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Sometimes you just want to grab some friends you've been dying to hang out with, pick up a new RPG system and play a few games of it. That's what The Game Garage is! Watch as we clear out the garage of games new and old to create characters and jump right into the game with some of the best performers in tabletop today. Spending more than one or two episodes on these games allows players and audiences alike to explore new systems and new stories in an exciting fast paced format. The Game Gar ...
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The Story of...

The Story of…

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Each week my co-hosts and friends Bill, Joe, Camp, and Mike will join me, Smith, to take you on a journey through some crazy topics. We choose a topic, research it independently, meet back up, and discuss what we've found to tell you...The Story of
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The Conversion Show

Erik Christiansen, CEO & Co-Founder of Justuno

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The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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*Season 3 Finale* Operation Paperclip (aka Project Paperclip) was a program run by the US military to allow high ranking Nazi scientists to work in America after the fall of the Third Reich. None of these scientists (who contributed to slave labor, the holocaust, and human experimentation) were ever brought up on War Crimes charges. In fact, most w…
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This week the guys are joined by a legend in the Long Island Hardcore scene, former front man for Mind over Matter and Day in the Life...George Reynolds. George takes us back to the beginning of the legendary Long Island Hardcore scene of the early 90's and talks about what it was like helping to create such an amazing time in music. If you were a …
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You may think all punk rockers are drug addicts and alcoholics, but did you know there's a punk subculture of abstaining from drugs, alcohol, tobacco, and other poisons? It's called Straight Edge, and it's been around since the 80's. What does it really mean? How restrictive is it? Should I be scared of these people? Join Smith, Joe, and Mike as we…
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In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digit…
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This week the one and only Keb Pound creator and host of the Stupid History Minute joins the guys to tell the story of the Election of 1800. Were early American politics more civil than today? How exactly did Jefferson beat out Adams? Should we get our history from Broadway? Be sure to check out the amazing Unfiltered Studios collaboration as we br…
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For this part 2 episode, we were lucky enough to be joined by filmmaker/documentarian Erik K. Swanson whom we discussed in Part 1's episode. His infamous videos of Walter and Carlos had us all hooked, and he gives amazing insight into his time with these gentlemen, his exploration of the Freedom Tunnel, and what makes NYC different for the homeless…
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Is there an entire city under the streets of NYC? For years people have spoken about the "Mole People", those who have for one reason or another forsaken the top side world for that of the tunnels below. Join the guys and guest host Jay Burke of the "With Jay Burke Show" as we delve into the misunderstood world of the "Mole People"--- Send in a voi…
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What do you know about Judas Iscariot? Yes, THAT Judas... the one who sold out his Lord and savior for 30 pieces of silver, right? Or did he? On this episode we present a different version of history's most infamous snitch, taken from an ancient text referred to as 'The Gospel of Judas.' Join the guys as we delve into religion(s), heresy, acid trip…
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For our 60th episode we're talking about the big one...Bigfoot! DJ from Calling All Beings joins the guys as we discuss all things squatchy. Does the Patterson-Gimlin film still standup after all of these years? Is Bigfoot interdimensional? Where the hell is he? All of this and much more, don't miss this one! --- Send in a voice message: https://po…
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An Unfiltered Studios extravaganza this week folks! The Beeb from "Finding Your Way" drops by (as does another UNF brother) to discuss the crazy story behind why we all know the Mona Lisa. This heist literally put the most famous painting in the world on the map. Was it for national pride, was it for money...was it Pablo Picasso? Tune in to find ou…
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Don't worry, we're not trying to convince you the Earth is flat. Rather, we're exploring this absurd conspiracy theory, it's central tenants, and most importantly WHY this theory exists in the face of such clear and apparent evidence to the contrary. There is a staggering number of people who actually believe the Earth is flat... join us as we go o…
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We’re back with the second half of season 3!!! Have you heard about the exploits of Eli Cohen? How about Robert Hanssen? How did the FBI assassinate one of the most prolific Black Panther leaders? Listen this week to hear about them all as we bring you The Story of...Spies!--- Send in a voice message: https://podcasters.spotify.com/pod/show/thestor…
