Weekly episodes with electronic music producers, engineers, and music industry experts. Hosted by Aden Russell (@iamartsea). A podcast from EDMProd - https://edmprod.com
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Being a full-time producer and monetizing what you do in the studio is not easy. Youtube can teach you everything you need to know about how to produce. I’m here to teach you everything you need to know about how to monetize what you produce. Learn the hard lessons that I was taught, the easy way. Electronic Dance Money will be your #1 business resource for making money as Electronic Musicians and Producers.
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#111 - Building A Brand Awareness Campaign
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What is up! I am FINALLY back after a few weeks of being MIA. In this episode we are jumping into brand awareness and building your own brand awareness campaign. But first, what is brand awareness? Why is it important to you? How do you build a campaign and why should you build a brand awareness campaign? A brand awareness campaign is a fundamental…
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#110 - How Finding The Right Job Can Make You a Better EDM Producer
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In this day and age, finding the right job can be difficult, but not impossible. "The right job" means you have balance in your day job and your hobbies outside of it. You need flexibility, support and more importantly, something you enjoy doing every day. It might sound like a pipe dream, but it is doable. If you hate your current job, you don't w…
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#109 - Why You Need to Make a Move on Threads
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Ever wonder what it's like to get first dibs for an audience on a new social media platform? Well now is your chance! In this episode we're talking about why you should be getting on Threads ASAP. If you missed out on the initial Tik Tok craze with audience building, then now you have an opportunity to capitalize on a new social media site. While j…
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For this episode we are taking it way back to the basics. If you feel like you're struggling with finding where to even begin with marketing services or promoting a track, then this episode is for you. What is marketing? What is a target audience? How do you determine the pricing of your service or your music? All of these questions are answered an…
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#107 - Finding the Content That Works For You
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We've got a solo episode today and diving into the world of content. Do you dread content creation? Afraid of wasting time on content that just won't work? Not sure if the content you're creating is the right content? Today we're jumping into how you develop and find the content that works for you. Gone are the days of worrying and not knowing if y…
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#106 - Building a Revolutionized Mastering AI Tool with Simon Hestermann
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This week we have an awesome guest! Simon Hestermann from Masterchannel is on to talk all about their mastering AI tool. Believe me, when I first talked to Simon, I was quite skeptical, until I actually used Masterchannel. Masterchannel is a complete revolution in the mastering space and use of AI tools. Unlike many other "automated" mastering tool…
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#105 - Adding Value to Live Shows with Torbjørn
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Live shows are a pivotal role in your overall career as an EDM producer. If you want to hook fans at a show, you have to be able to add tremendous value to that live show. Today, Torbjørn is on to talk about the ways in which he adds value to his own live shows. This episode will be your go-to guide on things to look for, things to work on, and thi…
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#104 - Everything You Need To Know About Performing Rights Organizations (PRO's) with Brock Shinen
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Brock Shinen from Shinen Law and Indie Music Success comes on the show today to discuss everything you need to know about performing rights organizations. We've talked a bit about companies like BMI and ASCAP, but today we're learning it from a real practicing lawyer. We dive into why PRO's are around, how you need to register your music, why most …
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#103 - Scale Your Success with a Value Ladder
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In the past, we have briefly mentioned value ladders, but we haven't dove head first into exactly what they are. In today's episode, we're going to talk about what a value ladder is, why you need a value ladder and what to include in the value ladder. Personalizing your value ladder to make you unique is the fastest way for you to start making mone…
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#102 - Unlocking the Key to a Successful Release Strategy with Philip Röder
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What is up! We are back with an incredible episode and we have Philip Röder from Pick Yourself! In today's episode, Philip and I jump into everything you need to develop a successful release strategy. From how many consistent tracks you need before you release, whether or not you should self-release and for how long, and how you should be promoting…
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#101 - 5 Tips to Level Up as a Producer with Mike Vaughn
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Mike is finally back! Woohoo! Today we're discussing the 5 tips you NEED for you to level up as a producer. These 5 tips will give you some foundational items that you can start progressing toward today. Within 3 months, you will be a completely new producer working to solve complex issues to enhance yourself and your brand identity. Listen now to …
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#100 - The Students Guide to Mastering Music Business and EDM Production
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Mastering your craft is one of the most difficult tasks to do. It takes years of hard work and grinding to perfect it. Today, on the big 100th episode, I'm going to help guide you through the steps necessary for you to become a master, by first being a student! Understanding how to juggle when you should be a student and when you should apply your …
