Best Fabian Link Podcasts (2024)

1
Alex Center links package design to fashion 56:18

2M ago56:18

56:18

Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…

1
Designing Brand Identity book launch at Noise 13 42:54

2M ago42:54

42:54

This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Br…

1
The Brand Names Report: A walkthrough and summary 27:24

3M ago27:24

27:24

Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These p…

1
Fabian Geyrhalter builds and launches successful brands 56:45

4M ago56:45

56:45

Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purp…

1
Rob Goodman uses content to drive business outcomes 46:18

6M ago46:18

46:18

Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content strategies, and comprehensive content calendars for these companies and other clients, helping brands transform into publishers built for…

1
Season four wrap-up: How brands (and branding professionals) can do good 39:30

3y ago39:30

39:30

It's the summer of 2021—one year since the murder of George Floyd. And if you’re wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for season four of How Brands Are Built. But in the wake of George Floyd’s murder and protests around the world, my plan changed a bit. 2…

1
Diego Segura goes through the doors that open 48:56

3+ y ago48:56

48:56

Diego Segura is a design apprentice at Collins, an independent strategy and brand experience design company with offices in New York City and San Francisco. In this episode, Diego describes how he discovered graphic design, his decision to drop out of high school, and what it's like being an apprentice at a prestigious branding and design company. …

1
Alina Wheeler has a doppelgänger named Blake Deutsch 47:34

3+ y ago47:34

47:34

Today’s guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book is seeing it on a desk when I arrived to my first day on the job at Labbrand, where I worked in Shanghai. I already knew the book, but seeing it in u…

1
Nirm Shanbhag sees brand architecture from the consumer's perspective 53:45

3+ y ago53:45

53:45

Nirm Shanbhag is the Chief Strategy Officer of Sid Lee USA, an international creative company. He’s also my old boss. Back in 2012, he was running the San Francisco office of Interbrand, and he hired me as Director of Verbal Identity. Before Interbrand, Nirm earned his MBA from London Business School and worked in advertising, at firms like Mullen …

1
Emily Heyward builds brands that inspire obsession 40:46

4y ago40:46

40:46

Emily Heyward is co-founder and and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Red Antler is the branding firm behind brands like Casper, Allbirds, Keeps, and Burrow. They also work with established brands like American Express, HBO, Google, and Gap. Emily was named among the Most Important Entrepren…

1
Armin Vit has a little grid in his mind 57:17

4y ago57:17

57:17

Today’s guest is Armin Vit, co-founder of UnderConsideration, a graphic design firm, and editor and writer for Brand New, the leading site for reviews of corporate and brand identity design work. Born and raised in Mexico City, Armin—along with his wife and partner, Bryony Gomez-Palacio—have created multiple other design blogs, co-authored books, a…

1
Sunny Bonnell reframes your vices as virtues 51:39

4y ago51:39

51:39

On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book s…

1
Dava Guthmiller makes the invisible visible 44:25

4y ago44:25

44:25

In this episode, I'm talking to Dava Guthmiller, founder and Chief Creative Officer at Noise 13, a brand strategy and design agency based in San Francisco. She's also cofounder of In/Visible Talks, and annual conference that celebrates the art of design and creativity, and In/Visible Project, which includes a collection of other events that bring p…

1
Dr. Jason Chambers explains the origins of racist brands 51:47

4y ago51:47

51:47

Season four has arrived, and my first guest is Dr. Jason Chambers of the University of Illinois. The theme for this season will be a bit looser than past seasons, but I'm hoping to get perspectives on the social impact of brands and branding. In other words, are brands a good thing for society, overall? In light of what's happened in 2020-the pande…

1
Special episode: Rob on IG Live with Ilya of Studeo 58:36

4y ago58:36

58:36

On June 11, 2020, Rob (creator and host of How Brands Are Built) joined Ilya Lobanov of Studeo on Instagram Live for a chat about brand strategy and naming. Ilya is an Australia-based designer and strategist who teaches multiple branding classes (available on his site and Skillshare). Given Ilya's design background and Rob's naming experience, the …

1
Special episode: Rob on the JUST Branding Podcast 57:28

4y ago57:28

57:28

Rob joins Jacob Cass of JUST Creative and Matt Davies on their new podcast, JUST Branding. We explored best practices for naming, positioning statements, and conducting discovery for brand strategy through the lenses of the company, client, and consumer. Rob shared actionable tips and real-world examples that will help you build a better brand.…

1
Mini episode: David Aaker on game-changing subcategories 20:08

4+ y ago20:08

20:08

Today's episode features a rare repeat guest: none other than David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Vice-Chair at Prophet, a global marketing and branding consultancy, and prolific author of books and articles about branding. Last time David was on the podcast, we talked about two of his books, Aaker on Brandi…