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A followup episode: last season we brought you The Story Of The Long Island Serial Killer (LISK)... 4 months later suspect Rex Heuermann was arrested in midtown Manhattan, charged with 3 of the murders (and eventually a 4th) tying him to the original 'Gilgo 4'. Have they caught LISK? Listen this week as the guys talk about the suspect, the evidence…
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This week the Smith and Mike have the honor and pleasure of talking with renowned UFO investigator and disclosure warrior Vinnie Adams. We discuss all things UFO/UAP and disclosure. What does disclosure mean? What's holding us back? Are we ready? How close are we really to finding out from world governments that we are indeed not alone. Make sure t…
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This week the one and only history youtuber extraordinaire Mr. Beat @beatmastermatt comes back to visit. We have our very own "Story of...Supreme Court Briefs!" Is a tomato a fruit or a vegetable? How much property do you own...above your house? Is it illegal to be annoying? Can you legally change your age? All of these questions answered and more.…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation t…
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If we are going to travel to or inhabit other planets, we're going to need to figure out how to procreate as a species... Luckily, there's a field of science devoted to that: Astrosexology- the study of sex in space. The TSO boys are joined by good friend Jay Burke as we dive into this "black hole" of a topic. What challenges does having sex in spa…
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Did Eisenhower have a secret meeting with gray aliens...or was he at the dentist? Did disclosure make Jimmy Carter weep unconsolably and break his faith?What were the views of our other Presidents? Were they "into UFO's"?Did H.W. know more than he let on?Join us as we discuss all of this and more as we tell The Story of...UFO's & Presidents!--- Sen…
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This week Joe and Mike take the scientific approach to “The Goldilocks Zone” a term used to describe planets that reside in a zone from their closest star that can still support liquid water. With billions of stars and trillions of planets out there, there’s gotta be life SOMEWHERE, right? Would you travel to go find it? What would that take? Join …
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This week join Smith and special guest Jay Burke as we discuss Florida's controversial social studies curriculum. What effects can this have on students? Why is history being framed the way it is in the sunshine state? What is at stake here?Special thanks to Laura Jane Grace of Against Me! --- Send in a voice message: https://podcasters.spotify.com…
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Happy Holidays from the TSO crew! This week the boys (Smith, Mike & Camp) deconstruct the holiday we all know and love: CHRISTMAS! What is the REAL significance of December 25th? Was Jesus born in January, or even March?! Why do we have Christmas trees? What happened to the debauchery of Christmas? Did you know that Coca-Cola influenced the holiday…
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Electrocution, drugs, sex, and fascism...this one has it all. Join Smith, Camp, and Mike as we dive into the murky and unethical world of mind experimentation. How far would you go when told to hurt another human being, if it was an authority figure dictating what to do? Was the US government giving free LSD trips with the purchase of a hooker? How…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit…
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After bombing a radio tower on the island of Chichijima during WWII, a Navy pilot narrowly escapes capture by the Japanese. However, 8 of his fellow airmen are not so lucky… What happened on Chichijima? And why did it take 60 years for the truth to finally come out? Join Smith, Mike and Joe and learn about the Incident at Chichijima and how it unkn…
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One from the vault folks. We had some honorable mentions from our inventions episode last season. This week Smith, Mike, and Bill explore "Greek Fire" and Sex Robots...what could go wrong? What was "Greek Fire" and do sex robots have "wife mode?...join us and find out!--- Send in a voice message: https://podcasters.spotify.com/pod/show/thestoryof/m…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlo…
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Happy Halloween! This week the guys dive into the dark and scary world of exorcisms and demonic possession. What causes a person to be possessed? How do they get exorcised? Is it real? Is it mental illness? Is it something else entirely? How many exorcisms can one person endure? Definitely one to make you think. Enjoy spooky day. --- Send in a voic…
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Join the guys this week with guest host Brandon from @fdrswheelchair as we discuss the weird origins of some team names. From professional, to college, to even high school level, you’re sure to crack up with some of these. What business do Cardinals and Pirates have playing baseball? What are Cowboys doing on the gridiron? Aren’t “Flames” and Ice H…
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Season 3 starts off with BANG! POW! KABOOM! The guys tell the story of the Seattle's "Rain City Superhero Movement" and the rise and fall of their legendary leader "Phoenix Jones". We explore the personification of the famous quote, "You either die a hero or live long enough to become the villain" and discuss if superheroes would actually be necess…
