Best Elaine Zelby Podcasts (2024)

1
Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu 25:52

3h ago25:52

25:52

“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…

1
Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic 26:54

1h ago26:54

26:54

"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tail…

1
Exploring Influencer Marketing Evolution and AI Trends with Tanya Alain, Upfluence 31:25

1h ago31:25

31:25

"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of …

1
Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting 28:19

1d ago28:19

28:19

"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…

1
How ABM is Redefining B2B Marketing with Vincent DeCastro, ABM Agency 22:43

6d ago22:43

22:43

"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…

1
How AI SDRs Are Transforming Sales Outreach with Alina Karnaukh, AiSDR 24:06

11d ago24:06

24:06

"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…

1
Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific 27:40

15d ago27:40

27:40

“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …

1
The Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso 21:32

15d ago21:32

21:32

“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…

1
New Trends in Go-To-Market Strategies with Manoj Ramnani, SalesIntel 15:53

20d ago15:53

15:53

"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…

1
Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside 30:15

22d ago30:15

30:15

"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…

1
Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse 33:56

27d ago33:56

33:56

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…

1
Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign 25:05

1M ago25:05

25:05

“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…

1
Eoghan McCabe: moving to America to build Intercom into a unicorn + the benefits of naivety, hard work, and rejection. 1:18:38

30d ago1:18:38

1:18:38

Eoghan McCabe is the CEO and co-founder of Intercom This was an incredible talk recorded live during the ODF22 cohort. Thanks again to Intercom for hosting. 10 important ideas (and timestamps) from this conversation: 1/ Innocence and Naivety Can Be a Superpower 7:58 - “There was a phenomenal amount of naivety that allowed people to do things that w…

1
Anything but Boring. Content Strategy with Adam Sockel, Orum 25:21

1M ago25:21

25:21

"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…

1
SEO Success in the Age of AI with Salvatore Surra, Seamless.AI 31:20

1M ago31:20

31:20

“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…

1
Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius 29:47

1M ago29:47

29:47

"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…

1
How Content Fuels Marketing Growth with Carol Howley, Exclaimer 21:00

1M ago21:00

21:00

"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and br…

1
Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData 31:04

2M ago31:04

31:04

"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…

1
Lean Research for Effective Content with Clay Ostrom, Map & Fire 32:22

2M ago32:22

32:22

"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …

1
The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion 23:49

2M ago23:49

23:49

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …

1
How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast 29:42

2M ago29:42

29:42

"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…

1
Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

2M ago24:56

24:56

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

1
How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

2M ago21:39

21:39

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

1
Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

2M ago23:42

23:42

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

1
Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

2M ago14:42

14:42

"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

1
The Future of Privacy in Tech Featuring Luke Mulks, Brave Software 26:08

3M ago26:08

26:08

"If Google is making all their money from advertising, and advertising compromises users privacy, you start to see product decisions where they put the user's privacy at risk, even though the browser is supposed to be the user agent," says Luke Mulks, VP Business Operations at Brave Software In this episode of The Content Cocktail Hour, our guest i…

1
Creative Operations and AI Readiness in B2B Marketing with Tristan Pelligrino, Marketers in Demand 21:39

3M ago21:39

21:39

“AI can summarize a conversation. You can have AI help you on the video editing side to spin out a lot of different pieces. There are a lot of different things that we'll be able to do. But I do believe that one to one conversation will always be a big part of marketing,” says Tristan Pelligrino, Co-founder of Marketers in Demand. In this episode o…

1
The Power of Podcasting featuring Rachel Elsts Downey, Share Your Genius 25:07

3M ago25:07

25:07

"If you launch a podcast with a very specific point of view, and you know who you're putting it in front of, people will listen to it," says Rachel Elsts Downey, Founder and CEO of Share Your Genius In this episode of The Content Cocktail Hour, Rachel Elsts Downey, founder and CEO of Share Your Genius, shares her strategic insights into why every b…

1
Amplifying Your LinkedIn Presence featuring Casey Hill, ActiveCampaign 32:29

3M ago32:29

32:29

"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill, Senior Growth Marketing Manager of ActiveCampaign. In this episode of The Content Cocktail…

1
Secrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule 27:25

3M ago27:25

27:25

"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule. In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With …

1
Event-Led Growth Strategies with Kate Hammitt, Splash 24:21

3M ago24:21

24:21

“A common mistake is getting excited about an event and then questioning its success. This leaves marketers relying on vague anecdotes rather than solid data,” says Kate Hammitt, CMO of Splash In this episode of The Content Cocktail Hour, we’re joined by the CMO of Splash, Kate Hammitt, to share her career journey from being a paralegal at the US G…

1
Driving Success through Data-Backed Content with Dan Morgese, Gong 27:58

3M ago27:58

27:58

"There's no single way to create content. If you're building a category, use the same terminology as your customers and prospects. Create provocative thought leadership, explaining why this perspective matters. Ensure you're addressing unasked questions." says Dan Morgese, Director of Content Strategy and Research at Gong. Welcome back to another e…