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For the last few months the world has been captivated by new AI systems that seem to be emerging out of nowhere. Today, we'll be looking at some of these tools and how you can utilize them. From helping generate content ideas, to writing fully produced vocals. The new world of AI is among us and now is your chance to seize the opportunity that is r…
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#098 - Guaranteed Way to Sell More Tickets as an Opening DJ
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Struggling to get more people in the door as an opener? Look no further because there is a very simple answer to that problem. Today is a quick episode going into the issue of promoters forcing artists to sell tickets. If that sounds like you, or you just want to get more people in the door then you'll want to check out this episode! Head to https:…
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#172: Darude on Sustaining a Post-Hit Career & Committing to Ideas
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Free samples and resources: https://edmprod.com/freePre-save 'Outlaws': https://ffm.to/darudeoutlawsKnown for his huge hit 'Sandstorm', Darude's long and successful career has seen him release four studio albums, earn a string of awards and multi-platinum discs, and perform at festivals and club shows in over 70 countries around the world.With a st…
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#097 - A Day In the Life of a Tour Manager with Aleksey Weyman
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Aleks is back on the show to talk all about what it's like being a tour manger! Last time he was on the show was in 2019 when he talked about his record label Storytime. Today, we're getting into his life as a tour manager. He's hit over 30+ shows with Jason Ross managing every aspect of the tour. In this episode we discuss the technicalities of wh…
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#096 - How Retargeting Can Help You Reach a Wider Audience
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Just the other day I was talking with a friend and a client about a pretty successful ad campaign she had run for one of the tracks. We eventually got on the topic of Facebook Ads, audience building and Facebook Pixels. A few days later I realized I've yet to have an episode on this topic. Today, we're jumping into retargeting, why it matters, and …
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#095 - Life as a Manager and Why You Might Not be Ready for One with Justin Benedict
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I'm so so so excited for this episode! Today I've got Justin Benedict of Veridian Management on for today's episode. He drops immense amounts of knowledge on what it's like managing artist on the day-to-day level, objectives for artists, and why you're probably not ready for a manager. If you've been thinking about getting a manager, but you just h…
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#094 - Why You Should Focus on Health and Wellness to be a Better Producer
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In this episode we're taking a step away from focusing on marketing and actual business techniques and focusing on how you can improve your productivity and efficiency through health and wellness. We're diving into the world of exercise, jiujitsu, ice baths, meditation, The Wim Hof Method, and much more. You won't want to miss out on this episode, …
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#093 - 3 Ways You Can Start Leveraging Other Accounts
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Many producers are stuck running in circles trying to muster up anyone they can to build an audience of their own. A lot of their work is structured on creating art or contents, sharing it and hoping those that see it will follow them. Today, I've got a hack for you that will help you build your audience twice as fast with half as much work. The ab…
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#092 - Here's Why You Should Focus On Optimization
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In this episode I'll be discussing why you should focus on optimization over shiny new things. Too many producers get caught up in trying to write the next big hit, get the new toy that will make them the best producer, or just always on the look out for some new technique that changes everything; when in fact none of those will get them where they…
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#091 - Write More Tracks, Get More Done and Improve Your Time Management
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Today we're going solo to discuss time management and productivity. It's one of the most vital roles that you MUST perfect in order to be a successful EDM producer. Without discipline, time management and high levels of productivity, you will end up wasting years of valuable time as a producer. Over the last 2 weeks my productivity and time managem…
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#090 - How RIP Kenny Took More Than 2 Years to Perfect His Album
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On the big 9 0 episode of Electronic Dance Money, I'm bringing on RIP Kenny once more from The Human Music Podcast! This time, we're talking all about his album. If you've been a long time listener, you know how I feel about albums and how important they are. Well RIP Kenny is giving us the secret sauce to creating an album. Through blood, sweat, a…
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#089 - Connecting Into Your Scene and How to Approach Branding with Paxton Conners
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This episode is by far one of, if not my favorite episode I've recorded yet! We ran this one a bit different too. This is only the 2nd time I've been able to record in person with my guest! Today I got to sit down with one of my best friends, Paxton Conners. Paxton is an unbeliveably talented photogrpaher/videographer here in the Austin EDM scene. …
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#088 - Find Your Connector or Become a Connector
