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Welcome to the Product Content Experience - where we host real conversations with product content leaders and brands about how to survive digital transformation, and give shoppers what they want - a shopping experience guided by powerful product content.
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1
Chasing the Moving Target of Product Content
35:00
35:00
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35:00
We sit down with Melinda Goble and January Jones of Mohawk Industries and talk about the challenge of keeping items updated, and the importance of leveraging competitive differentiators for their products.
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1
The Long Journey of Product Content to Syndication Nirvana
27:29
27:29
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27:29
Welcome to the Product Content Experience - where we host real conversations with product content leaders and brands about how to survive digital transformation, and give shoppers what they want - a shopping experience guided by powerful product content.Episode 1 focuses on Forrester research with personal stories from the front lines of driving so…
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