence. This episode kicks off with the power of main content (MC) and why it's the lifeblood of your webpag…
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Send us a Text Message. Ready to unravel the secrets of SEO and skyrocket your website’s rankings? Join me, Ed Dawson, on "SEO is Not That Hard" where we demystify SEO from link profiles to LSI keywords. Discover how your website's link profile can either boost or harm your SEO efforts and understand the risks involved in link selling and link spam…
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Send us a Text Message. Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can be both the first point of entry and specialized tools for targeted marketing. Le…
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Send us a Text Message. Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost your rankings. We'll introduce you to the power of keyword clustering, a game-cha…
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Send us a Text Message. Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This epis…
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Send us a Text Message. Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, k…
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Send us a Text Message. Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ran…
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Send us a Text Message. Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more int…
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Send us a Text Message. Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate co…
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Send us a Text Message. Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's…
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Send us a Text Message. Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why c…
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Send us a Text Message. Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster an…
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Send us a Text Message. Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the cr…
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Send us a Text Message. Links to resources mentioned in this podcast: - SEO Glossary - SEO Glossary B - In Depth Guide to Backlinks - In Depth Guide to Broken Links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-…
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Send us a Text Message. Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About…
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Send us a Text Message. Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical imp…
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Send us a Text Message. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me now See…
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Send us a Text Message. Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building pr…
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Send us a Text Message. The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114 Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Rank…
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Send us a Text Message. What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from…
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Send us a Text Message. Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a pe…
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Send us a Text Message. Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importan…
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Send us a Text Message. Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link quality and web page ranking. Join host Ed Dawson in this episode of "SEO is Not…
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Send us a Text Message. Ever wondered how you can turn a simple interview into a powerful SEO strategy? On this episode of "SEO is not that hard," I, Ed Dawson, reveal the secrets of egobait—a clever technique that taps into people's innate love for recognition to build valuable backlinks. With over 20 years of SEO experience, I'll walk you through…
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Send us a Text Message. A good glossary can help your SEO efforts in a number of ways. You can see the glossary I created for KeywordsPeopleUse at https://keywordspeopleuse.com/seo/glossary SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com You can get your free copy of my 101 Quick SEO Tips at: https://seotips…
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Send us a Text Message. Have you ever stumbled upon success by sheer accident? On today's episode of "SEO is Not That Hard," I reveal how a lack of strategy led to an unexpected victory with the binge bank method for our podcast. Initially, I had no grand plan—just a passion for sharing my SEO expertise and helping others in the field. Tune in to l…
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Send us a Text Message. Prepare to have your SEO mind blown! What if the recent Google documentation leak doesn't actually change anything about the core principles of SEO? In today’s episode of "SEO is Not That Hard," I, Ed Dawson, founder of KeywordsPeopleUse.com, delve into the most significant leak in SEO history and unravel its true implicatio…
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Send us a Text Message. Unlock the secrets to skyrocketing your digital footprint with the finale of my SEO tips series. Imagine turning your website's every page into a magnet for clicks, customers, and conversions. That's exactly what I'm delivering in this power-packed session, where I, Ed Dawson of KeywordsPeopleUse.com, weave through the last …
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Send us a Text Message. Breaking News: Google Algorithm API documents leaked! Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418 Link to Rand Fishkins Article: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Link to Mike Kings …
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Send us a Text Message. Embark on a journey to SEO mastery as I, Ed Dawson, unravel the intricacies of optimizing your digital footprint in the latest podcast episode. From the power of the rel="canonical" tag to the art of handling user-generated content, you're about to gain insights you can't afford to miss. This episode is a treasure trove for …
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Send us a Text Message. Unlock the secrets of SEO navigation and learn how breadcrumbs can transform your website's usability and search engine rankings. I'm Ed Dawson, the brain behind KeywordsPeopleUse.com, and in this treasure trove of insights, we'll explore the underrated tactic of using breadcrumbs for site structure and the immense benefits …
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Send us a Text Message. Let's unravel the mysteries of 404 error pages and the hidden power they hold in the realm of SEO! I'm Ed Dawson, and in this journey, we're diving into the intricacies of what these pages mean for your site's credibility with search engines. You'll get to grips with the significance of proper header codes and the perils of …
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Send us a Text Message. Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Clo…
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Send us a Text Message. Ready to discover the SEO strategies that actually work? I'm Ed Dawson, and I'm about to unlock the vault of my twenty-year journey mastering the labyrinth of website optimization. This podcast isn't just about sharing knowledge—it's about giving you the toolkit to experiment and see real results. Whether you're debating the…
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Send us a Text Message. Unlock the mysteries of Google's algorithms and supercharge your website's performance with our treasure chest of SEO quick tips. I, Ed Dawson, am back at it again, bringing you a decade-spanning wisdom in "SEO is Not That Hard." This episode is brimming with insights on how to harness tools like Google Search Console and an…
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Send us a Text Message. Struggling with SEO or considering an e-commerce venture but don't know where to start? Fear not, as I, Ed Dawson, unlock the doors to digital success with my treasure chest of SEO secrets and e-commerce strategies. Within this episode, I lay out a plethora of actionable insights, from discovering the ease of hiring freelanc…
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Send us a Text Message. Unlock the timeless secrets to online success as I, Ed Dawson of keywordspeopleuse.com, guide you through a treasure trove of SEO strategies. Ever wondered how to keep your website traffic flourishing year after year? I'm spilling the beans on crafting evergreen content that draws visitors like moths to a flame. Think pieces…
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Send us a Text Message. Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a k…
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Send us a Text Message. Unlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world o…
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Send us a Text Message. Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarch…
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Send us a Text Message. Feeling swamped by the sheer mountain of SEO keywords? Let's unravel the enigma together, to dissect the art of navigating through the keyword quagmire. It's about cracking the code on which keywords are worth their own spotlight and which are better as a supporting cast, ensuring your content is as streamlined as possible w…
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Send us a Text Message. Celebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in produc…
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