1
Empowering Women in Sales with Alexine Mudawar, Women in Sales 24:13

3M ago24:13

24:13

"I owe it to my community and the sales industry to gather data on women's compensation and promotion in sales. There's a lack of comprehensive surveys and sufficient input on these issues," says Alexine Mudawar of Women in Sales. In this episode of The Content Cocktail Hour, we’re joined by CEO of Women in Sales, Alexine Mudawar. Women in Sales is…

1
Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs 22:51

3M ago22:51

22:51

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs. In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan La…

1
The Unity Between AI, Marketing, and Customer Success with Elizabeth Irvine, MarketMuse 26:31

4M ago26:31

26:31

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth Irvine In this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer …

1
The Power of People-First Go-to-Market Strategies with Mark Kilens and Nick Bennett, TACK 29:24

4M ago29:24

29:24

"But that's a beautiful thing around a people-first approach. You build things with other people in a very public way, and that helps you do your marketing and sales in a more efficient way," says Mark Kilens from TACK. In this episode of The Content Cocktail Hour, we are joined by special guests Nick Bennett and Mark Kilens from TACK. Nick and Mar…

1
Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat 22:11

4M ago22:11

22:11

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat. In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simpl…

1
Embrace Weirdness in Branding with David Kavanagh 29:07

4M ago29:07

29:07

"One of the most interesting and fun aspects we're focusing on is the word 'fun' itself. The idea that B2B brands can and should be more playful and exhibit their personality in their branding to catch consumers’ attention in a more meaningful way,” says David Kavanagh, Chief Marketing Officer at Jebbit. In this episode of The Content Cocktail Hour…

1
Strategies for Genuine Content Marketing with Luke Frazier 28:37

4M ago28:37

28:37

"We often talk about marketing as if we're addressing robots, using playbooks to tenfold our growth, stuck in the early 2000s mindset of click funnels. Too many people are still in that space,” says Luke Frazier, Chief Growth Officer at GOOD Agency. In this episode, we are joined by GOOD Agency’s Luke Frazier to discuss the authenticity of marketin…

1
Strategies for Attribution and Storytelling in Content Marketing with David Ebner 27:55

5M ago27:55

27:55

"So I believe the true purpose of content is twofold: it serves as both an act of philanthropy and a marketing strategy for brands,” says David Ebner, President of Content Workshop. In this episode, we’re joined by the one and only David Ebner, President of Content Workshop, to dive into the art and science of content marketing, covering everything…

1
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush 25:05

5M ago25:05

25:05

“People are realizing now, with the higher level of scrutiny that they're facing, that they really have to be able to show the impact of what they're working on. And it's not just for the sake of reporting and saying it, but also because they all want to have an impact,” says Pranav Piyush, Co-Founder and CEO of Paramark. In this episode, Jonathan …

1
How Mindset, Not Skill, Determines Your Sales Outcomes with Bill Caskey 28:12

5M ago28:12

28:12

"Salespeople know a lot, and yet that knowledge gets impacted. It just sits dormant inside us. But if you're in sales today, you have stories, you have assets that are underused. Start using your damn assets." In this episode, we’re joined by Bill Caskey, President of Caskey Achievement Strategies, to stir the pot by challenging conventional sales …

1
A Playbook for the New Era of ABM with Kelly Hopping 24:37

5M ago24:37

24:37

"Content without consumption is just a massive waste. And I feel like often we build these big, robust content strategies and a big list of all these pieces of content we need to create, and we don’t optimize it to get consumed." In this episode, we’re joined by Demandbase’s CMO, Kelly Hopping to discuss the new era of ABM and the key ingredients t…

1
The Power of Embracing Out-of-Home Advertising with Greg Wise 26:08

6M ago26:08

26:08

"Over the past decade, marketing has become more of a finance position and less of a creative position. A lot of marketers, today, forget how to be creative,” says Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.AI. In this episode, we’re raising our glasses with OneScreen.AI’s Greg Wise on The Content Cocktail Hour for a discussion o…

1
Practical Steps to Improve Content Operations featuring Angus Edwardson 26:03

7M ago26:03

26:03

"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.” These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder. In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the im…

1
Welcome to The Content Cocktail Hour 1:31

7M ago1:31

1:31

What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.…

1
#MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign 32:18

9M ago32:18

32:18

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient markete…

1
Why B2B Companies Should Consider and Measure OOH Advertising 21:44

9M ago21:44

21:44

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Prioriti…

1
Deep Dive: Find the right co-founder and idea with Mo El Mahallawy, CTO and co-founder of Shepherd 53:38

9M ago53:38

53:38

Today we’re chatting with Mo El Mahallawy, CTO and co-founder of Shepherd. Shepherd is all in one commercial insurance platform focused on high hazard industries. The company is on an absolute tear and this month they announced a $13.5M series A. Mo and I decided to sit down and record a conversation because the journey of Shepherd will resonate wi…

1
Deep Dive: Shutting down a startup, doing right by your team, and founder identity with Stevie Cline (VC at Vol. 1 Ventures) 55:16

9M ago55:16

55:16

Today’s conversation is rare but vital — we spend much of our time talking about the challenges around shutting down companies. While I spend most of my time writing about how to build towards success, the stark reality is that most companies fail. Shutting down your company is incredibly painful but it’s particularly lonely — you often feel like y…

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Elaine Zelby Podcasts

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