show episodes
 
The PsychSessions podcast is co-hosted by Garth Neufeld from Cascadia College and Eric Landrum from Boise State University. We leverage our connections with psychology teachers from all levels (high school, community college, college, university) and individuals from other occupations to have meaningful conversations about what it means to be an educator. Of course, we veer away from the teaching conversation from time to time to hear about origin stories and the personal perspectives of our ...
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From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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show series
 
Akash Asif is the director of operations and strategy for the Centre for Suicide Prevention (CSP) in Calgary, Alberta, Canada. Akash’s journey into suicide prevention work began when he suddenly lost a colleague to suicide. This experience opened his eyes to the number of people in his life experiencing mental health concerns, especially suicidalit…
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Dr. Aaron Rochlen is a Clinical Professor and Chair in the Counseling Psychology Program at the University of Texas at Austin. We discussed Aaron’s journey to psychology and men’s mental health, and I found it interesting that he perceived himself as an average graduate student until he really found his passion. His passion came when he read a pape…
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Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner. Eric Williamson, Chief Marketing Officer, CallMiner As CallMiner’s Chief Marketing Officer, Eric oversees all …
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In this episode Loretta delivers her Society for the Teaching of Psychology 2024 presidential address at the American Psychological Association meeting in Seattle, WA. She delves into the impostor phenomenon, exploring its definition, origins, and impact on individuals, particularly women and marginalized groups. She debunks the common misconceptio…
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Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B. Resources The Breaking B2B website: https://www.breakingb2b.com The B2B Agility podcast website: https…
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In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of…
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In this episode Garth interviewed Joshua Woods from Grandview University in Des Moines, IA. Josh shares his journey from being a struggling student with a rocky academic start to becoming a passionate educator and researcher. They discuss the creation and success of the Intro Psych Coast to Coast conference, which was born out of the pandemic. They…
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In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of fact…
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In this episode Garth interviews Paula Hylton from the Cannon School in Concord, North Carolina. Paula discusses her journey and experiences as a high school psychology teacher. She shares insights into the unique aspects of teaching at an independent school, her creative teaching methods, and activities such as the first-day memory icebreaker and …
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In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but…
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In this episode Garth interviews June Gruber from the University of Colorado Boulder. They discuss various aspects of her research focus, which intersects clinical psychology and positive emotions. June shares insights into her Positive Emotion and Psychopathology (PEP) lab, where she explores how positive emotions manifest in psychological disorde…
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In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign. Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most tr…
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In this episode Garth interviews Carol Tavris, an independent scholar from Los Angeles, CA. Carol recounts her eclectic career, highlighting her transition from academia to writing. She discusses the importance of accurately communicating psychological science to the public, emphasizing empirical evidence while criticizing the tendency of some popu…
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In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, …
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Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …
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In this episode of AskPsychSessions, Marianne answers a listener question about teaching your expertise to those from other specialties. Her guests are Dr. Andrew Butler from Washington University in St. Louis and Dr. Kristoffer Romero from the University of Windsor. The conversation covers content selection, assessment options, and skill developme…
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Well, the contiguous United States and D.C. Bonus: Take the short form of the NEO and get matched with the state you vibe with. OR use this in class for five one-way ANOVA examples. Blog Post: https://notawfulandboring.blogspot.com/2016/07/wilsons-americas-mood-map-interactive.html Original Article: https://www.apa.org/pubs/journals/releases/psp-a0…
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Welcome to the 200th episode of the flagship podcast series PsychSessions: Conversations About Teaching N' Stuff. In this episode, Garth and special guest host Chris Cardone interview Elliot Aronson from the University of Santa Cruz in Santa Cruz, CA. The trio explores Aronson's significant contributions, including the Festinger and Carlsmith exper…
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To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a cus…
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Statistical modeling determined that, someday, a human will be born who can consume 83 hot dogs in 10 minutes. In the mean time, use this data from hot dog eating contests to discuss scales of measurement, create data visualizations, and calculating measures of central tendancy. Original Article: https://royalsocietypublishing.org/doi/10.1098/rsbl.…
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We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artifici…
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Here at PsychSessions we are saddened to hear of Jerry Rudmann's recent death -- we mourn this tremendous loss, and our hearts go out to his family and his extensive network of friends. In his honor, we are rebroadcasting his initial PsychSessions interview, which was released as Episode 155 on October 11, 2022.…
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Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo. Resources Webeo website: https://www.webeo.com/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and update…
