show episodes
 
Crickets to Cha-chings is a podcast for handmade entrepreneurs wanting to uplevel their Etsy shops and take their side gig to a full time income. Join us as we talk marketing for your handmade business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
 
How do I turn favorites into sales? How do I get people into my Etsy shop? How do I get found on Etsy? How can I stand out in such a saturated market? And perhaps the biggest question of all-- Can I REALLY earn a full-time income selling on Etsy (oh my heavens, YES YOU CAN!) Welcome to the Simplify Your Sales podcast where your host, Morgan Nield, takes your most pressing Etsy marketing questions and dives deep into the tips, tricks, and step-by-step strategy to get you from where you are no ...
 
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show series
 
In this week's episode, we speak with Emily from ScrubHatsbyEmily! Emily's work as an operating room Nurse inspired her store and after Covid hit, her shop boomed. Learn how she leaned into the trend and grew her business in a time of uncertainty. Check out her shop at: https://www.etsy.com/shop/ScrubhatsbyEmily…
 
One thing that people know about me is that I am *not* about sugar coating things or being wishy washy and un-opinionated....which means that I tend to make statements in a pretty definitive way - do this, don't do that, etc. When I tell you all the best practices or the most strategic way of building your shop, I'm totally teaching you what I'm do…
 
The first half of 2021 has been.....more similar to 2020 than we wish! This episode goes behind the scenes of my monogrammed baby gift Etsy shop to look at what is working, what is NOT working, where I am changing things up for the second half of the year, and what has surprised me about the post COVID sales landscape. Need help getting more traffi…
 
What happens when you have a product that suddenly goes viral? How does it impact your business, and how do you keep that momentum going? Mackenzie Twardus had this experience after a well known speaker tagged her product on Instagram, and her sales blew up. Listen in to hear about what the experience of going viral was like, where she went right a…
 
Kate Ahl is a Pinterest master, and today on the podcast she's sharing her knowledge of how to build your Pinterest account for a product based business, specifically an Etsy shop. We talk through: - Algorithm changes and how that impacts your reach - Video and Story pins and how to work those to your advantage - Changes to the platform and where s…
 
If Morgan could give you only ONE piece of marketing advice, it’s this: Don’t focus on all the things all at once. Don’t try to focus on multiple product lines. Don’t try to focus on multiple social media marketing channels. Don’t try to focus on multiple target customers. In this episode, Morgan will teach you what to focus on and when. Get full s…
 
Today I'm coming at you with some unpopular opinions. These are things that I've observed after 8.5 years of selling on Etsy that I just think are overrated and/or misused about the platform and what people think. We're talking: ODR Halting sales because of an influx of orders Why Etsy isn't "taking" your profits Why OVERSATURATION isn't the reason…
 
Ever feel like you're stuck inside your own head going round and round and round and can't get ANYTHING done? There's actually a legit reason for that--it's because your brain can only think about ONE thing at ONE time. And because of that, your mind is constantly jumping from thought to thought to thought without any real focus--because you're try…
 
Did you know that shoppers don’t need a reason to buy from your shop (it’s not all about patterns + options and quality)—they need a reason to buy from YOU. Because while the item they are going to buy is LOGICAL (ie- they need a new planter for their new plant), the decision to purchase? It’s overwhelmingly EMOTIONAL. How do they feel about your b…
 
Marketing can feel sleazy or sales-y when you’re trying to get people to buy. It’s hard to put ourselves out there and for most of us, it’s really hard to ask people to spend money on us. In this episode, Morgan teaches how to go about marketing your product in a way that feels real and natural to buyers. Get full show notes and more information he…
 
Karen Dibert of The French Dog talks to us today about creating a brand rep program for her Etsy shop. We dive into: 1) How to search for reps, what that looks like for her shop, and how she uses the brand rep search to increase her Instagram reach and exposure 2) What kind of brand rep benefits she offers, how that works for her financially, and w…
 
One of the biggest ways to build a successful business is by doing what things that other people aren't willing to do. That looks different in a digital versus a product based business, and has ebbed and changed over the course of the 8.5 years of my own business, but it is something that has been constant throughout those years of building and gro…
 
Aline Fedorowicz has built a successful Etsy business by broadening her horizons, expanding on her income streams, and still being able (and having time!) to take on the passion projects that she WANTS to make. If you're worried that the market for highly detailed, customized items on Etsy is waning, listen in today to hear how Aline has been able …
 
