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Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.
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A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we ...
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about honing in on your homepage. We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your ho…
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Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'! In this episode, you’ll hear: How Zee pursues multiple interests without feeling overwhelmed or overworked Where Ze…
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Welcome to another award winner's episode. In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out to win the awards? What advice and tips can they offer you? What are the challenges they’ve faced? And common mistakes they see their peers making. Today we’re…
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* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about my favourite copywriting formula. PAS (Problem / Agitate / Solve) Other useful formulas: AIDA (Attention/Interest/Desire/Action) ACCA (Awareness/Comprehension/Convi…
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Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and…
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Do you feel like a confident copywriter? Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis. So how do we overcome that? Today I’m chatting with a copywriting coach who specialises in building confidence in yoursel…
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Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’ You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimi…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves. Listen to all tip ep…
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Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating an…
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Ugh, content marketing, it just sounds so, well boring. And content, really? Does it actually generate sales or just contribute to the noise on the interwebs? How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards? Today’s guest specialises in long-form content marketing, helping …
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Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on. With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your m…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about legal. I know it's boring, but it's super, super important. This is one that should be really front of mind, and it's all about getting your legals sorted. Listen t…
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~ Register for my Quarterly Content Planning Workshop ~ I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time. Curious? Let’s div…
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Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022. I’ll be asking: What do they think made them stand out? What advice and tips can they offer you? What are the challenges they’ve faced? And commo…
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~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you. So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk a little bit about how to brand differently by thinking outside the box. Let’s talk about branding. One of the biggest mistakes I see with copywriters is the tendency to brand t…
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Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked …
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* Register for my Membership Open Day here * Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive …
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As a small business owner, the thought of writing your own bio can feel like a daunting task. What to share, what to hold back, first or third person? Cue analysis paralysis. In this episode, we’ll delve into the art of crafting a small biz bio that truly represents you and your business. You’ll get loads of practical tips you can put in place righ…
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Juggling copywriting and having a life is a struggle, right? And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome. Today I want to talk about what it’s really like to be a copywriter. What does the average day look like? What are the ups? And the downs? Let’s get real…
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Nicole Smith is a virtual COO, business operations specialist, procedures & systems designer and ‘ClickUp Queen’ from The Artisans Business Solutions. In 2019, Nicole moved away from a corporate career as chief of staff to support business owners to develop their unique working style and design a business that aligns with the life they want to be l…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want you to stop asking ‘why me’ and start asking ‘why not me?’ In the business world, especially when you’re starting out, it can be oh-so easy to doubt yourself. There are so many other co…
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* Join the membership waitlist here. * Solo business life can be lonely, so one of my favourite ways to create content is in co-writing sessions. It’s especially great for tackling those bits of copy I’ve been putting off for a while (sound familiar?). In this episode, you’ll find out exactly how to get the most out from a co-writing session or arr…
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Us copywriters pride ourselves on being words people. But when it comes to figures, well some of us aren’t so great. And after all my years coaching copywriters, I’ve found it’s not the copywriting side of things that causes businesses to fail, it’s poor money management. Fear about pricing. Poor cash flow management. Awkwardness about invoicing. A…
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Guardian/Observer staff photographer Sarah Lee first watched Dont Look Back whilst perched on a crowded bed in a Camden flat with a struggling rock combo called Coldplay. As she’s now a BAFTA photographer, Sarah checks plenty of other names in this episode, including Idris Elba, Tom Hiddleston, Austin Butler and Cate Blanchett. On celebrity photogr…
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Viren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team cultur…
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Batton down the hatches I know that many copywriters feel under attack at the moment. The cost of living crisis is biting hard, and it’s getting harder to find and convert clients. ChatGPT seems to be threatening our very existence. And as the bank balance dwindles, as the confidence ebbs, it can cause us deep thinkers to spiral into negative thoug…
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** Join the membership waitlist here. ** As a small business owner, it’s hard to make your own content a priority. Time constraints, confidence and perfectionism can all get it the way - but there’s an opportunity cost. If you’re not creating and sharing content regularly, you’re not communicating with your audience - to build know, like and trust.…
