show episodes
 
The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profi ...
 
This podcast helps creative entrepreneurs and influencers confidently grow and scale their modern brands -- navigating the business side of content creation, influencer marketing, social media, e-commerce, online courses, in-person events, and digital products. Host Brittany Ratelle, an attorney for creatives, gives you legal resources and behind-the-scene business tricks for your busy life -- minus the leather-bound books and billable rate. Get the information and inspiration you need to mo ...
 
How do I turn favorites into sales? How do I get people into my Etsy shop? How do I get found on Etsy? How can I stand out in such a saturated market? And perhaps the biggest question of all-- Can I REALLY earn a full-time income selling on Etsy (oh my heavens, YES YOU CAN!) Welcome to the Simplify Your Sales podcast where your host, Morgan Nield, takes your most pressing Etsy marketing questions and dives deep into the tips, tricks, and step-by-step strategy to get you from where you are no ...
 
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show series
 
On this episode, I’m sharing 5 reasons to love The Council in 2021 and basically 5 reasons why I really want YOU to join The Council! The Council is our membership experience for handmade business owners. 2021 is our 5th year! I can hardly believe The Council has just turned four years old. In that time, we have worked with hundreds of makers and s…
 
I don’t want anybody to feel bad if they did this, but this is not a good strategy. It’s not wise to do this. This concept can apply to any platform. This is not specific to Etsy. As I said earlier, this is something that came about because of Etsy but many platforms already offer more than ten image spaces. You want to always be mindful of what yo…
 
Do you ever feel like you know how to do a lot of things and how much knowledge you have from your years of random online learning and freebie gathering and yet… still struggle to make progress in your business? I've been there!! (I do not feel nostalgic for it, but because I learned some vital lessons, I will revisit those wayward years today for …
 
It’s no secret that as a business owner you will, at some point, usually multiple points, have unhappy customers. While unhappy customers are less frequent than happy customers or customers we never hear from, either way, customer service is a daily activity in any business. It is true that customer service exists at every turn, but the part of it …
 
The idea of launching a product line usually brings up one of two emotions: YAY or UGH. (Both are entirely valid!) If you feel more UGH than yay, I get you. I, too, dislike using the launch model in my own business. The launch model I am referring to is one you are probably familiar with. It starts with teasing out a new product line for a few week…
 
Today I am diving into the quandary of consistency in business. So elusive! What does “consistency” in business actually look like? What does it mean when we say we want more consistency? And why does it sometimes seem unattainable or frustrating to accomplish that at times? We are ALL always looking for consistency in business, usually, that means…
 
Here at The Merriweather Council, we are VERY pro-Etsy. That is probably pretty obvious by now. However, we are also huge proponents of having your own standalone eCommerce site in addition to Etsy. (We recommend Shopify for building that standalone site!) We wholeheartedly suggest handmade business owners have both! We love Etsy and believe it’s t…
 
If Morgan could give you only ONE piece of marketing advice, it’s this: Don’t focus on all the things all at once. Don’t try to focus on multiple product lines. Don’t try to focus on multiple social media marketing channels. Don’t try to focus on multiple target customers. In this episode, Morgan will teach you what to focus on and when. Get full s…
 
Every year I make an effort to deliver this message regarding the summer sales slump to help you get proactive and manage expectations during this time so you can turn your slump into your most valuable season. This is about using summer wisely to avoid a lack of focus and preparing for a successful holiday season! My hope is to make this summer sa…
 
I don’t work for an algorithm. I understand that every platform has best practices and things it’s good to be aware of. I’m okay with basic rules and guidelines, but I’m not okay with being told I shouldn’t even bother unless what I want to do will make an invisible robot happy. That is so discouraging and toxic. I don’t have any issues with the ex…
 
Ever feel like you're stuck inside your own head going round and round and round and can't get ANYTHING done? There's actually a legit reason for that--it's because your brain can only think about ONE thing at ONE time. And because of that, your mind is constantly jumping from thought to thought to thought without any real focus--because you're try…
 
At one point or another, I believe all makers will receive a message requesting information related to HOW they make their products and with what materials exactly. I know this is a moderately controversial topic in the maker space, and as always I want to remind you that we do not have to agree on this at all. Everyone gets to choose how they run …
 
Did you know that shoppers don’t need a reason to buy from your shop (it’s not all about patterns + options and quality)—they need a reason to buy from YOU. Because while the item they are going to buy is LOGICAL (ie- they need a new planter for their new plant), the decision to purchase? It’s overwhelmingly EMOTIONAL. How do they feel about your b…
 