I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur. Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling lik…
 
Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales. And the best part? She's in a notoriously "saturated" niche of wreaths! If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some se…
 
Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder! In this episode, we'll talk through: 1) How to know if your issue is traffic volume or conversion rate 2) What a d…
 
On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner. We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommend…
 
Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search. She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other w…
 
There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction …
 
Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home. Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a par…
 
Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program. Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her …
 
Today we are going to break down 3 common myths that people tend to believe when it comes to passive income and the mindset shifts that need to take place instead. Overcome these myths and start creating passive income and gaining freedom in your business today! Get full show notes and more information here: www.morgannield.com/blog/episode42…
 
For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following i…
 
Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty ti…
 
We are going back to the basics of passive income with this Throwback episode in order to gear up for season 3 of the Simplify Your Sales podcast because we are going to be focusing more on passive income this season. Check out this throwback episode to learn (or be reminded of) why passive income is so great and how it's the smartest way to increa…
 
We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run prof…
 
Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/c…
 
In this episode, guest, Brittany Bishoff who is a Mastermind Your Marketing student and Mindset coach breaks down the importance of why having a marketing system in place along with a healthy business mindset can take your business to brand new heights.By Morgan Nield
 
The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it relea…
 
In this episode, Morgan gives key advice on how to stay sane during this upcoming Etsy holiday season (or really any busy time for you, for that matter.) After years of selling online, Morgan has learned some great ways to protect her sanity throughout chaotic seasons of her business and is sharing them with you today!…
 
Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a…
 
In this episode we are welcomed by Morgan's good friend and original gangster Mastermind Your Marketing student, Erin Ulko. Erin is one of the long-time student mentors inside Mastermind Your Marketing and also an incredible tech wiz. She is joining us and sharing some of her valuable insight on how she runs her eCommerce business!…
 
Struggling to make sales in your eCommerce shop? Here are 10 of the most common mistakes that Etsy sellers make which prevent their shops from being profitable AND how to fix them! If you'd like to see your revenue increase, be sure to give this episode a listen.By Morgan Nield
 
Here are 3 tips when it comes to running a sale that will ensure it is optimized and going to bring you as much revenue as possible. After dozens of sales promotions over the years, Morgan Nield's episode today is here to help you have a successful sales promotion.By Morgan Nield
 
In this episode, host Morgan Nield, shares the best way to run a sales promotion in your shop that will allow you to price your products for what they are worth all while respecting your current audience. If you need to raise your shop's prices but aren't sure how, this is the episode for you!By Morgan Nield
 
Struggling with product photography in your shop? You are most certainly not alone! Thankfully, photography guru, Kristina Nicole joined us this episode and is here to help everyone step up their product photography game. She breaks down how to get the best photos, recommended apps she loves and as well as lighting tips for consistency and aestheti…
 
As you very well know, nothing in business is free. In this episode, host Morgan Nield, addresses the topic of time vs. money and how to know which to spend in your business...and when. We're also talking about the real-deal COSTS associated with building up a profitable business...and why trying to do it for "free" may actually be costing you a lo…
 
In this episode host, Morgan Nield breaks down how you can run a sales promo if you don’t have an audience to market to. She offers a very effective blitz strategy to quickly build your list of hundreds of new subscribers within a matter of a couple weeks! Once that is in order, you’ll be able to run your most profitable sale yet.…
 
In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop.⁣ ⁣ Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these.⁣ ⁣ I've been hearing these things since I sta…
 
Ready to expand your eCommerce shop beyond Etsy? The amazing Rebecca Inkrote who is a professional web designer since 2010 and soap maker since 2015 joins us today and breaks down which platform she recommends using when creating an eCommerce shop off of Etsy, how to drive traffic to your new site, how to make a shop that actually looks good and wi…
 
Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy. Listen in to hear all her advice about niching down, scaling your sale…
 
I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked aro…
 
Did you know that email marketing is 4x MORE effective at making sales than social media? That's right! In this episode host, Morgan Nield, breaks shares with listeners 5 of the highest-converting strategies out there to grow an email list that are sure to boost your revenue.By Morgan Nield
 
I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results. And the way to do that on Etsy, my friend, is optimizing your SEO. --------- DOWNLOAD THE SEO CHECKLIST Head to laurenkeplinger.com/7steps if you don't have a copy of the checklist…
 
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