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Rebecca Slaman, writer and social media guru, is a fan of Bob Dylan’s “perfect random meme humour.” Twitter? “Girls lust after him! But I’ve seen some pretty egregious stuff. Old people don’t understand the platform.” Dylan’s 1987 film Hearts of Fire? “He cannot act. How can he not act? He’s been acting his whole life. So bad - but so entertaining!…
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VIP days are a relatively new thing in the copywriting world. Back in the old days there was no such thing, I’m pretty much sure of it. But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon. And I get it, they’re a great way to overcome the eternal problem of projects dragging on for…
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Morgan Cataldo dedicates her professional life to developing and advocating for participatory practice and peer education as essential levers for creating true, lasting, powershifting systemic change in services for historically excluded communities. In her independent consultancy practice, morgan&co, Morgan advises, coaches and consults with organ…
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LIMITED OFFER: Become a founding member of Not Just About Copy: The Community here. Quite a personal episode for you this week. An update on changes at Emma McMillan Copy HQ, your exclusive invitation to join me for something very special and some of my latest reading and listening recommendations. You might also enjoy: Ep #70 How to know when it’s…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about what to do when the inspiration well has run dry. Your brain is foggy. Writing feels like you’re wading through sludge. The words just aren’t coming. But the deadli…
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Jenn Donovan is a marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best-selling author and podcaster. She is the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the co-…
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I don’t know if it’s something about the colder weather in Melbourne, a growing disenchantment with social media or what but I’ve been finding it harder and harder to carve out time to create content for my business. Perhaps you can relate. Today I’m going to unpack whether taking a content writing break is ever a good idea and what to put in place…
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In the 61st year of her singing career, five-time Grammy nominee Bettye LaVette warns us that our chat will be “straight, no chaser”. And she lives up to that promise. Bettye describes her surprise backstage meeting with Bob Dylan: “He kissed me on the mouth. It was no big deal. I’ve kissed Otis Redding and David Ruffin”. Working with Keith Richard…
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So, you’re a copywriter, but you don’t live in a snazzy suburban area, with cool cafes and agencies aplenty. Instead, you’re 8 hours from the nearest big city. How does being a regional copywriter impact your client list, your rates, and the number of meetings you have to attend? Our guest today is a 10-year Copybeast, with small humans and a big l…
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Remi Audette is a former corporate SEO specialist turned SEO agency owner. Her agency Sunday Best Digital, helps SMEs across Australia grow their online visibility through brand-building SEO. In this episode, Remi explains how SEO can help small business owners build their brand. She unpacks ‘topical authority’, the metrics that matter - and, frank…
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Recently I talked about using FAQ as a secret content weapon. So, today I’m taking my own advice! This is an ask me anything episode prompted by what my audience has been asking me to talk about on the podcast. Listen up because there are some juicy questions ahead… Plus, your chance to win! Leave a podcast review between now and the end of April a…
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Kristy Robinson is a small business coach & consultant, speaker and podcast host. She’s also a lover of podcasts, personality tests and pounding pavements with her dog, Chia. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners wade through the messy middle to create a sustainable business …
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Do you find yourself answering the same things over and over again for your prospects? If so, there’s a chance you’re not maximising the power of the humble frequently asked question (FAQ). Writing FAQ for your business will lead to a better user experience, but that’s just the beginning. In this episode, you’ll find out why you need FAQ (including…
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Like his main man Bob Dylan, comedian Simon Munnery knows a few things about heckles: aside from being arrested in Edinburgh for heckling Arthur Smith, he met his future wife when she heckled him in Australia. When not on the road, Simon joins his local Morris Men in Bedfordshire pubs, serenading fellow drinkers with his version of Blind Willie McT…
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. Today I want to talk to you about confidence and why it’s the maker or breaker of your copywriting business. I'll cover why you should: Be kind to yourself. Realise you're not alone. Set goals for y…
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Sarah Harney is an entrepreneur, creative business consultant and audio producer. She offers coaching, consulting and publishing services that support small business owners to create and build with curiosity, courage and self-kindness. Sarah is your creative director, your action partner and your biggest cheerleader. She is a self-adventure guide, …
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Are you flying by the seat of your pants when it comes to creating content for your business? There is another - better - way. Content pillars are the tool you need in your small biz copy toolkit to make the content writing process infinitely more purposeful and fun. In this episode, I’ll cover what content pillars are, why you need them, how to cr…
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Okay we have a new podcast theme, it’s called AWARD WINNERS, and in these episode I’m talking to winners from the Clever Copywriting school awards. I’ll be asking: What do they think made them the stand out to win the awards. What advice and tips can they offer you? What are challenges they’ve faced? And common mistakes they see their peers making?…
  continue reading
 
Kate Merryweather is a redheaded LinkedIn coach who believes that LinkedIn can transform lives — if you have the right strategy. She creates custom LinkedIn strategies to help her clients effortlessly attract inbound leads. Her focus is on a 0% hustle strategy. Instead, she teaches clients to share content that turns fans into followers and followe…
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Besides having earned the nickname "The Campaign Lady", Mia Fileman is an expert global marketing strategist and the founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smar…
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