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Summer is coming to an end, and so is our Summer School session. On our final lesson for the summer, guest host (and honorary member of TSO team) Jay Burke joins Smith and they tackle the myth, the legend, the superstition of.... Ken Daneyko? Just kidding! THE JERSEY DEVIL!!!! (not the hockey team)Where did this legend come from? Is there some weir…
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In this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, ret…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur. Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet t…
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In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana. Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in th…
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Summer school continues bitches! This week Join Smith and Dr. Mike as they discuss the origins of everyone's favorite white upper middle class blonde a**hole...Karen! We don't have a manager...so don't ask to speak to one...enjoy!Twitter: @podcaststoryofIG: @podcaststoryofThreads: @podcaststoryof--- Send in a voice message: https://podcasters.spoti…
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Is she hell bent on revenge or taking part in natures version of a tiktok challenge? White Gladis and her posse have been terrorizing boats around the Iberian peninsula since 2020 with over 200 attacks and 3 ships sunk. Join Smith and Dr. Mike as we dive into the story of White Gladis and the Orcas.--- Send in a voice message: https://podcasters.sp…
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SEASON 2 FINALEThis week Brandon and Dave from the podcast "FDR's Wheelchair" join the guys as we explore the world of cults. Did you know there are entire religious societies built around praying to the "cargo Gods" so that supplies from the US will drop from the sky? What characteristics play into one becoming a member of a cult? How about the pe…
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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, …
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We welcomed our good friends Dex & Chalice from The Satanic Temple (TST) back to talk about their successful (and newsworthy) 2nd Annual SatanCon held in Boston during April 2023. We learn more about the mission of The Satanic Temple, what goes on at SatanCon, and who REALLY causes the problems (*hint, it's NOT our guests and their followers). Bonu…
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In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leve…
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Where do you go to get your food? Where do you put your groceries once you bring them home? How do you stay cool in the summer? And, do you own anything that's not plastic?? The four game changing inventions we look at this week will make you wonder how mankind survived as long as it did without them. Join Smith, Mike, Joe Camp, and our very specia…
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In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts. Rita and Erik talk through: The importance of using data effectively, not just collecting it. Provi…
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Were there human giants that towered over our normal-day heights? 8 feet? 10 feet? 12-16 feet?! Unexplained human skeletons, reports throughout history and including modern day... what's out there? And if it's being kept a secret, why? Evidence found all over the world, not just the US. This one will make you wonder. --- Send in a voice message: ht…
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In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and i…
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We all know about the "Tooth Fairy", but did you know in some countries children throw their teeth on their roofs rather than put them under a pillow? We've all seen soldiers salute...but why? Why do we celebrate Groundhog Day? What would you do if someone carrying a horses skull on a stick knocked on your door at Christmas and tried to rap battle …
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In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes,…
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This week we sit down with historian, Youtuber and history teacher to the internet: Mr. Keith “Hip” Hughes to learn all about famous assassinations and attempts throughout US and World history. We’ve all learned about Lincoln’s assassination at Ford’s theater, but did you know about the plot to assassinate him that was foiled earlier? What are the …
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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers i…
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This week the guys take a look at some of the United States' more controversial declassified documents. Vietnam was a quagmire, everyone knew it, the public, the military, the President...but no one could PROVE it, enter...Daniel Ellsberg and the Pentagon papers. What the hell is an "Atomic Veteran"? And what did they do to earn such a name? Would …
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In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully s…
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In total, 16 bodies (mostly women) have been found on/near the various beaches that make up the coast of Long Island. Was it a string of random murders? Perhaps the work of 1 cunning and mysterious serial killer? Or even more terrifying, perhaps multiple serial killers all using the beach as their personal dumping ground? Join us as we discuss the …
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