TIG Talks are taped in front of a live virtual audience featuring your questions raw and unfiltered. Bringing together the Natural Product industry’s founders, experts, buyers, and legends, we discuss how to build Tardigrades, not Unicorns, nimble, capital-efficient, resilient brands that scale.
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Finding Key Talent: Hiring Practices To Implement Today With Mark Sandler
46:45
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Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to find…
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Business Funding Fit: Finding The Right Capital For Your Startup's Success With Keith Harrington
43:48
43:48
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43:48
Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models,…
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Entrepreneurship In An Era Of Rapid Change With Merril Gilbert
48:07
48:07
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48:07
Entrepreneurship is groundless because things are always changing. Finding success means learning to stay afloat with what is happening. Join us in this episode as Merril Gilbert from Trace Trust shares how to thrive in an era where change is the only constant. She discusses the changes in entrepreneurship, from raising capital to fostering resilie…
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Startup Success: Building A Business That Lasts With Simeon Margolis
47:16
47:16
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To succeed as an entrepreneur, you don't need to chase the illusion of instant success. It is about persistently and resolutely pursuing continuous growth. Today, Simeon Margolis discusses the raw truths, challenges, and triumphs of building a business from the ground up. He debunks myths and misconceptions surrounding startup success, such as “hoc…
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Mastering Innovation And Differentiation In The CPG World With David Mesa - WE GROW CPG
43:52
43:52
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In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. To…
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How To Build Businesses In Costco And Not Destroy It With Jeremy Smith
40:02
40:02
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Should you launch your brand with Costco or not? Bringing us his sales experience with Costco in this episode is Jeremy Smith, the CEO of LaunchPad Group USA, the official home to the entrepreneurs of food brands. Today, Jeremy explores how Costco could build a business owner’s brand or destroy it. He also brings insights into the categories within…
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The Key Ingredients: What Makes A Successful Entrepreneur With Sari Kimbell
41:57
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Entrepreneurship is the food for growth, and it takes a good meal of business to grow. But what are the key ingredients for a profitable business? In this episode, Sari Kimbell, the Author of Key Ingredients: How to Turn Your Passion Product Into A Profitable Business, reveals the secret behind a profitable business, especially when you’re a startu…
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Understanding Generational Differences: Bridging The Gap In The Modern Workplace With Erin-Kate Whitcomb
40:26
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40:26
Embracing generational differences fuels innovation, harbors success, and creates the ultimate dream team. Join us as our special guest, Erin-Kate Whitcomb, author of “Good Work: How Gen X and Millennials are the Dream Team for Doing Good When Collaborating Well,” explores the fascinating interplay between generations in today's workforce and uncov…
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Mindful Your Business: How Awareness And Mindfulness Creates Impact In Business With Arron Mansika
48:18
48:18
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How can you be productive in your business? What is the root cause of your problems keeping you from being productive? Today, Arron Mansika, the Founder of Mindful Your Business, explains how awareness and mindfulness push your business toward success. He explains the value of awareness in strategic adaptability. Arron also shares the benefits of i…
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From Plate To Profit: How To Succeed In The Food Service Business With Edward Zimmerman, The Food Connector
46:18
46:18
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Success in the food service industry lies in building relationships, serving passion on a plate, and crafting tailored marketing that feeds the appetite of operators and chefs. In this episode, Edward Zimmerman, the founder of The Food Connector, discusses how to thrive in the world of food service, and the secrets to success in an ever-evolving ma…
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Revolutionizing The Food System With Richa Gupta
41:25
41:25
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More and more people are seeking brands who can provide them not only with quality products but can also take care of their wellbeing. That is exactly what Richa Gupta is doing through Good Food For Good, where they work hard to transform the food system. Joining Elliot Begoun, she discusses their mission to make it easy for people to eat healthy b…
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Navigating The Costco Of Today: Getting Expert Help To Succeed With Jeremy Smith And Terry Meyer
51:49
51:49
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What separates Costco from traditional grocers? The guests today are the OGs of the industry with much value in their pockets to share with everyone in this episode’s conversation. Jeremy Smith and Terry Meyer provide tips on navigating the Costco of today to generate sales and find an expert to help set the business to success. Jeremy explains how…
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Raising Aligned Capital In These Uncertain Times
