Well I did it. And it was a fun but speedy journey. Let me take you behind the scenes of my recent pre-sale via tripwire. I'll share with you the results, the lead up, everything in between. Tune into the blog at edenfried.com/blogBy Eden Fried

Well, it's been a while. I'm back (after YEARS) with a SIMPLIFIED approach to this podcast. Which means no silly intro music. Straight up just content focused on CREATING + LAUNCHING + MAKING MONEY FROM DIGITAL PRODUCTS with zero fluff and straight action. This episode talks about what I've been up to these past few years in my business and how the…

The only meal D.C. loves more than a power lunch is a bottomless, boozy brunch. Most weekends, unlimited mimosas, and bloody marys are flowing as Washingtonians splurge on late breakfasts, often after late nights. But brunch has equally impassioned critics and fans. Ruth and Patrick learn why Washingtonians love brunch so much and whether it’s a go…

Crispy golden filets of whiting, croaker, or catfish on white bread are sold all over the D.C. region at small carryouts. For years, fried fish businesses like Horace and Dickie’s and Fish in the Neighborhood have been pillars in their community. But, as D.C. rapidly gentrifies, classic fried fish counters have had to adapt. Ruth and Patrick learn …

The center of Northern Virginia’s thriving Vietnamese community is Eden Center in Falls Church. It’s the biggest Vietnamese commercial center on the east coast and draws visitors from all over the DMV region and the country. But before Eden Center, the local Vietnamese community was based in Little Saigon in Clarendon. This week, Ruth and Patrick l…

Stuffed ham: IYKYK This hyper-local delicacy from southern Maryland has been a part of life in St. Mary’s County for generations. But, unless you grew up there or have a family connection, you probably have no idea what it is. Patrick and Ruth explore what goes into a stuffed ham, its generations-old history, and how people are eating it now. Patri…

D.C.’s Chinatown has all the hits. A giant archway. Dragons painted on the streets. Chinese characters in its storefronts. But…where are all the Chinese people? For all of its traditional iconography, D.C.’s Chinatown doesn’t feel very Chinese. For years, the remaining Chinese restaurants and shops have felt more like Easter eggs in the neighborhoo…

Blue crabs are messy, time-consuming, and expensive to harvest and eat. And yet, no summer on the Chesapeake Bay is complete without a crab feast. Many Washingtonians are happy to set aside a couple hours, and maybe a few hundred dollars, to enjoy this meal with loved ones. But how many of us know what it takes to get crabs and crab cakes to your t…

Old Bay is everywhere in the Chesapeake Bay region. It’s on chips, popcorn, ice cream, beer, and even chocolate. You can even find the brand tattooed on people’s bodies. But, most importantly, it’s associated with the state’s favorite food: blue crabs. Ruth and Patrick dive into Old Bay’s origin story, why people love it, and whether Old Bay is act…

Asian carryouts are longtime fixtures of D.C.’s Black neighborhoods. Where else can you get a quintessential order of chicken wings and mambo sauce? Despite how loved they are by District natives and transplants, they’ve also gotten a lot of bad press. For years, Black customers have experienced racism at the hands of Asian workers. Meanwhile, Asia…

We’re back! After covering the pandemic’s effect on food delivery and our local restaurant scene, Dish City is dining out again. Behind every iconic food of the Washington region is a story of city change. On the latest season of Dish City, join hosts Ruth Tam and Patrick Fort as they sample iconic meals from D.C., Maryland and Virginia and search …

Chances are, if you're an online business owner, no matter what type, you've experienced imposter syndrome at least one time or another. I'm willing to bet, you've even experienced it on a number of occasions. Imposter syndrome is something that can be tackled, even if it feels hard and impossible. In fact, in today's episode, Becky Mollenkamp is g…

I understand the frustration of not having an email list filled with subscribers. I also fully understand the feeling of barely having a social media following. Everyone, myself included, started from that point. So what makes the difference between someone with no subscribers and someone who has subscribers? Well, strategy. Having a strategy. And …

Having a kid is transformational in many ways – so how can you run your business when you have little kids at home? Whether you have a baby or toddler at home, maybe more than one young child, or are just thinking about having kids right now and wondering how that will impact your life, this is the episode for you. Maybe you’re worried about starti…

You've heard you need social proof (testimonials) to sell, but how the heck do you go about doing that with a brand spanking new product? That’s what we’re digging into in today’s episode of the Rebel Boss Ladies Podcast – why testimonials are so important and how you can get testimonials for your new digital products. To read this as a blog post a…

The right graphics are an essential part of any digital product launch. But do the thought of graphics make you feel stressed out, either because you’re not graphically inclined (like many of us!) or don’t even know where to start? Don’t worry, because today’s short and sweet episode of the Rebel Boss Ladies Podcast is going to be all about the pro…

Vanity metrics be gone. We don't care how many likes you have or how many people follow you. The only thing we care about, and the only thing YOU should care about is ENGAGEMENT. Real engagement from REAL people who are REALLY your target customers. Today, Doreen of Knap Creative is walking you through how to boost your Instagram engagement with a …