1
Mini episode: Brands reacting to COVID-19 20:33

4+ y ago20:33

20:33

Generally, I try to make the How Brands Are Built podcast evergreen. I want listeners to be able to go back any old episode and find that the conversation—whether it’s with a namer, a strategist, an author, or some other branding professional—is still relevant. But this episode is different. It’s April, 2020, and we’re in the midst of the COVID-19 …

1
Mini episode: Brad Flowers and The Naming Book 23:22

4+ y ago23:22

23:22

For the second mini episode of the podcast, I’m talking to Brad Flowers, founding partner of Bullhorn, a marketing company in Lexington, Kentucky. Brad is also the author of a new book entitled, The Naming Book: 5 steps to creating brand and product names that sell. Regular listeners know that naming is an area of focus for me, so when I heard abou…

1
Mini episode: Career advice 13:12

4+ y ago13:12

13:12

This is the first of several "mini episodes" of How Brands Are Built. Hopefully, you saw this mentioned on social media or in the newsletter: between now and the next season (TBA), I'll release a few short episodes on a range of topics—no consistent through-line, just some interesting, snack-sized branding content. I reached out on Instagram, Twitt…

1
Season three wrap-up: How to build a brand experience 22:58

4+ y ago22:58

22:58

Season three of the podcast featured my most wide-ranging conversations yet. I talked to guests about topics such as naming, social influence, and fusing brand and culture. Like last season, I talked to a mix of popular authors and speakers, like Jeremy Miller and Denise Lee Yohn, as well as some people I've worked with closely at agencies like Int…

1
Denise Lee Yohn fuses brand, business, and culture 42:51

4+ y ago42:51

42:51

My final guest for season three of the podcast is Denise Lee Yohn, author of the bestseller, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. She's also an in-demand keynote speaker, and has appeared on CNBC, Fox Business, NPR, and in the Wall Street Journal discussing business and branding issues. Den…

1
Myra El-Bayoumi doesn't mind blowing up the process 30:03

4+ y ago30:03

30:03

My guest on today's episode is Myra El-Bayoumi, Strategy Director at Character, a branding and design studio with offices in New York and San Francisco. Before Character, Myra held senior strategy positions at Landor, Siegel+Gale, and Interbrand (which is where I met her). Myra also holds an MBA from the University of Toronto Rotman School of Manag…

1
Alan Brew sees corporate narrative as the evolution of positioning 25:14

5y ago25:14

25:14

Alan Brew has been in branding since 1985. In this, episode he takes us back to that year to explain how he got into the industry and what he's seen change since then. Along the way, he's worked with clients like Chevron, Elsevier, Tech Data, Royal Bank of Canada, Delta Airlines, and Huawei, as well as a number of startups and small-to-medium busin…

1
Ana Andjelic helps brands design for social influence 35:37

5y ago35:37

35:37

Ana Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Rebecca Minkoff and SVP, Global Strategy Director at Havas LuxHub. Past agency experience includes time at Droga5, HUGE, The Barbarian Group, and Razorfish. Ana also has a PhD in sociology an…

Podcasts Worth a Listen

Fabian Link Podcasts

Podcasts Worth a Listen

1
It's Pronounced Jordan

It's Pronounced Jordan

1
How Brands Are Built

How Brands Are Built

1
Alex Center links package design to fashion 56:18

1
Designing Brand Identity book launch at Noise 13 42:54

1
The Brand Names Report: A walkthrough and summary 27:24

1
Fabian Geyrhalter builds and launches successful brands 56:45

1
Rob Goodman uses content to drive business outcomes 46:18

1
Season four wrap-up: How brands (and branding professionals) can do good 39:30

1
Diego Segura goes through the doors that open 48:56

1
Alina Wheeler has a doppelgänger named Blake Deutsch 47:34

1
Nirm Shanbhag sees brand architecture from the consumer's perspective 53:45

1
Emily Heyward builds brands that inspire obsession 40:46

1
Armin Vit has a little grid in his mind 57:17

1
Sunny Bonnell reframes your vices as virtues 51:39

1
Dava Guthmiller makes the invisible visible 44:25

1
Dr. Jason Chambers explains the origins of racist brands 51:47

1
Special episode: Rob on IG Live with Ilya of Studeo 58:36

1
Special episode: Rob on the JUST Branding Podcast 57:28

1
Mini episode: David Aaker on game-changing subcategories 20:08

1
Mini episode: Brands reacting to COVID-19 20:33

1
Mini episode: Brad Flowers and The Naming Book 23:22

1
Mini episode: Career advice 13:12

1
Season three wrap-up: How to build a brand experience 22:58

1
Denise Lee Yohn fuses brand, business, and culture 42:51

1
Myra El-Bayoumi doesn't mind blowing up the process 30:03

1
Alan Brew sees corporate narrative as the evolution of positioning 25:14

1
Ana Andjelic helps brands design for social influence 35:37

Quick Reference Guide