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50:14
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Raising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of c…
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The E-Commerce Landscape: Using Your Brand As An Agent Of Change With Betsy McGinn
48:59
48:59
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Entrepreneurship is a journey that takes a village. Success comes from being surrounded by people who can unlock your brand's potential and help you navigate the choppy waters of change. In this episode, we have Betsy McGinn, an e-commerce and Amazon expert and a longtime participant in the Hirschberg Entrepreneurship Institute. Betty talks about h…
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Finding Your Brand Impact By Telling Your Story With Casey Harshman
48:40
48:40
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48:40
As an emerging business, your branding and messaging are some of the essential pieces you must pay attention to. How do you create a strong brand impact that addresses the needs of your target audience? In this episode, Casey Harshman, the Owner and Director of Frooishen, joins Elliot Begoun to discuss how telling your unique story can help establi…
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Leveraging Amazon Data To Sell Online And Grow Your Business With Andy Thompson
48:38
48:38
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48:38
If you’re a seller online, then you may have dabbled or even considered going to Amazon. Rightly so since it has become a ripe ground for a lot of entrepreneurs. With the space becoming more and more crowded, how then can you navigate and stand out? In this episode, Elliot Begoun invites Andy Thompson, the Head of Customer Success at MixShift, to s…
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RangeMe: Discover, Connect, And Grow Your Business With Vir Satyan
49:17
49:17
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Are you a small business? Is your business struggling to be discovered, make connections and grow? In this episode, Elliot Begoun welcomes Vir Satyan, the SVP of Supplier Sucess at RangeMe, shares how RangeMe helps level the playing field to be discovered, get connections, and eventually grow. He shares how you can set up your profile for customers…
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As a founder or entrepreneur, learning how to pitch is key to building your business. But people still make a lot of common mistakes when it comes to the pitch. If you are currently raising capital, you need to listen to this episode. Join Elliot Begoun as he talks to the Founder of Power to Pitch, Kat Weaver. Learn all the tips and tricks Kat teac…
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Practicing Self-Care Every Single Day With Grace Ventura
50:08
50:08
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If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to c…
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The Evolution Of The Brand And The Journey Of The Dynamic Duo Of Square Baby, Katie Thomson And Kendall Glynn
49:18
49:18
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Building a business that solves a problem for a lot of people is commendable, but truly bringing it to commercial success is a whole another ‘nother ballpark. Today’s guests sought out to help parents give their babies the nutrition they need to be healthy. This is the impetus behind Square Baby. In this episode, this dynamic co-founder duo joins E…
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Finding The Best Way To Fund And Grow Your Business With Chuck Cotter
50:36
50:36
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Welcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it’s to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you’re in, and the audience you’re targeting. Do y…
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Mother Kombucha's Story: How Investing In Your Dream Can Change Your Life With Tonya Donati
48:59
48:59
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How brave are you to start realizing your dream? In this episode, Elliot Begoun is joined by Tonya Donati who shares how persistently chasing her dreams gave birth to the brewing company Mother Kombucha. She talks about how it slowly reached success, changed the lives of many customers, and opened her eyes to her destiny as an entrepreneur. Full of…
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Breaking Into The Tea Business And Building Community With Plum Deluxe Founder, Andy Hayes
48:13
48:13
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How does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the …
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Behind The Regenerative Process Of Philosopher Foods With Tim Richards
39:56
39:56
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Regenerative farming is a system that should be practiced by more CPG brands. Philosopher Foods is doing just that! With regenerative farming, they are sourcing from regenerative organic certified orchards. The founder, CEO, and Owner, Tim Richards, believes in teaching people about the importance of sprouted food and how it can help you live a hea…
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The Story Of Kokomio: Learning And Dealing With The Bumps In An Entrepreneur’s Journey With Alan Cohen
49:49
49:49
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49:49
The successes of entrepreneurs are easy to see: the whopping big sales, their names on buildings and billboards, and the confident smiles they display when they’re proudly pitching their businesses. But what happens beyond that face of confidence? How do entrepreneurs deal with fear and doubt? Today, Alan Cohen shares his experience as an entrepren…
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Launching Lupii: The Plant-Based Protein With Isabelle Steichen
49:15
49:15
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49:15