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Explicit lessons: You can use AI to evaluate Instagram photos and determine the smiliest universities. Run an ANOVA to determine who has the happiest universities: US, UK, or Austraila. Discuss cultural differences in what we share online. Implicit knowlege: Anything you share on IG is free game for the data scrapers! Blog Post: https://notawfuland…
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Maybe beer snobs just like to get buzzed? An argument can be made from this data, which lets you think about data scrapping and big, big data sets. Blog Post: https://notawfulandboring.blogspot.com/2015/05/scott-janishs-relationship-of-abv-to.html Data Source: https://scottjanish.com/relationship-of-abv-to-beer-scores/…
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In this episode Garth hosts a conversation with Barney Beins (Ithaca College), Sue Frantz (Highline College), and Ken Keith (University of San Diego). These renowned teachers of psychology delve into the importance of incorporating the history of psychology into education, emphasizing the need to preserve diverse narratives and engage students thro…
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Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managi…
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Students love customizable data sets suited to their tastes. Use the Exportify website to generate spreadsheets based on Spotify playlists. These playlists are perfect for ANOVA, correlation, and discussions of operationalization. Blog post: https://notawfulandboring.blogspot.com/2023/11/generate-highly-personalized-music-data.html, Exportify websi…
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This data is scary. Not because of missing data points and median splits but because it is about horror movies and how they affect participant pulses! Use this data set to discuss operationalization, scales of measurement, correlation, t-tests, and more. Links: Blog Post: https://notawfulandboring.blogspot.com/2024/04/using-pulse-rates-to-determine…
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In this episode Eric interviews Jon Westfall from Delta State University in Cleveland, MS. This conversation delves into Jon's transformation from a tech enthusiast to a psychology professor at Delta State University, highlighting the vital role of education in addressing societal challenges. The discussion explores the intersections between psycho…
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Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co…
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New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’r…
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In this episode Garth interviews Kody Manke-Miller from Carnegie Mellon University in Pittsburgh, PA. This conversation delves into the transformative power of mentorship in academia through two personal accounts. It highlights the pivotal role mentors play in setting high standards while providing warm support, aiding individuals like Kody in tran…
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In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…
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In this episode Eric interviews Jane Halonen from the University of West Florida in Pensacola, FL. We specifically sat down for this interview to discuss Jane's specialized leadership skills, especially when leading national efforts with many moving parts. We discuss her leadership skills and opportunities, and Bill McKeachie's memory is infused in…
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The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, an…
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In this episode Eric and special guest host Jane Halonen (University of West Florida) interview Kenn Barron from James Madison University in Harrisonburg, VA. Our thanks to STP for the opportunity to record this interview at the Annual Conference for Teaching in Portland (October 2023). Kenn shares his background growing up in Delaware and the educ…
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Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Res…
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In this episode: We welcome one of our all-time favorite guests, Sue Frantz, to the podcast. Sue talks about her new role as Associate Director of the Society for the Teaching of Psychology (STP). We also get a chance to discuss some of Sue's many contributions to psychology, including multiple blogs, conference presentations, and her published boo…
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In this episode: It's all about transitions, whether it's the transition to department chair or back again, the transitions with promotions in academia, sabbatical transitions, thoughts about retirement, and even the transition to leave academia for a different workplace. It's about flexibility and accepting gains and losses in any type of substant…
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In this episode: We have the delightful opportunity to interview two international doctoral students, Moonkyung Min who is from South Korea, and Elvine Andjembe Etogho who is from Gabon in Central Africa. Our conversation touches on language challenges, living outside one's home country, plans for after graduate school, and much more. We engage in …
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New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for custom…
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In this episode Eric interviewed six individuals from the American Psychological Association's Guidelines 3.0 Task Force, including Jane Halonen (Chair), University of West Florida, Dave Kreiner, University of Central Missouri, Karen Naufel, Georgia Southern University, Garth Neufeld, Cascadia College, Susan Nolan, Seton Hall University, and Aaron …
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In this episode Eric interviews Raechel Soicher from the Massachusetts Institute of Technology (MIT) in Cambridge, MA. In 2022, Raechel became the Assistant Director for Research and Evaluation in the Teaching + Learning Lab. Raechel earned her doctorate during the pandemic and started in an instructor position while also contributing to the Center…
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Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility…
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In this Part 2 episode Eric interviews Kristin Whitlock, Director of Assessment for Advanced Placement Psychology at The College Board. Thanks to the Annual Conference on Teaching, this interview was recorded at the ACT 2023 meeting. Kristin shares her "retirement" details from high school teaching after 33 years of service and moves on to new chal…
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