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We've got another solo episode on this one! In this episode I'm sharing all of my experiences over the last 2 weeks to help you understand the world of connectors. We've talked a lot about The Go Giver and how valuable connectors are. This week we're talking about what it looks like to have a connector working in action. If you're struggling to fin…
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#087 - Understanding Survivorship Bias and How It Effects Your Career
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Do you know what surviorship bias is? If not, then you definitely want to tune into this episode! Mike and I discuss the history of survivorship bias, what it looks like in today's world, and ways you can recognize survivorship bias as an EDM producer. This episode was a great example of why testing everything you do is so important! Sit back, turn…
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#086 - The Philosophy of Stoicism and Dealing with Imposter Syndrome
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Today we're hanging out with Mike Vaugh again and we're diving head first into Stoicism and the incredible Marcus Aurelius! I've been thinking about doing this episode for a while now and how I would structure it and I think I finally figured it out. We'll be discussing what Stoicism is, the core principles of Stoicism, who Marcus Aurelius was and …
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Today we have a super quick episode! I broke my finger just a couple weeks ago and didn't have time to plan an episode before I had surgery, so this episode is just 24 hours after surgery! In this episode we're doing a quick dive into what a real world promo plan looks like with my own EP that I'm currently building. I take you down the path of how…
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#084 - Music Entreprenurial Stories with Your Not So Average EDM Producers with Tesko, RIP Kenny and Luke Rain
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I'm so excited to finally share this episode where I sit down with Tesko, RIP Kenny and Luke Rain. These 3 musical wizards all run a podcast called The Human Music Podcast where they talk about production, engineering, music business and marketing. Today, we're sitting down and going through each of their stories to discuss what their journey has l…
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#083 - Nework Building 101 with Mike Vaughn
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If you want to write music, you have to constantly practice writing. If you want that music to go place, you have to contstantly network. This is a concept we have discussed many times and we're back again to discuss networking once more. In this episode, I'm sitting with Mike Vaugh again to talk about our own personal aneqdotes of how we networked…
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#082 - The 6 Types of Stories to Tell in Marketing
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We've talked in the past about how important it is to tell a story in marketing and your promo for tracks. Today, we're going to talk about the 6 different types of stories that you can tell in marketing. There are always additional storylines you could come up with. But these are the top 6 easiest ones to utilize. As we dive into each storyline I'…
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#081 - Why You Should Use 1001Tracklists with Mike Vaughn
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1001Tracklists is a highly reputable site, that has been tracking every setlist or support from the biggest and smallest artists, from around the world, all the way since 2011. The biggest artists from Armin Van Buuren to Tiesto have all used, and still use, 1001Tracklists to report what tracks they are supporting, when they are supporting them, ho…
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#080 - Using Open Deck Events to Increase Brand Awareness
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Open deck events are a great way for edm producers and djs to build brand awareness and networking opportunities with promoters and fans. By playing a short set, producers and djs can introduce their music to new audiences while also networking with other industry professionals. Open deck events also give you the opportunity to start building your …
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#079 - Should You Rebrand Yourself? with Noah Neiman
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This week I'm joined by Noah Neiman a.k.a. Doctor Neiman! Noah has been writing music for well over 20 years now with releases on some of the biggest labels, including: Armada, Revealed, Enhanced, Disciple and many more! Noah recently rebranded himself from the Progressive/Future Bass genre to Dupstep. His rebrand has come with it's own struggles, …
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#078 - Running Ads and Creating Sales Funnels for Your Music with Steve Cherubino
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In this week's episode we have Steve Cherubino from The EDM Producer Podcast and DAW Junkie! We're opening you up to the world of running ads for your musice, but we take yet another deep dive into creating sales funnels for your music. If you're scratching your head trying to figure out how in the world you can sell things to your fans/audience, t…
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#077 - How to Increase Your Social Media Engagement
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In the past we've discussed some of the issues with certain hashtags, how social media companies have the power to shadowban, and how you can increase your social media reach. With those things in mind, we can go an extra step and talk about how to actually increase your engagement. You know how to do hashtag research, you know how to reach your au…
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#076 - How Habits Are Your Key to Success
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Many of us develop terrible habits over the years that become completely automatic. Whether it's skipping organizational sessions, eating bad, ignoring sound design, or not developing marketing strategies. Continuous poor habits just lead to stagnant growth and ongoing frustration. This is why it's so important to be able to develop systems for cre…
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#075 - Should You Be Submitting to Remix Comps?