Plants and plant-based foods are already in various forms and eaten in various ways due to the widespread knowledge that eating them has an abundance of health benefits. However, there still exists a conflict in human minds in going to a plant-based eating lifestyle because of concern that plants may not have enough nutrients, specifically protein.…
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Resiliency Amidst Fostering Change With Robyn O'Brien Of rePlant Capital
44:54
44:54
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Resilience is an important attribute for anyone, whether they’re diving into the world of entrepreneurship, activism, or both. It is especially important when you tackle new ideas that have the potential to change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital, a financial services firm built to scale climate …
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Joshua Velasquez and Adam Hamilton On Navigating Through Their Plant Based Cheese Business, Nuttin Ordinary
43:42
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Nuttin Ordinary is a 100% plant-based cheese manufacturer in New England. It uses a proprietary probiotic blend and production process to culture its cheese, achieving the taste and consistency its customers know and love. In today’s episode, Joshua Velasquez and Adam Hamilton have the opportunity to share their secret on navigating their business.…
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Helping Mission-Driven Entrepreneurs Find Success With Gary Hirshberg
19:41
19:41
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Commerce is a change agent. As such, we must help and support mission-driven entrepreneurs, especially during difficult times, so they can continue to make an impact for their business and the world. Join Elliot Begoun as he talks to the Co-Founder and Chief Organic Optimist at Stonyfield Organic, Gary Hirshberg, about his mission to help mission-d…
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Pod Foods: Changing The Future Of Distribution With Karl Watson
48:23
48:23
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48:23
Finding the right resources is a critical factor for our business growth. As a small retailer or brand, having the right distributor can help us move forward. In today’s episode, Karl Watson, the Chief Revenue Officer of Pod Foods, sits with Elliot Begoun and talks about how Pod Foods Distribution Platform is dedicated to improving as they grow alo…
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How To Build An Explosive Brand With Margarita Womack Of Mas Panadas
47:23
47:23
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An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas. Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen…
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Snacks On Purpose: Creating Direct Market Access For Those At The Source With Renee Dunn Of Amazi Foods
50:43
50:43
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50:43
In entrepreneurship, there is still a disconnect when it comes to accessing local markets and communities. Our guest in this episode is connecting it all by creating snacks on purpose. Renee Dunn, the founder and CEO of Amazi Foods, works directly with farmers and small businesses in Uganda to make their products by building a vertically integrated…
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Donna Katz’s Journey In Solo Entrepreneurship As The Founder of G's Dry Hard Ginger Beer
47:58
47:58
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Making it in any industry is a feat in itself, but it is significantly more challenging for solo entrepreneurs. Today's guest did just that and more as a woman entering the largely male-dominated space of alcoholic beverages. Donna Katz is the Founder of G's Dry Hard Ginger Beer, an organic, healthier option to the classic brewed drink. In this epi…
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Building A Sustainable Revenue Engine With Danny Walsh Of Peak State Coffee
47:07
47:07
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47:07
Entrepreneurship is a process and a passion. You must genuinely care for your team and the customers you’re serving. Listen to your host Elliot Begoun as he talks with Danny Walsh about building a sustainable revenue engine to make a difference in the world. Danny is the founder of Peak State Coffee. In this episode, he shares valuable insights on …
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How To Maximize The Expo East Experience With Elliot Begoun And WavenDean Fernandes
49:57
49:57
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If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck…
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P.S. Snacks: A Healthier Alternative To Childhood Treats With Nikki Azzara
49:19
49:19
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49:19
Health is wealth. But sometimes, we are tempted to trade that for a moment of indulgence. And having very limited options only gives us an excuse to fall for the junk food that is readily available. But not anymore! Nikki Azzara, Founder and CEO of P.S. Snacks, is here to talk about their plant-based whole foods treats that you can indulge in. She …
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Lil'gourmets: Baby Food With A Purpose With Shibani Baluja
52:05
52:05
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Ever worked for someone or on something that goes against your principles and goals? That was exactly the factor that brought about the creation of 2019 NEXTY’s Best New Natural Kids Product lil'gourmets. In this episode, Founder & CEO Shibani Baluja talks about their mission to not only offer baby food that is safe and nutritious but to influence …
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Planet Rice: Building A Brand For Greater Impact In The Agriculture Business With Erin O’Donnell
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45:45
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45:45