You've heard of Reels. But let's be real, you've barely managed to use all the other Instagram features they've rolled out, so how are you supposed to start using reels all the sudden? I hear you. I see you. Heck, I AM you. But there's a lot of reason for you to explore reels as a marketing method for your digital product based business, and so I f…

Today we've got another Lazy Launch episode in store for you. Remember, I use the term “lazy launch” in a positive way here! Lazy launches are launches that you put together without the stress, overwhelm and months of unnecessary preparation leading up beforehand. You can check out our most recent Lazy Launch episode about launching a successful me…

Most people who are creating and launching digital products are NOT focusing on PR. They’re wrapped up in their day-to-day marketing efforts, but not so much the reputation that they have around their name, their brand, their products/business. The question is - SHOULD you be? Is PR beneficial to you to pay attention to? The answer: Yes, absolutely…

99.99% of the content that I create and teach is focused on launching digital products in a simple and efficient way that will get you real results. But I also am realistic and know that this process takes time. It’s not a quick snap of the fingers, overnight thing to generate legitimate income with digital products, despite the fact that I wish wi…

There’s nothing harder than putting a digital product out there in the world and feeling like you’re not sure if it’s quite ready. But what if I told you there was a way to launch your product before it’s 100% perfect, that would help you to improve your product for future launches, make money, and ultimately maximize your results? That’s exactly w…

Today on the Rebel Boss Ladies Podcast we are talking about content batching and the many benefits that come from batching your content. I’m sure you’ve heard the term content batching before, and maybe you even do it yourself. I’m a HUGE fan of content batching and it’s a strategy that I use on a regular basis, so I can’t wait to share some tips, …

Lazy. Not a word you’d usually think about when it comes to a successful digital product launch, right? Wrong! Today we’re talking about lazy launches, and I mean that in a really positive way. When I write “lazy launch” I’m referring to launches that don't require a ton of prep work, and don’t incite a ton of overwhelming work or stress. Your digi…

Welcome back, Rebels! On today’s episode of the Rebel Boss Ladies Podcast, we’re focusing on this super sexy topic: stress, anxiety, and stress AND anxiety. I've erred in my ways – we’ve somehow made it to episode 61 and we’ve never talked about your mental health during a launch. Stress and anxiety are a natural part of the launch process. It’s re…

Whether you feel good about tech or the mere thought of tech gives you hives, it's a part of the work that we do day in and day out. It’s unavoidable. So I wanted to figure out a way to show you how to make your tech and automation setup as stress free as humanly possible. Angela Tan is on the Rebel Boss Ladies podcast today teaching you her 4 step…

Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too. Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away. And that's a big deal, my friend…

There are problems with food delivery. There's the reliance on gig laborers who say they are underpaid. Restaurants have to pay high commission fees on top of most orders. And delivery companies wind up operating on threadbare margins and still haven't turned an annual profit. Oh, and soggy fries. We haven't quite solved for that yet. There's plent…

Let’s talk about high ticket coaching programs and how to launch a high ticket coaching program. You’ve seen them - big, transformational programs offered by famous names in the industry. Sometimes they cost upwards of five, ten, fifteen thousand dollars - maybe even more. If you’re like me, you’ve definitely wondered about what kinds of people sel…

"Quick sign up! Flexible hours! Be your own boss!" The perks of gig work are well-known, but do they actually reflect the reality of drivers working for food delivery apps? Patrick and Ruth try driving for DoorDash to find out. Plus, they interview three drivers in D.C., Seattle, and Denton, Texas, to see how gig workers are fighting for better wor…

DoorDash started a decade after its competitors, but now controls half of the food delivery market in the U.S. What can we learn from the very first order its founders delivered? And how did all these third-party platforms reshape the way we think of food delivery? Ruth and Patrick explore the origins of DoorDash and examine whether the "magic wand…

In the '60s, delivering pizzas meant wrapping hot pies in a blanket or driving them to customers over open flames. With those humble (and, uh, life-threatening) beginnings, how did we get to the quick and easy delivery everyone knows and loves today? From heatproof bags to rotating ovens, Patrick Fort and Ruth Tam investigate how 'big pizza' change…

On a cold November night in 1976, a New York City restaurateur named Misa Chang started sliding delivery menus under her neighbors’ doors for her Chinese restaurant in Manhattan. Chang wasn’t the first to offer delivery, but when delivery gained traction in U.S. cities, Chinese restaurants were often the first to do it. As dishes like chop suey and…

When you really think about it, delivering food from restaurants to homes is kind of strange. Nothing about the process saves money and it doesn't make the food taste any better! And yet, platforms like DoorDash and Grubhub doubled their revenue during the pandemic. So, what's the history of this weird system? Welcome to the latest season of Dish C…

On a new season of Dish City, hosts Patrick Fort and Ruth Tam discover how food delivery became normal in America and ponder if it actually benefits restaurants, couriers and diners during the pandemic.By Patrick Fort, Ruth Tam