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I recently had a healthy debate with a friend over whether or not artists should be submitting to remix comps. He landed on the side that artists shouldn't and they are a waste of time. I pushed back quite hard as I just don't see it that way. Remix comps should be a tool in every producers aresenal. Whether you win or not, should not necessarily b…
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We're back!!! And today we're talking about shadowbanning... If you don't know what being shadowbanned is, well this is your topic on what it is, and how you can avoid it. I detail my story of being shadowbanned and what it looks like. This is a nasty thing so you want to try and avoid it at ALL cost! Head to https://enviousaudio.com/episode74 to c…
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REPLAY - The Surprising Success That Comes From How You Manage Your Money
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This week I'm getting my ass kicked by a cold so we're going with a replay episode! With so many recent episodes focused on marketing, I thought it would be a good idea to bring back episode 24 where my fiancee and I discuss budgeting. If you're looking to nail a budget so you can start affording solid marketing and promo campaigns, then this is th…
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#171: RCRDSHP on The Future of Music Ownership & NFTs
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EDM Foundations → https://edmprod.com/edm-foundationsRCRDSHP is a startup combining music with the NFT space in an exciting way.Their goal is to re-establish the value of music in a digital age where songs can be infinitely streamed, downloaded, and copied with little to no value.At the moment, their platform is invite-only, but they plan to expand…
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#072 - Tackling Social Media Reach: 1 Platform or All?
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Are you sick of feeling like no matter what you do, your social media posts go nowhere? Are your pages just slowly gaining follower with no real reach or growth? Not sure if you should be proactive on every social media site, or just one? If you answered yes to any of those questions, then this will be YOUR episode! We're going to be diving into ho…
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#170: SLUMBERJACK on Transcending Genres & Writing To Movie Scenes
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EDM Foundations → https://edmprod.com/edm-foundationsSLUMBERJACK are an electronic music duo from Perth, Australia. They are known for their percussive and cinematic take on subgenres across the spectrum of bass music.They initially took off around 2013 with the rise of trap music, garnering support from big acts in Australia and beyond.Their new a…
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I get it, grabbing the Splice vocal is usually a sure fire way of using an amazing vocal that is not only already processed, but easy to use within your project. Not only that, but it's WAY cheaper than spending $500+ on an original vocal. That being said, there's a lot of issues with using a Splice vocal that you may not realize is holding you bac…
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#070 - 2021 Wrap Up, What We Learned From The Past Year
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2021 was a wild year with a ton of success and failures, so today we're going to be looking back on what we learned. This episode is all about reviewing some of what I think were the 4 biggest lessons producers could have learned from Electronic Dance Money. From sales funnels with Wyatt Christensen from DAW Nation, to building your high converting…
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#069 - From <1000 Streams to Over 4,000,000 Within 1 Year with Matthew Vultaggio
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The age old question that every EDM producer asks is, "How do I get more streams?" The answer to that question is probably going to surprise you, hell it might overwhelm you, but that's ok because Matthew Vultaggio from Best Friends Club is here to breakdown where your focus should be. In the last yeear Matthew has gone from less than 1,000 spotify…
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#068 - 4 Toxic Mindsets You NEED to Avoid
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Many produers, and creatives in general struggle with toxic mindsets that hold them back from being where they really want to be. So today we're going to discuss what those mindsets are and what you can do to break them. Don't allow yourself to get sucked into a anegative mindset that drains you not just of your health, but all the opportunites tha…
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