Marketing can feel sleazy or sales-y when you’re trying to get people to buy. It’s hard to put ourselves out there and for most of us, it’s really hard to ask people to spend money on us. In this episode, Morgan teaches how to go about marketing your product in a way that feels real and natural to buyers. Get full show notes and more information he…
 
The ever-popular topic of Etsy SEO is on the docket for today, so let’s chat! What is Etsy SEO? Of course, when we say Etsy SEO, that means Search Engine Optimization specific to Etsy’s native search engine. Etsy SEO is a common focal point for Etsy sellers, maybe even to a fault. What I really wanted to highlight in today’s episode is the reality …
 
If this is your first time joining us for an episode of The Merriweather Council Podcast, well, you’re diving into the deep end today. I’m okay with it if you are!! ⚠️ Just a fair warning: this is one of my soapbox topics, and I get so fired up about this! Today I am doing an extended rating of the coupon types makers in business tend to offer. I d…
 
✨ If your product went viral tomorrow, would you be ready? Small business owners are so lucky to have an abundance of tools at our disposal for creating and sharing content right now, such as Youtube, Instagram, and TikTok. I know that can be overwhelming at times, but it is a good thing overall. There are so many ways to create content and places …
 
Pricing handmade products is so challenging, but this is a critical topic (obviously.) Today I’m recapping some of my top pricing reminders for handmade business owners because I know the struggle is very real, and I need to hear these things more than once, too! If you are a long-time listener of The Merriweather Council Podcast, you have probably…
 
⚠️TOUGH LOVE ALERT ⚠️ I’ve posted about this on Instagram before, and it always seems to ignite a little fire. No one cares about your Etsy sales number besides you. Etsy is not a perfect platform, but it is a damn good one. We believe it is the best marketplace handmade business owners have right now. ⁣ Sellers (and some buyers) often gripe about …
 
What problems do non-essential, luxury, handmade products solve? Great question, maker! Oh, you’re only asking because it showed up on some ideal customer avatar worksheet? There’s a reason you keep bumping into this question. It can be hard to answer. You might think of other issues people regularly seem to seek to fix like weight loss or better h…
 
I’m excited to dig into the big sometimes-scary topic of investing in your business today. For the past ten (nearly 11) years, I have been operating and making financial decisions about my businesses. I have spent about half that time working with small business owners full time, so I am very familiar with all the hesitations and concerns of making…
 
Season 8 of The Merriweather Council Podcast has landed! I cannot believe this is the start of our 8th podcast season!! If this is your first time listening to The Merriweather Council Podcast, welcome! The Merriweather Council is a female-owned and operated small business that provides support resources for makers in business. Our mission is to le…
 
Do you have a business built to last? Guest Michelle Gifford, business coach and content strategist shares what is working to move the needle on content marketing and how you shouldn't be putting all of your eggs in the Instagram basket. Learn about Reeles, email marketing, Pinterest, pretty and functional websites, and how everything should fit to…
 
Ep. 64: Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural Tune into this podcast interview with Heidi Luerra, master creative consultant and event planner. For more than 20 years, Heidi has worked with artists of all creative genres. Starting her own clothing line at a young age, …
 
Today we are going to break down 3 common myths that people tend to believe when it comes to passive income and the mindset shifts that need to take place instead. Overcome these myths and start creating passive income and gaining freedom in your business today! Get full show notes and more information here: www.morgannield.com/blog/episode42…
 
We are going back to the basics of passive income with this Throwback episode in order to gear up for season 3 of the Simplify Your Sales podcast because we are going to be focusing more on passive income this season. Check out this throwback episode to learn (or be reminded of) why passive income is so great and how it's the smartest way to increa…
 
Learn from serial entrepreneur Sharon McMahon, who started out her adult life as a government teacher, before leaving to pursue her side hustle full time. After she built a seven-figure business and sold it, she became one of her region's most successful photographers and has gone on to coach entrepreneurs via her coaching program, Masters Level Co…
 
We’ve made it to the end of another season of the merriweather council podcast! It is always bittersweet for me to end a season but I truly hope you enjoyed this one as much as I enjoyed making it! To end this unexpected year, I thought it would be fitting to look ahead. Has a new year EVER been more anticipated?! (Probaby, but I’m not old enough t…
 
Today, I want to explain myself. I want to tell you why I've been holding out on you. We have shared a lot of information with you since 2015, when we started focusing on the education side of the business. I've shared A LOT. Over 120 podcast episodes, countless Instagram posts, videos, and other pieces of content… I've shared a lot! There is one t…
 
This is an essential message to the person who steers the ship in your small business: you. The C.E.O. C.E.O. Y-O-U. We get lots of emails and messages here at MWHQ from small business owners looking for advice, guidance, and support. We have noticed that many are not in the correct place, mindset-wise, to really receive and make use of even the be…
 
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