The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to th…
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Wellness In A Shot With Ryan Armistead Of Happy Moose Juice
54:16
54:16
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With all the options that you can find in the market today, strategy is key in getting your product ahead. And what better way to go than being the first? In this episode, Ryan Armistead brings us the story behind the first line of fresh juice and functional wellness shot made with heirloom produce sourced directly from sustainable family farms: Ha…
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Bringing Healthy Food, Diversity And Nostalgia With Clara Paye Of UNiTE Food
48:54
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Clara Paye, the founder of UNiTE Food, wanted to capture the hearts of families with healthy food selections made in kitchens across the globe. To other entrepreneurs wanting to enter the market, specifically on the nutrition kind, it would seem too risky. Clara launched her protein bar brand UNiTE with gusto. Her products like the churros, Mexican…
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The Challenge Of Innovation In Today’s World With Rob Simcic Of Little Beauties
39:30
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How can you sell your product to the marketplace? How is it different from others? Join your host Elliot Begoun as he talks with Rob Simcic about the challenge and satisfaction of doing something innovative and unique for customers. Rob leads the overall direction and supports the Little Beauties team to be the best it can be and produce the world'…
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Growing Your Business Through A Brand-Centric Strategy With Michael Pillon of Famous Soda Co
45:30
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Having an identifiable brand is evidently an effective way to grow a business. A great example of that is Famous Soda Co, a beverage brand offering healthy alternatives to your classic sugary soda drinks. On today’s episode, Elliot Begoun sits down with Founder Michael Pillon to discuss the brand-centric strategy that helped them break into the alr…
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Empowering The TIG Brands Community: TIG Venture Community And The TIG Collectives With Elliot Begoun
16:25
16:25
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16:25
Emerging brands have a lot of potentials, but they often face challenges regarding growth. In this episode, Elliot Begoun, founder of TIG Brands, talks about the two fundamental initiatives that he thinks will help the TIG Brands community – the TIG Venture Community and the TIG Collectives. As an entrepreneur, one of the most important things to d…
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Riffing On The Entrepreneurial Journey With Riff's Founder, Paul Evers
48:34
48:34
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Paul Evers, the founder of Riff, is a natural-born problem solver. He saw a problem with the coffee industry when it came to the wasting of the cascara fruit. Did you know that as much as 70% of it is thrown out? This very sweet and citrusy fruit is being wasted, so Paul found the solution. He created a cold-brew drink that would use that coffee fr…
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The New Age Of Entrepreneurship: Telling Your Story With Jeff Klineman
52:33
52:33
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The path to being an entrepreneur can be challenging. That is why entrepreneurial stories can mean so much, especially to aspiring entrepreneurs out there. Sharing the highs and lows guides and inspires others in their own journeys. Not only that, your story helps you control your cause and vision so that what you're doing has meaning. Your narrati…
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Read The Ingredients: Eating For Health With Bobbi Giudicelli
50:54
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The foods we eat impact our health. We try to eat for better health, but as we age, our relationship with food seems to get more toxic, and we often find ourselves unhappy with our weight and waking up with less energy to face the day. Imagine getting your life back and learning to love eating again. Bobbi Giudicelli, the author and cofounder of Re…
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Breaking Through The Barriers As A Woman In A Startup With Alejandra Santos
47:51
47:51
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Women in startups need to start breaking those barriers limiting them from growing. Society only sees women in one way, but now it's time for women to enter the business. Startup Tandem is your next business partner. Their founder, Alejandra Santos, strives to help entrepreneurs, especially women, reach their financial goals. Join Elliot Begoun as …
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A Healthy And Nutritious Meat For All With Kimberlie Le
48:38
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As an entrepreneur, are you making an impact in the world? Kimberlie Le knew that she wanted to build something that could leave a legacy to the world at a young age. Both her parents are entrepreneurs, and she grew up aiming to change people's lives for the better. In this episode, she shares how everyone can embrace and love delicious, flavorful,…
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How To Attract Investors And Gain Funding For Your Business With Chuck Cotter
48:18
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48:18
Raising funds for your business is difficult, especially for early brands. Here to offer great insight on the matter is Elliot Begoun’s brother from another mother, Chuck Cotter. He again joins us for an insightful episode dedicated to helping business owners. In this episode, the two chat about how you get that first money in fundraising and the w…
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